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Alternatives

Top 5 Clearbit Alternatives & Competitors in 2026

Clearbit is now part of HubSpot: its enrichment ships as HubSpot's data enrichment, included in paid HubSpot plans, and new Clearbit sign-ups have required a HubSpot account since December 2023. For teams on another CRM, or teams that want more than enrichment fields, the main alternatives are ZoomInfo, Apollo.io, Lusha and Cognism for data, and Salesmotion for source-cited account intelligence from $85/month on a monthly contract.

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G24.8 rating on G2
Semir JahicBy Semir JahicCEO & Co-Founder, SalesmotionLast reviewed

Top picks at a glance

  1. #1

    Salesmotion

    Best for: Teams that want to go beyond data enrichment to live account intelligence, buying signals and AI research

  2. #2

    ZoomInfo

    Best for: Enterprise teams that want broad B2B data, visitor identification and an AI sales agent from one vendor

  3. #3

    Apollo.io

    Best for: Teams wanting data enrichment combined with outreach sequences on published pricing

At a glance

How Clearbit Alternatives Compare

Side-by-side comparison of the key capabilities that matter most.

FeatureSalesmotionZoomInfoApollo.ioLushaCognism
Account IntelligenceCited AI briefs from 1,000+ public sourcesCopilot research: contacts, org charts and company updatesAI Research and pre-meeting AI insightsDeep Intelligence scoring against your ICP and CRMAI company research
Data EnrichmentAccount research and buying signals, with Salesforce and HubSpot integrationsVerified data on 500M+ contacts and 100M+ companiesCRM enrichment, API enrichment and waterfall enrichment515M+ contacts with 77 fields per recordCRM Enrichment add-on, also sold on its own
Visitor IdentificationSignal-based: named events from public sourcesWebSights Lite included in the free tierWebsite Visitors (20 companies a month on Free)Contact and company data focusContact data and signals focus
Buying Signals50+ signal types, monitored around the clockCopilot buyer signals; Streaming Intent add-onIntent topics, signal filters and AI Scores26 buying signals refreshed weeklyHiring, funding and job-change signals; Bombora intent on Pro
CRM IntegrationNative Salesforce integration; HubSpot integrationSalesforce, HubSpot, Outreach, Salesloft and GongSalesforce, HubSpot, Outreach, Salesloft and MarketoSalesforce, HubSpot, monday, Zoho, Pipedrive and BullhornSalesforce, HubSpot, Pipedrive and more
API & Developer ToolsREST API and MCP serverGTM.AI: API, CLI and MCP serverAPI access, API enrichment and Apollo MCPLusha API and Lusha MCPMCP and API access on both packages
Pricing Model$85/mo for individuals. Custom pricing for teams & enterprise.Custom, consumption-basedFree; $49–$119/user/mo (annual)Free (40 credits/mo); Starter $37.45/mo, Professional $52.45/mo (annual)Custom, quote-only
Best ForAccount intelligence and signal-based sellingEnterprise data at scale with an AI sales agentEnrichment plus outreach sequencesContact lookups and enrichment on published pricingEnrichment and prospecting for Europe
Rating (G2)4.8/54.5/54.7/54.3/54.6/5

Why teams are looking for Clearbit alternatives

Clearbit built a strong reputation as a developer-friendly B2B data enrichment platform. Its APIs for company and contact enrichment, website visitor identification and form shortening became staples of modern marketing and sales stacks, and for years it was a default choice for teams that wanted clean, structured company data piped into their CRM and marketing automation tools.

HubSpot acquired Clearbit in December 2023, and new Clearbit sign-ups have required a HubSpot account since then. Its enrichment now ships as HubSpot's data enrichment, introduced as Breeze Intelligence in 2024, and HubSpot retired Clearbit's free tools in April 2025 and the public Logo API in December 2025. Existing customers still log in at clearbit.com. Teams that do not run HubSpot as their primary CRM need a different enrichment source, and HubSpot users may also want capabilities such as buying signals and AI account research that go beyond the website-visitor intent Clearbit offered.

