Comparison
ZoomInfo provides the largest B2B contact database. Salesmotion delivers deep account intelligence that tells reps what to say. This guide compares these fundamentally different approaches to sales enablement.
| Feature | ZoomInfo | Salesmotion |
|---|---|---|
| Primary Function | B2B contact database + intent data | Deep account intelligence + buying signals |
| Core Question Answered | Who should I contact? | What should I say and why now? |
| Data Approach | Contact and company firmographics | 1,000+ sources synthesized into account briefs |
| Signal Type | Anonymous web intent + technographics | Earnings, leadership, funding, strategy, competitive |
| Pricing | From ~$14,995/year (3 seats) | From $85/mo (account-based, unlimited users on team plans) |
| Best For | Finding contacts to reach | Knowing what to say when you reach them |
ZoomInfo is the market-leading B2B data platform, providing access to over 260 million professional profiles and 100 million companies. Its SalesOS suite offers contact data, buyer intent signals, technographic intelligence, website visitor identification, and workflow automation for sales, marketing, and recruiting teams.
The platform is built on a massive data collection infrastructure that combines web crawling, contributory data networks, partnerships, and proprietary verification algorithms. ZoomInfo has expanded through acquisitions (Chorus for conversation intelligence, Engage for sales engagement) to offer an increasingly broad platform.
ZoomInfo is the default choice for enterprise outbound sales teams that need the largest, most comprehensive B2B contact database. However, its strength is in data breadth — telling you who to contact — rather than account depth — telling you what to say when you reach them.
Best for: Enterprise sales teams that need the largest B2B contact database with best-in-class direct dials, intent data, and technographic intelligence
G2 rating: 4.4/5
Pricing: Professional: ~$14,995/year (3 seats). Advanced: ~$24,995/year. Elite: ~$39,995/year. Custom enterprise pricing for larger deployments.
Salesmotion is an account intelligence platform that approaches sales enablement from a fundamentally different angle than contact databases. Instead of telling reps who to contact, Salesmotion tells them what to say by synthesizing intelligence from over 1,000 sources into comprehensive, ready-to-use account briefs.
The platform continuously monitors target accounts for buying signals — earnings call insights, leadership changes, strategic initiative announcements, funding rounds, competitive displacement, M&A activity, and more. When a relevant signal is detected, Salesmotion generates contextual talking points so reps can reach out with highly relevant, personalized messaging.
Salesmotion integrates natively with Salesforce, embedding account intelligence directly into the workflows reps already use. Its account-based pricing means the entire organization gets access without per-seat costs, and implementation takes days rather than months.
Best for: B2B sales teams that need deep account intelligence, real-time buying signals, and AI-generated talking points to have more relevant conversations
G2 rating: 4.8/5
Pricing: From $85/mo — flexible account-based pricing, unlimited users on team plans
How ZoomInfo and Salesmotion stack up across key capabilities.
| Feature | ZoomInfo | Salesmotion |
|---|---|---|
| Contact Database | 260M+ profiles — industry-leading | Not a contact database |
| Account Research | Basic company profiles and firmographics | Comprehensive briefs from 1,000+ sources |
| Intent Data | Bidstream-powered anonymous intent | Real-time signals from earnings, news, filings |
| Talking Points | Not available | AI-generated from real account events |
| Earnings Insights | Not available | Full earnings call analysis with exec quotes |
| Direct Dials | Best-in-class volume and accuracy | Not a focus — contact data not included |
| CRM Integration | Salesforce, HubSpot, Dynamics | Salesforce-native with embedded account views |
| Implementation | Weeks for full deployment | Days — live in 3 days or less |
ZoomInfo's Professional plan starts at approximately $14,995/year for three seats, with Advanced at $24,995 and Elite at $39,995. Enterprise deals routinely exceed $100,000/year. Per-seat costs increase linearly, so a 20-person team on Advanced might pay $80,000+/year. Annual contracts are mandatory.
Salesmotion offers flexible account-based pricing starting at $85/month. The entire sales organization — whether 5 reps or 50 — gets full access at the same price. There are no per-seat multipliers, no module add-ons, and no credit-based limits.
These tools are often complementary rather than competitive. A team might use ZoomInfo for contact discovery and Salesmotion for account intelligence. The combined cost of ZoomInfo Professional ($14,995) plus Salesmotion ($990/mo) is still less than ZoomInfo Advanced alone ($24,995), while adding a fundamentally different capability.
“All of the vendors that I've worked with, all of the onboarding that I have had to deal with, I will say, hands down, Salesmotion was the easiest that I have had.”
Lyndsay Thomson
Head of Sales Operations, Cytel
Salesmotion gives your reps the account intelligence they need to book more meetings and close bigger deals.
No — they serve different purposes. ZoomInfo provides contact data (who to reach). Salesmotion provides account intelligence (what to say). Many teams use both together: ZoomInfo for finding the right contacts and Salesmotion for preparing to have relevant conversations with them.
ZoomInfo offers basic company profiles with firmographic data, but it does not synthesize 1,000+ sources into comprehensive account briefs, analyze earnings calls, or generate contextual talking points. The depth of account intelligence is fundamentally different — ZoomInfo is optimized for contact discovery, not conversation preparation.
It depends on the SDR's workflow. For finding contacts and sending sequences, ZoomInfo (or its more affordable alternatives) is essential. For personalizing outreach based on what is happening inside the target account, Salesmotion is more useful. High-performing SDR teams often use both.
Yes, for teams where conversation quality and deal velocity matter. ZoomInfo tells reps who to call. Salesmotion tells them what to discuss. Customers like Cytel consolidated five tools into Salesmotion while cutting research time by 50%, and Frontify achieved 4x self-sourced revenue with Salesmotion's account intelligence.
Salesmotion typically goes live in 1-3 days. Incredible Health was fully operational in three days and immediately saw increased meetings booked. By comparison, full ZoomInfo deployments often take weeks to configure data integrations, train teams, and set up workflows.
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