Blog
Insights on account research, sales intelligence, and B2B selling from the Salesmotion team.
The Sales Rep's 15-Minute Account Research Checklist (Free Template)
A step-by-step, timed account research checklist for B2B sales reps. Seven steps in 15 minutes — from company overview to personalized opening hook.
Buying Signals in Sales: Every Question Answered
Complete guide to buying signals in B2B sales. 25+ questions answered on signal types, scoring, tools, workflows, and converting signals to pipeline.
How CROs Read an Earnings Call in 10 Minutes (Account Brief Template)
A step-by-step framework for extracting selling signals from earnings calls. Includes a real ServiceNow example and a downloadable account brief template.
How to Identify In-Market B2B Accounts Without Third-Party Intent Data
Discover 7 free signal sources — earnings calls, job postings, SEC filings, LinkedIn — to identify in-market accounts without buying expensive intent data.
Intent Data for Sales Teams: The Complete FAQ
Every question about intent data answered for B2B sales teams. 20+ FAQ answers covering types, ROI, privacy, tools, and advanced strategies.
B2B Data Decay Is Costing You Millions: How to Build a Living Data Strategy
B2B data decays at 22.5% per year, costing organizations millions. Learn how to combat data decay with multi-source enrichment, continuous monitoring, and data hygiene best practices.
How to Identify Your ICP and Target Buyers from Any Company Website
A step-by-step framework for extracting ICP signals from company websites. Learn to score accounts, identify buyer personas, and scale research beyond manual methods.
What Is Intent Data? The B2B Sales Leader's Complete Guide
Learn what intent data is, how it works, and how B2B sales teams use it to prioritize accounts and time outreach. Covers first-party, third-party, and signal-based approaches.
How to Research Any Account in 5 Minutes
The old way took 60-90 minutes across multiple tools. Walk through a modern account research workflow that surfaces what matters fast.
AI Account Research: Replace 5+ Tools and Hours of Prep
See how AI account research cuts per-account prep from 3 hours to minutes by replacing manual research across 5+ tools.
Account Planning for Enterprise Sales: The 2026 Playbook
Build enterprise account plans that drive revenue with frameworks for stakeholder mapping, whitespace analysis, and signal monitoring.
Account Research for Media and Advertising Sales
Research media and ad tech companies effectively. Ad revenue trends, platform shifts, audience data, and signals for timing your outreach.