Sales intelligence platform
The B2B sales intelligence platform that tells reps which accounts to work, and why now
Most sales intelligence tools give you more data. Salesmotion gives you the reason to call. Three AI agents watch your accounts across 1,000+ public sources, write a cited brief when something changes and draft the outreach for a rep to send. From $85/mo for 100 accounts, monthly.
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By Semir JahicCEO & Co-Founder, SalesmotionLast reviewed What is a B2B sales intelligence platform?
A sales intelligence platform is software that collects and analyses information about companies and people, so sellers know which accounts to work, when to reach out and what to say. In B2B, that information is mostly public: news, earnings calls, filings, job postings, leadership changes and funding. The platform reads it so a rep does not have to.
The category grew out of contact databases, and many products still lead with the size of their database. The harder problem is relevance. A rep with five thousand accounts cannot read about all of them, and a large list does not say which ten changed this week. A modern platform answers that question first, then helps with the people and the message.
Two neighbouring categories are often confused with it. Revenue intelligence records calls and inspects deals inside your own CRM; see the revenue intelligence platform guide. Sales engagement sends the sequences. Sales intelligence looks outward, at the accounts you want to sell to, and feeds both.
The short version
- A contact database tells you who to contact. A sales intelligence platform tells you who to contact now, and why.
- Judge a platform by what it told you this week about accounts you know, not by how many records it holds.
- Output that does not land in the CRM, chat or sending tool does not get used.
Six jobs a sales intelligence platform should do
Each job answers one question a rep asks before a first conversation. Here is the question, and what does the job in Salesmotion.
- 1
Find the accounts
“Who should be on my list?”
Start from your territory or CRM, and add companies that look like your best customers but that you have never worked.
Lookalike account discovery
- 2
Watch for change
“Which accounts should I work this week?”
Monitor every tracked account, every day, across 1,000+ public sources for 50+ signal types: new executives, funding, M&A, hiring, earnings-call priorities.
- 3
Research the account
“What changed, and why does it matter to us?”
Read the earnings call, filings, news and job posts and turn them into a brief a rep can scan before a call, with every claim linked to its source.
- 4
Find the right people
“Who owns the problem?”
Rank contacts at the account, flag recent role changes and reveal verified emails and direct dials. The Individual plan includes 200 contact credits a month (verified email and phone).
Contacts and credits
- 5
Write the first message
“What do I say?”
Draft an email or LinkedIn message anchored to the signal and the brief, for a rep to review, edit and send.
- 6
Put it where reps work
“Will anyone use it?”
Deliver signals, briefs and drafts into the CRM, the sending tool and AI assistants, and signal alerts by Slack and email, so nobody has to open another tab.
Integrations, API and MCP
How Salesmotion works: three agents and a rep
Salesmotion is built as three agents that hand work to each other. The Signal Agent notices that something changed at an account. The Research Agent works out why it matters and writes the brief, with every claim linked to its source. The Outreach Agent drafts the message from both. A rep reads, edits and sends. Nothing reaches a buyer without a person.
In
1,000+ public sources
- News and press releases
- Earnings calls
- SEC filings
- Job postings
- Leadership changes
- Funding and M&A
- Podcasts
- Clinical trials
Signal Agent
Watches every tracked account, every day, for 50+ signal types
Research Agent
Writes a cited account brief in about five minutes
Outreach Agent
Drafts the email or LinkedIn message from the signal and the brief
A rep decides
Reads the brief, edits the draft, sends it. Nothing reaches a buyer without a person.
Out
Where reps already work
- Salesforce
- HubSpot
- Slack and email alerts
- lemlist
- REST API
- MCP for Claude and ChatGPT
See it on your own accounts, not a demo account.
