Blog
Insights on account research, sales intelligence, and B2B selling from the Salesmotion team.
Salesmotion vs Claude for Account Research: What We Measured
We had Claude research 8 accounts from the open web and compared it with Salesmotion. Claude was accurate. It was also slow, costly and incomplete.
Signal Provenance: Why Source-Backed Beats Guesses
Signal provenance gives every account claim a visible source, date, and quote so reps can defend what they put in front of buyers.
ChatGPT for Account Research: Claude and Copilot Compared
ChatGPT, Claude, Copilot, Gemini and Perplexity for account research: what each does well, where sales teams say they stop, and the hybrid that works.
Google Alerts for Sales: Why It Breaks Past 20 Accounts
Google Alerts for sales works for a handful of accounts. A company-tracking test found ~40% of news missed and ~90% noise. Where it breaks and what to use.
Sales Team Account Research Time: Where the Hours Go
Where your sales team's account research time goes: the six-step manual workflow, why more tools made it worse, and how to calculate what automation saves.
Automate Sales Research for 500+ Accounts
How to automate sales research across 500+ accounts: signal capture from 1,000+ sources, AI briefs, CRM delivery, tiering, stacking and ROI.
AI Account Research Tools That Cite Their Sources (2027)
Which AI account research tools cite their sources in 2027? A comparison of source-cited intelligence and why it matters for B2B sales credibility.
The Real Cost of Manual Account Research
Calculate the hidden cost of manual account research for your sales team, and see what enterprise teams do with the hours they get back.
Proactive vs Reactive Account Intelligence: Why Alerts Win
Reactive account intelligence waits for a rep to ask. Proactive alerts push changes as they happen. Why alerts scale to 300+ accounts when prompts stall.
Account Research at Scale for Teams With 1,000+ Accounts
How teams with 1,000+ accounts keep account research consistent across offices: a shared research layer, API-first delivery and a daily signal workflow.
Intent Data for Sales Teams: The Complete FAQ
Intent data for sales, answered: what it is, the three types, how to run a 90-day pilot, what it costs, GDPR risk and how to judge accuracy.
How to Identify In-Market Accounts Without Intent Data
7 free public signal sources (earnings calls, job postings, SEC filings, press releases, LinkedIn) to find in-market accounts without buying intent data.