The Business Case for Salesmotion

Written for the person who has to approve it. Forward freely. Last updated 12 October 2026.

Salesmotion is an account intelligence platform: three AI agents that monitor buying signals across 1,000+ sources, build research briefs on every account, and draft outreach anchored to real events. This page contains the four things an approver asks for: the cost, the time math, the evidence, and the risk profile. Every customer number below is a verified, attributed result; assumptions are labeled as assumptions.

The short version, ready to paste

We held 55 sales and customer calls between August and October 2026. In 25 of them the buyer needed sign-off or wanted to try the tool on their own accounts before committing. Two of them, in their own words:

“I just have to put together like a business case for my CEO ... listing like other competitors in the space and like their pricing.”
Sales leader, healthcare technology
“it's a whole lot of Frankensteining ... having to go to multiple sources just to confirm each step of the way”
Business development rep, CRO

If that is your position, copy the block below into an email or onto one slide and replace the bracketed parts with your own numbers. Sections 1 to 5 hold the detail behind each line.

Proposal: a two-week Salesmotion pilot for [team]

The problem. Our reps research accounts by hand across several tools before every call, about [X] hours per rep per week, and we hear about changes at target accounts late or not at all.

What changes. Salesmotion monitors our target accounts across 1,000+ public sources for 50+ signal types, writes a cited brief on each account and drafts outreach tied to the event. Reps review and send.

The proof. Named customers, on the record: 6 hours saved per rep per week (Guild Education, Cytel). 85% less research time and 40% more qualified pipeline (Analytic Partners). 50% more meetings booked, implemented in 3 days (Incredible Health). 42% higher sales velocity and 4x self-sourced revenue (Frontify).

The cost. $85 per month for one user tracking up to 100 accounts. Monthly billing, cancel anytime. Team and enterprise plans are custom priced on account volume, with unlimited users.

The ask. Approve a two-week pilot for [1 to 3] reps on their real accounts, at $85 per rep for the month. We count the research hours it replaces and the signals we would have missed. If reps are not opening it unprompted in week two, we cancel.

1. The cost, published

Pricing is public, monthly, and has no annual lock-in on self-serve plans:

  • Individual: $85/month for one user monitoring 100 accounts, with unlimited research.
  • Team and Enterprise: custom pricing, on request (see the pricing page). These plans include unlimited users, and pricing scales with account volume, not headcount.

The pricing model matters for the math below: on team and enterprise plans cost scales with accounts, not seats, so adding a rep to the team does not add a licence fee.

2. The time math

The measurable input Salesmotion changes first is research time. Verified customer results, each attributed and on the record:

  • 6 hours per rep per week saved: Jonathan Burr, Chief Commercial Officer, Cytel; the same figure reported independently by Derek Rosen, Director of Strategic Accounts, Guild Education.
  • 85% research time reduction: Andrew Giordano, VP Global Commercial Operations, Analytic Partners.
  • 90% research time reduction: Thomas Meichtry, Head of Sales North America, Frontify.

Worked example, with the assumption labeled: take the verified 6 hours per rep per week and assume a loaded cost of $50/hour for a rep (adjust to your own number). That is $300 per rep per week, roughly $1,200 per rep per month in recovered selling time, against the $85 per month Individual plan. A 10-rep team recovers about 60 selling hours weekly, the equivalent of adding more than a full-time seller without a hire.

Time recovered is only valuable if it converts. That is the next section.

3. The pipeline evidence

Verified, attributed outcomes from named customers:

  • 40% more qualified pipeline and $1M+ Fortune 500 pipeline generated: Andrew Giordano, Analytic Partners (case study).
  • 42% higher sales velocity, 4x self-sourced revenue, 35% win-rate improvement (US), and 31% shorter sales cycles: Thomas Meichtry, Frontify (case study).
  • 50% more meetings booked: Joe DeFrance, VP of Sales, Incredible Health (case study).
  • 3x deal size and 60% prep-time reduction: Adam Wainwright, Head of Revenue, Cacheflow (case study).
  • 5 tools consolidated into 1: reported independently by Cytel (case study) and Clari. Tool consolidation is often the line that funds the purchase. In the words of Lynn Powers, Enterprise Sales Director at Clari: “I used to juggle 5 different tools to get what I now get in one click.”

4. The risk profile

What an approver typically wants to know before signing:

  • Time to value is days, not quarters. Incredible Health implemented in 3 days (Joe DeFrance); Cacheflow reported value within 24 hours (Adam Wainwright). There is no services engagement.
  • No annual commitment on self-serve plans. Monthly billing, cancel in settings. The exit cost of a failed experiment is one month.
  • Narrow data surface. The platform processes public company information plus your workspace configuration; no patient, clinical, or special-category data. Details on the security page, including our honest certification status and DPA.
  • Adoption risk is the real risk for any sales tool, so test it the way that exposes it: a 1-to-3 rep pilot on real accounts for two weeks. If reps do not open it unprompted in week two, do not roll it out.

5. How to run the evaluation

  1. Pick 1 to 3 reps and load their real territory (paste the account list; typical accounts process in ~15 minutes).
  2. Run two weeks in parallel with the current workflow. Count two things: hours of research replaced, and signals surfaced that the team would otherwise have missed.
  3. Compare against the math in section 2 with your own loaded cost per rep. The interactive demo shows the workflow before you commit a pilot.

Frequently asked questions

What does Salesmotion cost for a team?

The Individual plan is $85/month for one user. Team and enterprise pricing is custom and quoted on request (see the pricing page); those plans include unlimited users, and pricing scales with account volume, not per-seat licences, so headcount growth does not grow the bill.

How fast do teams see value?

The verified range: value within 24 hours (Cacheflow) and full implementation in 3 days (Incredible Health). Accounts process within hours of import and signals begin flowing immediately, so a two-week pilot produces a real before/after comparison.

What is the realistic ROI?

The conservative, verified anchor is time: 6 hours per rep per week (Cytel, Guild Education). At a $50/hour loaded cost, that is roughly $1,200 per rep per month against a platform cost an order of magnitude lower. Pipeline effects (40% more qualified pipeline at Analytic Partners, 42% velocity at Frontify) came on top of that for teams that ran signal-driven outbound, but build your case on the time math and treat pipeline lift as upside.

What if it does not get adopted?

Cancel: self-serve plans are monthly with no annual commitment. The recommended structure is a small pilot with named reps and a two-week checkpoint, which surfaces adoption problems before any wider rollout. Intelligence is delivered inside Salesforce, HubSpot, and email alerts, where reps already work, which is the main structural defense against the unused-tab problem.