Comparison
Lusha is for finding and verifying contact details across 515M+ contacts, on published self-serve pricing (Free (40 credits/mo); Starter $37.45/mo, Professional $52.45/mo (annual)). Salesmotion is the account intelligence layer that runs alongside it: it monitors 1,000+ public sources to show which accounts to work now and what to say, with every claim cited, from $85/mo on a monthly contract.
By Semir JahicCEO & Co-Founder, SalesmotionLast reviewed | Feature | Lusha | Salesmotion |
|---|---|---|
| Primary Function | B2B contact and company data | Account intelligence and buying signals |
| Core Question Answered | What is this person's email and direct dial? | Which accounts should I work now, and what should I say? |
| Data Approach | 515M+ contacts and 29M+ companies, 77 fields per record | 1,000+ public sources synthesized into cited account briefs |
| Signals | 26 buying signals on named companies, refreshed weekly | 50+ signal types: earnings, leadership, funding, strategy, competitive |
| Pricing | Free (40 credits/mo); Starter $37.45/mo, Professional $52.45/mo (annual) | $85/mo for individuals. Custom pricing for teams & enterprise. |
| Best Run | As the contact layer | As the account and signal layer, alongside it |
| Rating (G2) | — | 4.8/5 |
Lusha is a B2B contact and company data platform. It states 515M+ verified contacts and 29M+ companies, including 165M+ emails and 117M+ direct dials, with 77 fields per record, and claims 98% email accuracy and 85% US / 86% global phone accuracy. Lusha says it is trusted by 280,000+ go-to-market teams.
Lusha is more than a contact list. It tracks 26 buying signals, refreshed weekly, which it describes as dated events on named companies: funding events, hiring surges, leadership changes, headcount shifts, job changes and promotions. Its Deep Intelligence layer scores the market against your ICP, CRM and closed-won deals. Lusha is available through its workspace, Claude and ChatGPT, an API and an MCP server, and integrates with Salesforce, HubSpot, monday, Zoho, Pipedrive and Bullhorn, plus Clay, Make, n8n and Zapier.
Lusha is the natural choice when the job is finding and verifying contact details quickly, with published self-serve pricing and a free plan. Salesmotion is built around account research across earnings calls, filings, news and hiring.
Best for: Sales teams and individual reps that need verified emails and direct dials on self-serve pricing, starting with a free plan
Pricing: Lusha publishes its pricing: a free plan with 40 credits a month, then Starter at $37.45, Professional at $52.45 and Premium at $299.95 per month on annual billing ($49.90, $69.90 and $399.90 billed monthly). Scale is quote-only.
Salesmotion is an account intelligence platform. Where a contact database starts from the person, Salesmotion starts from the account: its three AI agents, Signal, Research and Outreach, monitor 1,000+ public sources and turn them into cited account briefs, buying signals and outreach drafts.
The Signal Agent watches target accounts for 50+ signal types, including earnings call insights, leadership changes, strategic initiatives, funding rounds and M&A activity. When a signal fires, Salesmotion adds the context and drafts talking points, and every insight links back to its source so a rep can check it.
Salesmotion sits alongside a contact database such as Lusha as the account intelligence and signal layer. It integrates natively with Salesforce, integrates with HubSpot, pushes outreach drafts to lemlist, and offers a REST API and an MCP server for Claude, ChatGPT and other assistants.
Best for: B2B sales teams that need cited account research and real-time buying signals to decide which accounts to work now and what to say
G2 rating: 4.8/5
Pricing: $85/mo for individuals — flexible monthly billing. Custom pricing for teams and enterprise on request.
How Lusha and Salesmotion stack up across key capabilities.