The B2B data landscape has also moved on since Clearbit launched. Teams now expect more than firmographic and technographic enrichment. They want live buying signals, account intelligence and AI research that turns raw data into something a rep can act on. Here are the top five alternatives to consider in 2026.

What buyers tell us

We held 55 sales and customer calls between August and October 2026. In 25 of them buyers pressed on whether the data was current and relevant, not on how much of it there was.

“I'm not impressed by pulling a lot of data these days because any tool can do that. The question is relevant data.”
Commercial lead, life sciences software
“So how confident are you that your data is up to date?”
Business development rep, CRO
“It's all about the convenience, the relevant things coming at one place.”
Product owner, IT services

Why Trust This Guide?

Semir Jahic, CEO & Co-Founder of Salesmotion

I'm Semir Jahic, CEO of Salesmotion. Before founding an account intelligence platform, I spent years in enterprise sales at Salesforce and led revenue teams at Clari. My team and I have evaluated dozens of sales tools firsthand, and every competitor fact on this page was checked against the vendor's own site. We work with sales teams at companies like Analytic Partners, Frontify, and Cytel. Salesmotion appears on this list because it solves a specific problem, account intelligence that goes beyond enrichment, and we'll tell you where other tools are the better choice.

Semir Jahic — CEO & Co-Founder, Salesmotion

Detailed Breakdown

Best Clearbit Alternatives

An in-depth look at each platform, including features, pricing, and limitations.

1

Salesmotion

Our Pick
G2: 4.8/5

Salesmotion starts where enrichment stops. Where Clearbit provided structured firmographic and technographic fields, Salesmotion's three AI agents (Signal, Research and Outreach) monitor 1,000+ public sources to build cited account briefs, surface 50+ types of buying signals, and draft outreach anchored to the event that triggered it.

Instead of only knowing a company's size, industry and tech stack, your team sees what the company is doing right now, such as leadership changes, earnings commentary, strategic initiatives and hiring, with a source link on every data point. It has a native Salesforce integration and a HubSpot integration, so the research reaches the CRM your team already uses, and a REST API and MCP server for teams that want to call it from their own tools.

Best for:Teams that want to go beyond data enrichment to live account intelligence, buying signals and AI research

Key Features

  • Cited AI account briefs from 1,000+ public sources
  • 50+ buying signal types (leadership changes, funding, earnings, hiring)
  • Talking points and outreach drafts anchored to real research
  • Native Salesforce integration and HubSpot integration
  • REST API and MCP server for Claude, ChatGPT and other assistants
  • Published pricing on a monthly contract

Limitations

  • ZoomInfo and Apollo are the closer match for website visitor identification
  • For bulk field-level enrichment through an API, a data provider on this list is the more direct replacement
  • Built for account intelligence, and designed to sit alongside a contact database
Pricing: $85/mo for individuals — flexible monthly billing. Custom pricing for teams and enterprise on request.
G24.8 rating on G2Book a demo
2

ZoomInfo

G2: 4.5/5Visit site

ZoomInfo is the broadest Clearbit alternative for teams that need enterprise data at scale. It maintains verified data on 500M+ contacts and 100M+ companies with 300+ human researchers, sells Data as a Service alongside its sales and marketing products, and offers API and MCP access through GTM.AI.

For teams that used Clearbit for visitor identification, ZoomInfo offers WebSights, and WebSights Lite is included in its free tier with up to 10 visitor reveals a day. ZoomInfo Copilot, its AI sales agent, adds buyer signals, account research and drafted messaging on top of the data. ZoomInfo does not publish a rate card, and paid plans are annual subscriptions.

