How Analytic Partners Increased Qualified Opportunities by 40% with Salesmotion
About Analytic Partners
Analytic Partners is a worldwide leader in marketing analytics and measurement, trusted by Fortune 1000 brands to enhance investments and drive growth. The company offers Commercial Analytics, an evolution of traditional Marketing Mix Modeling (MMM), and is well-known for helping organizations transform data into actionable insights, boost ROI, and drive sustainable growth. In Gartner’s 2024 Magic Quadrant for Marketing Mix Modeling Solutions, Analytic Partners was recognized as a Leader.
With large, complex enterprise customers and multi-year sales cycles, Analytic Partners requires every sales interaction to be highly strategic. The commercial team cannot afford generic outreach — every conversation must demonstrate a deep understanding of the customer’s business model, leadership priorities, and current market challenges. This is where Salesmotion became critical in helping the team scale their account intelligence and maintain the insight levels customers expect from the recognized industry leader.
As the Commercial Operations and Business Development teams partnered with Salesmotion, the goal was to embed intelligence directly into the sales workflow so that every rep, regardless of tenure, could go into conversations with actionable insights in hand.
The Challenge: Too Much Manual Work, Too Little Selling Time
Before Salesmotion, the research process was slow and fragmented. Reps had to gather information from five to ten different sources, including LinkedIn, ZoomInfo, earnings reports, and scattered news articles. Some tried using ChatGPT or Google searches, but those tools only offered snippets or surface-level summaries. To turn that into useful prospecting material, reps still had to spend hours analyzing reports and verifying data.
Key Challenges:
- Reps routinely spent two to three hours per account per week just to build a baseline view of one target.
- Coverage was limited to three to five accounts per week per rep, leaving large portions of their ICP untouched.
- Commercial Operations was frequently pulled in to support with data collection and organization, limiting the time they had to focus on higher-value work.
- Traditional tools like Zoominfo or manually researching companies were inefficient and ineffective.
“For one account, a rep could easily spend hours trying to piece together a story. We sell a high-value solution, so you must show the customer you know their business deeply. The problem was that reps were losing extraordinary amounts of time trying to get there.”
Andrew Giordano,
VP of Global Commercial Operations
The reality was clear: the team wasn’t struggling with a lack of data. They were struggling with too much noise, scattered across too many systems. Without a way to connect it all, selling time was consumed by research, which limited the team's sales productivity.
The Solution: Account Intelligence in One Place
Analytic Partners selected Salesmotion to centralize account intelligence and put insights directly into the hands of every seller.
Unlike point tools that deliver data snippets, Salesmotion links signals to workflows so reps can prepare and engage more quickly.
“My ultimate goal is to know more about the company than they know themselves. Before, that took hours across multiple tools. With Salesmotion, I can get there in 30 minutes or less and walk into a Fortune 500 conversation fully prepared.”
Jeff Dalo,
Senior Director Business Development
Within days of implementation, reps had access to:
- Executive changes, hiring signals, and company initiatives
- Automated earnings reports and curated news mentions
- AI-generated talking points surfacing the most relevant hooks for outreach
- A value pyramid linking company strategy down to persona pain points
- Embedded Salesforce workflows for account planning and prospecting
Implementation was seamless despite a lean operations team. This is typically a concern when rolling out new tools, but the proactive team at Salesmotion supported the roll-out every step of the way.
“We have very limited bandwidth, but Salesmotion was up and running in days. The template made it easy to load our accounts and embedding it in Salesforce was simple. It was one of the easiest rollouts we’ve done.”
VP of Global Commercial Operations
Results
From 3 Hours to 15 Minutes Research Time
Before Salesmotion, preparing for a single account could take a rep up to three hours of uninterrupted research. Reps toggled across ZoomInfo, LinkedIn, ChatGPT, news sites, and financial reports just to build a basic understanding of a target company. This slowed down pipeline generation, and as a result, many accounts were never pursued.
With Salesmotion, that process was reduced to just 15 minutes. Reps reported that they now walk away with 80–90% of the insights they need for prospecting and meetings without leaving the platform. The shift has given each seller back dozens of hours every quarter — time that is now redirected into client conversations and pipeline-building activity.
“The Business Development team gets 80 to 90 percent of what they need in 15 minutes. That is a complete shift in how our reps work.”
40% Increase in Qualified Opportunities
By reducing research time and providing reps with sharper, account-specific insights, Salesmotion enabled Analytic Partners to expand coverage and pursue more of their ideal customers.
