Guild Education, a workforce education leader, faced challenges aligning their sales approach with customer priorities during a period of rapid growth and strategic shifts. By implementing Salesmotion, Guild reduced account research time by 30 minutes per account and over 6 hours every week for their sales team. Deep account intelligence empowered the company's strategic account executives to align solutions with customer goals, and accelerated deal velocity. Salesmotion proved essential in enabling Guild to scale effectively in the competitive corporate learning and development (L&D) market.
Guild Education provides workforce education and skilling solutions for leading employers. Based in Denver, Colorado, Guild connects employees to upskilling opportunities that align with career paths and organizational needs. With $730 million in funding and offerings such as Guild Talent Advantage and Guild Academy, the company drives workforce transformation while supporting corporate L&D initiatives.
Guild Education has taken important steps forward with its acquisition of Nomadic Learning and the launch of Guild Talent Advantage, strengthening its role in corporate L&D. However, these changes, along with its unique business model and position in the market, have brought some clear sales challenges:
Deals are large but very limited in number, with lengthy sales cycles that can span up to 24 months. This requires the sales team to engage continuously, build strong relationships, and consistently add value over time. With complex and rapidly evolving offerings, Guild's sales team needed to quickly identify key customer priorities and align solutions to bring a strong POV to every conversation relevant to its customers and prospects.
“It's not even just about saving time — it's about uncovering things we otherwise might not research. Salesmotion helps us connect Guild to what's already publicly important to the company.”
Guild Education chose Salesmotion to enhance their enterprise sales process. With deal cycles spanning up to 2 years and individual deals reaching $20+ million, Guild needed a solution to maintain long-term engagement and deliver relevant insights to its buyers on a regular basis. Sales reps could have to stay on top of any development on their accounts and use those effectively to continuously build rapport and drive engagement. Salesmotion was selected for its ability to:
Salesmotion reduced the time spent gathering account insights by 30 minutes per account, freeing up hours every week for sales reps to focus on value-add activities.
By surfacing customer-specific initiatives, Salesmotion enabled Guild's sales team to align their L&D solutions with high-priority customer needs and pain points.
“In a single account, it easily saves me 30 minutes. Multiply that by 10 or 20 accounts, or even 100, and it's massive. It's stuff we would never do manually if it weren't surfaced so quickly.”
After a quick implementation, Guild's sales reps leveraged Salesmotion to quickly identify customer initiatives and align pitches with business priorities, saving significant time per account.
With insights into customer needs, Guild's team delivered more personalized and impactful messaging, boosting engagement in competitive industries like healthcare. It helps reps identify and track company-wide initiatives that align with Guild's education and workforce development solutions.
By aligning L&D solutions to strategic customer goals, Guild's sales reps reduced the time required to progress deals through the pipeline.
With Salesmotion, Guild's strategic accounts team saves 30 minutes of research time per account several times a week, adding up to over 6 hours per week for each rep. It also automated earnings call tracking and sent real-time alerts, so reps could stay updated on important accounts without extra work. Weekly summary emails gathered all key account details in one place, making it easier for reps to manage accounts efficiently. These changes saved time and helped reps focus on their most important tasks.
Salesmotion helped sales reps align Guild's solutions with customer goals, improving engagement and speeding up deals. It provided real-time tracking of executives' podcast and media appearances, allowing reps to stay connected and relevant with their prospects during long sales cycles. Also, Salesmotion streamlined the research process, enabling reps to quickly identify customer priorities and align Guild's offerings in real time, saving time and improving sales effectiveness.
Salesmotion helped Guild move deals forward faster, giving them an edge in a competitive market by having the best account intelligence at their fingertips. It improved reps' ability to have meaningful, value-driven conversations with key stakeholders. By delivering relevant, timely insights in real time, Salesmotion also enabled more strategic account nurturing, especially during long enterprise sales cycles.
As Guild Education expands its footprint in corporate learning and development, Salesmotion will play a critical role in scaling insights and supporting sales efforts, particularly as the company deepens its engagement in the U.S. and explores international markets. The Strategic Accounts team leverages Salesmotion to surface real-time intelligence that aligns Guild's evolving product suite with each customer's unique goals, solidifying its position as a trusted workforce development partner.
Salesmotion is a leading account intelligence platform designed to give GTM teams instant, account-specific insights — without the need for manual research. By helping B2B companies uncover relevant signals, understand buyer priorities, and drive more relevant conversations, Salesmotion empowers teams to save time, build more pipeline, and close deals faster.
Interested to learn more? Book a demo and see how your team can start saving hours with AI, drive more pipeline, and be relevant in every customer conversation.
Book a demo and see how your team can start saving hours with AI, drive more pipeline, and be relevant in every customer conversation.
