Using DEF 14A for Account Research and Strategic Value Selling & Global Search Release

Global Search: Unlock Insights Instantly

We're excited to announce Global Search, a groundbreaking new feature designed to supercharge your prospecting efforts within Salesmotion.

Global Search lets you instantly scan every account across the entire Salesmotion platform, surfacing critical keywords, phrases, and strategic insights in seconds. No more manual digging through endless files or multiple browser tabs—now everything is right at your fingertips.

With Global Search, you can:

• Instantly pinpoint mentions of strategic topics such as "Churn," "Employee Experience," or industry-specific trends.

• Scan full earnings call transcripts, recent news articles, executive interviews, press releases, and job postings effortlessly.

• Quickly identify the real strategic priorities and initiatives your prospects care about most.

  

Old vs. New: Why Global Search is a Game-Changer

Before Global Search, reps typically spent hours manually compiling insights from scattered sources like company websites, press releases, and third-party articles. This process was not only time-consuming but prone to overlooking key insights.

Now, Global Search transforms this process, allowing you to quickly filter through comprehensive data points to uncover opportunities you might never have found manually. Beta testers report it's dramatically improved their prospecting efficiency, even describing it as "addictively valuable."

Deep Intel: Elevate Your Prospecting Game

Salesmotion is also taking account intelligence to a new level by integrating DEF 14A Filings into your Signal Feed, alongside existing SEC filings like 10-Ks, 10-Qs, and earnings call data.

Why the DEF 14A Matters

The DEF 14A (Definitive Proxy Statement) is a mandatory SEC filing submitted by public companies ahead of shareholder meetings. These filings provide invaluable, actionable insights into company operations and strategies, including:

• Leadership Changes: Uncover key executive movements and decision-making shifts.

• Strategic Priorities: Get insights into future investments, growth initiatives, or restructuring efforts.

• Executive Compensation: Gain clarity on what the company incentivizes and rewards, reflecting true strategic values.

Here's an example of how you can inspect Executive Compensation details at Hubspot using Salesmotion.

When you leverage DEF 14A insights in your outreach, you show prospects that you've done thorough homework, instantly setting yourself apart from competitors relying on generic outreach.

Before & After: The Manual Way vs. Salesmotion Advantage

Traditionally, reps looking for this intel had to manually comb through dense, lengthy proxy statements on government websites or third-party databases, a tedious task that often discouraged comprehensive research.

With Salesmotion's Deep Intel, these insights are instantly accessible and presented in a clear, actionable format. You spend less time researching and more time engaging with prospects strategically.

Proven Results: Real-World Impact

Ian Koniak, a leading sales expert, recently highlighted on LinkedIn how leveraging DEF 14A insights via Salesmotion directly contributed to closing multiple 8-figure deals. By focusing on specific leadership and strategic insights uncovered through Deep Intel, he crafted highly personalized outreach that resonated powerfully with decision-makers.

Here's his recent LinkedIn post.

 

Want deep intel for companies you sell to? Get salesmotion.io today.