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Salesmotion vs. Demandbase
See how Salesmotion stacks up against Demandbase, what the differences of the two platforms are and which is best for your use case.
See how Salesmotion stacks up against 6sense, what the differences of the two platforms are and which is best for your use case.
Salesmotion vs. 6sense: The Real-World Comparison for Signal-Driven Revenue Teams
TL;DR
- 6sense specializes in intent signals—tracking which companies are researching topics, visiting websites, and engaging digitally to predict in-market accounts.
- Salesmotion delivers actionable account signals—real-world business moves (hiring, funding, leadership changes, launches) from 1,000+ public sources, surfaced contextually and in real time.
Intent signals show who is showing interest; account signals reveal what’s actually changing in a business and when to engage. Many modern teams use both for a multi-layered, highly effective ABM strategy.
Choose your ABM platform based on sales process, team workflow, and how you want signals delivered—not just who has the longest feature list.
Understanding the Core Difference
6sense and Salesmotion both surface buying signals—but focus on different data types and selling motions:
6sense (Intent): "Company Y is researching 'compliance automation,' engaging with whitepapers, and showing a surge in relevant website visits."
Salesmotion (Account Signals): "Company Y announced a London office, hired a new COO, launched a healthcare product, and posted 40 new jobs in the last month."
Intent signals identify interest. Account signals reveal timing, business context, and urgency—so you know not just who, but when and why to act.
How 6sense Surfaces Intent
6sense is one of the most advanced intent data platforms available. Its core features include:
- Reverse IP identification and company tracking across B2B web traffic
- AI-based prediction of buying stages (e.g., Awareness, Consideration, Decision)
- Content and ad engagement tracking across your digital footprint
- Buyer group identification (maps multiple stakeholders)
- Predictive lead scoring and opportunity insights
- Automated orchestration: triggers campaigns, emails, ads, and sales plays when intent spikes
- CRM, MAP, and sales tool integrations
6sense’s strength is scale: it surfaces unknown and anonymous demand, helps prioritize outbound, and gives marketing and SDRs a unified account list to chase.
How Salesmotion Surfaces Account Signals
Salesmotion focuses on surfacing signals directly tied to external business moves and change drivers:
- Press releases on expansion, product launches, and partnerships
- C-suite and VP-level hiring/firing/promotions
- Funding rounds, M&A, and public financial disclosures
- Job postings, talent surges, and R&D hiring
- Key strategic shifts from earnings calls, investor decks, and exec podcasts
- Signals delivered in-context (CRM, Slack, inbox) and scored to your sales motion
With Salesmotion, teams instantly know what’s happening at every target account, why it matters, and what to say—without spending hours researching manually.
Side‑by‑Side Comparison
| Feature | 6sense (Intent Signals) | Salesmotion (Account Signals) |
|---|---|---|
| Data Type | Intent signals (web, content, ad engagement) | Account signals (public business moves, leadership, funding, filings) |
| Timing | When accounts show digital intent | When business signals indicate opportunity |
| Depth | Intent, buyer group, predictive scoring | Context, rationale, and reference links |
| Integration | Deep CRM, MAP, ad, and sales tool integrations | Embedded in CRM, Slack, email—no workflow change |
| Best Use | Identifying and prioritizing in-market accounts | Timing outreach and personalizing engagement |
| Implementation | Multi-month rollout, dedicated admin, integrations | Operational in days, light admin required |
| Pricing | Enterprise ($60K+ / year typical) | By monitored account list, starts ~$1,000/mo |
When to Use Each Approach
Intent Signals (6sense)
- Very large, undefined TAMs with unknown demand
- Marketing- and SDR-led outbound motions
- Digital journeys where web engagement is an early trigger
- Companies with the resources to manage complex ABM platforms
Account Signals (Salesmotion)
- Defined ABM/TAM lists or territory-based selling
- Sales cycles driven by real-world change (expansion, funding, leadership)
- Need for deeply personalized, context-driven engagement
- Teams that want signals inside the tools they already use (CRM, Slack, email)
- Smaller teams seeking time-saving automation over complexity
Why Combining Both Drives Results
High-performing teams often combine both:
- Intent signals (6sense) identify accounts who are warming up or researching solutions
- Account signals (Salesmotion) surface the “why now”—the real-world context for when outreach is most likely to resonate
For example: 6sense shows Company Z is researching ERP, but Salesmotion spots a CFO hire and recent SAP job openings—now you know not just who, but why and how to engage, fast.
Cost & Adoption Considerations
- License fees: 6sense ($60K+/yr), Salesmotion (~$1K+/mo, scalable)
- Implementation: 6sense requires significant setup and ongoing admin; Salesmotion can be running in days with little overhead
- Operational overhead: 6sense needs ongoing campaign and segment management; Salesmotion automates monitoring and signal delivery
- User adoption: sales teams love workflow-native tools—Salesmotion pushes signals directly into existing CRMs and comms
How to Decide
- Do you need unknown demand discovery? If yes, 6sense. If you want timely context and personalization, add Salesmotion.
- Is your market broad or focused? Broad = 6sense shines. Focused = Salesmotion drives more action per signal.
- How important is workflow integration? If reps work in CRM, Slack, or email, Salesmotion will be easier to adopt and scale.
- Do you have the resources to manage another enterprise platform? If not, Salesmotion is a lower lift.
- What is your pipeline trigger? Digital research (intent) or business change (account signals)?
The Future of Signal-Based Selling
- Blending intent and account signals will become table stakes for ABM
- AI will automate insight synthesis, surfacing the best signals at the right time
- Workflow integration and user adoption will outpace "more features" in driving value
- Flexible, scalable pricing will democratize signal-based selling for SMBs and mid-market
The winning ABM platforms will deliver actionable, verifiable signals exactly where and when sales teams need them—no more, no less.
Ready to activate account signals and drive revenue?
Frequently Asked Questions
Q: Can I combine intent and account signals?
A: Absolutely. Leading sales orgs use intent data to surface in-market accounts and account signals to time and personalize outreach. 6sense and Salesmotion can work side-by-side.
Q: How deep does the signal data go?
A: Salesmotion aggregates thousands of sources—news, earnings calls, job boards, podcasts, and SEC filings—to surface rich, actionable account signals every day.
Q: What’s typical implementation time?
A: 6sense can require months to set up and integrate; Salesmotion can start pushing account signals into your CRM and workflows in days.
Q: How is privacy handled?
A: Both platforms use only public or anonymized data. No personal data is tracked; 6sense anonymizes digital intent, Salesmotion only indexes public disclosures.
Q: How do you ensure user adoption?
A: Salesmotion was built to deliver signals inside the tools sales teams already use—CRM, Slack, email—minimizing friction and maximizing adoption.
Q: Is this worth it for smaller teams?
A: Yes—if you target defined accounts and value time savings, actionable account signals from Salesmotion will save hours and accelerate pipeline, even with lean teams.
Q: How do we measure ROI from signals?
A: Track: meetings booked, pipeline velocity, response rates, and win rates for accounts surfaced by signals vs. traditional methods.