Alternatives

Top 10 Apollo.io Alternatives & Competitors in 2027

The best Apollo.io alternative depends on what you need instead. For a bigger contact database, ZoomInfo. For self-serve contact data with a free plan, Lusha, Hunter or Seamless.AI. For European mobiles, Cognism. For custom enrichment workflows, Clay. For knowing which accounts to work and why, Salesmotion, which sits alongside a contact database from $85/month. Apollo itself publishes its pricing (Free; $49–$119/user/mo (annual)).

Book a demo Try the interactive demo

4.8 rating on G2

By Semir JahicCEO & Co-Founder, SalesmotionLast reviewed 2026-10-22

Top picks at a glance

#1
Salesmotion
Best for: Mid-market and enterprise sales teams that need account intelligence to fuel relevant outreach on named accounts
#2
ZoomInfo
Best for: Larger sales organizations that want contact data, intent and an AI sales agent from one vendor and are comfortable negotiating a contract
#3
Lusha
Best for: Individual reps and small teams that want published pricing, a free plan and direct-dial data

At a glance

How the top Apollo.io competitors compare

Side-by-side comparison of the key capabilities that matter most.

Feature	Salesmotion	ZoomInfo	Lusha	Cognism	Clay
Account Research	Cited AI account briefs from 1,000+ public sources	Copilot research: contacts, org charts and company updates	Deep Intelligence scoring against your ICP and CRM	AI company research	Claygent and Account Agents across 150+ data providers
Contact Database	Verified contacts attached to account context	500M+ contacts, 100M+ companies	515M+ contacts, 29M+ companies	Phone-verified mobiles; decision-maker data refreshed every 30 days	Clay's own company and people database plus 150+ providers
Sales Engagement	AI-drafted outreach, pushed to lemlist	Engage platform (add-on)	Integrates with CRMs and with Clay, Make, n8n and Zapier	Exports to Salesforce, HubSpot, Pipedrive and more	Native Clay Sequencer
Buying Signals	50+ signal types monitored across 1,000+ sources	Copilot buyer signals; Streaming Intent add-on	26 buying signals (funding, hiring, leadership and job changes)	Hiring, funding and job-change signals; Bombora intent on Pro	Job change, company news and social listening signals
CRM Integration	Native Salesforce integration; HubSpot integration	Salesforce, HubSpot, Outreach, Salesloft and Gong	Salesforce, HubSpot, monday, Zoho, Pipedrive and Bullhorn	Salesforce, HubSpot, Pipedrive and more	Native CRM integrations; auto-sync on Growth and above
How You Start	Self-serve signup on a monthly contract	Free Lite tier (10 credits a month)	Free plan (40 credits a month)	Quote from sales; free data sample offered	Free tier; 14-day trial on paid plans
Pricing Model	$85/mo for individuals. Custom pricing for teams & enterprise.	Custom, consumption-based	Free (40 credits/mo); Starter $37.45/mo, Pro $52.45/mo (annual)	Custom, quote-only	Free; Launch from $60/mo, Growth from $205/mo ($54/$185 annual)
Rating (G2)	4.8/5	4.5/5	4.3/5	4.6/5	4.9/5

Why teams look at Apollo.io alternatives

Apollo.io has become one of the most popular sales tools on the market by combining contact data with built-in email sequences and a dialer at a published, accessible price. Its permanent free plan and 240M-contact database make it an easy choice for startups and growing sales teams, and in 2026 it added Apollo MCP, waterfall enrichment and Builder Studio. See our full Apollo pricing breakdown for the rate card.

Teams usually look beyond Apollo for one of three reasons. Some need stronger coverage in a specific region, such as phone-verified mobiles for Europe. Some want to build custom enrichment across many providers. And some find that a contact database is good for finding people but does not tell them which of thousands of accounts to work this week, or what to say when they get there. Apollo's pricing is also per seat, so the bill tracks headcount.