Best for:Enterprise teams that want broad B2B data, visitor identification and an AI sales agent from one vendor

Key Features

  • Verified data on 500M+ contacts and 100M+ companies
  • 200M+ verified business email addresses and 120M+ direct-dial phone numbers
  • WebSights Lite visitor identification in the free tier
  • ZoomInfo Copilot: buyer signals, account research and drafted messaging
  • GTM.AI: API, CLI and MCP server
  • ZoomInfo Lite free tier with 10 credits a month

Limitations

  • No published price: consumption-based, with a minimum number of seats on paid plans
  • Paid plans are annual subscriptions; monthly billing is not standard
  • API and MCP access, Streaming Intent and sales engagement are add-ons
Pricing: ZoomInfo does not publish list pricing; contracts are quoted per organization; its own pricing page states that no specific dollar amounts are published because pricing is consumption-based. Vendr reports a median contract of $33,500 a year based on 1,576 purchases, with a range of $7,233–$156,053. ZoomInfo Lite is a permanent free tier with 10 credits a month.
3

Apollo.io

G2: 4.7/5Visit site

Apollo.io is a practical Clearbit alternative that combines contact and company data with built-in sales engagement. Its database covers 240M contacts and 30M companies, and it offers CRM enrichment, API enrichment and waterfall enrichment, so it can take over the enrichment workflows Clearbit used to run.

Apollo's advantage is the all-in-one approach: reps can find contacts, enrich company data and launch sequences in one product. It also identifies companies visiting your website, has a permanent free plan, and publishes its rate card.

Best for:Teams wanting data enrichment combined with outreach sequences on published pricing

Key Features

  • 240M contacts and 30M companies
  • CRM enrichment, API enrichment and waterfall enrichment
  • Built-in email sequences and dialer
  • Website Visitors: identify companies visiting your site
  • Integrations with Salesforce, HubSpot, Outreach, Salesloft and Marketo
  • Free plan with 900 credits per seat a year

Limitations

  • Per-seat pricing, so cost scales with team size
  • A phone number costs 8 credits, against 1 for an email
  • Credits expire at the end of each billing cycle and do not carry over
Pricing: Apollo publishes its pricing: a free tier, then Basic at $49, Professional at $79 and Organization at $119 per seat per month on annual billing (3-seat minimum on Organization). Monthly billing is $65 and $99 on Basic and Professional; Organization is annual only.
4

Lusha

G2: 4.3/5Visit site

Lusha is a focused Clearbit alternative for teams that mainly need contact and company data on self-serve pricing. By its own count it holds 515M+ verified contacts and 29M+ companies with 77 fields per record, and it offers a Lusha API and Lusha MCP for getting that data into your own systems.

Lusha's compliance stack includes ISO 27701, ISO/IEC 42001 and SOC 2 Type II, with GDPR certification by ePrivacyseal, which suits teams with strict data privacy requirements. It claims 98% email accuracy and 85% US and 86% global phone accuracy, and its free plan lets teams test the data before paying.

Best for:Small to mid-size teams needing enrichment and contact data on published, self-serve pricing

Key Features

  • 515M+ verified contacts and 29M+ companies, 77 fields per record
  • Lusha API and Lusha MCP
  • 26 buying signals refreshed weekly
  • Integrations with Salesforce, HubSpot, monday, Zoho, Pipedrive and Bullhorn
  • ISO 27701, ISO/IEC 42001 and SOC 2 Type II
  • Free plan with 40 credits a month

Limitations

  • A phone number costs 5 credits to reveal, against 1 for an email
  • Teams larger than 5 users are routed to Lusha's sales team
  • Built for contact and company data; pair it with account research for complex deals
Pricing: Lusha publishes its pricing: a free plan with 40 credits a month, then Starter at $37.45, Professional at $52.45 and Premium at $299.95 per month on annual billing ($49.90, $69.90 and $399.90 billed monthly). Scale is quote-only.
5

Cognism

G2: 4.6/5Visit site

Cognism is the Clearbit alternative to consider for European data. It positions itself as Europe's most trusted B2B data provider, with phone-verified mobile numbers, decision-maker data refreshed every 30 days and extensive Do-Not-Call coverage across Europe. Its CRM Enrichment product is available as an add-on or on its own, which maps directly to the Clearbit enrichment use case.

The platform also includes hiring, funding and job-change signals, with intent data from Bombora's Company Surge on the Pro package, adding signals that go further than the website-visitor intent Clearbit offered.

