Alternatives

Top 5 ZoomInfo Alternatives in 2026

Compare the best alternatives to ZoomInfo for account intelligence, signal tracking, and B2B prospecting.

4.8 rating on G2

At a glance

How ZoomInfo Alternatives Compare

Side-by-side comparison of the key capabilities that matter most.

Feature	Salesmotion	Apollo.io	Cognism	Lusha	6sense
Account Research	1,000+ sources, AI-generated briefs	Basic firmographics & technographics	Company profiles with EMEA focus	Company overview & firmographics	Intent data & firmographic profiles
Contact Database Size	Verified contacts with context	275M+ contacts	400M+ B2B profiles	150M+ business profiles	Persona-based contact matching
Buying Signals	24/7 monitoring across 1,000+ sources	Job changes & funding alerts	Sales trigger events	Job change alerts	AI-predicted intent signals
CRM Integration	Salesforce & HubSpot sync (Enterprise plan)	Salesforce, HubSpot & CRM sync	Salesforce & HubSpot integration	Salesforce, HubSpot & Pipedrive	Salesforce, HubSpot & Marketo
Ease of Setup	Live in minutes, not months	Quick setup with onboarding flow	Moderate setup with training	Browser extension, fast start	Complex implementation (weeks to months)
Pricing Model	From $85/mo (account-based, unlimited users on team plans)	Free tier + paid plans from $49/mo	Custom pricing (per seat)	Free tier + plans from $36/mo	Custom pricing (enterprise only)
GDPR Compliance	GDPR compliant	GDPR compliant	GDPR-first, EU-headquartered	GDPR & CCPA compliant	GDPR compliant
AI Capabilities	AI research briefs, talking points, outreach drafts	AI email writing assistant	AI search & recommendations	AI-powered data recommendations	AI-predicted buying stages & intent

Why teams switch from ZoomInfo

ZoomInfo has long been the go-to platform for B2B contact data, and for good reason: it has one of the largest contact databases in the market. But many sales teams are finding that raw contact data alone is no longer enough to win deals. Modern selling requires deep account intelligence, real-time buying signals, and AI-driven research that goes beyond firmographic lookups.

The most common reasons teams look for ZoomInfo alternatives include high per-seat pricing that scales quickly with team growth, data accuracy concerns as contacts churn, and a lack of deep account context. Many reps still spend hours researching accounts manually despite having access to a massive database, because contact records alone do not explain what a company cares about or why they might buy.

The best ZoomInfo alternatives in 2026 address these gaps with different approaches: some focus on signal-based selling and AI research, others on GDPR-compliant European data, and others on combining contact data with sales engagement. Below, we break down the top five options.

Detailed Breakdown

Best ZoomInfo Alternatives

An in-depth look at each platform, including features, pricing, and limitations.

Salesmotion

Our Pick

G2: 4.8/5 (25 reviews)

Salesmotion is an account intelligence platform that takes a fundamentally different approach to sales research. Rather than starting with a contact database, it starts with deep account understanding. The platform aggregates data from over 1,000 sources to generate AI-powered research briefs, buying signals, and personalized talking points for every account in your pipeline.

Where ZoomInfo gives you contact records and firmographics, Salesmotion gives you the context behind those accounts: what the company is investing in, what their leadership is saying on earnings calls, what initiatives they have announced, and why your solution matters to them right now. This makes it especially powerful for enterprise and mid-market teams selling complex solutions.

Salesmotion also provides verified contact data, but its core value is in making every rep a domain expert on their accounts in minutes rather than hours.

Best for:Enterprise and mid-market sales teams that need deep account intelligence, not just contact data

Key Features

AI-generated account briefs from 1,000+ sources
Real-time buying signal monitoring (leadership changes, funding, earnings, tech adoption)
Personalized talking points and outreach drafts anchored to real research
Salesforce and HubSpot integration (Enterprise plan)
Account-based pricing with no per-seat limits
3-day average implementation time

Limitations

Newer platform with smaller market presence compared to ZoomInfo
No free tier available
Focused on account intelligence rather than raw contact data volume

Pricing: From $85/mo — flexible account-based pricing, unlimited users on team plans

4.8 rating on G2

Apollo.io

G2: 4.8/5Visit site

Apollo.io combines a large B2B contact database with built-in sales engagement tools, making it one of the most popular ZoomInfo alternatives for teams that want prospecting and outreach in a single platform. With over 275 million contacts and features like email sequences, dialer, and meeting scheduling, Apollo aims to be an all-in-one sales toolkit.

Apollo is particularly attractive for startups and SMBs due to its generous free tier and relatively affordable paid plans. The platform has invested heavily in data quality and AI features, including an AI writing assistant for outreach personalization.

Best for:Startups and SMBs that want contact data and sales engagement in one affordable platform

Key Features

275M+ contact database with email and phone data
Built-in email sequences and dialer
Intent data and job change alerts
AI-powered email writing assistant
Free tier with 10,000 emails/month
Chrome extension for LinkedIn prospecting

Limitations

Contact data accuracy can be inconsistent, especially for international records
Per-seat pricing adds up quickly for larger teams
Account research is limited to basic firmographics and technographics

Pricing: Free plan available. Paid plans from $49/user/month (Basic) to $119/user/month (Organization)

Cognism

G2: 4.6/5Visit site

Cognism is a B2B data provider that has built its reputation on GDPR-compliant, phone-verified contact data, making it the top choice for European and globally-regulated sales teams. Their Diamond Data feature provides human-verified mobile numbers with a reported 98% accuracy rate, which is particularly valuable for teams that rely on cold calling.