The ten alternatives below fall into four groups. ZoomInfo, Lusha, Cognism, Seamless.AI, RocketReach, UpLead and LeadIQ replace Apollo's contact data. Hunter replaces its email finding and cold email sequences. Clay replaces its enrichment with workflows you build yourself. Salesmotion is the one that does not replace Apollo: it adds account intelligence, so reps know which accounts to work now and what to say. Several of them, including Lusha, Hunter, Seamless.AI and LeadIQ, have free plans.

Sites like Apollo.io: which similar tool fits which team

People who search for sites like Apollo.io, or tools similar to Apollo, usually want to replace one part of it. Apollo bundles contact data, sequences and a dialer; most alternatives do one of those jobs.

A larger enterprise contact database with org charts: ZoomInfo.
Self-serve contact data with a free plan: Lusha, Seamless.AI or LeadIQ.
Phone-verified mobile numbers for Europe: Cognism.
Contact lookup on a published rate card: RocketReach or UpLead.
Email finding and cold email in one: Hunter.
Enrichment workflows built across many providers: Clay.
Which accounts to work and why, next to Apollo for contacts and sending: Salesmotion.

Why buyers look past Apollo.io: what we hear on sales calls

In the 55 sales and customer calls we held between August and October 2026, Apollo.io came up in 9, usually as the team's sequencer and contact database in one tool. The buyers looking at alternatives were rarely short of contacts.

What they asked about was the step before the sequence: which accounts to work this week, why now, and what to say in the first line. A common answer is to keep Apollo.io for contacts and sending and add an account intelligence layer for research and timing.

What buyers tell us

We held 55 sales and customer calls between August and October 2026. In 22 of them the question was not who to contact but which accounts to work this week, and when.

“the rate of responses is really, really low if they don't know you before.”

Business development rep, CRO

“I just feel like we have a lack of visibility into ... what accounts are actually hot”

Sales leader, healthcare technology

“one of the things I'm always trying to figure out is the right timing”

Owner, sales consultancy

Why Trust This Guide?

I'm Semir Jahic, CEO of Salesmotion, and Salesmotion publishes this page, so we list ourselves first and say plainly where another tool is the better choice. How we evaluated: we scored each alternative on five things buyers raised when comparing it with Apollo in our sales calls: contact data coverage, built-in engagement (sequences and calling), whether there is a free plan or trial, whether pricing is published, and CRM fit. Every competitor price and product fact on this page was checked against the vendor's own website between 10 and 22 October 2026, and third-party figures are named where we use them. We did not use review-site scores, because we could not verify them.

Semir Jahic — CEO & Co-Founder, Salesmotion

Detailed Breakdown

The best Apollo.io alternatives and similar tools

An in-depth look at each platform, including features, pricing, and limitations.

Salesmotion

Our Pick

G2: 4.8/5 (26 reviews)

Salesmotion takes a different approach from Apollo by focusing on account intelligence instead of volume prospecting. Apollo helps you find contacts and send sequences. Salesmotion helps you decide which accounts to work now and understand them well enough that the first message is about what the company actually cares about.

Three AI agents (Signal, Research and Outreach) monitor 1,000+ public sources, surface 50+ types of buying signals, build cited account briefs, and draft outreach anchored to the trigger. Every data point links to its source. Guild Education's team saved 30 minutes of research per account with it.

Salesmotion is the signal and research layer that sits alongside a contact database or sequencer. It includes verified contacts, has a native Salesforce integration and a HubSpot integration, pushes outreach drafts to lemlist, and offers a REST API and MCP server.

Best for:Mid-market and enterprise sales teams that need account intelligence to fuel relevant outreach on named accounts

Key Features

Cited AI account briefs from 1,000+ public sources
50+ buying signal types (leadership changes, funding, earnings, hiring)
Talking points and outreach drafts anchored to real research
Native Salesforce integration and HubSpot integration
Outreach drafts pushed to lemlist; REST API and MCP server
Published pricing on a monthly contract

Limitations

Apollo's sequencer and dialer are the better fit for high-volume sending; Salesmotion drafts the outreach and hands it to your sequencer
Apollo's 240M-contact database is built for list building at scale; Salesmotion is built for depth on named accounts
Apollo's permanent free plan is the easier starting point for teams with no budget

Pricing: $85/mo for individuals — flexible monthly billing. Custom pricing for teams and enterprise on request.

