Comparison
LinkedIn Sales Navigator is for finding and reaching people across LinkedIn's 1+ billion members, with published pricing (Core $119.99/mo; Advanced $159.99/mo). Salesmotion is the account intelligence layer teams run alongside it: it monitors 1,000+ public sources to show which accounts to work now and what to say, with every claim cited, from $85/mo on a monthly contract.
By Semir JahicCEO & Co-Founder, SalesmotionLast reviewed | Feature | LinkedIn Sales Navigator | Salesmotion |
|---|---|---|
| Primary Function | People data, search and messaging on LinkedIn's member network | Account intelligence and buying signals |
| Core Question Answered | Who works there, who has moved, and who can introduce me? | Which accounts should I work now, and what should I say? |
| Data Approach | First-party LinkedIn data on 1+ billion members | 1,000+ public sources synthesized into cited account briefs |
| Signals | LinkedIn data: job changes, buyer intent, engagement alerts | 50+ signal types: earnings, leadership, funding, strategy, competitive |
| Pricing | Core $119.99/mo; Advanced $159.99/mo | $85/mo for individuals. Custom pricing for teams & enterprise. |
| Best Run | As the people layer | As the account and signal layer, alongside it |
| Rating (G2) | — | 4.8/5 |
LinkedIn Sales Navigator is LinkedIn's product for sellers. It gives first-party access to LinkedIn's network of 1+ billion members, with 50+ advanced search filters, InMail, relationship tools such as TeamLink, Relationship Explorer and Relationship Map, and alerts when a saved lead has an important update such as a job or role change. LinkedIn says it is trusted by 1.5M+ sellers.
Sales Navigator also has an AI layer built on LinkedIn's own data. Account IQ delivers AI-powered insights on target accounts, Lead IQ summarizes a lead's experience, interests and recent activity, and Message Assist drafts messages. Buyer Intent, on the Advanced and Advanced Plus plans, shows which companies are actively showing interest. It integrates with Salesforce, HubSpot, Microsoft Dynamics, Oracle and more, and can save LinkedIn profiles as leads or contacts in the CRM.
Sales Navigator is the natural choice for finding the right people, seeing who has changed roles and working a relationship path into an account. In our sales calls, buyers describe it as the freshest source for people data and keep it alongside their other tools.
Best for: Sellers and sales teams that prospect on LinkedIn and need people data, relationship paths and job-change alerts from LinkedIn's member network
Pricing: LinkedIn publishes Sales Navigator pricing: Core at $119.99/month or $1,079.88/year, Advanced at $159.99/month or $1,799.88/year, and Advanced Plus on request. All three plans include 50 InMail credits a month.
Salesmotion is an account intelligence platform. Where Sales Navigator starts from the person and the LinkedIn network, Salesmotion starts from the account: its three AI agents, Signal, Research and Outreach, monitor 1,000+ public sources and turn them into cited account briefs, buying signals and outreach drafts.
The Signal Agent watches target accounts for 50+ signal types, including earnings call insights, leadership changes, strategic initiatives, funding rounds and M&A activity. When a signal fires, Salesmotion adds the context and drafts talking points, and every insight links back to its source so a rep can check it.
Salesmotion sits alongside Sales Navigator as the account intelligence and signal layer. It integrates natively with Salesforce, integrates with HubSpot, pushes outreach drafts to lemlist, and offers a REST API and an MCP server for Claude, ChatGPT and other assistants.
Best for: B2B sales teams that need cited account research and real-time buying signals to decide which accounts to work now and what to say
G2 rating: 4.8/5
Pricing: $85/mo for individuals — flexible monthly billing. Custom pricing for teams and enterprise on request.
How LinkedIn Sales Navigator and Salesmotion stack up across key capabilities.
| Feature | LinkedIn Sales Navigator | Salesmotion |
|---|---|---|
| People Search | Advanced search across 1+ billion members with 50+ filters | Built for account research; pairs with Sales Navigator for people data |
| Account Research | Account IQ: AI-powered insights on target accounts from LinkedIn data | Cited briefs from 1,000+ public sources |
| Signals | Job and role change alerts; Buyer Intent on Advanced and Advanced Plus | Real-time signals from earnings calls, news, filings and hiring |
| Source Citations | Account IQ and Lead IQ summaries drawn from LinkedIn data | Every insight links back to its public source |
| Outreach Drafting | Message Assist drafts messages; 50 InMail credits a month | Outreach drafts anchored to named public events, pushed to lemlist |
| Relationship Paths | TeamLink, Relationship Explorer and Relationship Map | Built for account context; pairs with Sales Navigator for relationship paths |
| CRM Integrations | Salesforce, HubSpot, Microsoft Dynamics, Oracle and more | Native Salesforce integration; HubSpot integration |
| AI Assistant Access | Account IQ, Lead IQ and Message Assist inside Sales Navigator | REST API and MCP server for Claude, ChatGPT and other assistants |
| Contract | Monthly or annual per license; an annual plan runs to the end of the paid year after you cancel | Monthly contract |
| Trial | Free trial of Core and Advanced for eligible members | Monthly billing on the Individual plan |
We held 55 sales and customer calls between August and October 2026. In 22 of them the buyer wanted to be told what changed at their accounts instead of going to look.
