Comparison
Clearbit is now part of HubSpot and ships as HubSpot data enrichment, included in paid HubSpot subscriptions without consuming HubSpot Credits, so it suits teams whose CRM is HubSpot. ZoomInfo is a standalone platform with 500M+ contacts, direct dials and an AI sales agent for teams that prospect outbound; its pricing is Custom, consumption-based, with a free Lite tier of 10 credits a month.
By Semir JahicCEO & Co-Founder, SalesmotionLast reviewed | Feature | Clearbit | ZoomInfo |
|---|---|---|
| What You Buy Today | HubSpot data enrichment, inside a paid HubSpot subscription | ZoomInfo Professional, Copilot Advanced or Copilot Enterprise |
| Approach | Enrichment of records inside HubSpot | Standalone contact and company database with an AI sales agent |
| Data Sources | HubSpot's commercial dataset, third-party providers and public web information | 500M+ contacts and 100M+ companies; 300+ human researchers |
| Pricing | Included in paid HubSpot plans | Custom, consumption-based |
| Credits | Data enrichment does not consume HubSpot Credits | Consumption credits based on usage |
| Free Option | Clearbit's free tools were discontinued on April 30, 2025 | ZoomInfo Lite: free, 10 credits a month |
| Best For | Teams whose CRM is HubSpot | Outbound teams that need contact data at scale |
Clearbit is now part of HubSpot, and its enrichment ships as HubSpot's data enrichment (introduced as Breeze Intelligence in 2024). Clearbit joined HubSpot in December 2023, and new Clearbit sign-ups have required a HubSpot account since then. Existing Clearbit customers still log in at clearbit.com.
What a buyer can purchase today is a HubSpot subscription that includes data enrichment. HubSpot's documentation lists it on Starter, Professional and Enterprise editions of Marketing, Sales, Service, Data and Content Hub, and on Professional and Enterprise editions of Smart CRM and Revenue Hub. It says data enrichment does not consume HubSpot Credits, and that the data comes from HubSpot's commercial dataset, third-party providers and publicly available information.
Clearbit's own site still describes its original strengths: enriching leads, contacts and accounts, scoring and routing, shortening forms dynamically, and revealing buying intent from anonymous website traffic using IP intelligence. Around the enrichment, HubSpot sells AI agents such as Data Agent and Prospecting Agent, many of which run on HubSpot Credits.
Best for: Teams whose CRM is HubSpot and who want enrichment included in a subscription they already pay for
Pricing: Clearbit is part of HubSpot. Its enrichment now ships as HubSpot data enrichment, available on Starter, Professional and Enterprise subscriptions; HubSpot's documentation says data enrichment does not consume HubSpot Credits.
ZoomInfo is a standalone B2B data platform covering 500M+ contacts and 100M+ companies, including 200M+ verified business email addresses and 120M+ direct-dial phone numbers. It says the data is maintained with 300+ human researchers.
On top of the data sits an AI layer. ZoomInfo Copilot, which ZoomInfo calls an AI sales agent, surfaces buyer signals, assembles contacts, org charts and account history into deal briefs, and generates personalized messaging. GTM Workspace adds agents for account research, meeting prep and deal prioritization, and GTM Studio runs workflows triggered by buying signals.
ZoomInfo is bought separately from the CRM. Copilot connects to Salesforce, HubSpot, Outreach, Salesloft and Gong, and ZoomInfo MCP and GTM.AI open the data to developers and AI assistants. Sales plans are ZoomInfo Professional, Copilot Advanced and Copilot Enterprise, and ZoomInfo Lite is a permanent free tier.
Best for: Sales and marketing teams that want a standalone contact database with direct dials, an AI sales agent and connections to several CRMs and sales tools
Pricing: ZoomInfo does not publish list pricing; contracts are quoted per organization; its own pricing page states that no specific dollar amounts are published because pricing is consumption-based. Vendr reports a median contract of $33,500 a year based on 1,576 purchases, with a range of $7,233–$156,053. ZoomInfo Lite is a permanent free tier with 10 credits a month.
How Clearbit and ZoomInfo stack up across key capabilities.
| Feature | Clearbit | ZoomInfo |
|---|---|---|
| Data | Enrichment of leads, contacts and accounts on HubSpot records | 500M+ contacts, including 200M+ verified business emails and 120M+ direct dials |
| Website Visitors | Clearbit's site describes buying intent from anonymous website traffic using IP intelligence | WebSights Lite in the free tier: up to 10 visitor reveals a day |
| Intent and Signals | HubSpot Prospecting Agent monitors buying signals | Copilot buyer signals; Streaming Intent add-on |
| AI | HubSpot agents such as Data Agent and Prospecting Agent; many run on HubSpot Credits | Copilot AI sales agent; GTM Workspace agents; GTM Studio workflows |
| CRM | Works on records inside HubSpot | Copilot connects to Salesforce, HubSpot, Outreach, Salesloft and Gong |
| API | Company Enrichment API for paid Clearbit customers | GTM.AI (API, CLI and MCP server); API and MCP access is an add-on |
| Sign-up | New sign-ups require a HubSpot account | Free trial on paid sales plans; ZoomInfo Lite needs no credit card |
| Plans | HubSpot Starter, Professional and Enterprise subscriptions | ZoomInfo Professional, Copilot Advanced, Copilot Enterprise |
We held 55 sales and customer calls between August and October 2026. In 25 of them buyers pressed on whether the data was current and relevant, not on how much of it there was.