4.8 rating on G2 Book a demo

ZoomInfo

G2: 4.5/5Visit site

ZoomInfo is an enterprise contact and company data platform with verified data on 500M+ contacts and 100M+ companies, backed by 300+ human researchers. Around the data it sells ZoomInfo Copilot, an AI sales agent that surfaces buyer signals, assembles account research and drafts messaging, plus GTM Studio workflows, a sales engagement add-on (Engage) and API and MCP access.

For teams stepping up from Apollo, ZoomInfo offers broader data and more product surface from one vendor. It is sold differently: there is no published rate card, and paid plans are annual subscriptions. ZoomInfo Lite is a permanent free tier with 10 credits a month.

Best for:Larger sales organizations that want contact data, intent and an AI sales agent from one vendor and are comfortable negotiating a contract

Key Features

Verified data on 500M+ contacts and 100M+ companies
ZoomInfo Copilot: buyer signals, account research and drafted messaging
Org charts and company updates assembled by Copilot
Sales engagement (Engage) as an add-on
Streaming Intent as an add-on to base plans
ZoomInfo Lite free tier with 10 credits a month

Limitations

No published rate card, so budgeting requires a sales conversation
Paid plans are annual subscriptions; monthly billing is not standard
Consumption-based pricing with a minimum number of seats on paid plans

Pricing: ZoomInfo does not publish list pricing; contracts are quoted per organization; its own pricing page states that no specific dollar amounts are published because pricing is consumption-based. Vendr reports a median contract of $33,500 a year based on 1,576 purchases, with a range of $7,233–$156,053. ZoomInfo Lite is a permanent free tier with 10 credits a month.

Lusha

G2: 4.3/5Visit site

Lusha is a contact data platform with published self-serve pricing and a permanent free plan. By its own count it holds 515M+ verified contacts and 29M+ companies, including 165M+ emails and 117M+ direct dials, and it claims 98% email accuracy and 85% US and 86% global phone accuracy.

Lusha has grown beyond contact lookups. It tracks 26 buying signals refreshed weekly (funding events, hiring surges, leadership changes, job changes), scores the market against your ICP and CRM with Deep Intelligence, and can be used inside Claude and ChatGPT or through its API and MCP. Its compliance stack includes ISO 27701, ISO/IEC 42001 and SOC 2 Type II.

Best for:Individual reps and small teams that want published pricing, a free plan and direct-dial data

Key Features

515M+ verified contacts and 29M+ companies
165M+ emails and 117M+ direct dials
26 buying signals refreshed weekly
Deep Intelligence scoring and lookalikes
API and MCP access; works inside Claude and ChatGPT
Free plan with 40 credits a month

Limitations

A phone number costs 5 credits to reveal, against 1 for an email
Teams larger than 5 users are routed to Lusha's sales team
Built for finding and reaching people; pair it with account research for complex deals

Pricing: Lusha publishes its pricing: a free plan with 40 credits a month, then Starter at $37.45, Pro at $52.45 and Premium at $299.95 per month on annual billing ($49.90, $69.90 and $399.90 billed monthly). Scale is quote-only.

Cognism

G2: 4.6/5Visit site

Cognism positions itself as Europe's most trusted B2B data provider. Its headline strength is phone-verified mobile numbers, for which Cognism claims up to 3x higher connect rates, with decision-maker data refreshed every 30 days and extensive Do-Not-Call coverage across Europe.

The platform is sold in two packages, Standard and Pro, each with MCP and API access. The platform includes hiring, funding and job-change signals and AI company research; Pro adds higher-quality mobile data, on-demand verification and intent data from Bombora's Company Surge. Cognism completed a SOC 2 Type II audit for 2026.

