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Alternatives

Top 5 Clearbit Alternatives in 2026

With Clearbit now part of HubSpot, many teams are exploring standalone alternatives. Compare the best options for B2B data enrichment and account intelligence.

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G24.8 rating on G2
At a glance

How Clearbit Alternatives Compare

Side-by-side comparison of the key capabilities that matter most.

FeatureSalesmotionZoomInfoApollo.ioLushaCognism
Account IntelligenceAI briefs from 1,000+ sourcesFirmographics, technographics & org chartsBasic firmographics & technographicsCompany overview & firmographicsCompany profiles with EMEA focus
Data EnrichmentReal-time account enrichment + buying signalsDeep firmographic & technographic enrichmentContact + company enrichment via APIBulk enrichment and CRM hygieneCompany enrichment with EMEA depth
Visitor IdentificationNot a primary feature (signal-based approach)Website visitor tracking (add-on)No visitor identificationNo visitor identificationNo visitor identification
Buying Signals50+ signal types, 24/7 monitoringIntent data & company news alertsJob changes & funding alertsJob change alerts onlyBombora intent + sales triggers
CRM IntegrationSalesforce & HubSpot sync (Enterprise plan)Deep Salesforce & HubSpot integrationSalesforce, HubSpot & PipedriveSalesforce, HubSpot & PipedriveSalesforce & HubSpot
API & Developer ToolsAPI access on Enterprise planComprehensive APIs for all data typesEnrichment and search APIsEnrichment and lookup APIsAPI access for enrichment workflows
Pricing ModelFrom $85/mo (account-based, unlimited users on team plans)Custom pricing from ~$15,000/yearFree tier; paid from $49/mo per userFree tier + plans from $36/mo per userCustom pricing (per seat)
Best ForAccount intelligence & signal-based sellingEnterprise data enrichment at scaleOutreach sequences + enrichmentQuick contact lookups & enrichmentGDPR-compliant European enrichment

Why teams are looking for Clearbit alternatives

Clearbit built a strong reputation as a developer-friendly B2B data enrichment platform. Its APIs for company and contact enrichment, website visitor identification (Reveal), and form optimization became staples of modern marketing and sales stacks. For years, Clearbit was the go-to choice for teams that wanted clean, structured company data piped directly into their CRM and marketing automation tools.

That changed in late 2023 when HubSpot acquired Clearbit. While the enrichment capabilities are being integrated into HubSpot's platform, teams that do not use HubSpot as their primary CRM face uncertainty about Clearbit's standalone future. Many non-HubSpot customers are proactively evaluating alternatives to avoid potential lock-in or disruption. Even HubSpot users may want capabilities that go beyond enrichment — like buying signals and AI-powered account research — that Clearbit was never designed to provide.

The B2B data landscape has also evolved significantly since Clearbit first launched. Teams now expect more than firmographic and technographic enrichment. They want real-time buying signals, account intelligence, and AI-generated research that turns raw data into actionable insight. Here are the top five alternatives to consider in 2026.

Detailed Breakdown

Best Clearbit Alternatives

An in-depth look at each platform, including features, pricing, and limitations.

1

Salesmotion

Our Pick
G2: 4.8/5

Salesmotion goes well beyond what Clearbit offered by combining data enrichment with deep account intelligence. Where Clearbit provided structured firmographic and technographic data, Salesmotion monitors over 1,000 sources to generate AI-powered account briefs, surface 50+ types of buying signals, and deliver personalized talking points — turning raw data into actionable intelligence that reps can use immediately.

For teams that relied on Clearbit for enrichment, Salesmotion provides a more comprehensive view of each account. Instead of just knowing a company's size, industry, and tech stack, your team understands what the company is doing right now — recent leadership changes, earnings results, strategic initiatives, and technology investments — and gets AI-generated outreach suggestions based on that context.