“I'm not impressed by pulling a lot of data these days because any tool can do that. The question is relevant data.”
“So how confident are you that your data is up to date?”
“It's all about the convenience, the relevant things coming at one place.”
Clearbit's own site no longer lists pricing. Clearbit is part of HubSpot. Its enrichment now ships as HubSpot data enrichment, available on Starter, Professional and Enterprise subscriptions; HubSpot's documentation says data enrichment does not consume HubSpot Credits. Other HubSpot features, including smart properties and many AI agents, do consume HubSpot Credits, which can be bought up front or pay-as-you-go. The cost of Clearbit today is therefore the cost of the HubSpot subscription you run it in.
ZoomInfo does not publish list pricing; contracts are quoted per organization; its own pricing page states that no specific dollar amounts are published because pricing is consumption-based. Vendr reports a median contract of $33,500 a year based on 1,576 purchases, with a range of $7,233–$156,053. ZoomInfo Lite is a permanent free tier with 10 credits a month. ZoomInfo describes its pricing as consumption-based: paid plans include a minimum number of seats, extra seats are an add-on, and credits meter usage. Paid plans are annual subscriptions, and ZoomInfo says monthly billing is not standard.
For a team already on a paid HubSpot subscription, enrichment adds no separate line item, and ZoomInfo is an additional contract. HubSpot's data enrichment works on records inside HubSpot. Teams whose system of record is Salesforce or another CRM need a separate enrichment source, and ZoomInfo is one that connects to Salesforce and HubSpot alike.
HubSpot's data enrichment is strongest at keeping HubSpot records complete, and ZoomInfo at supplying contact data with an AI layer on top. Both make a record richer. Salesmotion is built for the next question: which accounts to work now and what to say, based on named public events such as earnings calls, filings, hiring and leadership changes.
It is the account intelligence and signal layer that sits alongside an enrichment source or a contact database. Teams keep HubSpot or ZoomInfo for record data and use Salesmotion for cited research and signals on each account.
Salesmotion's Research Agent turns 1,000+ public sources into an account brief, with every data point linked to its source.
The Signal Agent monitors target accounts for 50+ signal types drawn from earnings calls, SEC filings, news, job postings and leadership announcements.
Salesmotion has a HubSpot integration, a native Salesforce integration, a REST API and an MCP server that works with Claude, ChatGPT and other assistants. It starts at $85/month on a monthly contract.
Salesmotion gives your reps the account intelligence they need to book more meetings and close bigger deals.
Clearbit is part of HubSpot, and its enrichment now ships as HubSpot's data enrichment. Clearbit joined HubSpot in December 2023 and new sign-ups have required a HubSpot account since then. Existing Clearbit customers still log in at clearbit.com. Clearbit's free tools were discontinued on April 30, 2025, and its public Logo API URL was retired after December 8, 2025.
Clearbit is now enrichment inside HubSpot; ZoomInfo is a standalone data platform. HubSpot's data enrichment fills in records in a HubSpot subscription using HubSpot's commercial dataset, third-party providers and public information. ZoomInfo is a separate product with 500M+ contacts, 200M+ verified business emails, 120M+ direct dials and Copilot, its AI sales agent.
For a team already paying for HubSpot, yes, because enrichment carries no separate charge. Clearbit is part of HubSpot. Its enrichment now ships as HubSpot data enrichment, available on Starter, Professional and Enterprise subscriptions; HubSpot's documentation says data enrichment does not consume HubSpot Credits. ZoomInfo does not publish list pricing; contracts are quoted per organization; its own pricing page states that no specific dollar amounts are published because pricing is consumption-based. Vendr reports a median contract of $33,500 a year based on 1,576 purchases, with a range of $7,233–$156,053. ZoomInfo Lite is a permanent free tier with 10 credits a month.
New Clearbit sign-ups have required a HubSpot account since December 2023, and the enrichment a new buyer can purchase today is HubSpot's data enrichment, which works on records inside HubSpot. Teams whose system of record is Salesforce or another CRM need a separate enrichment source. ZoomInfo Copilot connects to Salesforce, HubSpot, Outreach, Salesloft and Gong.
No. HubSpot's documentation says data enrichment does not consume HubSpot Credits and is available with Starter, Professional and Enterprise subscriptions. Smart properties do consume HubSpot Credits, and many of HubSpot's AI features and agents run on credits too.
Both describe a website visitor capability. Clearbit's site describes revealing buying intent from anonymous website traffic using IP intelligence. ZoomInfo Lite includes WebSights Lite, with up to 10 visitor reveals a day, and ZoomInfo sells Streaming Intent as an add-on to base plans.
Yes. ZoomInfo Copilot connects to HubSpot as well as Salesforce, Outreach, Salesloft and Gong, and ZoomInfo Lite, the free tier, lists a HubSpot CRM integration. A HubSpot team can therefore run HubSpot's built-in enrichment and ZoomInfo side by side.
Salesmotion is the account intelligence and signal layer that sits alongside an enrichment source or a contact database. Its three AI agents (Signal, Research and Outreach) monitor 1,000+ public sources for 50+ signal types, write cited account briefs and draft outreach anchored to the event that triggered it. It integrates with HubSpot and Salesforce, and pricing starts at $85/month on a monthly contract.
A Signal Agent, Research Agent, and Outreach Agent — working 24/7 so your team spends less time researching and more time closing.