Best for:Sales teams with significant European outreach that need phone-verified mobile data

Key Features

Phone-verified mobiles, with a claimed up to 3x higher connect rates
Do-Not-Call coverage across Europe
Bombora-powered intent data on the Pro package
Contextual signals: hiring, funding and M&A, job changes
AI company research, AI search and an AI persona builder
MCP and API access on both packages

Limitations

Built for prospecting into Europe; teams selling mainly into North America usually compare it with ZoomInfo or Apollo
No published price, so every number comes from a quote
Intent data and on-demand mobile verification sit in the Pro package

Pricing: Cognism does not publish list pricing; contracts are quoted per organization; it sells Standard and Pro packages, each listed with 5 seats included, on a credit system where one credit reveals one contact.

Clay

G2: 4.9/5Visit site

Clay is a data enrichment and GTM automation platform that takes a different approach from Apollo. You search Clay's own company and people database, then enrich across 150+ data providers with waterfalls, so each field is filled by whichever source has it, and you are not charged when an enrichment returns no result.

Clay has expanded well beyond enrichment in 2026: Claygent and Account Agents for research, native signals for job changes and company news, a native Sequencer, and a Clay MCP for ChatGPT, Claude and Codex. It is most popular with GTM engineers and RevOps teams who want to design their own workflows, and its pricing is usage-based, so the bill tracks enrichment volume.

Best for:Growth, RevOps and GTM engineering teams that want to build custom enrichment and outbound workflows

Key Features

150+ data providers in one platform, with unlimited seats on every plan
Waterfall enrichment with no charge for empty results
Claygent and Account Agents for AI research
Native signals for job changes, company news and social listening
Native Clay Sequencer for cold email
Clay MCP for ChatGPT, Claude and Codex

Limitations

Built as a workflow canvas, so it rewards teams with someone to design and maintain the tables
Usage-based: the bill tracks enrichment volume in Actions and Data Credits
CRM auto-sync, webhooks and web intent signals start on the Growth plan

Pricing: Clay publishes its pricing: a free tier (500 actions and 100 data credits a month), Launch from $60 a month ($54 billed annually) with 15,000 actions and 3,000 data credits, Growth from $205 a month ($185 billed annually) with 40,000 actions and 6,000 data credits, and custom Enterprise. Both paid plans scale up in steps as you buy more actions. Paid plans start with a 14-day trial, include unlimited seats, and meter usage in Actions and Data Credits. Customers on the legacy Starter, Explorer and Pro plans can stay on them.

Seamless.AI

Visit site

Seamless.AI is a real-time contact search platform. By its own count it covers 1.8B+ verified business emails and 414M+ phone numbers, with 100+ live data points per profile. Its Data Engine includes Prospector, Buyer Intent, Job Changes, CRM Enrich and Pitch Intelligence, and its Engagement Hub adds emailing, calling and social selling.

Seamless.AI has added an AI layer: an AI Assistant, six named AI agents (outbound, inbound, ops, marketing, customer success and recruiting), Autopilot, an API and an MCP. It says it syncs with 6,000+ tools. Its site says Seamless.AI is free for up to 50 credits, so it is a common place to start for teams leaving Apollo's free plan.

Best for:Reps and teams that want real-time contact search with a free starting allowance and an AI assistant on top

Key Features

1.8B+ verified business emails and 414M+ phone numbers (vendor count)
Prospector, Buyer Intent and Job Changes in the Data Engine
Emailing, calling and social selling in the Engagement Hub
AI Assistant, six AI agents, Autopilot, API and MCP
Chrome extension; syncs with 6,000+ tools
Free for up to 50 credits

Limitations

Paid plans are quoted through a demo form, so budgeting takes a sales conversation
It does not publish how Buyer Intent and Job Changes are packaged, so confirm what your quote includes
Built around finding people; teams working a short list of strategic accounts often add account research

Pricing: Seamless.AI does not publish list pricing; contracts are quoted per organization; its pricing page is a demo request form. Its site says Seamless.AI is free for up to 50 credits.