Instead of limiting prospecting to just a few accounts each week, the team could now engage a broader set of targets with higher-quality outreach. The result was a clear lift in the pipeline.
- 40% more qualified opportunities year over year
- 7% growth in new opportunities created
- Faster qualification of target accounts, moving away from a “fishing expedition” toward a targeted, value-based approach.
“We’re no longer fishing. We know who the right customers are, and we can qualify them quickly. Salesmotion has had a direct impact on pipeline quality.”
Andrew Giordano
VP of Global Commercial Operations
Strategic Deals with Fortune 500 Accelerated
Before Salesmotion, responding to inbound interest from a top-tier prospect was a heavy lift. Reps had to assemble insights from multiple sources, and by the time they were ready, valuable time in the evaluation cycle was already lost.
With Salesmotion, the team was able to act immediately when a Fortune 500 company reached out. Within a tight two-month budget cycle, they leveraged curated insights, earnings analysis, and the inverted value pyramid to prepare discovery questions that were specific to the customer’s priorities. This allowed the Business Development team to position themselves as trusted advisors from the very first interaction.
The result was speed and credibility. What would have previously required weeks of prep was now accomplished in days, helping the deal advance to late-stage discussions with an opportunity value north of $1M.
Improved Outbound Messaging and Customer Engagement
The impact of Salesmotion wasn’t limited to efficiency. Reps also emphasized that the quality of their outreach improved dramatically. Instead of relying on generic messaging or templates from marketing, they could use AI-generated talking points and account insights to anchor every email or call in what mattered most to the customer.
These talking points highlighted two or three themes that executives were actively discussing inside their business, such as leadership changes, strategic initiatives, or market headwinds. By weaving these into prospecting emails or opening lines on calls, reps were able to start real conversations faster and uncover opportunities more naturally.
Andrew described this as a breakthrough for the team, particularly in industries where credibility is built in the first few minutes of a conversation.
“The talking points are gold. If they’re in Salesmotion, I know they’re being discussed inside that business. That makes it easy to spark a real conversation, which is 90 percent of the battle.”
VP of Global Commercial Operations
Business Impact Summary
The adoption of Salesmotion delivered measurable improvements across the sales organization. By reducing research time, expanding account coverage, and equipping reps with actionable insights, Analytic Partners generated more qualified opportunities and advanced strategic deals faster.
| Metric | Result |
|---|---|
|
Account research time |
Reduced by 85% (3 hours → 15 minutes) |
|
Account coverage |
Expanded beyond 3–5 accounts per rep |
|
Qualified opportunities |
Increased by 40% year over year |
|
New opportunities created |
Increased by 7% year over year |
|
Strategic deal impact |
Fortune 500 inbound advanced into $1M+ opportunity |
Why Salesmotion Worked for Analytic Partners
Time Savings and Higher Sales Productivity
Reps reclaimed hours every week, dedicating more time to customer conversations.
Ease of Use and Adoption
Quick onboarding with no training required, embedded directly into Salesforce.
Value Across Go-To-Market Teams
Senior reps leveraged deep account context, while newer reps ramped faster with AI talking points and structured insights.
Better Account Prioritization and Planning
Salesmotion enriched account planning, discovery, and high-stakes meetings with intelligence that was actionable, not overwhelming.
Trusted Partnership
The Salesmotion team worked hand in hand with RevOps to roll out quickly, respond to feedback, and expand feature sets like the inverted value pyramid and automated earnings alerts.
Looking Ahead
Analytic Partners is expanding Salesmotion beyond Business Development to its Customer Engagement team, enabling account managers to spot renewal and upsell opportunities through weekly account signals. The company is also exploring new features such as direct email integration, Salesforce activity logging, and feedback loops to track which messages drive the strongest responses.
“At first it sounded like a simple utility. But once we deployed it, it became clear there’s nothing else like it. Any sales, business development, or client services team should try this. It changes the way you work.”
VP of Global Commercial Operations
About Salesmotion
Salesmotion is the fastest way for sales teams to access real-time account intelligence. From executive changes and hiring signals to earnings calls and news, Salesmotion consolidates high-signal data into one view, helping sellers focus on the right accounts with the right message at the right time.
Customers include growth-stage and enterprise companies across SaaS, analytics, life sciences, and consulting. Salesmotion helps them reduce manual research time, scale personalized outreach, and improve overall sales execution.