Comparison
Demandbase runs enterprise ABM campaigns with advertising and intent data. Salesmotion gives reps the deep account intelligence to win conversations. Here is how they compare for sales-led organizations.
| Feature | Demandbase | Salesmotion |
|---|---|---|
| Primary Function | ABM advertising + intent + sales tools | Deep account intelligence + selling signals |
| Core User | Marketing teams + revenue ops | Individual sales reps + AEs |
| Data Approach | IP tracking, intent signals, firmographics | 1,000+ sources synthesized into account briefs |
| Time to Value | Weeks to months for full deployment | Days — live in 3 days or less |
| Pricing | $50,000-$200,000+/year | From $85/mo (account-based, unlimited users on team plans) |
| Best For | Marketing-led ABM programs | Seller-level account intelligence |
Demandbase is an enterprise ABM platform that combines account intelligence, B2B advertising, and sales tools into a unified go-to-market suite called Demandbase One. The platform was a pioneer in account-based marketing and has expanded through acquisitions of Engagio (ABM orchestration) and InsideView (company data) to offer comprehensive ABM capabilities.
Demandbase provides account identification through IP-based and cookie-based tracking, intent data through a Bombora partnership combined with proprietary signals, technographic intelligence, and industry-leading B2B display advertising. Its 'engagement minutes' metric provides a unique way to measure account-level interaction across channels.
The platform is designed for enterprise marketing and sales alignment. It helps marketing teams identify and target in-market accounts with advertising, while giving sales teams account scores and insights to prioritize outreach. However, its complexity and enterprise pricing make it a significant investment.
Best for: Enterprise B2B organizations that need a unified ABM platform combining advertising, intent data, and account intelligence
G2 rating: 4.4/5
Pricing: Custom enterprise pricing. Typically $50,000-$80,000/year for mid-market. Enterprise deals often reach $100,000-$200,000+/year. Modular pricing based on products selected.
Salesmotion is an account intelligence platform purpose-built for the sales side of the revenue equation. While ABM platforms like Demandbase focus on marketing-led account prioritization and advertising, Salesmotion focuses on giving individual sellers the deep intelligence they need to prepare for and win conversations.
The platform synthesizes data from over 1,000 sources — earnings calls, news articles, SEC filings, job postings, patent applications, leadership announcements, and more — into comprehensive account briefs that a rep can consume in minutes. It continuously monitors target accounts for buying signals and generates contextual talking points when relevant events occur.
Salesmotion integrates natively with Salesforce and is designed for fast time-to-value. While Demandbase implementations can take months, Salesmotion customers typically go live in days. Its flat, account-based pricing means the entire sales team gets access without per-seat or module-based costs.
Best for: B2B sales teams that need deep, seller-ready account intelligence with real-time signals and AI-generated talking points
G2 rating: 4.8/5
Pricing: From $85/mo — flexible account-based pricing, unlimited users on team plans
How Demandbase and Salesmotion stack up across key capabilities.
| Feature | Demandbase | Salesmotion |
|---|---|---|
| B2B Advertising | Industry-leading account-based display ads | Not a feature — built for sellers |
| Intent Data | Bombora intent + proprietary signals | Real-time signals from earnings, news, filings |
| Account Research | Account scores and basic profiles | Comprehensive briefs from 1,000+ sources |
| Talking Points | Not available | AI-generated from real account events |
| Earnings Insights | Not available | Full earnings call analysis |
| CRM Integration | Salesforce, HubSpot, Marketo | Salesforce-native with embedded views |
| Implementation | Weeks-months, requires RevOps + marketing ops | Days — minimal configuration |
| Pricing Model | Modular enterprise pricing | Flat org-based, all-inclusive |
Demandbase is one of the most expensive tools in the ABM category. Mid-market deployments typically start at $50,000-$80,000/year, with full enterprise implementations reaching $100,000-$200,000+ annually. Pricing is modular — each product (advertising, intelligence, data) adds to the total cost. Multi-year contracts are common.
Salesmotion offers flexible account-based pricing starting at $85/month, scaling by accounts monitored rather than headcount. There are no per-seat fees, no module add-ons, and no advertising spend requirements. The entire sales team gets full access to account briefs, signals, and talking points at a single price.
The 5-10x price difference reflects fundamentally different product scopes. Demandbase includes advertising infrastructure, display ad spend management, and marketing orchestration. Salesmotion is focused specifically on seller-level intelligence. For organizations that need ABM advertising, Demandbase covers a broader use case. For organizations focused on sales execution, Salesmotion delivers more relevant value at a fraction of the cost.
“We're no longer fishing. We know who the right customers are, and we can qualify them quickly. Salesmotion has had a direct impact on pipeline quality.”
Andrew Giordano
VP of Global Commercial Operations, Analytic Partners
Salesmotion gives your reps the account intelligence they need to book more meetings and close bigger deals.
Not directly. Demandbase is primarily a marketing platform for ABM advertising and account prioritization. Salesmotion is a sales intelligence platform for account research and conversation preparation. Some organizations use both — Demandbase for marketing-led ABM and Salesmotion for sales execution.
Demandbase provides account scores, firmographic data, and basic insights. However, it does not synthesize 1,000+ sources into comprehensive account briefs, analyze earnings calls for executive insights, or generate contextual talking points. Salesmotion's depth of seller-ready intelligence is fundamentally different from Demandbase's marketing-oriented data.
Demandbase's pricing includes advertising infrastructure, display ad campaign management, and marketing orchestration capabilities that require significant technology and data costs. Salesmotion does not include advertising features, focusing instead on seller-level intelligence at a price point that reflects its focused scope.
Salesmotion is purpose-built for sales reps. It delivers account briefs, talking points, and real-time signals designed for conversation preparation. Demandbase's sales-facing features (account scores, alerts) are secondary to its marketing and advertising capabilities. Reps generally find more immediate value in Salesmotion.
Salesmotion typically goes live in 1-3 days with minimal configuration. Demandbase implementations often take weeks to months, requiring coordination across marketing ops, RevOps, and IT teams to configure advertising audiences, intent topics, CRM integrations, and user training.
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