Comparison
6sense predicts which accounts are in-market using AI intent models. Salesmotion gives reps the deep account intelligence to actually convert those accounts. Here is how these platforms differ and when to use each.
| Feature | 6sense | Salesmotion |
|---|---|---|
| Primary Function | ABM intent data + account prioritization | Deep account intelligence + selling signals |
| Core User | Marketing teams + revenue ops | Individual sales reps + AEs |
| Data Approach | Anonymous web activity + intent signals | 1,000+ sources synthesized into account briefs |
| Time to Value | Weeks to months for full implementation | Days — live in 3 days or less |
| Pricing | $60,000-$250,000+/year | From $85/mo (account-based, unlimited users on team plans) |
| Best For | Enterprise ABM orchestration | Seller-level account intelligence |
6sense is an enterprise ABM platform that uses AI to predict which accounts are in-market to buy. Its Revenue AI engine analyzes anonymous buying signals across the web — content consumption, research activity, and competitor comparisons — to assign accounts to buying stages and prioritize them for marketing and sales teams.
The platform offers a broad suite of tools including intent data, anonymous visitor identification, account-based advertising, conversational email, and predictive pipeline analytics. 6sense is designed for large B2B organizations running coordinated ABM motions across sales and marketing.
6sense is best known for its predictive buying-stage model, which categorizes accounts from Awareness through Decision. This helps marketing teams allocate advertising spend and sales teams focus on accounts most likely to convert. However, the platform's complexity and enterprise pricing make it a significant commitment.
Best for: Enterprise B2B marketing and sales teams that need AI-powered intent data to identify in-market accounts and run coordinated ABM programs
G2 rating: 4.4/5
Pricing: Custom enterprise pricing. Typically $60,000-$100,000/year for mid-market, $100,000-$250,000+/year for enterprise. Multi-year contracts standard.
Salesmotion is an account intelligence platform purpose-built for B2B sales teams. Rather than focusing on intent scores or contact databases, Salesmotion synthesizes intelligence from over 1,000 sources — earnings calls, news articles, job postings, SEC filings, patent applications, and more — into ready-to-use account briefs that help reps prepare for calls in minutes instead of hours.
The platform continuously monitors target accounts for buying signals like leadership changes, strategic initiatives, funding rounds, competitive displacement, and expansion announcements. When a signal fires, Salesmotion generates contextual talking points tied to what is actually happening inside that account.
Salesmotion is designed for seller productivity, not marketing orchestration. It integrates directly into sales workflows via Salesforce, and its account-based pricing model means the entire team gets access without per-seat scaling costs. The platform delivers value from day one, with customers typically going live in days, not months.
Best for: B2B sales teams that need deep account intelligence, real-time buying signals, and AI-generated talking points to drive more relevant conversations
G2 rating: 4.8/5
Pricing: From $85/mo — flexible account-based pricing, unlimited users on team plans
How 6sense and Salesmotion stack up across key capabilities.
| Feature | 6sense | Salesmotion |
|---|---|---|
| Intent Data | Proprietary AI buying-stage prediction | Real-time signals from 1,000+ sources |
| Account Research | Basic account profiles with scores | Comprehensive briefs from earnings, news, filings |
| Talking Points | Not available | AI-generated from real account events |
| B2B Advertising | Display and social ad targeting | Not a focus — built for sellers, not marketers |
| Signal Monitoring | Anonymous web intent signals | Earnings calls, leadership changes, funding, competitive moves |
| CRM Integration | Salesforce, HubSpot, Dynamics | Salesforce-native with account views |
| Implementation | Weeks-months, requires RevOps setup | Days — minimal configuration required |
| Pricing Model | Custom enterprise (per-module) | Flat org-based pricing, no per-seat |
6sense and Salesmotion sit at dramatically different price points, reflecting their different approaches. 6sense typically costs $60,000-$100,000/year for mid-market deployments and $100,000-$250,000+ for enterprise. Pricing is custom-quoted based on modules (intent, advertising, sales intelligence) and volume of accounts tracked. Multi-year contracts are standard.
Salesmotion offers flexible account-based pricing starting at $85/month — the entire sales team gets access regardless of headcount. There are no per-seat fees, no module add-ons, and no multi-year contract requirements. This means a 50-person sales team would pay the same as a 10-person team.
The pricing gap reflects fundamentally different products. 6sense is a marketing-led ABM platform that requires dedicated RevOps resources to implement and manage. Salesmotion is a seller productivity tool that delivers value from day one. Many organizations use both: 6sense for marketing account prioritization and Salesmotion for sales execution intelligence.
“It's not even just about saving time — it's about uncovering things we otherwise might not research. Salesmotion helps us connect Guild to what's already publicly important to the company.”
Derek Rosen
Director, Strategic Accounts, Guild Education
Salesmotion gives your reps the account intelligence they need to book more meetings and close bigger deals.
Not directly. 6sense and Salesmotion serve different functions. 6sense is an ABM platform focused on identifying in-market accounts for marketing campaigns. Salesmotion is a sales intelligence tool focused on giving reps the account context they need to have better conversations. Many teams use both — 6sense for account prioritization and Salesmotion for sales execution.
No. 6sense provides account scores, intent signals, and basic firmographic data. Salesmotion synthesizes 1,000+ sources into comprehensive account briefs including earnings call insights, leadership changes, strategic initiatives, and AI-generated talking points. The depth of account intelligence is fundamentally different.
The price difference reflects different product scopes. 6sense includes advertising infrastructure, predictive AI models, and marketing orchestration tools that require significant compute and data costs. Salesmotion is focused specifically on seller-level account intelligence, with account-based pricing that eliminates per-seat scaling costs.
Salesmotion is purpose-built for sales reps. It provides the account briefs, talking points, and real-time signals that sellers need to prepare for calls and personalize outreach. 6sense is primarily a marketing platform — its sales-facing features (account scores, conversational email) are secondary to its ABM capabilities.
Salesmotion typically goes live in 1-3 days with minimal configuration. 6sense implementations often take weeks to months, requiring RevOps resources to configure intent topics, set up advertising audiences, integrate with marketing automation platforms, and train teams on the platform.
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