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Alternatives

Top 5 GlobalData Alternatives in 2026

GlobalData offers deep market research, but sales teams need more than analyst reports. Compare alternatives built for daily selling workflows.

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G24.8 rating on G2
At a glance

How GlobalData Alternatives Compare

Side-by-side comparison of the key capabilities that matter most.

FeatureSalesmotionZoomInfo6senseApollo.ioCognism
Account IntelligenceAI briefs from 1,000+ sources with one-click deliveryFirmographics, technographics, and org chartsAccount-level insights with predictive buying stageBasic firmographics and company dataCompany profiles with strong EMEA coverage
Market Research DepthReal-time signal synthesis across industries and verticalsIndustry and company reports via third-party integrationsIndustry and technology adoption trendsLimited to company-level data onlyLimited to company-level data only
Buying Signals50+ signal types monitored 24/7 in real timeProprietary intent data (add-on module)AI intent + Bombora co-op data with stage predictionJob changes and funding alertsBombora intent + sales trigger events
Rep-Friendly UXOne-click briefs, signal feeds, and CRM-embedded workflowsFeature-rich but learning curve for full utilizationComplex — requires dedicated admin or RevOps supportIntuitive self-serve interface for prospectingClean interface with browser extension
CRM IntegrationNative Salesforce & HubSpot syncDeep Salesforce & HubSpot integrationSalesforce, HubSpot, and MAP integrationsSalesforce, HubSpot & PipedriveSalesforce & HubSpot
Setup TimeLive in days, not monthsWeeks to months depending on modules3–6 month enterprise implementationSelf-serve setup in hoursDays to weeks with onboarding support
PricingFrom $85/mo (account-based, unlimited users on team plans)Custom pricing from ~$15,000/yearEnterprise pricing from ~$60,000/yearFree tier; paid from $49/mo per userCustom pricing (per seat), ~$15,000/year minimum
AI OutreachAI-generated drafts anchored to verified signals and researchZoomInfo Engage sequences (add-on)Campaign orchestration and ad targetingAI-assisted email personalization and sequencesNo built-in outreach capabilities

Why sales teams look beyond GlobalData

GlobalData is a powerhouse in data analytics and market intelligence, with 100 million+ data points, 2,000+ analysts, and coverage spanning healthcare, technology, financial services, energy, and more. Their Sales Intelligence platform provides enterprise teams with deep market research, buyer intent signals, and account targeting capabilities. For strategic planning and market analysis, few companies match GlobalData's breadth and depth. It is a genuine research institution with decades of analyst expertise behind its data.

The disconnect shows up in daily selling workflows. GlobalData is built for strategic decision-makers — market strategists, business development leaders, and competitive intelligence analysts — not for individual sales reps who need to prepare for calls, respond to signals, and personalize outreach at speed. The platform excels at macro-level insights (market sizing, industry trends, competitive landscape reports) but lacks the rep-friendly, one-click workflows that drive adoption across a sales team. Reps do not have time to read 30-page analyst reports before every call. They need synthesized, actionable intelligence delivered where they work — in their CRM, email, and daily workflow.

Enterprise pricing and long procurement cycles add friction for teams that need to move fast. GlobalData contracts often run into six figures annually and require months of procurement review. For sales teams that want account intelligence they can act on today — not a research subscription they will reference quarterly — modern alternatives deliver faster time-to-value at a fraction of the cost. Here are the top five GlobalData alternatives for sales teams in 2026.

Detailed Breakdown

Best GlobalData Alternatives

An in-depth look at each platform, including features, pricing, and limitations.

1

Salesmotion

Our Pick
G2: 4.8/5

Purpose-built AI account intelligence platform that monitors 1,000+ data sources in real time. Delivers one-click account briefs, 50+ buying signal types, and AI-generated outreach anchored to verified research. Native Salesforce and HubSpot integration. Goes live in days, not months.

Unlike intent data platforms or competitive intelligence tools, Salesmotion provides the complete account picture — from financial signals and leadership changes to tech stack shifts and earnings call analysis — all synthesized into actionable intelligence your reps can use immediately.