Best for:Teams that want to go beyond data enrichment to real-time account intelligence, buying signals, and AI-powered research

Key Features

  • AI-generated account briefs from 1,000+ sources
  • 50+ buying signal types (leadership changes, funding, earnings, tech adoption)
  • Personalized talking points and outreach drafts anchored to real research
  • Salesforce and HubSpot integration (Enterprise plan)
  • Account-based pricing with no per-seat limits on team plans
  • Territory-wide account monitoring and alerting

Limitations

  • No website visitor identification (Clearbit Reveal replacement)
  • No standalone enrichment API in the Clearbit style
  • Focused on account intelligence rather than developer-first data tooling
Pricing: From $85/mo — flexible account-based pricing, unlimited users on team plans
G24.8 rating on G2Book a demo
2

ZoomInfo

G2: 4.4/5Visit site

ZoomInfo is the most comprehensive Clearbit alternative for teams that need enterprise-grade data enrichment at scale. With 321M+ contacts, deep firmographic and technographic data, org charts, and intent signals, ZoomInfo covers all of Clearbit's enrichment use cases and extends them significantly. Its APIs support real-time enrichment workflows, and its data breadth is unmatched.

For teams that used Clearbit Reveal for visitor identification, ZoomInfo offers comparable website visitor tracking capabilities. The main trade-off is price — ZoomInfo's enterprise pricing is significantly higher than Clearbit's was, and contracts tend to be rigid. But for organizations that need the most complete data enrichment platform available, ZoomInfo is the industry standard.

Best for:Enterprise teams needing the most comprehensive B2B data enrichment and contact database

Key Features

  • 321M+ contacts with verified emails and direct dials
  • Deep firmographic, technographic, and org chart data
  • Website visitor identification capabilities
  • Intent data and company news alerts
  • Comprehensive APIs for enrichment workflows
  • ZoomInfo Engage for sequencing (add-on)

Limitations

  • Expensive per-seat pricing that scales quickly with team growth
  • Long-term contracts with difficult cancellation terms
  • Complex setup requiring dedicated onboarding
  • Limited account intelligence beyond structured data fields
Pricing: Custom enterprise pricing, typically $15,000-25,000+/year depending on team size and modules
3

Apollo.io

G2: 4.8/5Visit site

Apollo.io offers a practical Clearbit alternative that combines contact and company data with built-in sales engagement tools. Its enrichment API can replace Clearbit's core data enrichment workflows, and its 275M+ contact database provides broad coverage at a much lower price point. For teams that used Clearbit primarily for CRM enrichment, Apollo's integrations can fill the gap.

Apollo's real advantage over Clearbit is its all-in-one approach: instead of enriching data and then passing it to a separate outreach tool, reps can find contacts, enrich company data, and launch sequences all within Apollo. The free tier makes it easy to evaluate data quality before committing.

Best for:Teams wanting data enrichment combined with outreach sequences in one affordable platform

Key Features

  • 275M+ contacts with email verification
  • Company enrichment API for CRM workflows
  • Built-in email sequences and dialer
  • AI-assisted email personalization
  • Salesforce, HubSpot, and Pipedrive integrations
  • Generous free tier with 10,000 email credits/month

Limitations

  • Data accuracy issues with international numbers and niche industries
  • No website visitor identification capabilities
  • Limited account intelligence beyond basic firmographics
Pricing: Free tier available. Paid plans from $49/mo per user (Basic) to $119/mo per user (Organization)
4

Lusha

G2: 4.3/5Visit site

Lusha provides a focused Clearbit alternative for teams that primarily need contact and company enrichment without the complexity of enterprise platforms. Its enrichment APIs and bulk enrichment tools can replace Clearbit's core data enrichment workflows, and its browser extension adds a prospecting layer that Clearbit never offered.

Lusha is ISO 27701 certified and GDPR compliant, making it suitable for teams with strict data privacy requirements. Its data quality for direct dials is well-regarded, and its pricing is significantly more accessible than enterprise alternatives. The free tier lets teams validate data quality before committing.

