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Alternatives

Top 5 Lusha Alternatives in 2026

Compare the best alternatives to Lusha for B2B contact data, prospecting, and sales intelligence.

G24.8 rating on G2
At a glance

How Lusha Alternatives Compare

Side-by-side comparison of the key capabilities that matter most.

FeatureSalesmotionApollo.ioZoomInfoCognismClay
Contact DatabaseVerified contacts with account context275M+ contacts321M+ contacts400M+ B2B profiles (phone-verified)150+ enrichment providers, no native database
Account IntelligenceAI-generated briefs from 1,000+ sourcesBasic firmographics & technographicsFirmographics, technographics & org chartsCompany profiles with EMEA focusCustom enrichment workflows
Browser ExtensionNot a primary workflow (CRM-native)Chrome extension for LinkedInChrome extension with detailed profilesChrome extension for LinkedInChrome extension with table builder
Buying Signals24/7 monitoring across 1,000+ sourcesJob changes & funding alertsIntent data & company newsBombora intent + trigger eventsReal-time enrichment triggers
Sales EngagementAI-drafted outreach with research contextBuilt-in sequences, dialer & meetingsZoomInfo Engage (add-on)No native engagement toolsAI outreach via integrations
GDPR ComplianceGDPR compliantGDPR compliantGDPR compliantGDPR-first, EU-headquarteredDepends on data provider usage
PricingFrom $85/mo (account-based, unlimited users on team plans)Free tier + from $49/user/monthFrom ~$15,000/year per userCustom pricing (per seat)Free tier + from $149/month

Why teams switch from Lusha

Lusha has built a loyal user base by making contact data simple and accessible. Its browser extension lets any rep instantly find emails and direct dials while browsing LinkedIn, and its free tier makes it an easy starting point for individuals and small teams. But as sales organizations grow and selling becomes more complex, many teams find that Lusha's simplicity becomes a limitation.

The most common reasons teams look beyond Lusha include needing a larger contact database (Lusha's 150M+ profiles is smaller than competitors), wanting deeper account intelligence beyond basic firmographics, needing built-in sales engagement tools, and running into credit limits on prospecting-heavy workflows. Per-credit pricing can also become expensive for high-volume teams.

The best Lusha alternatives in 2026 offer different strengths: some provide massive contact databases, others focus on AI-powered account research, and others combine data with built-in outreach tools. Here are the top five options to consider as you outgrow Lusha.

Detailed Breakdown

Best Lusha Alternatives

An in-depth look at each platform, including features, pricing, and limitations.

1

Salesmotion

Our Pick
G2: 4.8/5 (25 reviews)

Salesmotion is the best Lusha alternative for teams that have realized contact data alone is not enough to win deals. While Lusha gives you phone numbers and emails, Salesmotion gives you the full picture of what a company is doing, why they might buy, and what to say when you reach them. The platform monitors over 1,000 sources to generate AI-powered account research, buying signals, and personalized talking points.

For teams graduating from Lusha to a more intelligence-driven approach, Salesmotion represents a fundamental upgrade in how reps prepare for and execute outreach. Instead of looking up a contact and hoping for the best, reps walk into every conversation armed with deep account context.

Salesmotion also includes verified contact data and integrates natively with Salesforce and HubSpot, so reps do not need to context-switch between tools.

Best for:Teams ready to move beyond contact lookups to intelligence-driven selling with deep account context

Key Features

  • AI-generated account briefs from 1,000+ sources
  • Real-time buying signal monitoring (leadership changes, funding, earnings, tech adoption)
  • Personalized talking points and outreach drafts anchored to real research
  • Salesforce and HubSpot integration (Enterprise plan)
  • Account-based pricing with no per-seat or per-credit limits
  • 3-day average implementation time

Limitations

  • No browser extension for quick LinkedIn lookups (CRM-native workflow)
  • No free tier for individual users
  • Focused on account intelligence rather than high-volume contact lookups
Pricing: From $85/mo — flexible account-based pricing, unlimited users on team plans
G24.8 rating on G2
2

Apollo.io

G2: 4.8/5Visit site

Apollo.io is the most natural upgrade from Lusha for teams that want a bigger contact database with built-in sales engagement. With 275M+ contacts (nearly double Lusha's database), email sequences, a dialer, and meeting scheduling, Apollo offers significantly more functionality. Its free tier with 10,000 emails per month is also more generous than Lusha's 50 monthly credits.

For teams that liked Lusha's simplicity but needed more, Apollo provides a good middle ground: more data, more features, and a familiar search-and-outreach workflow. The platform's AI writing assistant can also help personalize outreach at scale.

Best for:Teams that want a larger contact database with built-in sales engagement at an affordable price

Key Features

  • 275M+ contact database with global coverage
  • Built-in email sequences, dialer, and meeting scheduler
  • AI email writing assistant for personalization
  • Intent data and job change alerts
  • Free tier with 10,000 emails/month
  • Chrome extension for LinkedIn prospecting

Limitations

  • Contact accuracy can be inconsistent, especially for international records
  • Per-seat pricing scales with team growth
  • Account intelligence limited to basic firmographics and technographics
Pricing: Free plan available. Basic from $49/user/month. Professional from $79/user/month. Organization from $119/user/month
3

ZoomInfo

G2: 4.5/5Visit site

ZoomInfo is the enterprise upgrade from Lusha, offering the largest B2B contact database (321M+) with the deepest company data including org charts, technographic profiles, and proprietary intent signals. For teams that have outgrown Lusha and need a comprehensive data platform for large-scale prospecting, ZoomInfo is the industry standard.

While ZoomInfo is significantly more expensive than Lusha, it provides substantially better data accuracy and coverage, especially for enterprise accounts. Teams also gain access to engagement tools, conversation intelligence, and advanced search capabilities.

