Signal Agent

Never miss a buying signal again

Your Signal Agent monitors 1,000+ sources 24/7 and alerts your team the moment a target account shows buying intent.

What your Signal Agent does

Real-time buying signal detection across your entire territory.

50+ Signal Types

Leadership changes, funding rounds, earnings call insights, hiring surges, tech adoption, M&A, partnerships, and more.

Real-Time Monitoring

Continuous 24/7 monitoring across 1,000+ sources. No more checking LinkedIn or Google Alerts manually.

AI-Filtered Alerts

Machine learning filters noise so your team only sees the signals that matter for their accounts.

Signal Scoring

Signals are scored by relevance and urgency, helping reps prioritize the highest-opportunity accounts.

Territory-Wide Coverage

Monitor your entire book of business simultaneously — not just the 10-15 accounts in active pipeline.

Custom Configuration

Set thresholds, priorities, and delivery channels per signal type. Alerts go to CRM, email, or Slack.

Signal Agent real-time buying signal feed
Signal Agent earnings call detail view

What Signal Agent replaces

ToolLimitationSignal Agent
Google AlertsKeyword-only, slow, no account matching50+ structured signal types matched to your specific accounts in real time
LinkedIn manual checkingTime-intensive, only catches job changes you happen to seeAutomated detection of all leadership changes, new hires, and role shifts
Intent data platformsAnonymous web browsing signals, noisy, hard to act onConcrete, verifiable signals from public sources — earnings calls, filings, job posts, news
Job change trackersLimited to job changes at target accountsJob changes plus 49 other signal types — funding, earnings, tech adoption, M&A, and more

How it works

1

Define your target accounts

Import your account list from Salesforce, HubSpot, or CSV. Tell Salesmotion which accounts to monitor and which signal types matter most.

2

Signal Agent monitors 1,000+ sources

The agent monitors leadership changes, funding rounds, earnings call mentions, hiring patterns, tech adoption, M&A activity, and dozens more signal types — 24/7 across all your accounts.

3

Alerts push to CRM, email, and Slack

When a relevant signal fires, your team gets notified immediately with context, AI-generated talking points, and suggested next steps so reps can act the same day.

What sales teams say about Signal Agent

Sigma

Salesmotion is a no-brainer. It provides my reps with territory signaling capabilities that increase their effectiveness.

Gordon Lindsay

Gordon Lindsay

VP of Commercial Sales, Sigma

Analytic Partners

The talking points are gold. If they're in Salesmotion, I know they're being discussed inside that business. That makes it easy to spark a real conversation, which is 90 percent of the battle.

Andrew Giordano

Andrew Giordano

VP of Global Commercial Operations, Analytic Partners

Black Swan Data

The account and contact signals are key for reaching out at important times, and the value-add messaging it creates unique to every contact helps save time and efficiency.

Daniel Pitman

Daniel Pitman

Mid-Market Account Executive, Black Swan Data

Frequently Asked Questions

What types of buying signals does the Signal Agent detect?

The Signal Agent monitors 50+ signal types including executive and leadership changes, funding rounds, earnings call insights, hiring surges, technology adoption and displacement, M&A activity, strategic initiative announcements, partnership changes, clinical trial milestones, and more. Each signal is matched to your specific accounts and delivered with context.

How fast are signals detected?

Signals are detected in near real-time. The Signal Agent continuously monitors 1,000+ sources throughout the day. Most signals are captured and delivered within hours of their public appearance — often the same day.

How is Signal Agent different from intent data platforms?

Intent data platforms track anonymous web browsing behavior — which can be noisy and hard to act on. Signal Agent detects concrete, verifiable buying signals from public sources: a new CTO hire, an earnings call mention of a strategic priority, a job posting surge. These are signals your reps can reference directly in outreach.

Can I customize which signals trigger alerts?

Yes. You can configure alert thresholds by signal type, set priority levels for different account tiers, and choose delivery channels (CRM, email, Slack) for each type of signal.

How does Signal Agent integrate with my CRM?

Signals are pushed directly into Salesforce or HubSpot as activities tied to the relevant account and contact records. Reps can also receive daily digests via email and real-time alerts via Slack.

How does Salesmotion's Signal Agent compare to Bombora intent data?

Bombora tracks anonymous web browsing behavior — showing that someone at a company researched a topic category. Salesmotion's Signal Agent detects concrete, verifiable public signals: a CFO mentioning 'sales transformation' on an earnings call, a VP of Engineering hire at a target account, a $50M Series C announcement, or an SEC filing revealing a new strategic initiative. These are signals reps can reference directly in outreach ('I noticed your CFO mentioned X on your Q3 call'), which is fundamentally different from 'your company showed intent in the Sales Intelligence category.' Salesmotion also provides the full earnings call transcript, slides, and AI-generated talking points — not just an intent score.

Can Salesmotion monitor earnings calls for sales signals?

Yes. Earnings call monitoring is one of Salesmotion's strongest capabilities. The Signal Agent automatically detects when a target account holds an earnings call, then extracts key themes, executive quotes, financial metrics, strategic priorities, and competitive mentions from the transcript. The Research Agent synthesizes this into actionable talking points — so reps can reference specific executive statements in outreach. For example, if a target account's CEO mentions 'investing in AI-powered sales tools' on their Q2 call, that signal fires immediately with context and suggested messaging. Every insight links directly to the source transcript.

What makes Salesmotion different from ZoomInfo alerts and LinkedIn Sales Navigator?

ZoomInfo alerts are limited to basic contact and company changes within ZoomInfo's own database. LinkedIn Sales Navigator tracks job changes and company posts. Salesmotion's Signal Agent goes far deeper: it monitors earnings calls, SEC filings, strategic announcements, hiring patterns across all job boards, funding rounds, M&A activity, podcast appearances, patent filings, and 40+ other signal types across 1,000+ sources. The difference is breadth (1,000+ sources vs a single database) and depth (full earnings transcript analysis vs a notification that someone changed titles).

How is Salesmotion priced?

Pricing starts at $85/mo for individuals (100 monitored accounts) and $990/mo for teams with unlimited users. All three agents — Signal, Research, and Outreach — are included in every plan. Book a demo for a personalized quote.

Give every rep three AI agents to build more pipeline.

A Signal Agent, Research Agent, and Outreach Agent — working 24/7 so your team spends less time researching and more time closing.