Comparison
Clay is a build-it-yourself platform for GTM engineers and Ops: waterfall enrichment across 150+ providers, native signals, a sequencer and agents, with usage-based plans (Free; Launch $185/mo, Growth $495/mo). Salesmotion is account intelligence reps use with nothing to build: cited briefs and 50+ signal types from 1,000+ public sources, from $85/mo on a monthly contract.
By Semir JahicCEO & Co-Founder, SalesmotionLast reviewed | Feature | Clay | Salesmotion |
|---|---|---|
| Primary Function | Data enrichment and GTM workflow automation | Account intelligence and buying signals |
| Core User | GTM engineers, RevOps, growth teams | Sales reps, AEs, SDRs |
| Data Approach | Waterfall enrichment from 150+ providers plus Clay's own database | 1,000+ public sources synthesized into cited account briefs |
| Interface | Spreadsheet-like tables, Functions and agents you configure | Finished account briefs, in the app and in Salesforce |
| Pricing | Free; Launch $185/mo, Growth $495/mo | $85/mo for individuals. Custom pricing for teams & enterprise. |
| Best For | Custom enrichment and outbound workflows at scale | Account research and call preparation for every rep |
| Rating (G2) | 4.9/5 | 4.8/5 |
Clay is a data enrichment and GTM workflow platform. Teams use its spreadsheet-like tables to find and enrich data from 150+ providers, alongside Clay's own people and company database, and to automate prospecting, scoring and outbound on top of that data.
Its best-known technique is waterfall enrichment: when you look up an email or phone number, Clay queries providers in sequence until one returns a result, and an enrichment that returns nothing is not charged. Around that core, Clay now ships native signals (job changes, company news, social listening and web intent), a native email sequencer, Claygents and Account Agents for research, ad audience sync, and an MCP that lets reps use Ops-built workflows from ChatGPT, Claude or Codex.
Clay is a build surface. GTM engineers and Ops teams design the tables, Functions and agents, and the rest of the revenue team runs what they build. In summer 2026 it shipped twelve new products, including Audiences, Account Agents and Workflows.
Best for: GTM engineers, RevOps and growth teams that want to build their own enrichment, scoring and outbound workflows across 150+ data providers
G2 rating: 4.9/5
Pricing: Clay publishes its pricing: a free tier, Launch from $185/month and Growth from $495/month (about $167 and $446 on annual billing), then custom Enterprise on an annual commitment. Paid plans start with a 14-day trial, include unlimited seats, and meter usage in Actions and Data Credits. Clay introduced these plans in spring 2026; customers on the legacy Starter, Explorer and Pro plans can stay on them.
Salesmotion is an account intelligence platform for B2B sales teams. It reads over 1,000 public sources, including earnings calls, SEC filings, news, job postings and leadership announcements, and turns them into cited account briefs a rep can read before a call.
Three AI agents do the work. The Signal Agent monitors every tracked account for 50+ signal types such as leadership changes, funding rounds, strategic initiatives and expansion announcements. The Research Agent writes the account brief, with a source link behind each point. The Outreach Agent drafts messages tied to the event that triggered them.
Salesmotion is built for the rep rather than the builder. There are no tables, waterfalls or prompts to design: add your accounts and the briefs and signals are there. It has a native Salesforce integration, a HubSpot integration, and a REST API and MCP server so your own AI agents can call it.
Best for: B2B sales teams that want cited account briefs and buying signals on their target accounts without building or maintaining workflows
G2 rating: 4.8/5
Pricing: $85/mo for individuals — flexible monthly billing. Custom pricing for teams and enterprise on request.
How Clay and Salesmotion stack up across key capabilities.
| Feature | Clay | Salesmotion |
|---|---|---|
| Contact Enrichment | Core strength: waterfall across 150+ providers, plus Clay's own people and company database | Verified contacts on the accounts you track; sits alongside your contact database |
| Account Research | Claygents and Account Agents research accounts from your CRM, warehouse, calls and the web | Cited briefs from 1,000+ public sources, ready when you add the account |
| Buying Signals | Native job-change, company-news, social and web-intent signals; custom signals via workflows | 50+ signal types monitored on every tracked account |
| Talking Points | Claygent and AI copywriting summarize research into pre-call notes | Tied to named account events, each with a source link |
| Who Sets It Up | GTM engineers and Ops build the workflows; reps run them, including through Clay's MCP | No builder: reps add accounts and read the brief |
| Cost Model | Usage-based: Actions and Data Credits, with unlimited seats on every plan | From $85/mo on a monthly contract; research is not metered |
| CRM Integration | Native CRM auto-sync on Growth and above | Native Salesforce integration; HubSpot integration |
| Outreach | Native email sequencer (Clay Sequencer) | Outreach Agent drafts signal-based messages and pushes them to lemlist |
| AI Assistant Access | Clay MCP for ChatGPT, Claude and Codex | REST API and MCP server for Claude, ChatGPT and other assistants |
We held 55 sales and customer calls between August and October 2026. In 22 of them the buyer was weighing a tool they would have to build and maintain against one that works on day one.