Best for:Teams needing B2B data enrichment and prospecting with strong European coverage

Key Features

  • Phone-verified mobiles, with a claimed up to 3x higher connect rates
  • CRM Enrichment, as an add-on or standalone
  • Bombora-powered intent data on the Pro package
  • Contextual signals: hiring, funding and M&A, job changes
  • Do-Not-Call coverage across Europe
  • MCP and API access on both packages

Limitations

  • Built for prospecting into Europe; teams selling mainly into North America usually compare it with ZoomInfo or Apollo
  • No published price, so every number comes from a quote
  • Intent data and on-demand mobile verification sit in the Pro package
Pricing: Cognism does not publish list pricing; contracts are quoted per organization; it sells Standard and Pro packages, each listed with 5 seats included, on a credit system where one credit reveals one contact.

Customer Story

How Incredible Health increased meetings booked by 50% with a 3-day go-live

50%

more quarterly meetings

3 days

to go live

“There's been a big focus on hyper personalization and relevance in our outbounding efforts. Salesmotion has been a key partner in hitting our significantly increased meeting targets. What stands out is how simple it is. Reps can log in and get valuable account insights within 30 seconds to a minute.”

Joe DeFrance

Joe DeFrance

VP of Sales, Incredible Health

Read the full case study

Founder's Take

“Clearbit was a great product: clean APIs, reliable firmographic data, and Reveal for visitor identification. The HubSpot acquisition settled the question for a lot of teams. If you're on HubSpot, the built-in enrichment is solid, and it's now included in paid plans. If your system of record is Salesforce or another CRM, you need a separate enrichment source. The bigger shift, in my view, is that the market has moved past enrichment fields on their own. Teams now want live signals and AI research on top of the data.”
Semir Jahic

Semir Jahic

CEO & Co-Founder, Salesmotion

Summary

Key Takeaways

  1. 1Clearbit is part of HubSpot. Its enrichment ships as HubSpot's data enrichment (introduced as Breeze Intelligence in 2024), which HubSpot's documentation says is included with Starter, Professional and Enterprise subscriptions and does not consume HubSpot Credits.
  2. 2HubSpot's data enrichment works on records inside HubSpot, so teams whose system of record is Salesforce or another CRM need a separate enrichment source.
  3. 3ZoomInfo is the broadest replacement, with verified data on 500M+ contacts and 100M+ companies, API and MCP access, and website visitor identification. ZoomInfo does not publish list pricing; contracts are quoted per organization; its own pricing page states that no specific dollar amounts are published because pricing is consumption-based. Vendr reports a median contract of $33,500 a year based on 1,576 purchases, with a range of $7,233–$156,053. ZoomInfo Lite is a permanent free tier with 10 credits a month.
  4. 4Apollo.io pairs enrichment with sequencing on a published rate card, including a permanent free plan for testing data quality.
  5. 5Cognism is built for prospecting into Europe, with phone-verified mobiles and a CRM Enrichment product that can be bought on its own.
  6. 6Salesmotion goes beyond enrichment to AI account intelligence: cited research briefs and 50+ buying signal types from 1,000+ public sources, which go further than the website-visitor intent Clearbit offered.
An honest take

Where Salesmotion isn't the right fit

We'd rather you pick the right tool than the wrong one. Salesmotion isn't for everyone — here's when another option on this page is the smarter call.

  • You need a built-in email sequencer or dialer. Salesmotion is account intelligence, not a sending tool — it's built to sit alongside Outreach, Salesloft, or Apollo, not replace them.
  • You're buying purely for raw contact volume. Dedicated data vendors like ZoomInfo and Apollo carry larger raw contact databases.
  • You want a free-forever tier. Salesmotion starts at $85/mo for individuals — there's no free plan.
  • Your motion is pure high-volume SMB outbound. The depth pays off most on considered, higher-ACV deals where understanding the account actually changes the conversation.

Ready to see a better way to sell?

Salesmotion replaces hours of manual research with real-time account intelligence your reps can use today.

