Comparison
Cognism is for finding and verifying contacts, with phone-verified mobiles built for prospecting into Europe; it does not publish pricing and quotes each deal. Salesmotion is the account intelligence layer that runs alongside it: it monitors 1,000+ public sources to show which accounts to work now and what to say, with every claim cited, from $85/mo on a monthly contract.
By Semir JahicCEO & Co-Founder, SalesmotionLast reviewed | Feature | Cognism | Salesmotion |
|---|---|---|
| Primary Function | B2B contact data with phone-verified mobiles | Account intelligence and buying signals |
| Core Question Answered | Who should I contact, and what number reaches them? | Which accounts should I work now, and what should I say? |
| Data Approach | Contact and company data, decision-maker data refreshed every 30 days | 1,000+ public sources synthesized into cited account briefs |
| Signals | Hiring, funding and job-change signals; Bombora intent on Pro | 50+ signal types: earnings, leadership, funding, strategy, competitive |
| Pricing | Custom, quote-only | $85/mo for individuals. Custom pricing for teams & enterprise. |
| Best Run | As the contact layer | As the account and signal layer, alongside it |
| Rating (G2) | — | 4.8/5 |
Cognism is a B2B sales intelligence provider that describes itself as built for growth in Europe. Its headline strength is phone-verified mobile numbers, for which it claims up to 3x higher connect rates, with decision-maker data refreshed every 30 days and extensive Do-Not-Call coverage across Europe. Cognism says 4000+ revenue teams use it.
Cognism is more than a contact list. It offers signals such as intent, hiring, job joins and funding announcements, with Bombora's Company Surge intent data on the Pro package, plus AI company research, an AI persona builder and AI search. Both packages include MCP and API access, so Cognism data can be used inside Claude, ChatGPT and other AI assistants, and contacts export to Salesforce, HubSpot, Pipedrive and more. CRM Enrichment is sold as an add-on or on its own.
Cognism is the natural choice when the job is finding and verifying the right contacts, especially for teams prospecting into Europe. Salesmotion is built around source-cited account research and monitoring.
Best for: Sales teams that need phone-verified contact data and a compliance-first approach, especially when prospecting into Europe
Pricing: Cognism does not publish list pricing; contracts are quoted per organization; it sells Standard and Pro packages, each listed with 5 seats included, on a credit system where one credit reveals one contact.
Salesmotion is an account intelligence platform. Where a contact database starts from the person, Salesmotion starts from the account: its three AI agents, Signal, Research and Outreach, monitor 1,000+ public sources and turn them into cited account briefs, buying signals and outreach drafts.
The Signal Agent watches target accounts for 50+ signal types, including earnings call insights, leadership changes, strategic initiatives, funding rounds and M&A activity. When a signal fires, Salesmotion adds the context and drafts talking points, and every insight links back to its source so a rep can check it.
Salesmotion sits alongside a contact database such as Cognism as the account intelligence and signal layer. It integrates natively with Salesforce, integrates with HubSpot, pushes outreach drafts to lemlist, and offers a REST API and an MCP server for Claude, ChatGPT and other assistants.
Best for: B2B sales teams that need cited account research and real-time buying signals to decide which accounts to work now and what to say
G2 rating: 4.8/5
Pricing: $85/mo for individuals — flexible monthly billing. Custom pricing for teams and enterprise on request.
How Cognism and Salesmotion stack up across key capabilities.
| Feature | Cognism | Salesmotion |
|---|---|---|
| Contact Data | Phone-verified mobiles; Pro adds higher-quality mobile data and on-demand verification | Built for account research; pairs with Cognism for contact data |
| Account Research | AI company research and firmographic and technographic filters | Cited briefs from 1,000+ public sources |
| Intent and Signals | Hiring, funding and M&A, and job-change signals; Bombora Company Surge intent on Pro | Real-time signals from earnings calls, news, filings and hiring |
| Source Citations | Signal-based list filters and AI company research | Every insight links back to its public source |
| Outreach Drafting | Contact data and signals exported to your CRM | Outreach drafts anchored to named public events, pushed to lemlist |
| Compliance | Do-Not-Call coverage across Europe; SOC 2 Type II audit completed for 2026 | Research built from public sources, each one cited |
| CRM Integrations | Exports to Salesforce, HubSpot, Pipedrive and more; CRM Enrichment add-on | Native Salesforce integration; HubSpot integration |
| AI Assistant Access | MCP and API access on both packages | REST API and MCP server for Claude, ChatGPT and other assistants |
| Packages | Standard and Pro, each listed with 5 seats included | Individual plan; custom plans for teams and enterprise |
| Contract | Terms come with the quote | Monthly contract |
We held 55 sales and customer calls between August and October 2026. In 22 of them the question was not who to contact but which accounts to work this week, and when.
