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Top 5 Bombora Alternatives in 2026

Intent data alone doesn't close deals. Compare alternatives that combine intent signals with account research, contact data, and AI-powered outreach.

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G24.8 rating on G2
At a glance

How Bombora Alternatives Compare

Side-by-side comparison of the key capabilities that matter most.

FeatureSalesmotion6senseZoomInfoDemandbaseLusha
Intent Signals50+ signal types from 1,000+ real-time sourcesProprietary AI intent + Bombora co-op dataProprietary intent signals (add-on module)Bombora-powered intent + proprietary signalsNo intent data
Account IntelligenceAI-generated briefs with full context and source attributionAccount-level insights, technographics, and predictive scoringFirmographics, technographics, and org chartsAccount-level firmographics and technographicsBasic company overview and firmographics
Contact DataVerified contacts via Prospect moduleLimited — relies on CRM and third-party enrichment321M+ contacts with verified emails and direct dialsContact data via integration partners150M+ business profiles with direct dials
Signal GranularityPerson-level signals tied to specific accounts and eventsAccount-level scoring with buying stage predictionCompany-level intent topics with contact overlayAccount-level topic clusters and engagement scoringJob change alerts only
False Positive RateLow — signals verified against primary sourcesModerate — AI scoring reduces noise but not eliminatedModerate — topic-level intent can be noisyModerate — co-op data inherits Bombora noiseN/A — no intent signals
CRM IntegrationNative Salesforce & HubSpot syncSalesforce, HubSpot, and MAP integrationsDeep Salesforce & HubSpot integrationSalesforce, HubSpot, and MAP integrationsSalesforce, HubSpot & Pipedrive
PricingFrom $85/mo (account-based, unlimited users on team plans)Enterprise pricing from ~$60,000/yearFrom $14,995/year (intent is add-on)From $40,000–120,000/yearFree tier; paid from $36/mo per user
Setup ComplexityLive in days, not months3–6 month implementation typicalWeeks to months depending on modules3–6 month enterprise implementationSelf-serve setup in hours

Why teams are looking beyond Bombora

Bombora pioneered B2B intent data through its Data Co-op — a network of 5,000+ websites that tracks which companies are consuming content on specific topics. For years, it was the go-to source for identifying accounts that might be in-market. The problem? Bombora tells you WHICH company is surging on a topic, but not WHO at that company is researching, or WHY they are doing it. Teams still need to find the right contacts, understand the account context, and build relevant outreach — all manually. That gap between "this company is interested" and "here's a deal-ready conversation" is where Bombora falls short.

The false positive challenge compounds this issue. Bombora's intent surges are triggered whenever employees at a company consume above-baseline content on a topic. But that content consumption could be driven by anything — a marketing team running competitive research, an intern writing a report, or a company evaluating the space with no budget or timeline. Without deeper context about what the company is actually doing (leadership changes, budget cycles, strategic initiatives), intent data alone generates a high volume of signals that are difficult to prioritize and time-consuming to qualify.

At $25,000–100,000 per year for anonymous, topic-level signals that require significant manual effort to act on, many teams are finding that Bombora's ROI doesn't hold up against more comprehensive platforms. Modern alternatives combine intent signals with account intelligence, verified contact data, and AI-powered outreach — closing the gap between signal detection and revenue-generating action. Here are the top five alternatives to consider in 2026.

Detailed Breakdown

Best Bombora Alternatives

An in-depth look at each platform, including features, pricing, and limitations.

1

Salesmotion

Our Pick
G2: 4.8/5

Purpose-built AI account intelligence platform that monitors 1,000+ data sources in real time. Delivers one-click account briefs, 50+ buying signal types, and AI-generated outreach anchored to verified research. Native Salesforce and HubSpot integration. Goes live in days, not months.

Unlike intent data platforms or competitive intelligence tools, Salesmotion provides the complete account picture — from financial signals and leadership changes to tech stack shifts and earnings call analysis — all synthesized into actionable intelligence your reps can use immediately.

