Comparison
Demandbase leads with ABM advertising. 6sense leads with predictive intent AI. Salesmotion delivers seller-ready account intelligence. This three-way comparison helps you build the right stack for your revenue team.
| Feature | Demandbase | 6sense | Salesmotion |
|---|---|---|---|
| Primary Function | ABM advertising + account intelligence | Predictive intent + ABM orchestration | Deep account intelligence + selling signals |
| Core User | Marketing + RevOps | Marketing + RevOps | Sales reps + AEs |
| Key Differentiator | Best B2B advertising | Best predictive intent AI | Best seller-level account intelligence |
| Time to Value | Weeks to months | Weeks to months | Days |
| Pricing | $50K-$200K+/year | $60K-$250K+/year | From $85/mo (account-based, unlimited users on team plans) |
| Best For | Marketing-led ABM advertising | Predictive account prioritization | Sales execution and conversation prep |
Demandbase is an enterprise ABM platform that combines account intelligence, B2B advertising, and sales tools into Demandbase One. A pioneer in account-based marketing, Demandbase expanded through acquisitions of Engagio (ABM orchestration) and InsideView (company data) to offer a comprehensive go-to-market suite.
The platform provides account identification through IP-based and cookie-based tracking, intent data from a Bombora partnership and proprietary signals, technographic data, and industry-leading B2B display advertising capabilities. Its 'engagement minutes' metric provides a unified measure of account interaction.
Demandbase is strongest for marketing teams running account-based advertising campaigns and needing a unified platform for advertising, intent, and account intelligence. Its breadth of features and enterprise pricing make it a significant investment, best suited for organizations with mature ABM operations.
Best for: Enterprise marketing teams running unified ABM programs with account-based advertising, intent data, and sales intelligence
G2 rating: 4.4/5
Pricing: Custom enterprise pricing. Typically $50,000-$80,000/year for mid-market. Full platform: $100,000-$200,000+/year. Modular pricing based on products selected.
6sense is an AI-powered ABM platform that predicts which accounts are actively in-market to buy. Its Revenue AI engine analyzes anonymous buying signals — content consumption, research activity, competitor comparisons, and website visits — to assign accounts to buying stages from Awareness through Decision.
The platform captures intent data from its proprietary network of B2B publisher sites, combined with third-party signals, and uses machine learning models to predict buying readiness. 6sense also offers account-based advertising (6sense Ads), conversational email, and revenue intelligence dashboards.
6sense's key differentiator vs. Demandbase is its predictive AI capabilities. Rather than just showing which accounts have engaged, 6sense predicts which accounts will engage based on behavioral patterns. This forward-looking approach is particularly valuable for teams that want to reach accounts before competitors identify them.
Best for: Enterprise marketing and revenue teams that need AI-powered predictive intent to identify in-market accounts and orchestrate ABM campaigns
G2 rating: 4.4/5
Pricing: Custom enterprise pricing. Typically $60,000-$100,000/year for mid-market. Enterprise: $100,000-$250,000+/year. Multi-year contracts standard.
Salesmotion is an account intelligence platform purpose-built for the sales execution layer that ABM platforms like Demandbase and 6sense do not cover. While ABM platforms focus on which accounts to target, Salesmotion focuses on what to say when your reps actually engage those accounts.
The platform synthesizes intelligence from over 1,000 sources — earnings calls, news, SEC filings, job postings, patents, leadership announcements, and more — into comprehensive account briefs. It continuously monitors accounts for buying signals and generates contextual talking points tied to real business events.
Salesmotion fills the gap between account prioritization and sales execution. ABM platforms can tell marketing that an account is in-market, but when the AE picks up the phone, they need to know what the company's CEO said on last quarter's earnings call, what strategic initiatives they have announced, and what competitive pressures they face. That is what Salesmotion delivers.