RocketReach

Visit site

RocketReach is a contact lookup platform with a fully published rate card. It says you can search 700 million professionals and 60 million companies, with contacts verified on demand, and a lookup that does not return a verified email or phone is refunded.

Every paid plan includes MCP and API access and sequences with an AI email writer. Pro adds technographics, news, org charts and integrations with Salesforce, HubSpot, Outreach, Salesloft and Bullhorn; Ultimate adds intent data and healthcare data. A free account includes 5 lookups with no credit card, and team packages start at $6K a year.

Best for:Individuals and small teams that want contact lookup on a published, self-serve rate card

Key Features

700 million professionals and 60 million companies (vendor count)
Refund on lookups that return no verified email or phone
MCP and API access on every paid plan
Sequences, AI email writer and Autopilot
Technographics, news and org charts from Pro; intent data on Ultimate
Free account with 5 lookups, no credit card

Limitations

Annual plans include unlimited lookups but cap exports (1,200, 3,600 or 20,000 a year)
Intent data and healthcare data sit on the Ultimate plan
Built for looking people up; pair it with account research when deals involve large buying committees

Pricing: RocketReach publishes its pricing: Essentials at $329/year ($27/month), Pro at $829/year ($69/month) and Ultimate at $1,699/year ($142/month). Monthly billing runs $49/$99/$209. Annual plans include unlimited lookups; the 1,200/3,600/20,000 figures are export caps.

Hunter

Visit site

Hunter is an email finding and outreach platform. Domain Search, Email Finder and Email Verifier find and check professional email addresses, Discover searches its B2B database, and Sequences sends cold email from connected inboxes. Hunter says the emails it returns come with information about where and when it found them, and it removes contacts that no longer have public sources after six months.

Hunter also lists Signals (intent data), TechLookup, an AI writing assistant, an API and LLM and MCP integrations. Every plan, including the free one, includes unlimited team members, which suits teams whose Apollo bill grew with headcount.

Best for:Teams that mainly need verified email addresses and simple cold email, with unlimited seats

Key Features

Domain Search, Email Finder and Email Verifier
Discover B2B database with an AI assistant
Sequences for cold email with an AI writing assistant
Signals and TechLookup
API plus LLM and MCP integrations
Free plan with 50 credits a month; unlimited team members on every plan

Limitations

Built around email; teams that depend on direct dials usually compare Lusha, Cognism or ZoomInfo
Credits reset monthly and do not roll over on monthly plans
Prices were shown in euros when we checked, so confirm the currency for your region

Pricing: Hunter publishes its pricing, shown in euros on its pricing page: a free plan with 50 credits a month, then Starter at 49€, Growth at 149€ and Scale at 299€ a month (34€, 104€ and 209€ a month on yearly billing), with unlimited team members on every plan. Enterprise is custom.

UpLead

Visit site

UpLead sells verified B2B contact data on a published rate card. It verifies email addresses at download with real-time verification and AI risk scoring, states a 95% data accuracy rate, and one credit gives access to a contact's email and mobile direct dial.

Plans add capability in steps: Essentials includes CRM integration, Plus adds data enrichment, technographics across 16,000+ technologies and advanced filters, and Professional adds buyer intent data, full API access and bi-directional CRM sync. UpLead connects to Salesforce, HubSpot, Zoho, Pipedrive, Microsoft Dynamics 365, Outreach, Salesloft and lemlist, among others.

Best for:Small teams that want verified emails and mobile numbers per contact on a simple credit model

Key Features

Real-time email verification at download (95% accuracy rate stated)
One credit gives a contact's email and mobile direct dial
Technographics across 16,000+ technologies (Plus)
Buyer intent data and full API access (Professional)
Integrations with Salesforce, HubSpot, Outreach, Salesloft, lemlist and more
7-day free trial with 5 credits

Limitations

Essentials and Plus are single-user accounts; team seats come with the quoted Professional plan
Buyer intent data and full API access sit on Professional
UpLead does not publish a database size, so test coverage on your own ICP during the trial

Pricing: UpLead publishes its pricing: a 7-day free trial with 5 credits, then Essentials at $99 a month (170 credits) or $74 a month billed annually, and Plus at $199 a month (400 credits) or $149 a month billed annually. Professional is annual only and quoted.

