How Guild Education Saved 5 Hours of Account Research per Week and Increased Deal Velocity for Strategic Sellers

Executive Summary

Guild Education, a workforce education leader, faced challenges aligning their sales approach with customer priorities during a period of rapid growth and strategic shifts. By implementing Salesmotion, Guild reduced account research time by 30 minutes per account and over 5 hours every week for their sales team. Deep account intelligence empowered the company's strategic account executives to align solutions with customer goals, and accelerated deal velocity. Salesmotion proved essential in enabling Guild to scale effectively in the competitive corporate learning and development (L&D) market.

About Guild Education

Guild Education provides workforce education and skilling solutions for leading employers. Based in Denver, Colorado, Guild connects employees to upskilling opportunities that align with career paths and organizational needs. With $730 million in funding and offerings such as Guild Talent Advantage and Guild Academy, the company drives workforce transformation while supporting corporate L&D initiatives.

The Challenge

Guild Education has taken important steps forward with its acquisition of Nomadic Learning and the launch of Guild Talent Advantage, strengthening its role in corporate L&D. However, these changes, along with its unique business model and position in the market, have brought some clear sales challenges:

Inefficient Account Research on Large Deals

Deals are large but very limited in number, with lengthy sales cycles that can span up to 24 months. This requires the sales team to engage continuously, build strong relationships, and consistently add value over time. With complex and rapidly evolving offerings, Guild’s sales team needed to quickly identify key customer priorities and align solutions to bring a strong POV to every conversation relevant to its customers and prospects.

“It’s not even just about saving time—it’s about uncovering things we otherwise might not research. Salesmotion helps us connect Guild to what’s already publicly important to the company.”

Derek Rosen
Director, Strategic Accounts, Guild Education

 

Why Salesmotion

Guild Education chose Salesmotion to enhance their enterprise sales process. With deal cycles spanning up to 2 years and individual deals reaching $20+ million, Guild needed a solution to maintain long-term engagement and deliver relevant insights to its buyers on a regular basis. Sales reps could have to stay on top of any development on their accounts and use those effectively to continuously build rapport and drive engagement. Salesmotion was selected for its ability to:

Automate Account Research

• Salesmotion reduced the time spent gathering account insights by 30 minutes per account, freeing up hours every week for sales reps to focus on higher value-add activities.
• Provides automated earnings call alerts and weekly digests of key account developments making sure reps don't miss any key udpates
• Eliminates manual Google Alerts, Sales Navigator searches and more for company updates and initiatives

Enhance Strategic Selling

• By surfacing customer-specific initiatives, Salesmotion enabled Guild’s sales team to align their L&D solutions with high-priority customer needs and pain points.
• Delivers ongoing "nuggets" of relevant information like quotes from earnings calls to maintain meaningful customer touches during multi-year sales cycles.
• Helps reps stay relevant without resorting to generic check-ins showing buyers that they know them and their business deeply.

Scale Insights Across Teams

• Supports focused account management for enterprise reps handling 6-10 major accounts.
• Particularly valuable for bottom-of-funnel deals requiring deep account knowledge.
• Helps increase deal closure probability by aligning solutions with publicly stated company initiatives.

“In a single account, it easily saves me 30 minutes. Multiply that by 10 or 20 accounts, or even 100, and it’s massive. It’s stuff we would never do manually if it weren’t surfaced so quickly."

Derek Rosen
Director, Strategic Accounts, Guild Education

 

Implementation and Use Cases

Streamlined Research for Strategic Accounts

After a quick implementation, Guild’s sales reps leveraged Salesmotion to quickly identify customer initiatives and align pitches with business priorities, saving significant time per account.

The team receives automated weekly digests summarizing key developments across their focused portfolio of enterprise accounts

Salesmotion automatically surfaces critical updates from earnings calls, executive changes, and company initiatives across accounts 

Tailored Outreach for Competitive Edge

With insights into customer needs, Guild’s team delivered more personalized and impactful messaging, boosting engagement in competitive industries like healthcare.

Helps reps identify and track company-wide initiatives that align with Guild's education and workforce development solutions

Accelerated Sales Cycles

By aligning L&D solutions to strategic customer goals, Guild’s sales reps reduced the time required to progress deals through the pipeline.

Results

5 Hours of Time Saved Every Week

With Salesmotion Guild's strategic accounts team saves 30 minutes of research time per account several times a week, adding up to over 5 hours per week for each rep.

It also automated earnings call tracking and sent real-time alerts, so reps could stay updated on important accounts without extra work. Weekly summary emails gathered all key account details in one place, making it easier for reps to manage accounts efficiently. These changes saved time and helped reps focus on their most important tasks.

Enhanced Alignment

Salesmotion helped sales reps align Guild’s solutions with customer goals, improving engagement and speeding up deals. It provided real-time tracking of executives’ podcast and media appearances, allowing reps to stay connected and relevant with their prospects during long sales cycles.

Also, Salesmotion streamlined the research process, enabling reps to quickly identify customer priorities and align Guild’s offerings in real time, saving time and improving sales effectiveness.

Accelerated Sales Cycles

Salesmotion helped Guild move deals forward faster, giving them an edge in a competitive market by having the best account intelligence at their fingertips. It improved reps’ ability to have meaningful, value-driven conversations with key stakeholders.

By delivering relevant, timely insights in real time, Salesmotion also enabled more strategic account nurturing, especially during long enterprise sales cycles.

Looking Ahead

As Guild Education expands its footprint in corporate learning and development, Salesmotion will play a critical role in scaling insights and supporting sales efforts, particularly as the company deepens its engagement in the U.S. and explores international markets. The Strategic Accounts team leverages Salesmotion to surface real-time intelligence that aligns Guild's evolving product suite with each customer's unique goals, solidifying its position as a trusted workforce development partner.

About Salesmotion

Salesmotion is a leading account intelligence platform designed to give GTM teams instant, account-specific insights—without the need for manual research. By helping B2B companies uncover relevant signals, understand buyer priorities, and drive more relevant conversations, Salesmotion empowers teams to save time, build more pipeline, and close deals faster.

Interested to learn more?
Book a demo and see how your team can start saving hours with AI, drive more pipeline, and be relevant in every customer conversation.