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MCP Server

The sales intelligence MCP server for Claude and ChatGPT

Salesmotion's MCP server connects Claude, ChatGPT and other AI assistants to your account intelligence: cited account briefs, buying signals from 1,000+ public sources, contacts with role changes, earnings calls, SEC filings and job postings. Ask about any account in plain language. Sign in with your Salesmotion account; there is nothing to install.

~/.claude.json
{
"mcpServers": {
"salesmotion": {
"type": "http",
"url": "https://mcp.salesmotion.io",
"headers": {
"Authorization": "Bearer YOUR_API_KEY"
}
}
}
}

Claude Code config. In claude.ai, the Claude desktop app and ChatGPT you sign in instead, with no key.

Connect in two minutes

One URL for every client: https://mcp.salesmotion.io

Claude (claude.ai and desktop app)

  1. Open Settings → Connectors and click Add custom connector.
  2. Name it Salesmotion and set the URL to https://mcp.salesmotion.io.
  3. Click Connect, then Sign in with Salesmotion and log in with your Salesmotion account.
  4. Check the consent page and click Allow and connect.

On Claude Team or Enterprise, an admin adds the connector once under Admin settings → Connectors, and each person signs in with their own account.

ChatGPT

  1. Open Settings → Apps & Connectors → Advanced settings and turn on Developer mode.
  2. Back in Apps & Connectors, choose Create to add a custom connector.
  3. Name it Salesmotion, set the MCP server URL to https://mcp.salesmotion.io and choose OAuth.
  4. Click Sign in with Salesmotion, log in and click Allow and connect. Then enable Salesmotion in a chat.

In ChatGPT business and enterprise workspaces, an admin may need to allow custom connectors first.

Claude Code, Copilot and other MCP clients

  1. Create a personal API key in the Salesmotion app under Settings → API.
  2. Add https://mcp.salesmotion.io to your client's MCP config with the key as a Bearer token, as in the snippet above.
  3. Clients that support OAuth can sign in instead, using discovery at https://mcp.salesmotion.io/.well-known/oauth-authorization-server.

The server supports OAuth 2.1 with PKCE (S256) and dynamic client registration for clients that require it.

Full reference and troubleshooting in the MCP integration guide. Rolling it out to a team? See Sign in with Salesmotion.

19 tools for your AI assistant

Accounts, companies, contacts and signals. You rarely call a tool by name: describe what you want and the assistant picks.

3 tools

Start here

run_skill · account_card · account_insights

Run any of the twelve sales skills by name, open the interactive account card inside Claude, or get the full AI account brief (profile, SWOT, value pyramid, research, talking points) in one call. Resolves a company by name, domain or ID.

3 tools

Accounts

list_accounts · search_accounts · get_account

Browse your accounts by score, priority, owner or recent signal activity, search by name, domain or keyword, and pull the full account record with every AI intelligence section.

5 tools

Company research

get_company · get_company_news · get_company_jobs · get_company_earnings_calls · get_company_filings

Look up any company by domain, LinkedIn URL or stock symbol, even outside your account list. Full news archive, job openings, earnings calls with AI analysis and transcripts, and SEC filings (10-K, 10-Q, 8-K, DEF 14A).

3 tools

Contacts

get_contacts · get_contact · search_contacts

Ranked contacts at an account with role-change information, full contact detail with person insights, talking points and intro paths, and search by name or title across all accounts.

3 tools

Signals

get_signals · get_signal · get_signal_counts

Buying signals across earnings calls, news, hiring, M&A, funding, SEC filings, clinical trials and podcasts, the full content of any signal (transcript, AI analysis, documents), and quick counts by type.

2 tools

Usage and feedback

get_usage · submit_feedback

Check API quota and request breakdown, and report a data issue or suggest an improvement without leaving the chat.

12 sales skills built in

Skills chain the tools into complete sales workflows. Every answer names its source and date, states gaps as gaps and labels the assistant's own conclusions. See every skill with examples.

Account brief

A one-page brief you can read in two minutes before a call.

Account research

Intelligence, signals, contacts and a synthesized brief, with an optional deeper pass through news, jobs, earnings and filings.

Account plan

Overview, stakeholders, SWOT, whitespace, competition, objectives and a 90-day action plan.

Value pyramid

Company goals, strategy, challenges and the value paths that connect your solution to them.

MEDDIC qualification

Score an opportunity against MEDDIC and expose the gaps that put it at risk.

Stakeholder map

The buying committee: power, interest, recent movers and coverage gaps.

Meeting prep

Background on a named person, what changed at their company, openers and questions.

Signal to outreach

Turn a specific buying signal into an email or LinkedIn message.

Pipeline signals

Signals across your accounts turned into a prioritized action list.

Territory review

Tiering, under-worked accounts and where to spend time next.

Earnings analysis

Strategy and pressure from earnings calls and filings, in management's own words.

Hiring analysis

Job postings read as strategy: what they are building and which teams are funded.

What you can ask

No API calls to write, no data to wrangle. Ask your AI assistant in plain English.

Account research

Your assistant pulls the full account brief, recent signals and top contacts in one answer, with a source and date on each claim.