LeadIQ

Visit site

LeadIQ is a prospecting tool for capturing and enriching contacts while you prospect, including through its Chrome extension. It finds emails and mobile numbers, searches companies by technographics and firmographics, and tracks job changes for past champions.

LeadIQ also lists signals such as 10-K filings, podcast mentions and hiring, an AI outbound message writer, CRM and webform enrichment, exporting, API access and an MCP integration. Its free plan includes one user and 50 credits, and the pricing page offers a 30-day free trial on any plan.

Best for:SDR teams that build lists from LinkedIn and want champion job-change tracking with a free starting plan

Key Features

Chrome extension for capturing contacts and pushing them to CRM
People search for emails and mobile numbers
Job-change tracking for champions
Signals such as 10-K filings, podcast mentions and hiring
AI outbound message writer
API access and MCP integration

Limitations

Pro is shared by up to 5 users; larger teams move to the quoted Enterprise plan
The Pro price changes with the credit volume you choose on the slider
Built for capturing and enriching contacts; sending usually stays in your sequencer

Pricing: LeadIQ publishes its pricing: a free plan with 1 user and 50 credits, and Pro at $200 a month at 200 credits (credits are set on a slider, up to 5 users), with 25% off on annual billing. Enterprise is quoted and annual only. Any plan can be tried free for 30 days.

Apollo.io pricing vs competitors: published prices

List prices as each vendor publishes them. Where a vendor quotes per organization, the table says so instead of guessing a figure.

Prices checked 10 October 2026 on each vendor's public pricing page. Vendors change prices, so follow the source link for today's figure.

Apollo.io pricing vs competitors: published prices, prices checked 10 October 2026
Tool	Published price	Source	Checked
Salesmotion	$85/mo for 1 user and up to 100 tracked accounts, billed monthly; custom for teams	salesmotion.io/pricing	Current
Apollo.io	Free; $49–$119/user/mo (annual)	apollo.io	10 October 2026
ZoomInfo	Custom, consumption-based	pipeline.zoominfo.com	10 October 2026
Lusha	Free (40 credits/mo); Starter $37.45/mo, Pro $52.45/mo (annual)	lusha.com	10 October 2026
Cognism	Custom, quote-only	cognism.com	10 October 2026
Clay	Free; Launch from $60/mo, Growth from $205/mo ($54/$185 annual)	clay.com	25 October 2026
Seamless.AI	Free (50 credits); paid plans quote-only	seamless.ai	10 October 2026
RocketReach	Essentials $27/mo, Pro $69/mo, Ultimate $142/mo (annual)	rocketreach.co	10 October 2026

Logos and product names belong to their owners and are shown only to identify each product.

Apollo.io pricing page, captured 24 October 2026. Source: apollo.io/pricing

Customer Story

How Cacheflow reduced prep time by 60% and tripled deal sizes

60%

less prep time

deal sizes

Hours

saved per week

“The moment we turned on Salesmotion, it became essential. No more hours on LinkedIn or Google to figure out who we're talking to. It's just there, served up to you, so it's always 'go time.'”

Adam Wainwright

Head of Revenue, Cacheflow

Read the full case study

Founder's Take

“Apollo is great at what it does: high-volume prospecting at a low, published price. But when your average deal size crosses $50K, you stop needing more emails and start needing better context. The teams I talk to aren't moving away from Apollo because it's bad. Most of them keep it. They add a layer on top because buyers in large deals expect you to understand their business before the first call.”