Best for:Small to mid-size teams needing reliable enrichment and contact data at accessible pricing

Key Features

  • 150M+ business profiles with direct dials and emails
  • Enrichment API for CRM and marketing automation workflows
  • Browser extension for LinkedIn contact lookup
  • Bulk enrichment and CRM data hygiene tools
  • ISO 27701 certified and GDPR compliant
  • Free tier with monthly credits

Limitations

  • No website visitor identification capabilities
  • Credit-based model limits heavy usage without upgrades
  • Limited account intelligence and buying signal capabilities
  • Smaller database than ZoomInfo or Apollo
Pricing: Free plan available. Pro from $36/user/month. Premium from $59/user/month. Scale pricing is custom
5

Cognism

G2: 4.6/5Visit site

Cognism is the strongest Clearbit alternative for teams that need high-quality European data enrichment. Its Diamond Data offering provides phone-verified mobile numbers, and its GDPR-first approach to data collection means teams can enrich their CRM with confidence in data compliance. For companies that used Clearbit's international data, Cognism often provides better European coverage.

The platform includes Bombora-powered intent data and sales trigger events, adding a signal layer that Clearbit did not offer. For teams selling across EMEA and DACH regions, Cognism's combination of enrichment quality and compliance makes it a compelling Clearbit replacement.

Best for:Teams needing GDPR-compliant B2B data enrichment with strong European coverage

Key Features

  • Phone-verified mobile numbers (Diamond Data) with high accuracy
  • GDPR-first data collection and compliance
  • Bombora-powered intent data included in most plans
  • Sales trigger events (job changes, funding, hiring)
  • Chrome extension for LinkedIn prospecting
  • Strong EMEA and DACH region coverage

Limitations

  • Weaker North American data coverage compared to ZoomInfo or Apollo
  • No website visitor identification capabilities
  • Higher price point with annual contracts required
  • No built-in email sequencing or dialer
Pricing: Custom pricing per seat, starting approximately $15,000/year for small teams

Customer Story

How Incredible Health doubled meetings booked with a 3-day go-live

2x

more meetings booked

3 days

to go live

50%

more quarterly meetings

“There's been a big focus on hyper personalization and relevance in our outbounding efforts. Salesmotion has been a key partner in hitting our significantly increased meeting targets. What stands out is how simple it is. Reps can log in and get valuable account insights within 30 seconds to a minute.”

Joe DeFrance

Joe DeFrance

VP of Sales, Incredible Health

Read the full case study

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FAQ

Frequently Asked Questions

Is Clearbit still available as a standalone product?

Since HubSpot acquired Clearbit in late 2023, its capabilities are being integrated into HubSpot's platform. Existing Clearbit customers may still have access, but new standalone plans are limited. Teams not on HubSpot should evaluate independent alternatives to avoid dependency on HubSpot's ecosystem and roadmap.

Which Clearbit alternative is best for data enrichment APIs?

ZoomInfo offers the most comprehensive enrichment API with the broadest data coverage. Apollo provides a solid enrichment API at a much lower price point with a free tier for testing. Lusha offers simple enrichment APIs focused on contact data. Salesmotion takes a different approach by providing account intelligence and buying signals rather than raw enrichment APIs.

What replaces Clearbit Reveal for website visitor identification?

ZoomInfo offers the closest equivalent to Clearbit Reveal with its website visitor identification capabilities. For teams that want to take a different approach, Salesmotion provides buying signal monitoring that can surface accounts showing interest through multiple channels — not just website visits — giving a broader view of in-market accounts.

How does Clearbit's data quality compare to alternatives?

Clearbit was known for high-quality firmographic and technographic data. ZoomInfo matches or exceeds this with broader coverage. Apollo and Lusha provide solid enrichment quality at lower price points. Cognism leads for European data accuracy. Salesmotion goes beyond static enrichment fields to provide real-time intelligence from 1,000+ sources, giving context that enrichment alone cannot.

How do I migrate from Clearbit to an alternative?

Most alternatives offer CRM integrations that can replace Clearbit's enrichment workflows. Start by auditing which Clearbit features you actively use (enrichment API, Reveal, forms) and map them to equivalent features in your chosen alternative. ZoomInfo and Apollo offer the most direct replacements for enrichment API workflows. For account intelligence needs, Salesmotion can be set up in minutes and immediately starts providing value beyond what Clearbit offered.

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