"Brief me on Honeywell before my call."

Meeting prep

Company context, the person's background and recent role changes, and openers and questions tailored to them.

"Prepare me for a meeting with the CFO at Bayer. Include their background and recent company signals."

Pipeline review

Earnings calls, leadership changes, hiring pushes and M&A across your accounts, turned into a short list of accounts to act on now.

"What's new across my priority 1 accounts this week?"

Contact discovery

Search contacts by title, role-change type and recency to find new hires and promotions at target companies.

"Find contacts with the title CRO or Chief Revenue Officer who started in the last 90 days."

Earnings and filings

What management said on the last call and in the latest 10-K, quoted and dated, ready for an executive conversation.

"What did Hitachi's leadership say about AI spending on the last earnings call?"

Outreach from a signal

A short email anchored to a real, dated event at the account, plus a follow-up. You review and send it.

"Draft an email to the CFO at Honeywell about their last earnings call."

Why teams connect Salesmotion

Zero setup

Hosted at mcp.salesmotion.io. Nothing to install, deploy or maintain. Connect your AI tool and start asking questions.

Each person signs in

Everyone connects with their own Salesmotion login over OAuth 2.1 with PKCE. No shared keys, and access is reviewed and revoked per person.

Answers you can check

The skills give a source and date for every claim: the earnings call, filing, job post or article. The server itself stores no data.

Comparing MCP servers for sales? Contact-data servers find people and CRM servers read your pipeline. Salesmotion tells your assistant what changed at an account and why it matters. See the best MCP servers for sales teams and Clay MCP vs Salesmotion MCP.

Supported platforms

Works with any AI tool that supports the Model Context Protocol.

Claude: claude.ai, desktop app, Team and Enterprise workspacesSupported
Claude CodeSupported
ChatGPT custom connectorsSupported
Microsoft CopilotSupported
VS Code and CursorSupported
Any client that implements the Model Context ProtocolSupported

Frequently Asked Questions

What is an MCP server for sales?

An MCP server for sales connects an AI assistant such as Claude or ChatGPT to a sales data source through the Model Context Protocol, so the assistant can look things up itself instead of you pasting data in. Salesmotion's MCP server gives the assistant account intelligence: cited account briefs, buying signals from 1,000+ public sources, contacts with role changes, earnings calls, SEC filings and job postings.

What is MCP?

The Model Context Protocol (MCP) is an open standard that lets AI assistants connect to external tools and data sources. Instead of copying data into your AI tool, MCP gives it live, structured access to your Salesmotion intelligence.

How do I connect Salesmotion to Claude?

In Claude, open Settings → Connectors → Add custom connector, name it Salesmotion and set the URL to https://mcp.salesmotion.io. Click Connect, sign in with your Salesmotion account and click Allow and connect. On Claude Team or Enterprise an admin adds the connector once and each person signs in.

How do I connect Salesmotion to ChatGPT?

Turn on Developer mode under Settings → Apps & Connectors → Advanced settings, then create a custom connector with the URL https://mcp.salesmotion.io and OAuth authentication. Sign in with your Salesmotion account and approve. In business and enterprise workspaces an admin may need to allow custom connectors first.

Which AI tools work with the Salesmotion MCP server?

Claude (claude.ai, the desktop app and Claude Code), ChatGPT, Microsoft Copilot, VS Code, Cursor and any client that implements the Model Context Protocol. Setup differs per client.

What questions can it answer?

Questions about your accounts and the people in them: what changed at an account this week, who decides at a company, what management said on the last earnings call, what a company is hiring for, which of your accounts had a leadership change. Twelve built-in skills turn those into account briefs, account plans, MEDDIC qualification, stakeholder maps, meeting prep and signal-based outreach drafts.

How is it different from contact-data MCP servers?

Contact-data MCP servers are built to find and verify people, and CRM MCP servers read what is in your pipeline. Salesmotion answers what changed at an account and why it matters, with a source for each claim, and includes ranked contacts with role changes. Many teams connect more than one. See Best MCP servers for sales teams.

Do I need an API key?

Not in Claude or ChatGPT: you sign in with your Salesmotion account and the connection is created for you. API keys, created under Settings → API, are for clients configured with a key, such as a Claude Code config file.

How is this different from the REST API?

The MCP server is a thin layer on top of the REST API. It uses the same data and the same quota. MCP is designed for AI assistants to use directly, while the REST API is for developers building custom integrations.

Is my data secure?

The MCP server doesn't store any data. Every request passes through to the Salesmotion API as the signed-in person, and the response goes straight back to the assistant. Connections use OAuth 2.1 with PKCE over TLS, read your Salesmotion data without changing it, and can be reviewed and revoked per person under Settings → API.

Is MCP access included in my plan?

MCP access is included on custom team and enterprise plans and uses the same API credentials and quota as the REST API. Contact your account manager or talk to us for access.

Do I need to install anything?

No. The MCP server is hosted at mcp.salesmotion.io. Point your AI tool at the endpoint and sign in. Nothing to install, run or maintain.

Give every rep three AI agents to build more pipeline.

A Signal Agent, Research Agent, and Outreach Agent — working every day so your team spends less time researching and more time closing.