“I'm looking more for surveillance on my accounts to pick up the stuff that I might miss.”
“one of the things I'm always trying to figure out is the right timing”
LinkedIn publishes Sales Navigator pricing: Core at $119.99/month or $1,079.88/year, Advanced at $159.99/month or $1,799.88/year, and Advanced Plus on request. All three plans include 50 InMail credits a month. Prices are per license, and up to five Advanced licenses can be bought online; Advanced Plus is bought through LinkedIn's sales team.
Salesmotion publishes its entry price: $85/mo for individuals — flexible monthly billing. Custom pricing for teams and enterprise on request.
These two are bought for different jobs, so teams often run both. Sales Navigator is the people layer: who is at the account, who moved and who can introduce you. Salesmotion is the account layer: which accounts have a reason to buy now, what changed and what to say about it. The practical question is not which line item to cut but whether reps already know which accounts to open Sales Navigator for.
We'd rather you pick the right tool than the wrong one. Salesmotion isn't for everyone — here's when another option on this page is the smarter call.
“It's not even just about saving time — it's about uncovering things we otherwise might not research. Salesmotion helps us connect Guild to what's already publicly important to the company.”
Derek Rosen
Director, Strategic Accounts, Guild Education
Salesmotion gives your reps the account intelligence they need to book more meetings and close bigger deals.
Yes. Buyers in our sales calls usually keep Sales Navigator and add an account layer beside it. Sales Navigator is the people layer: search across LinkedIn's 1+ billion members, job-change alerts and relationship paths. Salesmotion is the account and signal layer: it monitors 1,000+ public sources, flags which accounts to work now and writes a cited brief on why. A rep sees the signal in Salesmotion, then opens Sales Navigator to find the right people at that account.
Yes, if your team prospects on LinkedIn. Sales Navigator gives first-party access to LinkedIn's member network, with job and role change alerts, TeamLink and InMail, and buyers in our sales calls describe it as their freshest source for people data. Salesmotion does a different job: account research and buying signals from sources outside LinkedIn, with every claim cited.
LinkedIn publishes Sales Navigator pricing: Core at $119.99/month or $1,079.88/year, Advanced at $159.99/month or $1,799.88/year, and Advanced Plus on request. All three plans include 50 InMail credits a month. LinkedIn states that prices are estimates that may exclude VAT or GST and that pricing is subject to change. Salesmotion's entry price is $85/mo on a monthly contract.
At the entry level on monthly billing, yes: Salesmotion's Individual plan is $85/mo, and Sales Navigator is priced per license (Core $119.99/mo; Advanced $159.99/mo), with lower per-month rates on annual plans. The two do different jobs, so a team that runs both pays for both.
Yes. Sales Navigator researches accounts and drafts messages from LinkedIn's own data through Account IQ, Lead IQ and Message Assist, and its signals come from LinkedIn: job changes, Buyer Intent and engagement alerts. Salesmotion adds signals from outside LinkedIn, such as earnings calls, filings, funding news and hiring, and links every insight to its source.
Yes. LinkedIn offers a free trial of Core and Advanced to members who are not on a paid LinkedIn subscription and have not used a LinkedIn free trial in the past 365 days. A credit card is required, and LinkedIn sends a reminder seven days before the trial ends; the plan page does not state the trial's length.
Yes, both do. LinkedIn states that Sales Navigator integrates with Salesforce, HubSpot, Microsoft Dynamics, Oracle and more, and can save LinkedIn profiles as leads or contacts in the CRM. Salesmotion has a native Salesforce integration and a HubSpot integration.
Choose Sales Navigator if your main need is finding and reaching people: building lead lists on LinkedIn, tracking job changes and getting a warm introduction through TeamLink. Choose Salesmotion if reps know who to contact but not which accounts to work now or what to say. Teams that need both jobs done run both.
A Signal Agent, Research Agent, and Outreach Agent — working 24/7 so your team spends less time researching and more time closing.
