Industry Solutions
Competitive displacement signals, tech consolidation tracking, and enterprise IT buying patterns — all in one platform. See how teams like Frontify and Cacheflow close more deals with Salesmotion.
Enterprise software sales is a high-stakes, multi-stakeholder game. Deals involve lengthy procurement cycles, multiple evaluators across IT, finance, and line-of-business teams, and increasingly sophisticated buyers who have already done 70% of their research before engaging a vendor. Reps who cannot add value beyond what a prospect can find on their own are cut from evaluations early.
The enterprise software landscape is also intensely competitive. Prospects are constantly evaluating vendors, and the difference between winning and losing often comes down to timing — engaging when a competitor's contract is up for renewal, when a CIO has just been hired, or when an organization announces a digital transformation initiative. These signals exist in the public domain but are scattered across news articles, earnings calls, LinkedIn, and job boards.
Generic sales intelligence tools provide firmographic data and basic intent signals, but they miss the contextual intelligence that enterprise software sellers need: which vendors a prospect is consolidating, what their technology roadmap looks like, and how a leadership change shifts buying priorities. Without this depth, reps waste cycles on poorly qualified accounts and lose winnable deals to better-prepared competitors.
Technology Consolidation Signals
Announcements of vendor consolidation, tech stack simplification initiatives, and procurement standardization efforts
Digital Transformation Initiatives
Cloud migration announcements, AI adoption strategies, and enterprise modernization programs
CIO & IT Leadership Changes
New CIO, CTO, VP of IT, and Chief Digital Officer appointments that trigger technology vendor reviews
Contract Renewal & RFP Signals
RFP announcements, vendor evaluation cycles, and budget approval timelines for enterprise technology
Competitive Displacement Indicators
Mentions of competitor dissatisfaction, feature gap complaints, and platform migration discussions
Enterprise IT Budget Signals
Earnings call commentary on technology investment priorities, capex vs opex shifts, and IT budget approvals
Frontify needed to scale their enterprise sales motion across EMEA and North America but lacked a standardized source of truth for account knowledge. Research varied by rep and region, and there was no scalable way to capture management intent across hundreds of target accounts. The result was inconsistent preparation and missed opportunities.
Salesmotion became Frontify's intelligence engine, continuously scanning target accounts for strategic initiatives, leadership changes, and competitive signals. The platform reduced account research time by 90% and enabled a 42% increase in sales velocity by standardizing how the team prepared for and engaged enterprise accounts.
Frontify results
self-sourced revenue
faster sales velocity
higher win rates
Everything your reps need to research accounts, spot buying signals, and craft relevant outreach.
Track when prospects mention competitors, evaluate alternatives, or signal dissatisfaction with existing vendors. Engage at the precise moment an account is open to change.
Get notified when target accounts appoint new CIOs, CTOs, or VP-level technology leaders. New leadership frequently triggers vendor reviews, creating windows for engagement.
Understand your prospects' technology investment priorities based on earnings call commentary, digital transformation announcements, and hiring patterns in engineering and IT.
Build comprehensive account plans with AI-surfaced insights on organizational structure, strategic priorities, and technology initiatives. Reduce QBR prep time and improve plan quality.
Identify and track decision-makers across IT, procurement, finance, and line-of-business functions. Build multi-threaded engagement strategies for complex enterprise deals.
Access AI-generated value propositions that connect your solution to each prospect's specific strategic initiatives — enabling consultative selling across your entire book of business.
See how Salesmotion stacks up against manual research and generic CRM data for your industry.
| Feature | Manual Research | Generic CRM Data | Salesmotion |
|---|---|---|---|
| Competitive intelligence | Ad-hoc monitoring of competitor mentions across sources | Basic technographic data often months outdated | Real-time competitive displacement signals linked to specific accounts |
| IT leadership tracking | Periodic LinkedIn checks for executive changes | Job change notifications without strategic context | Real-time alerts with contextual analysis of what leadership changes mean for buying priorities |
| Account research depth | 30-60 minutes per account across multiple sources | Firmographic data and basic intent scores | 90% reduction in research time with enterprise-grade account intelligence |
| Enterprise deal support | Hours of prep for each stakeholder meeting | Same data for SMB and enterprise accounts | Deep intelligence supporting multi-threaded enterprise engagement and account planning |
| Technology investment signals | Reading annual reports and press releases manually | No coverage of technology roadmap or budget signals | AI-extracted technology investment priorities from earnings calls and public statements |
Common questions about Salesmotion for Enterprise Software
Salesmotion monitors competitive displacement signals, vendor dissatisfaction mentions, and evaluation cycle timing across your target accounts. Reps can engage at the exact moment a prospect is open to alternatives, armed with intelligence about what is driving the change — giving them a significant advantage over competitors who show up uninformed.
Yes. Enterprise software deals typically involve IT, procurement, finance, and line-of-business stakeholders. Salesmotion provides stakeholder mapping, strategic initiative tracking, and AI-generated talking points tailored to each function's priorities — enabling effective multi-threaded engagement.
Traditional technographic databases provide static snapshots that are often months outdated. Salesmotion supplements technology data with real-time signals from hiring patterns, integration announcements, and earnings call commentary to give reps a current, contextual understanding of a prospect's technology landscape.
Frontify, a SaaS company, achieved a 42% increase in sales velocity, 4x growth in self-sourced revenue, and a 35% improvement in win rates. Cacheflow tripled their average deal size from $5-7K to $18-20K by using Salesmotion to support more consultative, intelligence-driven enterprise selling.
Most teams are live within days. Salesmotion integrates with Salesforce and HubSpot, and the platform requires no complex technical setup. Reps can start accessing account intelligence immediately after your account list is loaded.
Have a question we didn't cover? Talk to our team
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