Best for:Enterprise sales teams that need the most comprehensive B2B data platform with maximum coverage

Key Features

  • 321M+ contacts with direct dials, emails, and org charts
  • Technographic data showing installed technologies
  • Proprietary intent data and company news monitoring
  • ZoomInfo Engage for sequencing and calling
  • Advanced search with hundreds of filter criteria
  • Website visitor identification (add-on)

Limitations

  • Much more expensive than Lusha with rigid annual contracts
  • Complex platform that requires training and onboarding
  • Per-seat pricing makes it prohibitive for smaller teams
Pricing: Custom pricing starting around $14,995/year per user. Enterprise plans $25,000-$60,000+/year
4

Cognism

G2: 4.6/5Visit site

Cognism is the premium contact data alternative to Lusha, particularly for teams selling into European markets. While Lusha provides solid GDPR-compliant data, Cognism goes further with phone-verified mobile numbers (Diamond Data) that deliver 98% accuracy. For teams frustrated with Lusha's contact accuracy or needing deeper EMEA coverage, Cognism is the natural step up.

Cognism also includes Bombora-powered intent data and sales trigger events, adding a signal layer that Lusha largely lacks. The trade-off is significantly higher pricing and annual contract requirements.

Best for:Teams selling into European markets that need premium, phone-verified contact data with GDPR compliance

Key Features

  • Phone-verified mobile numbers (Diamond Data) with 98% accuracy
  • GDPR-first data collection and ISO 27001 certification
  • Bombora-powered intent data included in most plans
  • Sales trigger events (job changes, funding, hiring)
  • Chrome extension for LinkedIn prospecting
  • 400M+ B2B profiles with strong EMEA coverage

Limitations

  • Significantly more expensive than Lusha
  • Annual contracts required with no monthly option
  • North American data coverage weaker than ZoomInfo
Pricing: Custom pricing per seat. Typically $15,000-$30,000/year for small teams
5

Clay

G2: 4.9/5Visit site

Clay takes a completely different approach than Lusha by aggregating data from 150+ enrichment providers through a spreadsheet-like interface. Rather than searching a single database, Clay lets you waterfall across multiple sources to find the best available data for each contact. This approach often yields better results than any single provider, including Lusha.

Clay is particularly powerful for growth teams that want to build automated prospecting workflows with rich personalization. However, it requires a more technical user than Lusha's simple browser extension experience.

Best for:Growth and RevOps teams that want maximum data quality through multi-source enrichment workflows

Key Features

  • 150+ data enrichment providers in one platform
  • Waterfall enrichment to maximize coverage and accuracy
  • Spreadsheet-like interface for custom workflow building
  • AI-powered research agent for personalized outreach
  • Integration with CRMs and 100+ sales tools
  • Automated prospecting with custom logic

Limitations

  • Steep learning curve compared to Lusha's simple extension
  • Credit-based pricing can be expensive at scale
  • No native contact database — quality varies by provider
Pricing: Free plan with limited credits. Starter at $149/month. Explorer at $349/month. Pro at $800/month

Customer Story

How Guild saves 30 minutes per account and 6+ hours weekly on research

30 min

saved per account

6+ hrs

saved per AE per week

$20M+

deal sizes supported

“It's not even just about saving time — it's about uncovering things we otherwise might not research. Salesmotion helps us connect Guild to what's already publicly important to the company.”

Derek Rosen

Derek Rosen

Director, Strategic Accounts, Guild Education

Read the full case study

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FAQ

Frequently Asked Questions

What is the best free alternative to Lusha?

Apollo.io offers the most generous free tier with 10,000 emails per month, compared to Lusha's 50 monthly credits. Apollo also includes basic sales engagement features like email sequences in its free plan. Clay offers a free plan with limited credits as well. For teams that primarily need a browser extension, both Apollo and Cognism offer free Chrome extensions with limited monthly lookups.

Is Lusha accurate enough for cold calling?

Lusha provides decent direct dial accuracy, but for teams that rely heavily on phone-based outreach, Cognism's Diamond Data (phone-verified mobile numbers with 98% accuracy) is the gold standard. ZoomInfo also offers strong direct dial coverage. If your cold calls are not connecting often enough, upgrading from Lusha to Cognism for phone data can significantly improve connect rates.

Which Lusha alternative is best for small teams?

Apollo.io is the best Lusha alternative for small teams due to its generous free tier and affordable paid plans starting at $49/user/month. It also includes sales engagement features that Lusha lacks. For small teams that need deeper account intelligence, Salesmotion's account-based pricing (from $85/month) is more economical than per-seat tools once you have more than a handful of users.

Can I use Lusha alongside another sales intelligence tool?

Yes, many teams use Lusha as a quick contact lookup tool alongside a deeper intelligence platform. A common combination is Lusha for fast LinkedIn lookups paired with Salesmotion for deep account research, or Lusha alongside 6sense or Demandbase for intent-driven prospecting. This lets you keep Lusha's simplicity while gaining the account context that Lusha does not provide.

How does Lusha's pricing compare to competitors?

Lusha is one of the more affordable contact data tools, with a free tier and paid plans from $36/user/month. Apollo is slightly more expensive per seat ($49/user/month) but offers more features. ZoomInfo and Cognism are significantly more expensive ($15,000+/year). Salesmotion (from $85/month) with account-based pricing is competitive for teams with 5+ users since it does not charge per seat. Clay uses credit-based pricing starting at $149/month.

Related Comparisons

Explore more head-to-head comparisons and alternatives guides.

Cognism vs LushaZoomInfo vs LushaApollo vs LushaLusha Pricing Breakdown

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