Industry Solutions
See how Cytel cut research time by 50%. Life sciences-specific signals, research, and prospecting — ready in minutes.
Selling into life sciences is unlike any other vertical. Buyers at pharma, biotech, and CRO organizations expect sales reps to understand clinical trial phases, regulatory milestones, and therapeutic area priorities before the first call. Generic sales tools that track funding rounds or job changes miss the signals that actually move deals forward in this space.
Reps selling into life sciences spend hours combing through ClinicalTrials.gov, FDA databases, earnings calls, and industry press to piece together a coherent account picture. That manual research eats into selling time and creates inconsistent preparation across the team — especially problematic when onboarding new hires who lack deep domain knowledge.
Meanwhile, the competitive landscape is intensifying. Life sciences companies are consolidating vendors and demanding proof of relevance from every supplier. If your reps cannot connect their pitch to a prospect's pipeline of therapies, upcoming PDUFA dates, or recently announced partnerships, they are at an immediate disadvantage.
Clinical Trial Milestones
Phase III completion, FDA submissions, and trial enrollment updates across therapeutic areas
Regulatory Approvals & Actions
PDUFA dates, FDA advisory committee meetings, EMA decisions, and warning letters
Executive & Scientific Leadership Changes
New Chief Medical Officers, VP R&D hires, and scientific advisory board appointments
M&A and Licensing Deals
Acquisition announcements, licensing agreements, and co-development partnerships
Earnings Call Insights
Pipeline prioritization commentary, revenue guidance on key therapies, and R&D budget shifts
Conference Presentations
Data readouts at ASCO, ESMO, JPM Healthcare Conference, and BIO International presentations
Cytel's commercial team was toggling across five or more disconnected tools — LinkedIn, job boards, ClinicalTrials.gov, industry news sites, and public databases — to prepare for account planning, outreach, and executive meetings. This fragmented process ate into selling time and made it especially difficult for new hires to ramp quickly in a complex industry.
Salesmotion centralized all account intelligence into a single platform, giving Cytel's reps real-time visibility into executive changes, clinical trial activity, strategic initiatives, and AI-generated messaging. Within one week of implementation, the team had eliminated hours of manual research and could prepare for any account in minutes instead of hours.
“All of the vendors that I've worked with, all of the onboarding that I have had to deal with, I will say, hands down, Salesmotion was the easiest that I have had.”
Lyndsay Thomson
Head of Sales Operations, Cytel
Cytel results
less research time
tool consolidation
faster account planning
Everything your reps need to research accounts, spot buying signals, and craft relevant outreach.
Track trial phase transitions, enrollment updates, and regulatory submissions across your target accounts. Know when a prospect's lead compound hits a milestone that creates urgency to buy.
Monitor FDA approvals, PDUFA dates, EMA decisions, and compliance actions. Surface the regulatory events that trigger budget allocation and vendor evaluation cycles.
Get notified when target accounts appoint new CMOs, Heads of R&D, or VP-level scientific leaders — the decision-makers most likely to evaluate new solutions.
Understand which therapeutic areas your prospects are prioritizing based on pipeline investments, conference presentations, and public R&D commentary.
Automatically extract strategic priorities, pipeline commentary, and budget signals from quarterly earnings calls — distilled into actionable talking points for your reps.
Generate personalized email drafts that reference specific clinical milestones, regulatory events, and leadership changes — helping even junior reps sound like industry insiders.
See how Salesmotion stacks up against manual research and generic CRM data for your industry.
| Feature | Manual Research | Generic CRM Data | Salesmotion |
|---|---|---|---|
| Clinical trial tracking | Manually searching ClinicalTrials.gov per account | No clinical trial data available | Automated monitoring across all target accounts with milestone alerts |
| Regulatory event coverage | Checking FDA calendars and press releases individually | Basic news mentions only | Real-time PDUFA, approval, and advisory committee alerts linked to accounts |
| Account research time | 2-3 hours per account across 5+ sources | Firmographic data only, no life sciences context | Complete account brief in under 5 minutes |
| Earnings call insights | Reading full transcripts and extracting themes manually | No earnings call analysis | AI-generated summaries with pipeline priorities and talking points |
| New hire onboarding | Weeks of domain training before reps can research independently | No industry-specific guidance for new reps | New reps produce quality outreach from day one with AI templates and contextual research |
| Executive change tracking | Periodic LinkedIn checks and Google alerts | Basic job change notifications | Real-time alerts for C-suite and VP-level scientific leadership moves |
Common questions about Salesmotion for Life Sciences
Yes. Salesmotion monitors clinical trial milestones, including phase transitions, enrollment status, and regulatory submissions, and links them directly to your target accounts. This was a feature developed in partnership with Cytel to ensure life sciences teams get the domain-specific signals they need.
Most teams are up and running within a few days. Cytel's team had real-time visibility into account signals within one week of implementation, with no complex technical integration required. The platform is designed for fast adoption, even for reps without deep technical backgrounds.
Absolutely. Life sciences deals often involve multiple stakeholders and long evaluation periods. Salesmotion provides continuous intelligence on account developments — leadership changes, pipeline shifts, and strategic initiatives — so reps can maintain relevance throughout a multi-month or multi-year sales cycle.
ZoomInfo focuses on contact data and high-level intent signals. Salesmotion goes deeper with account-specific intelligence tailored to your value proposition — including clinical trial monitoring, earnings call analysis, and AI-generated talking points that reference the specific challenges life sciences buyers face.
Yes. Salesmotion integrates directly with Salesforce and HubSpot, embedding account intelligence into the tools your reps already use. There is no context switching — insights flow into your CRM so reps can act on signals without leaving their workflow.
New hires in life sciences typically need weeks of training before they can research accounts independently. Salesmotion accelerates this by providing AI-generated account briefs, suggested messaging templates, and contextual insights that help junior reps sound informed from day one. Cytel found that Salesmotion functioned as both a research tool and a learning tool for new team members.
Have a question we didn't cover? Talk to our team
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