Beyond contact data, Cognism offers intent data powered by Bombora, sales trigger events, and technographic data. The platform integrates well with major CRMs and sales engagement tools.

Best for:Sales teams selling into European markets or organizations with strict GDPR compliance requirements

Key Features

Phone-verified mobile numbers (Diamond Data) with 98% accuracy
GDPR-first data collection built from the ground up
Bombora-powered intent data
Sales trigger events (job changes, funding, hiring)
Chrome extension and Salesforce integration
400M+ B2B profiles with strong EMEA coverage

Limitations

Higher price point than many alternatives, with annual contracts required
North American data coverage is weaker than ZoomInfo or Apollo
Limited account intelligence beyond firmographics and intent scores

Pricing: Custom pricing based on team size and package. Typically ranges from $15,000-$30,000/year for small teams

Lusha

G2: 4.3/5Visit site

Lusha is a lightweight B2B contact data platform that emphasizes ease of use and fast time-to-value. Its popular browser extension lets reps find verified emails and direct dials while browsing LinkedIn, company websites, or their CRM. With a free tier and straightforward pricing, Lusha is a strong entry point for teams that need contact data without the complexity of enterprise platforms.

Lusha has expanded beyond its browser extension roots to include a full prospecting platform with company search, list building, and CRM enrichment. The platform is also ISO 27701 certified and GDPR compliant.

Best for:Individual reps and small teams that need quick access to verified contact data via a browser extension

Key Features

Browser extension for instant contact lookup on LinkedIn
150M+ business profiles with direct dials and emails
Prospecting platform with advanced company filters
CRM enrichment and data hygiene tools
API access for data integration workflows
Free tier with 50 credits/month

Limitations

Limited buying signal and account intelligence capabilities
Smaller database compared to ZoomInfo, especially for niche industries
Per-credit model can get expensive with heavy usage

Pricing: Free plan available. Pro plan from $36/user/month. Premium from $59/user/month. Scale pricing is custom

6sense

G2: 4.3/5Visit site

6sense is an enterprise account-based marketing (ABM) platform that uses AI to predict which accounts are in-market to buy. Rather than providing contact data upfront, 6sense focuses on identifying anonymous buyer intent signals and predicting buying stages, so marketing and sales teams can focus their efforts on accounts that are actively researching solutions.

The platform offers a comprehensive ABM suite including advertising, web personalization, predictive analytics, and sales intelligence. 6sense is best suited for large B2B organizations with mature ABM programs and dedicated operations teams.

Best for:Enterprise marketing and sales teams with mature ABM programs seeking predictive intent intelligence

Key Features

AI-predicted buying stages for target accounts
Anonymous intent signal detection across the web
Account-based advertising and web personalization
Predictive analytics and AI-driven recommendations
Integration with major CRMs, MAPs, and ad platforms
Revenue AI for pipeline forecasting

Limitations

Very high price point puts it out of reach for most SMBs
Complex implementation requiring dedicated operations resources
Intent data can feel like a black box with limited transparency into signal sources

Pricing: Custom enterprise pricing. Typically starts at $60,000-$100,000+/year depending on feature tier and account volume

Customer Story

How Frontify achieved 4x self-sourced revenue and 42% faster sales velocity

self-sourced revenue

42%

faster sales velocity

35%

higher win rates

Read the full case study

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FAQ

Frequently Asked Questions

What is the best ZoomInfo alternative for small teams?

For small teams on a budget, Apollo.io and Lusha offer the best value with free tiers and affordable paid plans. Apollo provides both contact data and sales engagement in one tool, while Lusha excels at quick contact lookups via its browser extension. For teams that need deeper account intelligence rather than just contacts, Salesmotion offers account-based pricing without per-seat charges.

How does ZoomInfo pricing compare to alternatives?

ZoomInfo typically starts at $14,995/year for a single user on its Professional tier, with enterprise plans running well above $30,000/year. Alternatives vary significantly: Apollo starts at $49/user/month, Lusha at $36/user/month, Salesmotion from $85/month with account-based pricing and unlimited users on team plans, and 6sense starts at $60,000+/year for enterprise plans. The right choice depends on team size and which features you actually need.

Which ZoomInfo alternative is best for European data?

Cognism is widely considered the best option for European B2B data. As a London-headquartered company built with GDPR compliance at its core, Cognism offers the strongest EMEA coverage and phone-verified mobile numbers. Lusha and Salesmotion are also GDPR compliant, though their primary strength lies in other areas.

Can I use a ZoomInfo alternative for account research, not just contacts?

Most ZoomInfo alternatives focus on contact data, but Salesmotion and 6sense take a different approach. Salesmotion generates AI-powered account research briefs from over 1,000 sources, providing deep context on what companies are investing in and why they might buy. 6sense focuses on intent prediction rather than research. For teams that need both contacts and account context, Salesmotion is the strongest option.

Is it easy to switch from ZoomInfo to an alternative?

Switching difficulty varies by platform. Salesmotion and Apollo can be set up in days, while 6sense typically requires a multi-week implementation. Most alternatives offer CRM integrations that allow you to preserve your existing workflows. The biggest consideration is usually data migration: exporting your ZoomInfo lists and re-matching them in a new platform.

Related Comparisons

Explore more head-to-head comparisons and alternatives guides.

ZoomInfo vs Salesmotion ZoomInfo vs Apollo ZoomInfo vs Cognism ZoomInfo Pricing Breakdown

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