“the only challenge is scale ... it's not just running a prompt, but there is some manual validation as well”
“It's all about the convenience, the relevant things coming at one place.”
“I think with our tech stack, it's quite fragmented.”
Clay publishes its pricing: a free tier, Launch from $185/month and Growth from $495/month (about $167 and $446 on annual billing), then custom Enterprise on an annual commitment. Paid plans start with a 14-day trial, include unlimited seats, and meter usage in Actions and Data Credits. Clay introduced these plans in spring 2026; customers on the legacy Starter, Explorer and Pro plans can stay on them. Marketplace data draws Data Credits and platform work draws Actions. An enrichment that returns no result is not charged, and extra credits can be bought as top-ups at a 30% premium.
Salesmotion starts at $85/mo for individuals on a monthly contract, with custom pricing for teams and enterprise that scales with the accounts you monitor. Account research is not metered. Contact reveals draw on a monthly credit allowance: 200 a month on Individual, and a custom volume for teams.
The two bills pay for different work. Clay's tracks how much data you enrich and how many workflow steps you run. Salesmotion's tracks how many accounts you monitor. Teams that run both use Clay to build and enrich lists and Salesmotion for account intelligence on the accounts that matter. See our Clay pricing breakdown and Salesmotion pricing.
We'd rather you pick the right tool than the wrong one. Salesmotion isn't for everyone — here's when another option on this page is the smarter call.
“The moment we turned on Salesmotion, it became essential. No more hours on LinkedIn or Google to figure out who we're talking to. It's just there, served up to you, so it's always 'go time.'”
Adam Wainwright
Head of Revenue, Cacheflow
Salesmotion gives your reps the account intelligence they need to book more meetings and close bigger deals.
It depends on how much you run through it. Clay has a free tier (500 Actions and 100 Data Credits a month) and paid plans metered in Actions and Data Credits (Free; Launch $185/mo, Growth $495/mo). Salesmotion starts at $85/mo for individuals on a monthly contract and does not meter research. The tools do different jobs, so the useful comparison is the job: enrichment and workflow building (Clay) or finished account intelligence (Salesmotion).
Yes. Clay's free plan includes 500 Actions and 100 Data Credits a month with unlimited seats and tables, and its paid plans start with a 14-day trial. Launch and Growth add phone enrichment, native signals, CRM auto-sync and higher limits.
Yes, in a different way. Clay's Claygents and Account Agents research accounts from your CRM, warehouse, calls and the web, metered in Data Credits and Actions and configured by your Ops team. Salesmotion monitors accounts and generates cited briefs from 1,000+ public sources, including earnings calls and filings, with no agent to configure.
Yes. Clay includes native job-change, company-news, social-listening and web-intent signals, and lets teams build custom ones. Salesmotion monitors 50+ buying signal types per account, reading earnings calls, filings and 1,000+ public sources without any configuration. Learn more about signal-based selling.
Yes, and many teams do. Clay builds and enriches the list and runs the outbound workflow. Salesmotion tells the rep what is happening inside each target account and why it matters now. See how Cacheflow uses Salesmotion for account intelligence.
Salesmotion, because there is nothing to build: a rep adds an account and reads the brief. Clay is designed around GTM engineers and Ops, who build the tables, Functions and agents. Clay now offers an MCP so reps can run those Ops-built workflows from Claude or ChatGPT, which narrows the gap for teams that have a builder.
Both. Clay's MCP works with ChatGPT, Claude and Codex and exposes its data providers, research agents and your team's prebuilt workflows. Salesmotion has a REST API and an MCP server that works with Claude, ChatGPT and other assistants, returning account briefs, signals and contacts.
A Signal Agent, Research Agent, and Outreach Agent — working every day so your team spends less time researching and more time closing.