Sales intelligence platform vs contact database vs intent data
Three kinds of tool get sold as sales intelligence. They answer different questions, so many teams run more than one. For named vendors and prices, see the 12 best sales intelligence platforms.
| Contact database | Intent data or ABM platform | Salesmotion | |
|---|---|---|---|
| The question it answers | Who do I contact, and how do I reach them? | Which accounts are researching my topic? | Which accounts should I work now, why, and what do I say? |
| What it is built from | Contact and company records: emails, phones, titles, firmographics | Topic research and web behaviour, scored per account | Public events across 1,000+ sources: news, earnings calls, filings, job posts, leadership moves, funding |
| What a rep gets | A list of names and contact details | An account score or a surge alert | A signal with its source, a cited brief and a drafted message |
| How fresh it is | Depends on the provider's refresh cycle | Weekly or daily scores | Every tracked account checked every day |
| Who mostly uses it | SDRs and RevOps, at volume | Marketing and ABM teams | AEs, SDRs and account managers working named accounts |
| Typical pricing model | Annual contract, seats and credits | Annual contract, quoted per organisation | $85/mo for the Individual plan (up to 100 accounts), monthly; team plans priced on account volume |
| Best for | High-volume outbound, enrichment, dialling | Account selection for campaigns | Knowing what changed at an account and acting on it the same day |
Keep your contact database if
your team pulls thousands of contacts for sequences, enriches the CRM at scale or calls from a dialer all day. That is the job it is built for. Do I still need a contact database? sorts the common jobs into keep, add and consolidate.
Add Salesmotion if
reps work named accounts and the hard part is knowing which ones changed, what it means and what to say. The Individual plan includes contact credits for the people a rep reaches in a month; for signals and intent sources compared, see the intent data hub.
What revenue teams say they need
From recorded sales calls with B2B revenue teams in 2026, anonymised by role and industry. In 25 of 55 calls between August and October, buyers pressed on whether the data was current and relevant, not on how much of it there was.
“I'm not impressed by pulling a lot of data these days because any tool can do that. The question is relevant data.”
“it still requires a level of deeper research or, you know, a second level. It's not just, hey, here's the right contact. Here's their need.”
“I've got five, six thousand accounts, and we can't cover them all.”
What teams get from it
Results customers reported, each linked to the full story.
How to evaluate a sales intelligence platform
Every demo looks good on the vendor's favourite account. These six tests show how a platform does on yours. The sales intelligence software buyer's guide goes deeper on capabilities.
Test 1
Test it on accounts you know
Load twenty accounts your best rep knows well. If the platform tells that rep something new and correct about most of them, it will help everyone else on the rest of the territory.
Test 2
Ask what changed, not how much data there is
Any tool can show a large database. Ask what it surfaced this week on your accounts, from which sources, and how long after the event.
Test 3
Open the source behind every claim
A wrong fact in a first email costs the account. Every signal and every line of a brief should link to the filing, call or article it came from.
Test 4
Check where the output lands
If reps have to log in somewhere new to find signals, adoption drops in weeks. Look for the CRM, Slack, email and the sending tool, and an API or MCP server for anything else.
Test 5
Count the tools it lets you drop
News alerts, earnings-call reading, job-board checks and manual research tabs are often the real cost. Ask what you can stop paying for, and keep what still does a job.
Test 6
Pilot with a comparison group
Run it with five to ten reps for one quarter against a group on the old way of working, and compare meetings held and pipeline, not logins or alerts read.
Integrations: where the intelligence lands
Signals, briefs and drafts go to the tools your team already uses. See all integrations, the API and the MCP server.
Salesforce
Native Salesforce integration (managed package, one-way or bi-directional sync)
HubSpot
HubSpot integration (Enterprise plan; enabled on request on other plans)
Slack and email
Signal alerts delivered to the channel or inbox the team already reads
lemlist
Outreach drafts pushed to lemlist
REST API
Signals, briefs and account data for your own tools and data warehouse
MCP server
MCP server for Claude, ChatGPT and other assistants
Pricing
Published, monthly, no annual commitment on the Individual plan. Full details on the pricing page.
Individual
$85/mo
1 user · Track up to 100 accounts
- 24/7 buying-signal monitoring
- Unlimited deep account intel & research
- Unlimited AI outreach drafts (email + LinkedIn)
- 200 contact credits — verified email & direct dial
- Lookalike account discovery
- Account monitoring volume to get you started
Cancel anytime. Monthly billing.
