Comparison
Clay orchestrates data enrichment across 150+ providers with a spreadsheet interface. Salesmotion delivers deep account intelligence with AI-generated talking points. Here is how they differ and when to use each.
| Feature | Clay | Salesmotion |
|---|---|---|
| Primary Function | Data enrichment + outreach automation | Account intelligence + selling signals |
| Core User | Growth teams, RevOps, agencies | Sales reps, AEs, SDRs |
| Data Approach | Waterfall enrichment from 150+ providers | 1,000+ sources synthesized into account briefs |
| Interface | Spreadsheet-like workflow builder | Simple account briefs + Salesforce integration |
| Pricing Model | Credit-based, from $149/month | From $85/mo (account-based, unlimited users on team plans) |
| Best For | Custom enrichment workflows at scale | Seller-level account research and preparation |
Clay is a data enrichment and outreach automation platform that uses a spreadsheet-like interface to let revenue teams build sophisticated prospecting workflows. The platform connects to over 150 data providers and uses AI to enrich, score, and personalize outreach at scale.
Clay's unique approach is its 'waterfall enrichment' — when searching for a contact's email or phone number, it queries multiple data providers in sequence until it finds a verified result. This typically yields higher match rates than any single data provider alone. The spreadsheet interface lets users build custom enrichment workflows without code.
Clay has become popular with growth teams, RevOps professionals, and agencies that need to build highly targeted prospect lists with custom enrichment logic. It is essentially a data orchestration layer that sits on top of other data providers, adding intelligence and automation to the prospecting process.
Best for: Growth teams and RevOps professionals who want to build custom enrichment workflows with access to 150+ data providers through a spreadsheet-like interface
G2 rating: 4.9/5
Pricing: Free plan available (100 credits/month). Starter: $149/month. Explorer: $349/month. Pro: $800/month. Enterprise: custom pricing. Credits consumed per enrichment action.
Salesmotion is an account intelligence platform built for B2B sales teams who need to understand their target accounts deeply before engaging. The platform synthesizes intelligence from over 1,000 sources — earnings calls, news articles, SEC filings, job postings, patent applications, and more — into ready-to-use account briefs.
Unlike data enrichment tools that focus on contact-level information, Salesmotion operates at the account level. It continuously monitors target accounts for buying signals like leadership changes, strategic pivots, funding rounds, competitive displacement, and expansion announcements. When signals are detected, the platform generates contextual talking points tied to real events.
Salesmotion is designed for sales reps, not data engineers. It delivers value through a simple, intuitive interface and Salesforce-native integration. The platform's account-based pricing model means the entire team gets access without per-seat or credit-based costs.
Best for: B2B sales teams that need deep, ready-to-use account intelligence with real-time buying signals and AI-generated talking points
G2 rating: 4.8/5
Pricing: From $85/mo — flexible account-based pricing, unlimited users on team plans
How Clay and Salesmotion stack up across key capabilities.
| Feature | Clay | Salesmotion |
|---|---|---|
| Contact Enrichment | Waterfall across 150+ providers — best-in-class | Not a focus — partners with data providers |
| Account Research | Claygent AI for custom research tasks | Comprehensive briefs from 1,000+ sources |
| Buying Signals | Can be built via custom workflows | Native real-time signal monitoring |
| Talking Points | AI can generate from enriched data | Context-aware, tied to real account events |
| Ease of Use | Powerful but steep learning curve | Simple interface, minimal training needed |
| CRM Integration | Salesforce, HubSpot via integrations | Salesforce-native with embedded views |
| Outreach Automation | Built-in sequence automation | Focused on intelligence, not sequences |
| Pricing Model | Credit-based, usage-dependent | Flat annual, no usage limits |
Clay uses a credit-based pricing model. The free plan offers 100 credits/month. Paid plans start at $149/month (Starter), $349/month (Explorer), and $800/month (Pro), with enterprise custom pricing. Each enrichment action — email lookup, phone number search, AI research — consumes credits, so costs scale with usage.
Salesmotion offers flexible account-based pricing starting at $85/month, scaling by accounts monitored rather than headcount. There are no per-seat fees, no credit limits, and no usage-based charges. Every rep on the team gets full access to account briefs, signals, and talking points regardless of how much they use the platform.
For teams that use Clay heavily, monthly costs can add up quickly as credit consumption scales. A team running 10,000+ enrichments per month could easily spend $800-$2,000+/month ($9,600-$24,000/year). Salesmotion's flat pricing provides cost predictability. The tools solve different problems: Clay for data enrichment workflows, Salesmotion for account intelligence.
“The moment we turned on Salesmotion, it became essential. No more hours on LinkedIn or Google to figure out who we're talking to. It's just there, served up to you, so it's always 'go time.'”
Adam Wainwright
Head of Revenue, Cacheflow
Salesmotion gives your reps the account intelligence they need to book more meetings and close bigger deals.
Clay and Salesmotion solve different problems. Clay is a data enrichment and workflow automation platform — it helps you build prospect lists and enrich contact information. Salesmotion provides deep account intelligence — comprehensive research, buying signals, and talking points. Some teams use both: Clay for list building and Salesmotion for account preparation.
Clay's Claygent AI can perform custom research tasks, but it requires manual workflow setup and credit consumption for each query. Salesmotion continuously monitors accounts and automatically generates comprehensive briefs from 1,000+ sources without any workflow building or credit management needed.
Salesmotion is significantly easier to use. It delivers account briefs and signals through a simple interface and Salesforce integration — reps open an account and see intelligence immediately. Clay's spreadsheet interface is powerful but has a steeper learning curve, often requiring RevOps resources to build and maintain workflows.
Clay can surface some buying signals through custom enrichment workflows, but this requires building and maintaining the workflows manually. Salesmotion monitors buying signals natively and automatically — leadership changes, earnings insights, funding rounds, competitive moves — without any workflow configuration.
Salesmotion (from $85/mo) provides all 20 reps with unlimited access. Clay's cost depends heavily on usage — a 20-person team running moderate enrichment volumes could easily spend $400-$800+/month ($4,800-$9,600/year) on Clay alone. However, the comparison is imperfect since the tools serve different functions.
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