Industry Solutions
See how Frontify achieved 4x self-sourced revenue and 42% faster sales velocity. SaaS-specific signals, research, and prospecting — ready in minutes.
SaaS sales teams operate in one of the most competitive and fast-moving markets in B2B. With thousands of vendors competing for the same buyer attention, the difference between winning and losing a deal often comes down to relevance — can your rep demonstrate they understand the prospect's tech stack, growth trajectory, and strategic priorities in the first 30 seconds of a conversation?
Most SaaS sales organizations rely on a patchwork of tools to build this picture: LinkedIn for contacts, ZoomInfo for firmographics, Google for news, and ChatGPT for quick summaries. But none of these tools connect the dots between signals. A new VP Engineering hire, a recent funding round, and a tech stack change might all point to the same buying opportunity — but only if a rep has the time and skill to synthesize them.
As SaaS companies push upmarket from SMB to mid-market and enterprise, the research burden grows exponentially. Enterprise deals require multi-threaded engagement, deep account planning, and the ability to align your solution with publicly stated strategic initiatives. Manual research simply cannot scale to support this motion across hundreds of target accounts.
Funding & Valuation Events
Series A through IPO announcements, down-rounds, and secondary sales that signal growth or consolidation
Tech Stack Changes
CRM migrations, new marketing automation deployments, and infrastructure tool adoption detected through hiring patterns and integrations
Product Launches & Pivots
New product announcements, pricing changes, and market repositioning that indicate strategic shifts
Leadership Changes
New CRO, VP Sales, or VP Engineering hires that often trigger vendor evaluation cycles
Hiring Velocity Patterns
Spikes in engineering, sales, or customer success hiring that indicate growth phase and budget availability
Competitive Displacement Signals
Mentions of competitor dissatisfaction, RFP announcements, and contract renewal timelines
Frontify had talented reps and a strong product, but as the team scaled its enterprise motion across EMEA and North America, structural limitations emerged. There was no standardized source of truth for account knowledge. Research methods varied by rep and region, making it impossible to consistently capture management intent and strategic initiatives across accounts.
Salesmotion became Frontify's 24/7 intelligence engine, continuously scanning target accounts for leadership changes, strategic initiatives, hiring patterns, and competitive movements. The platform replaced fragmented manual research with automated, tailored intelligence that enabled value-based selling at scale — delivering a 90% reduction in research time and 4x increase in self-sourced revenue.
Frontify results
self-sourced revenue
faster sales velocity
higher win rates
Everything your reps need to research accounts, spot buying signals, and craft relevant outreach.
Understand what tools your prospects are using, evaluating, or replacing. Spot opportunities where your solution fits into their evolving technology landscape based on hiring patterns and public signals.
Monitor funding rounds, revenue milestones, and headcount growth across your target accounts. Know when a prospect has the budget and urgency to invest in new solutions.
Get notified when target accounts signal dissatisfaction with competitors or begin evaluation cycles. Engage at the exact moment a prospect is open to alternatives.
Access AI-generated value propositions that connect your solution to each prospect's publicly stated strategic priorities — moving reps from product pitching to consultative selling.
Identify and track key stakeholders across product, engineering, and executive functions. Build multi-threaded engagement strategies with insights into each contact's priorities.
Equip AEs with the intelligence they need to generate their own pipeline. Frontify's AEs grew self-sourced revenue from 4% to 16% of total revenue using Salesmotion's account insights.
See how Salesmotion stacks up against manual research and generic CRM data for your industry.
| Feature | Manual Research | Generic CRM Data | Salesmotion |
|---|---|---|---|
| Account research depth | 30-60 minutes per account across LinkedIn, news, and reports | Firmographic data and basic intent signals | Deep account intelligence with strategic context in under 5 minutes |
| Tech stack visibility | Guessing based on job posts and public mentions | Technographic data often 6-12 months outdated | Real-time technology signals from hiring patterns, integrations, and public mentions |
| Signal coverage | Only the 5-10 accounts you had time to check this week | Intent data across your list but lacking context | Continuous 24/7 monitoring of every account with contextual alerts |
| Sales velocity impact | Slow cycles due to inconsistent preparation | Marginal improvement from basic data enrichment | 42% faster sales velocity (Frontify) through better-prepared reps |
| AE self-sourcing | AEs rarely self-source due to time constraints | No support for AE-driven prospecting | AEs can generate their own pipeline with one-click account research and AI outreach |
| CRM integration | Manually copy-pasting notes into Salesforce | Basic data sync without actionable intelligence | Enterprise Salesforce integration with embedded insights and automated workflows |
Common questions about Salesmotion for SaaS
Most tools provide contact data or generic intent signals. Salesmotion delivers deep, account-specific intelligence tailored to your value proposition — including strategic initiative tracking, earnings call analysis, and AI-generated talking points. Frontify evaluated ZoomInfo, LinkedIn Sales Navigator, and custom ChatGPT workflows before selecting Salesmotion as the only tool that solved their core problem.
Yes. Moving from SMB to enterprise requires deeper account research, multi-threaded engagement, and value-based selling. Salesmotion automates the research burden so your reps can engage enterprise accounts with the same depth they brought to smaller deals — just at much greater scale. Cacheflow used Salesmotion to triple their average deal size from $5-7K to $18-20K.
Salesmotion reduces the friction of AE prospecting by providing one-click account intelligence, signal-based alerts, and AI-generated outreach. Frontify's AEs grew their self-sourced revenue share from 4% to 16% within three quarters of using the platform, with the Growth Team seeing a 400% increase in self-sourced meetings.
Salesmotion integrates with Salesforce, HubSpot, and other major CRMs. Intelligence flows directly into your existing workflows — no context switching required. Frontify specifically highlighted the enterprise-grade Salesforce integration as a key factor in their decision.
Most teams are live within days. Cacheflow realized value within 24 hours of implementation. The platform requires minimal setup — upload your account list or auto-sync from your CRM, and your reps have instant access to intelligence across every target account.
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