Semir Jahic

CEO & Co-Founder, Salesmotion

Summary

Key Takeaways

1Top pick for a bigger database and more product from one vendor: ZoomInfo, with 500M+ contacts and ZoomInfo Copilot. It does not publish pricing and paid plans are annual.
2Top pick for a free or low-cost replacement: Lusha (free plan with 40 credits a month, published prices), with Hunter, Seamless.AI and LeadIQ as other free starting points.
3Top pick for deciding which accounts to work and why: Salesmotion, with cited briefs and 50+ signal types from 1,000+ public sources. Most teams keep a contact database and add it alongside.
4Apollo is built for high-volume prospecting, with a permanent free plan and a published rate card. Teams selling large, complex deals often add an account intelligence layer.
5Cognism is built for prospecting into Europe, with phone-verified mobiles and Do-Not-Call coverage across Europe.
6Clay takes a different approach: 150+ data providers, waterfall enrichment and agents on a build surface made for GTM engineers and RevOps.
7RocketReach and UpLead publish their full rate cards for teams that want contact lookup without a sales call.

An honest take

When Salesmotion is the wrong choice

We'd rather you pick the right tool than the wrong one. Salesmotion isn't for everyone — here's when another option on this page is the smarter call.

You want contact data, sequences and a dialer in one seat. That is what Apollo.io is built for. Salesmotion drafts outreach and hands it to the sequencer you already use.
You want to start free. Apollo.io, Lusha, Hunter, Seamless.AI and LeadIQ all have free plans. Salesmotion starts at $85/month for 1 user and up to 100 tracked accounts.
You need bulk contact lists. Salesmotion includes 200 contact credits a month on the Individual plan, sized for a focused account list, not list building.
You sell high-volume, low-ACV deals. Account depth pays off on considered deals with a named account list.

Ready to see a better way to sell?

Salesmotion replaces hours of manual research with real-time account intelligence your reps can use today.

Book a Demo See Product Tour

Head-to-head comparisonApollo vs Salesmotion — feature-by-feature

Product

See Salesmotion in Action

Salesmotion global signal feed showing real-time buying signals across monitored accounts — Real-time buying signals across your entire territory, with a source on each.

Salesmotion account contacts view showing verified contact data with full account context — Verified contacts enriched with deep account intelligence and buying signals.

FAQ

Frequently Asked Questions

What are the best sites like Apollo.io?

For contact data, the closest sites like Apollo.io are ZoomInfo (larger and quote-based), Lusha and Seamless.AI (self-serve with free plans), Cognism (European mobiles) and RocketReach (a published rate card). For email finding plus cold email, Hunter is the most similar to Apollo. For enrichment workflows, Clay. If you want to keep Apollo.io and add the reason to reach out, Salesmotion adds cited account briefs and buying signals.

How much does Apollo.io cost?

Apollo publishes its pricing: a free tier, then Basic at $49, Professional at $79 and Organization at $119 per seat per month on annual billing (3-seat minimum on Organization). Monthly billing is $65 and $99 on Basic and Professional; Organization is annual only. Paid plans on Basic and Professional start with a 14-day trial, and credits are pooled across the team and expire at the end of each billing cycle.

What is the best free alternative to Apollo.io?

Lusha is the closest free alternative for contact data: its free plan includes 40 credits a month and its paid plans are published. Hunter's free plan includes 50 credits a month with unlimited team members and is built around email, Seamless.AI is free for up to 50 credits, LeadIQ has a free plan with one user and 50 credits, ZoomInfo Lite is a permanent free tier with 10 credits a month, and Clay has a free tier with 500 Actions and 100 Data Credits a month. Apollo's own free plan has no time limit and includes 900 credits per seat a year and two sequences, so if cost is the only issue, staying on it is often the simplest answer.

Is Lusha better than Apollo.io?

It depends on what you need. Lusha is built for finding and reaching people: it counts 515M+ verified contacts, 165M+ emails and 117M+ direct dials, and 26 buying signals refreshed weekly. Apollo combines a 240M-contact database with sequences, a dialer and AI research in one product. If you want contact data, especially phone numbers, and will send from another tool, compare Lusha. If you want data and sending in one place, Apollo covers more of the workflow. Both publish pricing and have free plans. Lusha publishes its pricing: a free plan with 40 credits a month, then Starter at $37.45, Pro at $52.45 and Premium at $299.95 per month on annual billing ($49.90, $69.90 and $399.90 billed monthly). Scale is quote-only.