Best for: B2B sales teams that need deep, seller-ready account intelligence with real-time signals and AI-generated talking points — the execution layer for ABM
G2 rating: 4.8/5
Pricing: From $85/mo — flexible account-based pricing, unlimited users on team plans
How Demandbase and 6sense and Salesmotion stack up across key capabilities.
| Feature | Demandbase | 6sense | Salesmotion |
|---|---|---|---|
| Intent Data | Bombora + proprietary signals | AI predictive buying stages | Real-time business signals from 1,000+ sources |
| B2B Advertising | Industry-leading display ads | Display + social ads | Not a feature — built for sellers |
| Account Research | Account profiles + scores | Account scores + buying stages | Comprehensive briefs from earnings, news, filings |
| Talking Points | Not available | Not available | AI-generated from real business events |
| Earnings Insights | Not available | Not available | Full earnings call analysis + executive quotes |
| Pipeline Prediction | Engagement-based forecasting | Revenue AI predictive dashboards | Not a focus — signal-based selling |
| CRM Integration | Salesforce, HubSpot, Marketo | Salesforce, HubSpot, Dynamics | Salesforce-native embedded views |
| Implementation | Weeks-months | Weeks-months | Days — minimal configuration |
These three platforms sit at very different price points. Demandbase typically costs $50,000-$200,000+/year depending on modules selected. 6sense ranges from $60,000-$250,000+/year. Both require multi-year enterprise contracts and dedicated RevOps resources to implement and manage.
Salesmotion starts at $85/month — a fraction of either ABM platform. Its flexible account-based pricing covers the entire sales team with unlimited users on team plans. This means an organization could add Salesmotion to their existing Demandbase or 6sense deployment for less than the cost of upgrading to the next ABM tier.
Many enterprise revenue organizations are building a three-layer stack: an ABM platform (Demandbase or 6sense) for marketing-led account prioritization and advertising, a contact data provider (ZoomInfo, Apollo, or Cognism) for prospecting, and Salesmotion for seller-level account intelligence. Salesmotion's price point makes it additive rather than competitive. See Salesmotion pricing for details.
“It's not even just about saving time — it's about uncovering things we otherwise might not research. Salesmotion helps us connect Guild to what's already publicly important to the company.”
Derek Rosen
Director, Strategic Accounts, Guild Education
Salesmotion gives your reps the account intelligence they need to book more meetings and close bigger deals.
It depends on your go-to-market complexity. Many enterprise organizations use one ABM platform (Demandbase or 6sense) for marketing-led prioritization plus Salesmotion for sales execution. Using all three is uncommon — Demandbase and 6sense are competitors, so you would typically choose one (see our comparison). Adding Salesmotion to either is complementary, not redundant.
Salesmotion is purpose-built for sales reps. It delivers account briefs, talking points, and real-time signals in a simple interface embedded in Salesforce. Demandbase and 6sense are primarily marketing platforms — their sales-facing features (account scores, alerts) are secondary to their ABM advertising and intent capabilities.
Not directly. Demandbase and 6sense provide ABM advertising, predictive intent models, and marketing orchestration that Salesmotion does not. Salesmotion replaces the gap in these platforms — the seller-level intelligence layer. If your organization does not run ABM advertising campaigns, Salesmotion may provide the account intelligence you need at a fraction of the ABM platform cost.
Salesmotion does not include advertising infrastructure, predictive AI models requiring massive compute, or marketing orchestration tools. It is focused specifically on synthesizing account intelligence for sellers. This focused scope, combined with account-based (not per-seat) pricing, results in a dramatically lower price point. See how Guild uses Salesmotion alongside ABM tools.
Demandbase and 6sense typically take weeks to months for full implementation, requiring marketing ops, RevOps, and IT resources to configure. Salesmotion goes live in 1-3 days with Salesforce integration and minimal configuration. This difference makes Salesmotion an easy add to any existing tech stack. Book a demo to see for yourself.
Account intelligence, live signals, and AI-driven outreach — so your team spends less time researching and more time closing.
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