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See Salesmotion in Action

Salesmotion value pyramid showing strategic alignment between your solution and the account's priorities
Value mapping that ties your solution to the account's stated priorities.
Salesmotion earnings call analysis showing executive insights and strategic priorities
AI-powered earnings call analysis with executive quotes and strategic themes.
FAQ

Frequently Asked Questions

Is Clearbit still available as a standalone product?

Clearbit is no longer sold on its own. HubSpot acquired it in December 2023, and new sign-ups have required a HubSpot account since then. Its enrichment now ships as HubSpot's data enrichment (introduced as Breeze Intelligence in 2024). Existing customers still log in at clearbit.com.

How much does Clearbit cost now?

There is no separate Clearbit price list. Clearbit is part of HubSpot. Its enrichment now ships as HubSpot data enrichment, available on Starter, Professional and Enterprise subscriptions; HubSpot's documentation says data enrichment does not consume HubSpot Credits. Other HubSpot AI features do run on HubSpot Credits.

Is Breeze Intelligence the same as Clearbit?

It is the same lineage. HubSpot introduced Clearbit's enrichment inside its platform as Breeze Intelligence in 2024. HubSpot's current documentation calls the capability data enrichment and lists it as available on Starter, Professional and Enterprise subscriptions.

What is the best Clearbit alternative for Salesforce users?

HubSpot's data enrichment works on records inside HubSpot, so teams whose system of record is Salesforce need a separate source. For field-level enrichment, ZoomInfo, Apollo, Lusha and Cognism all connect to Salesforce. For account intelligence on top of the fields, Salesmotion has a native Salesforce integration and adds cited briefs and buying signals to the account.

Which Clearbit alternative is best for data enrichment APIs?

ZoomInfo offers API, CLI and MCP access through GTM.AI over the broadest data set. Apollo includes API access on its free plan and API enrichment from Basic, on a published rate card. Lusha offers an API and MCP focused on contact data, and Cognism includes MCP and API access on both packages. Salesmotion's REST API and MCP server return account intelligence and buying signals instead of raw enrichment fields.

What replaces Clearbit Reveal for website visitor identification?

ZoomInfo's WebSights is the closest equivalent, and WebSights Lite, with up to 10 visitor reveals a day, is part of its free tier. Apollo's Website Visitors feature identifies companies visiting your site, including 20 companies a month on its free plan. Salesmotion takes a different approach: it monitors public sources for buying signals at your target accounts, which covers accounts that have not visited your site yet.

Can I use HubSpot's data enrichment and Salesmotion together?

Yes. HubSpot's data enrichment fills in company and contact fields on your records. Salesmotion adds the account intelligence layer through its HubSpot integration: which accounts to work now and why, with cited briefs and 50+ signal types from 1,000+ public sources. The two cover different jobs.

What are the best alternatives to Clearbit in 2026?

The best Clearbit alternatives in 2026 are ZoomInfo, Apollo.io, Lusha and Cognism for enrichment and contact data, and Salesmotion for account intelligence on top of the fields. ZoomInfo reports 500M+ contacts and 100M+ companies, with API, CLI and MCP access through GTM.AI. Apollo.io publishes its rate card and has a free plan. Lusha publishes self-serve pricing, and Cognism is positioned for European phone data. Teams on HubSpot can also stay with HubSpot's data enrichment, which is where Clearbit's enrichment now ships.

Are there free alternatives to Clearbit?

Yes. Apollo.io has a free plan that includes API access, CRM enrichment on 100 records a month and website visitor identification for 20 companies a month. Lusha has a free plan with 40 credits a month, and ZoomInfo Lite is a permanent free tier with 10 credits a month and WebSights Lite. Clearbit's own free tools, including the Free Clearbit Platform and the Weekly Visitor Report, were discontinued on April 30, 2025, and HubSpot's data enrichment is included in paid HubSpot plans.

Who are Clearbit's main competitors?

The Clearbit competitors and alternatives compared on this page are Salesmotion, ZoomInfo, Apollo.io, Lusha and Cognism. Each one is covered above with what it is best for, its published pricing and where it fits.

Need to make the case internally?The Salesmotion business case has the cost, the time math and named customer results on one page, with a short version you can paste into an email or a slide.Read the business case

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