Is Apollo.io worth it?

For many teams, yes. Apollo's free plan includes AI research, two sequences, CRM enrichment for 100 records a month and API access, and every plan, including Free, includes intent topics. The paid plans add unlimited sequences, waterfall enrichment and a dialer at a published per-seat price. Apollo says more than 600,000 companies use it. It is worth comparing alternatives when you need stronger coverage in one region, want to build custom enrichment workflows, or need to know which accounts to prioritise rather than more contacts.

Is Apollo.io cheaper than ZoomInfo?

Apollo publishes a rate card and ZoomInfo does not, so the comparison depends on your quote. Apollo publishes its pricing: a free tier, then Basic at $49, Professional at $79 and Organization at $119 per seat per month on annual billing (3-seat minimum on Organization). Monthly billing is $65 and $99 on Basic and Professional; Organization is annual only. ZoomInfo does not publish list pricing; contracts are quoted per organization; its own pricing page states that no specific dollar amounts are published because pricing is consumption-based. Vendr reports a median contract of $33,500 a year based on 1,576 purchases, with a range of $7,233–$156,053. ZoomInfo Lite is a permanent free tier with 10 credits a month.

Is Apollo.io a good fit for enterprise sales?

It can be. Apollo says it works with Fortune 500 companies and large enterprises including Intel, AT&T, Adobe, SAP and Shopify. Apollo is designed around high-volume prospecting. Teams selling large, complex deals often keep it for contact data and sequencing and add an account intelligence layer such as Salesmotion for cited research on each account. The right mix depends on whether your priority is contact volume or sales intelligence.

Which Apollo alternative has the best sales engagement features?

Apollo's built-in sequencing and dialer are among its strongest features. ZoomInfo sells sales engagement (Engage) as an add-on to its base plans, and Clay now has a native Sequencer for cold email. RocketReach includes sequences and an AI email writer on its paid plans, and Hunter has Sequences for cold email. Lusha and Cognism focus on data and export to your CRM and other tools. Salesmotion drafts signal-based outreach and pushes it to lemlist, so the sending stays in your sequencer.

Can I use Apollo and Salesmotion together?

Yes, and many teams do. Apollo covers the contact database, sequences and dialer. Salesmotion is the account intelligence and signal layer on top: it tells reps which accounts to work now and why, with cited briefs from 1,000+ public sources. For teams that want better account research without changing how they send, the two fit side by side.

How does Clay compare to Apollo for prospecting?

They suit different teams. Apollo is an all-in-one product you can use on day one: a 240M-contact database, sequences, a dialer, intent topics and AI research on a per-seat plan. Clay is a build surface: you combine its own database with 150+ data providers, agents and a native Sequencer into workflows you design, on usage-based pricing with unlimited seats. Apollo is quicker to start; Clay gives more control to teams with a GTM engineer or RevOps owner. See our Clay alternatives page for a deeper comparison.

Who are Apollo.io's main competitors?

The Apollo.io competitors and alternatives compared on this page are Salesmotion, ZoomInfo, Lusha, Cognism, Clay, Seamless.AI, RocketReach, Hunter, UpLead and LeadIQ. Each one is covered above with what it is best for, its published pricing and where it fits.

Need to make the case internally?The Salesmotion business case has the cost, the time math and named customer results on one page, with a short version you can paste into an email or a slide.Read the business case

Related Comparisons

Explore more head-to-head comparisons and alternatives guides.

Apollo vs LinkedIn Sales Navigator Apollo vs Salesmotion Apollo Pricing Breakdown

Give every rep three AI agents to build more pipeline.

A Signal Agent, Research Agent, and Outreach Agent — working every day so your team spends less time researching and more time closing.

Book a demo Or try the interactive demo