“I just feel like we have a lack of visibility into ... what accounts are actually hot”
“I'm looking more for surveillance on my accounts to pick up the stuff that I might miss.”
Cognism does not publish list pricing; contracts are quoted per organization; it sells Standard and Pro packages, each listed with 5 seats included, on a credit system where one credit reveals one contact. Each seat includes an allocation of credits, more can be bought at any point, and previously revealed contacts are not charged again. Contract length and billing terms come with the quote.
Salesmotion publishes its entry price: $85/mo for individuals — flexible monthly billing. Custom pricing for teams and enterprise on request.
These two are bought for different jobs, so teams often run both. Cognism is the contact layer: who to reach and a verified number to reach them on. Salesmotion is the account layer: which accounts have a reason to buy now, what changed and what to say about it. The practical question is not which line item to cut but whether reps know which accounts are worth spending contact credits on.
We'd rather you pick the right tool than the wrong one. Salesmotion isn't for everyone — here's when another option on this page is the smarter call.
“We're no longer fishing. We know who the right customers are, and we can qualify them quickly. Salesmotion has had a direct impact on pipeline quality.”
Andrew Giordano
VP of Global Commercial Operations, Analytic Partners
Salesmotion gives your reps the account intelligence they need to book more meetings and close bigger deals.
Yes, and they fit together well. Cognism is the contact layer: phone-verified mobiles and decision-maker data for the people you want to reach. Salesmotion is the account and signal layer: it monitors 1,000+ public sources, flags which accounts to work now and writes a cited brief on why. A rep sees the signal in Salesmotion, then pulls the right contacts from Cognism.
Yes, if your team relies on verified contact data. Cognism is where teams find and verify contacts, with phone-verified mobiles and Do-Not-Call coverage across Europe. Salesmotion does a different job: account research and buying signals that tell reps which accounts to work now and what to say, with every claim cited.
Cognism does not publish list pricing; contracts are quoted per organization; it sells Standard and Pro packages, each listed with 5 seats included, on a credit system where one credit reveals one contact. Buyers are sent to Cognism's sales team for a personalised quote. Salesmotion's entry price is $85/mo on a monthly contract.
Salesmotion's entry price is published: $85/mo for individuals — flexible monthly billing. Custom pricing for teams and enterprise on request. Cognism does not publish list pricing; contracts are quoted per organization; it sells Standard and Pro packages, each listed with 5 seats included, on a credit system where one credit reveals one contact. A direct comparison needs a Cognism quote for your team, and because the two do different jobs, a team that runs both pays for both.
Cognism's pricing page offers a free data sample and directs buyers to its sales team for a quote; it does not mention a free trial. Salesmotion starts on a monthly contract, so a team can test it on its own accounts without an annual commitment.
Yes. Cognism lists hiring, funding and M&A, and job-change signals, offers AI company research, and includes Bombora's Company Surge intent data on its Pro package. Salesmotion is built around source-cited account research: it monitors earnings calls, filings, news and hiring per account across 50+ signal types and links every insight to its source.
Yes, both do. Cognism includes MCP and API access in its Standard and Pro packages, so its data can be used inside Claude, ChatGPT and other AI assistants. Salesmotion offers a REST API and an MCP server for the same assistants, so an agent can pull contacts from one and account context from the other.
Choose Cognism if your main need is verified contact data, particularly mobile numbers for calling into Europe. Choose Salesmotion if reps have contacts but not a clear view of which accounts to work now or what to say. Teams that need both jobs done run both.
A Signal Agent, Research Agent, and Outreach Agent — working 24/7 so your team spends less time researching and more time closing.