Best for:Sales teams that need real-time, full-stack account intelligence with buying signals, automated research, and CRM-integrated outreach

Key Features

  • 1,000+ real-time data sources monitored 24/7
  • 50+ buying signal types (leadership changes, funding, earnings, hiring, M&A)
  • One-click AI account briefs with source attribution
  • AI-powered outreach drafts anchored to real signals
  • Native Salesforce and HubSpot integration
  • Prospect module with verified contact data

Limitations

  • Focused on account intelligence — not a standalone contact database
  • No competitive battlecard feature
  • Smaller contact database than dedicated data providers
Pricing: From $85/mo — flexible account-based pricing, unlimited users on team plans
G24.8 rating on G2Book a demo
2

ZoomInfo

G2: 4.4/5Visit site

ZoomInfo offers a sales-actionable data platform rather than GlobalData's analyst-driven research model. Where GlobalData provides analyst-grade market research, ZoomInfo provides the largest B2B contact database with 321M+ profiles, deep firmographic and technographic data, and org charts. For sales teams, this means they can find the right person to contact, understand the company's tech stack, and launch outreach — all from one platform.

ZoomInfo lacks GlobalData's market research depth, but it compensates with data that is directly actionable for sales. Reps can search by title, department, technographics, and intent signals to build targeted lists. The trade-off is cost — ZoomInfo's per-seat pricing scales quickly, and long-term contracts are the norm.

Best for:Teams needing the most comprehensive B2B contact database with deep firmographic and technographic data

Key Features

  • 321M+ contacts with verified emails and direct dials
  • Deep firmographic, technographic, and org chart data
  • Proprietary intent data (add-on module)
  • Website visitor identification capabilities
  • Comprehensive APIs for enrichment workflows
  • ZoomInfo Engage for sequencing (add-on)

Limitations

  • No market research or industry analysis capabilities
  • Expensive per-seat pricing that scales quickly with team growth
  • Long-term contracts with difficult cancellation terms
  • Account intelligence limited to structured data fields
Pricing: Custom enterprise pricing, typically $15,000–25,000+/year depending on team size and modules
3

6sense

G2: 4.0/5Visit site

6sense replaces GlobalData's research-driven approach with a predictive, intent-driven one. Instead of analyst reports about market trends, 6sense uses AI to identify which specific accounts in your target market are actively in a buying cycle right now. For teams that found GlobalData useful for understanding markets but struggled to turn those insights into pipeline, 6sense provides a more direct path from signal to action.

The platform combines proprietary AI intent, Bombora co-op data, and predictive analytics to score accounts by buying stage and orchestrate multi-channel campaigns. However, 6sense shares some of GlobalData's drawbacks: it is expensive ($60,000+/year), complex to implement (3–6 months), and requires dedicated operations resources to maintain.

Best for:Enterprise ABM teams wanting predictive intent data with multi-channel orchestration

Key Features

  • Proprietary AI intent + Bombora co-op data
  • Predictive buying stage scoring for target accounts
  • Multi-channel campaign orchestration and advertising
  • Account-level engagement analytics
  • Salesforce, HubSpot, and MAP integrations
  • Dynamic audience segmentation

Limitations

  • No market research or industry analysis capabilities
  • 3–6 month implementation with dedicated admin required
  • Very expensive — entry point comparable to GlobalData
  • Steep learning curve for full platform utilization
Pricing: Enterprise pricing from ~$60,000/year. Most mid-market contracts $75,000–150,000/year
4

Apollo.io

G2: 4.8/5Visit site

Apollo.io is the most accessible GlobalData alternative for teams that prioritize speed and affordability over research depth. Its 275M+ contact database, built-in email sequences, and AI-assisted personalization provide an end-to-end prospecting workflow that gets reps from account identification to outreach in minutes — a process that would take hours with GlobalData's research platform.

Apollo lacks GlobalData's market research depth entirely, but for many sales teams, that depth was never utilized in daily workflows anyway. Apollo's free tier lets teams validate the platform before committing, and its intuitive interface means reps adopt it quickly without extensive training.