Best for:Sales teams that need real-time, full-stack account intelligence with buying signals, automated research, and CRM-integrated outreach

Key Features

  • 1,000+ real-time data sources monitored 24/7
  • 50+ buying signal types (leadership changes, funding, earnings, hiring, M&A)
  • One-click AI account briefs with source attribution
  • AI-powered outreach drafts anchored to real signals
  • Native Salesforce and HubSpot integration
  • Prospect module with verified contact data

Limitations

  • Focused on account intelligence — not a standalone contact database
  • No competitive battlecard feature
  • Smaller contact database than dedicated data providers
Pricing: From $85/mo — flexible account-based pricing, unlimited users on team plans
G24.8 rating on G2Book a demo
2

6sense

G2: 4.0/5Visit site

6sense is the most direct Bombora alternative for enterprise ABM teams. It combines Bombora's co-op intent data with its own proprietary AI-powered intent signals, predictive analytics, and account orchestration — wrapping intent data into a full ABM execution platform. Where Bombora only identifies surging accounts, 6sense predicts buying stages and helps orchestrate multi-channel campaigns.

The trade-off is complexity and cost. 6sense implementations typically take 3–6 months, require a dedicated admin or RevOps resource, and cost upward of $60,000/year. For teams that need a full ABM platform with intent built in, it is powerful — but for teams that primarily need better signals to drive sales conversations, it may be more than they need.

Best for:Enterprise ABM teams wanting intent data combined with predictive analytics and campaign orchestration

Key Features

  • Proprietary AI intent + Bombora co-op data
  • Predictive buying stage scoring for target accounts
  • Multi-channel campaign orchestration and advertising
  • Account-level engagement analytics
  • Salesforce, HubSpot, and MAP integrations
  • Dynamic audience segmentation

Limitations

  • 3–6 month implementation with dedicated admin required
  • Very expensive — entry point higher than Bombora itself
  • Steep learning curve for full platform utilization
  • Limited contact data — relies on CRM and third-party enrichment
Pricing: Enterprise pricing from ~$60,000/year. Most mid-market contracts $75,000–150,000/year
3

ZoomInfo

G2: 4.4/5Visit site

ZoomInfo offers intent data as an add-on module alongside its massive contact and company database, making it a practical Bombora alternative for teams that want intent signals paired with actionable contact data. Instead of getting an anonymous "Company X is surging on Topic Y" signal, reps can immediately find verified contacts at that company and start outreach — solving Bombora's biggest gap.

ZoomInfo's intent data is proprietary (not Bombora co-op data), which can provide different signal coverage. Combined with firmographics, technographics, and org charts, it gives a more complete picture of surging accounts. The downside is that intent data is an add-on module with separate pricing, and total costs can escalate quickly with per-seat licensing.

Best for:Teams needing the largest contact database with intent signals layered on top

Key Features

  • 321M+ contacts with verified emails and direct dials
  • Proprietary intent data (add-on module)
  • Deep firmographic, technographic, and org chart data
  • Website visitor identification capabilities
  • Comprehensive APIs for enrichment workflows
  • ZoomInfo Engage for sequencing (add-on)

Limitations

  • Intent data is a paid add-on, not included in base plans
  • Expensive per-seat pricing that scales quickly with team growth
  • Long-term contracts with difficult cancellation terms
  • Limited account intelligence beyond structured data fields
Pricing: From $14,995/year for base platform. Intent data module is additional. Total cost typically $25,000–60,000+/year
4

Demandbase

G2: 4.3/5Visit site

Demandbase is the closest enterprise-grade Bombora alternative, as it actually embeds Bombora's intent data alongside its own proprietary signals, advertising capabilities, and ABM orchestration tools. For teams already paying for Bombora, Demandbase wraps that same data into a more actionable platform with account scoring, journey tracking, and display advertising.

The platform excels at turning intent signals into targeted advertising campaigns and account-based plays. However, like 6sense, it is built for large enterprise ABM teams with dedicated operations resources. Implementation is complex, pricing is high ($40,000–120,000+/year), and teams without a robust ABM program may find it overkill for their intent data needs.

Best for:Large enterprises running full ABM programs that want intent data integrated with advertising and orchestration

Key Features

  • Bombora co-op intent data + proprietary signals
  • Account-based advertising platform
  • Account scoring and journey stage tracking
  • Sales insights and engagement analytics
  • Salesforce, HubSpot, and MAP integrations
  • Website visitor identification (Demandbase One)

Limitations

  • Very expensive — most contracts exceed $60,000/year
  • 3–6 month implementation with dedicated admin required
  • Overwhelming complexity for teams not running full ABM programs
  • Limited contact data compared to ZoomInfo or Apollo
Pricing: Enterprise pricing from $40,000–120,000/year depending on modules and account volume
5

Lusha

G2: 4.3/5Visit site

Lusha takes a completely different approach from Bombora by focusing on what intent data cannot provide: verified contact data and simple prospecting workflows. While it does not offer intent signals, Lusha solves the downstream problem that Bombora users constantly face — once you know a company is surging, you still need to find the right person to contact.

