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Pricing Comparison
We went through every major platform's pricing so you don't have to. Compare costs, pricing models, and what you actually get.
A quick comparison of pricing models and starting prices across the major platforms.
| Feature | Pricing Model | Starting Price | Contract |
|---|---|---|---|
| ZoomInfo | Per-seat + platform fee | ~$15,000/yr | Annual |
| Apollo.io | Per-seat, credit-based | Free / $49/mo | Monthly or annual |
| 6sense | Platform + modules | ~$60,000/yr | Annual |
| Cognism | Per-seat | ~$1,000/user/yr | Annual |
| Lusha | Per-seat, credit-based | Free / $36/mo | Monthly or annual |
| Clay | Credit-based tiers | Free / $149/mo | Monthly or annual |
| Demandbase | Platform + modules | ~$50,000/yr | Annual |
| UserGems | Per-seat | ~$10,000/yr | Annual |
| Common Room | Tiered + usage | Free / custom | Annual |
| Pocus | Per-seat | Custom | Annual |
| Salesmotion | Account-based (verified contacts included, API & MCP on Team) | From $85/mo | Flexible |
Click into each platform for a full breakdown of plans, features, limitations, and how they compare to Salesmotion.
Full breakdown of ZoomInfo's pricing tiers, features per plan, and hidden costs to watch for.
Full breakdown of ZoomInfo Copilot's pricing tiers, features per plan, and hidden costs to watch for.
Full breakdown of Apollo.io's pricing tiers, features per plan, and hidden costs to watch for.
Full breakdown of 6sense's pricing tiers, features per plan, and hidden costs to watch for.
Full breakdown of Cognism's pricing tiers, features per plan, and hidden costs to watch for.
Full breakdown of Lusha's pricing tiers, features per plan, and hidden costs to watch for.
Full breakdown of Clay's pricing tiers, features per plan, and hidden costs to watch for.
Full breakdown of Demandbase's pricing tiers, features per plan, and hidden costs to watch for.
Full breakdown of UserGems's pricing tiers, features per plan, and hidden costs to watch for.
Full breakdown of Common Room's pricing tiers, features per plan, and hidden costs to watch for.
Full breakdown of Pocus's pricing tiers, features per plan, and hidden costs to watch for.
From $85/mo for individuals (100 monitored accounts); Team plans from $349/mo with 5 users included and 500 monitored accounts; Enterprise from $999/mo. CRM integration plus API & MCP access on Team and above. Verified contacts included in all plans. Start with 5 users included on the Team plan, then expand as your team grows.
A Signal Agent, Research Agent, and Outreach Agent — working 24/7 so your team spends less time researching and more time closing.