Best for:Teams wanting affordable, self-serve prospecting with contact data and outreach in one platform

Key Features

  • 275M+ contacts with email verification
  • Built-in email sequences and dialer
  • AI-assisted email personalization
  • Company enrichment with basic firmographics
  • Salesforce, HubSpot, and Pipedrive integrations
  • Generous free tier with 10,000 email credits/month

Limitations

  • No market research, industry analysis, or deep account intelligence
  • Limited account intelligence beyond basic firmographics
  • Data accuracy issues with international numbers and niche industries
  • No real-time signal monitoring or alert system
Pricing: Free tier available. Paid plans from $49/mo per user (Basic) to $119/mo per user (Organization)
5

Cognism

G2: 4.6/5Visit site

Cognism serves as a practical GlobalData alternative for teams selling into European markets. While GlobalData offers broad global coverage through analyst networks, Cognism provides superior actionable sales data for EMEA and DACH regions — with phone-verified mobile numbers (Diamond Data), GDPR-first compliance, and sales trigger signals that reps can act on immediately.

For international sales organizations that used GlobalData for market entry research, Cognism provides a more sales-friendly path: identify target accounts, find verified contacts with direct dials, and monitor intent signals and trigger events — all through a clean interface with a Chrome extension for LinkedIn prospecting. The trade-off is that Cognism provides no market research or industry analysis.

Best for:Teams selling into European markets that need GDPR-compliant contact data with intent signals

Key Features

  • Phone-verified mobile numbers (Diamond Data) with high accuracy
  • GDPR-first data collection and compliance
  • Bombora-powered intent data included in most plans
  • Sales trigger events (job changes, funding, hiring)
  • Chrome extension for LinkedIn prospecting
  • Strong EMEA and DACH region coverage

Limitations

  • No market research or industry analysis capabilities
  • Weaker North American data coverage compared to ZoomInfo or Apollo
  • Higher price point with annual contracts required
  • No built-in outreach or sequencing capabilities
Pricing: Custom pricing per seat, starting approximately $15,000/year for small teams

Customer Story

How Frontify achieved 4x self-sourced revenue and 42% faster sales velocity

4x

self-sourced revenue

42%

faster sales velocity

35%

higher win rates

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FAQ

Frequently Asked Questions

How is GlobalData different from purpose-built sales intelligence tools?

GlobalData is fundamentally a research and analytics company — it employs 2,000+ analysts who produce in-depth market reports, industry analysis, and competitive intelligence. Purpose-built sales intelligence tools like Salesmotion, ZoomInfo, and 6sense are designed for the daily workflow of sales reps: finding accounts, understanding signals, reaching contacts, and personalizing outreach. GlobalData provides strategic intelligence for planning; sales intelligence tools provide tactical intelligence for selling.

Can sales teams use GlobalData's market research effectively?

Sales teams can benefit from GlobalData's market research for strategic account planning and industry education. However, the platform was not designed for rep-level daily workflows. Most reps need synthesized, one-click intelligence — not lengthy analyst reports. Tools like Salesmotion bridge this gap by monitoring 1,000+ sources and delivering AI-generated account briefs that distill the most relevant insights into actionable talking points and outreach suggestions, all within the rep's CRM.

How does GlobalData's pricing compare to sales intelligence alternatives?

GlobalData's enterprise contracts typically run well into six figures annually, with pricing varying by modules, industries covered, and number of users. Sales-focused alternatives are generally more accessible: Apollo starts with a free tier, Cognism from ~$15,000/year, ZoomInfo from ~$15,000/year, and Salesmotion from $85/mo with unlimited users on team plans. 6sense is comparable to GlobalData at $60,000+/year. The key question is whether your team needs analyst-grade market research or actionable account intelligence.

Is real-time signal monitoring better than analyst reports?

They serve different purposes. Analyst reports provide deep, curated analysis of market trends and competitive landscapes — valuable for strategic planning. Real-time signal monitoring (like Salesmotion's 50+ buying signal types) alerts your team the moment something changes at an account — a new CTO is hired, earnings beat expectations, a competitor is displaced, or a technology investment is announced. For daily selling, real-time signals drive more timely and relevant conversations than periodic research reports.

What should I look for in a GlobalData alternative for my sales team?

Prioritize three capabilities: (1) real-time monitoring — does it alert your team to changes as they happen, or does it rely on periodic reports? (2) rep-friendly delivery — can reps access intelligence in one click from their CRM, or do they need to log into a separate research portal? (3) actionability — does it help reps act on intelligence through AI outreach, contact data, and CRM integration? The best GlobalData alternatives for sales combine deep account intelligence with workflows designed for how reps actually work.

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