For teams frustrated by Bombora's anonymous, topic-level signals, Lusha offers a refreshingly direct alternative: skip the intent layer entirely and go straight to finding and reaching decision-makers. Its browser extension, bulk enrichment, and CRM integrations make it easy to build targeted contact lists. The trade-off is that without intent signals, you are relying on other criteria (firmographics, ICP fit) to prioritize outreach.

Best for:Reps who need quick, reliable contact lookups and enrichment without intent data complexity

Key Features

  • 150M+ business profiles with direct dials and verified emails
  • Browser extension for LinkedIn contact lookup
  • Bulk enrichment and CRM data hygiene tools
  • ISO 27701 certified and GDPR compliant
  • Salesforce, HubSpot, and Pipedrive integrations
  • Free tier with monthly credits

Limitations

  • No intent data or buying signal capabilities
  • No account intelligence or AI research features
  • Credit-based model limits heavy usage without upgrades
  • Smaller database than ZoomInfo or Apollo
Pricing: Free plan available. Pro from $36/user/month. Premium from $59/user/month. Scale pricing is custom

Customer Story

How Analytic Partners increased pipeline 40% and accelerated Fortune 500 deals

40%

more qualified pipeline

$1M+

Fortune 500 pipeline

85%

less research time

“We're no longer fishing. We know who the right customers are, and we can qualify them quickly. Salesmotion has had a direct impact on pipeline quality.”

Andrew Giordano

Andrew Giordano

VP of Global Commercial Operations, Analytic Partners

Read the full case study

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Salesmotion replaces hours of manual research with real-time account intelligence your reps can use today.

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See Salesmotion in Action

Salesmotion account summary showing AI-generated intelligence brief for a target account
Deep account briefs synthesized from 1,000+ sources in one click.
Salesmotion signal feed with filters showing targeted buying signal monitoring
Filter signals by type, account, and time range for focused prospecting.
FAQ

Frequently Asked Questions

What is the difference between intent data and account intelligence?

Intent data (like Bombora) tracks anonymous content consumption to identify companies researching specific topics. Account intelligence goes further by combining intent signals with financial data, leadership changes, hiring patterns, tech stack shifts, earnings analysis, and competitive moves — all synthesized into a complete picture of what an account is doing and why. Salesmotion provides full account intelligence from 1,000+ sources, while Bombora provides only the intent layer.

Why do Bombora intent signals have high false positive rates?

Bombora's Data Co-op tracks content consumption across a network of B2B websites. A "surge" is triggered when a company's employees consume more content on a topic than their historical baseline. However, this consumption can be driven by general research, competitive analysis, content marketing efforts, or employee education — not necessarily buying intent. Without context about what the company is actually doing strategically, many surges turn out to be noise rather than genuine in-market signals.

Can I use Bombora together with another intelligence tool?

Yes — many teams layer Bombora's intent data on top of platforms like 6sense, Demandbase, or ZoomInfo. However, this approach multiplies cost and complexity. An alternative approach is to use a platform like Salesmotion that monitors 1,000+ data sources (including many of the same signals Bombora tracks) while also providing account research, contact data, and AI outreach — replacing the need for multiple tools.

How much does Bombora cost compared to alternatives?

Bombora pricing typically starts at $25,000–30,000/year, with most mid-market companies paying $50,000–100,000/year on annual contracts. There is no free trial. Alternatives vary widely: 6sense and Demandbase cost more ($60,000–150,000/year), ZoomInfo is comparable ($25,000–60,000/year with intent add-on), Lusha is far less expensive (from $36/mo per user), and Salesmotion starts at $85/mo with unlimited users on team plans.

What ROI should I expect when switching from Bombora?

Teams that switch from standalone intent data to full account intelligence platforms typically see faster time-to-action on signals, higher signal-to-noise ratios, and reduced tool sprawl. Salesmotion customers report concrete results: Analytic Partners increased qualified pipeline by 40%, Cytel cut research time by 50%, and Incredible Health doubled meetings booked within days of going live. The key ROI driver is eliminating the manual work between detecting a signal and taking action.

Related Comparisons

Explore more head-to-head comparisons and alternatives guides.

6sense vs SalesmotionDemandbase vs Salesmotion6sense AlternativesZoomInfo Alternatives

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