Teams and enterprise
Custom
Multi-user · Custom account volume · CRM connected
- Unlimited users
- Unlimited account volume
- Custom contact credit volume (email & phone)
- CRM integration (Salesforce, HubSpot)
- API & MCP access
- Founder-led onboarding
- Dedicated customer support
- Custom signals & data sources
- SSO, security & legal review on enterprise
Compare and go deeper
12 best sales intelligence platforms
Vendor-by-vendor comparison with published pricing and free plans.
Sales intelligence software buyer's guide
The capabilities that separate platforms, and a buyer checklist.
What sales intelligence costs
Pricing models and platform-by-platform prices, as of October 2026.
Do I still need a contact database?
Keep, add or consolidate, sorted by use case.
Intent data and buying signals
First-party, third-party and public-event signals, with benchmark data.
Sales intelligence by industry
Triggers and use cases for SaaS, fintech, healthcare, life sciences and more.
AI SDR
How the agents do the research and drafting work of sales development.
Alternatives hub
Alternatives to the common contact, intent and ABM platforms.
Sales intelligence platform FAQ
What is a sales intelligence platform?
A sales intelligence platform is software that collects and analyses information about companies and people so sellers know which accounts to work, when to reach out and what to say. It combines some mix of company and contact data, buying signals, account research and outreach. Salesmotion is a B2B sales intelligence platform built on three AI agents that monitor 1,000+ public sources, write cited account briefs and draft outreach a rep reviews and sends.
What is B2B sales intelligence?
B2B sales intelligence is the information a seller needs about a business buyer: what the company does, what changed recently, who makes the decision and why now is a good time to talk. Sources include news, earnings calls, filings, job postings, leadership changes and funding. For the full definition, see what sales intelligence is.
What does a sales intelligence platform do?
Six jobs: find the accounts worth working, watch them for change, research what changed, find the people who own the problem, write the first message, and put all of it where reps already work. Salesmotion's Signal Agent, Research Agent and Outreach Agent cover the middle four, with lookalike discovery, contact credits and CRM, Slack, lemlist, API and MCP delivery around them.
What is the difference between a sales intelligence platform and a contact database?
A contact database answers who to contact and how to reach them: emails, phone numbers and titles at volume. A sales intelligence platform like Salesmotion answers which accounts to work now, why, and what to say, from public signals and cited research. Many teams keep both. Do I still need a contact database? sorts the common jobs into keep, add and consolidate.
Is sales intelligence the same as revenue intelligence?
No. Revenue intelligence usually means call recording, deal inspection and forecasting from your own CRM and conversations. Sales intelligence looks outward, at the accounts you want to sell to. The two are complementary. The revenue intelligence platform guide covers the other category.
How do I choose a sales intelligence platform?
Test it on twenty accounts your best rep knows well, ask what it surfaced this week rather than how big the database is, open the source behind every claim, check that output lands in your CRM and chat, count the tools it lets you drop, and pilot it for a quarter against a comparison group. The 12 best sales intelligence platforms compares vendors on these points.
How much does a sales intelligence platform cost?
Pricing varies from free plans to annual enterprise contracts. Salesmotion's Individual plan is $85/mo with monthly billing and covers up to 100 accounts with 200 contact credits a month (verified email and phone). Teams and enterprise get custom pricing on account volume with unlimited users. What sales intelligence costs lists other vendors' published prices.
Which tools does Salesmotion integrate with?
Salesmotion has a native Salesforce integration and a HubSpot integration, sends signal alerts by Slack and email, and pushes outreach drafts to lemlist. A REST API and an MCP server for Claude, ChatGPT and other assistants cover custom workflows.
How long does it take to get value from a sales intelligence platform?
With Salesmotion, most teams connect their CRM and begin monitoring accounts in under an hour. Incredible Health went live in 3 days, and Cacheflow reported value within 24 hours.
Can I try Salesmotion before buying?
Yes. Book a 30-minute demo to see the agents on your own accounts, or try the interactive demo. The Individual plan is monthly, so you can start without an annual commitment.
Find out which of your accounts changed this week.
Book a 30-minute demo and see the Signal, Research and Outreach Agents work your own territory. Or start on the Individual plan at $85/mo, monthly.