TL;DR
- 6sense specializes in intent signals—tracking which companies are researching topics, visiting websites, and engaging digitally to predict in-market accounts.
- Salesmotion delivers actionable account signals—real-world business moves (hiring, funding, leadership changes, launches) from 1,000+ public sources, surfaced contextually and in real time.
Intent signals show who is showing interest; account signals reveal what’s actually changing in a business and when to engage. Many modern teams use both for a multi-layered, highly effective ABM strategy.
Choose your ABM platform based on sales process, team workflow, and how you want signals delivered—not just who has the longest feature list.
6sense and Salesmotion both surface buying signals—but focus on different data types and selling motions:
6sense (Intent): "Company Y is researching 'compliance automation,' engaging with whitepapers, and showing a surge in relevant website visits."
Salesmotion (Account Signals): "Company Y announced a London office, hired a new COO, launched a healthcare product, and posted 40 new jobs in the last month."
Intent signals identify interest. Account signals reveal timing, business context, and urgency—so you know not just who, but when and why to act.
6sense is one of the most advanced intent data platforms available. Its core features include:
6sense’s strength is scale: it surfaces unknown and anonymous demand, helps prioritize outbound, and gives marketing and SDRs a unified account list to chase.
Salesmotion focuses on surfacing signals directly tied to external business moves and change drivers:
With Salesmotion, teams instantly know what’s happening at every target account, why it matters, and what to say—without spending hours researching manually.
| Feature | 6sense (Intent Signals) | Salesmotion (Account Signals) |
|---|---|---|
| Data Type | Intent signals (web, content, ad engagement) | Account signals (public business moves, leadership, funding, filings) |
| Timing | When accounts show digital intent | When business signals indicate opportunity |
| Depth | Intent, buyer group, predictive scoring | Context, rationale, and reference links |
| Integration | Deep CRM, MAP, ad, and sales tool integrations | Embedded in CRM, Slack, email—no workflow change |
| Best Use | Identifying and prioritizing in-market accounts | Timing outreach and personalizing engagement |
| Implementation | Multi-month rollout, dedicated admin, integrations | Operational in days, light admin required |
| Pricing | Enterprise ($60K+ / year typical) | By monitored account list, starts ~$1,000/mo |
High-performing teams often combine both:
For example: 6sense shows Company Z is researching ERP, but Salesmotion spots a CFO hire and recent SAP job openings—now you know not just who, but why and how to engage, fast.
The winning ABM platforms will deliver actionable, verifiable signals exactly where and when sales teams need them—no more, no less.
A: Absolutely. Leading sales orgs use intent data to surface in-market accounts and account signals to time and personalize outreach. 6sense and Salesmotion can work side-by-side.
A: Salesmotion aggregates thousands of sources—news, earnings calls, job boards, podcasts, and SEC filings—to surface rich, actionable account signals every day.
A: 6sense can require months to set up and integrate; Salesmotion can start pushing account signals into your CRM and workflows in days.
A: Both platforms use only public or anonymized data. No personal data is tracked; 6sense anonymizes digital intent, Salesmotion only indexes public disclosures.
A: Salesmotion was built to deliver signals inside the tools sales teams already use—CRM, Slack, email—minimizing friction and maximizing adoption.
A: Yes—if you target defined accounts and value time savings, actionable account signals from Salesmotion will save hours and accelerate pipeline, even with lean teams.
A: Track: meetings booked, pipeline velocity, response rates, and win rates for accounts surfaced by signals vs. traditional methods.