Intro
Salesmotion, the AI-led sales research platform that transforms the way organizations capture, interpret, and act on buyer intelligence, has been named as a Representative Vendor in the 2025 Gartner® Innovation Guide for Generative AI in Sales research.
The research notes that “GenAI use cases are continually expanding as new ones emerge,
and some are already being implemented. New capabilities offer compelling sales productivity gains.” Salesmotion is recognized as a Representative Vendor for AI-Led Sales Research.
Generative AI is changing Sales
Salesmotion’s recognition in the Gartner report aligns with the introduction of new enhancements to its deep account intelligence platform, including seamless Salesforce CRM integration and a powerful global search feature.
These advancements enable sales teams to automatically surface and push key sales intelligence to their CRM, eliminating data silos and improving workflow efficiency. Additionally, a new global search functionality allows users to instantly retrieve crucial information to support pipeline generation efforts, prospecting and meeting preparation for sales and go-to-market teams. Now, information ranging from customer profiles, earnings calls, job posts going back over a year are searchable and accessible with just one click, making it easier than ever to define and execute a sales strategy. See these capabilities in action with a live demo.
These innovations power sales execution to accelerate pipeline generation, eliminate inefficiency and drive more revenue aligning perfectly with the report’s findings on the future of AI in sales that these "by 2027, 95% of sellers’ research workflows will begin with AI".
"We believe that Salesmotion's inclusion in this Gartner research is a testament to the work we are doing to enable companies use GenAI in their sales organizations at scale today. In using our technology go-to-market teams streamline historically highly inefficiency and manual tasks through automation and AI. Companies benefit from increased productivity, better go-to-market effectiveness and stronger alignment between teams. Generative AI allows our customers to scale best practices from their top salespeople to entire teams with ease without compromising on quality or high upfront costs."
Semir Jahic, CEO, Salesmotion
“At first it sounded like a simple utility. But once we deployed it, it became clear there's nothing else like it. Any sales, business development, or client services team should try this. It changes the way you work.”
Andrew Giordano
VP of Global Commercial Operations, Analytic Partners
The research
The research can be accessed here for any Gartner clients.
Gartner, Innovation Guide for Generative AI in Sales, By Dan Gottlieb, Guy Wood, Adnan Zijadic, Melissa Hilbert, 05 February 2025.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
The 2025 Gartner Innovation Guide for Generative AI in Sales recognized Salesmotion as a sample vendor.
Key Takeaways
- Salesmotion has been named a Representative Vendor in the 2025 Gartner Innovation Guide for Generative AI in Sales, validating its approach to AI-powered sales research.
- Gartner predicts that by 2027, 95% of sellers' research workflows will begin with AI, signaling a fundamental shift in how sales teams prepare for engagement.
- Salesmotion's new Salesforce CRM integration and global search feature eliminate data silos by automatically surfacing and pushing key account insights into existing workflows.
- The platform analyzes over 1,000 unique data points daily, including company news, earnings reports, and hiring patterns, to deliver actionable intelligence in real time.
About Salesmotion
Salesmotion, founded in 2024 in London, is revolutionizing how go-to-market teams drive revenue through AI-powered account intelligence. The platform analyzes over 1,000 unique data points daily - from company news and earnings reports to hiring patterns - to deliver actionable insights in real time. The company's global customer base spans startups to enterprises, all using Salesmotion to transform their sales effectiveness and efficiency using generative AI and automation.
Frequently Asked Questions
What does it mean to be named in a Gartner Innovation Guide?
Being named as a Representative Vendor in a Gartner Innovation Guide means the company has been identified as a relevant example within a specific technology category. The 2025 report focused on generative AI use cases in sales, and Salesmotion was recognized for its AI-led sales research capabilities. It is important to note that Gartner does not endorse any vendor or product depicted in its research.
How does Salesmotion use generative AI for sales teams?
Salesmotion uses generative AI to automate the research and intelligence gathering that sales reps traditionally do manually. The platform synthesizes data from earnings calls, job postings, company news, and other sources to generate actionable account intelligence briefs and points of view. This helps reps prepare for meetings in minutes rather than hours.
What is the Gartner prediction about AI in sales research?
Gartner predicts that by 2027, 95% of sellers' research workflows will begin with AI. This reflects a major industry shift away from manual prospecting and account research toward automated, AI-driven intelligence that enables faster and more relevant sales engagement.