| Feature | Lusha | Salesmotion |
|---|---|---|
| Contact Data | 515M+ contacts, 165M+ emails, 117M+ direct dials | Built for account research; pairs with Lusha for contact data |
| Account Research | Company records, signals and Deep Intelligence ICP scoring | Cited briefs from 1,000+ public sources |
| Signals | 26 buying signals: funding, hiring, leadership and job changes | Real-time signals from earnings calls, news, filings and hiring |
| Source Citations | Signals described as dated events on named companies | Every insight links back to its public source |
| Outreach Drafting | Integrates with CRMs and workflow tools such as Clay, Make, n8n and Zapier | Outreach drafts anchored to named public events, pushed to lemlist |
| Compliance | ISO 27701, ISO/IEC 42001, SOC 2 Type II; GDPR certified by ePrivacyseal | Research built from public sources, each one cited |
| CRM Integrations | Salesforce, HubSpot, monday, Zoho, Pipedrive and Bullhorn | Native Salesforce integration; HubSpot integration |
| AI Assistant Access | Lusha API and Lusha MCP; available in Claude and ChatGPT | REST API and MCP server for Claude, ChatGPT and other assistants |
| Free Plan | Lusha Free: up to 40 credits a month | Monthly billing on the Individual plan |
| Contract | Monthly or annual billing; plans renew automatically | Monthly contract |
We held 55 sales and customer calls between August and October 2026. Timing came up in 22 of them: knowing which accounts are in a buying window before a competitor does.
“I just feel like we have a lack of visibility into ... what accounts are actually hot”
“one of the things I'm always trying to figure out is the right timing”
Lusha publishes its pricing: a free plan with 40 credits a month, then Starter at $37.45, Professional at $52.45 and Premium at $299.95 per month on annual billing ($49.90, $69.90 and $399.90 billed monthly). Scale is quote-only. Revealing an email address costs 1 credit and a phone number costs 5. Lusha's self-serve plans cover teams of up to 5 users; larger teams are routed to sales.
Salesmotion publishes its entry price: $85/mo for individuals — flexible monthly billing. Custom pricing for teams and enterprise on request.
These two are bought for different jobs, so teams often run both. Lusha is the contact layer: an email and a direct dial for the person you want to reach. Salesmotion is the account layer: which accounts have a reason to buy now, what changed and what to say about it. The practical question is not which line item to cut but whether reps know which accounts are worth spending contact credits on.
We'd rather you pick the right tool than the wrong one. Salesmotion isn't for everyone — here's when another option on this page is the smarter call.
“There's been a big focus on hyper personalization and relevance in our outbounding efforts. Salesmotion has been a key partner in hitting our significantly increased meeting targets. What stands out is how simple it is. Reps can log in and get valuable account insights within 30 seconds to a minute.”
Joe DeFrance
VP of Sales, Incredible Health
Salesmotion gives your reps the account intelligence they need to book more meetings and close bigger deals.
Yes, and they fit together well. Lusha is the contact layer: verified emails and direct dials for the people you want to reach. Salesmotion is the account and signal layer: it monitors 1,000+ public sources, flags which accounts to work now and writes a cited brief on why. A rep sees the signal in Salesmotion, then reveals the right contacts in Lusha.
Yes, if your team relies on Lusha for contact details. Lusha is where teams find and verify emails and direct dials, across 515M+ contacts by its own count. Salesmotion does a different job: account research and buying signals that tell reps which accounts to work now and what to say, with every claim cited.
Lusha's own free plan, with 40 credits a month, is its lowest-cost starting point, and its paid plans are published. Lusha publishes its pricing: a free plan with 40 credits a month, then Starter at $37.45, Professional at $52.45 and Premium at $299.95 per month on annual billing ($49.90, $69.90 and $399.90 billed monthly). Scale is quote-only. Salesmotion is not a cheaper contact tool; it does a different job, account research and buying signals, from $85/mo on a monthly contract. For other contact data tools, see the Lusha alternatives page linked below.
Not at the entry level. Lusha has a free plan and self-serve paid plans (Free (40 credits/mo); Starter $37.45/mo, Professional $52.45/mo (annual)), while Salesmotion's Individual plan is $85/mo on a monthly contract. The two do different jobs, so a team that runs both pays for both.
Yes. Lusha Free includes up to 40 credits a month. Revealing a verified email address costs 1 credit and revealing a phone number costs 5 credits. Salesmotion starts at $85/mo on a monthly contract.
Lusha publishes its pricing: a free plan with 40 credits a month, then Starter at $37.45, Professional at $52.45 and Premium at $299.95 per month on annual billing ($49.90, $69.90 and $399.90 billed monthly). Scale is quote-only. Plans renew automatically, and a cancellation takes effect at the end of the plan cycle.
Yes. Lusha tracks 26 buying signals, refreshed weekly, on named companies: funding events, hiring surges, leadership changes, headcount shifts, job changes and promotions. Salesmotion is built around account research: it monitors earnings calls, filings, news and hiring per account across 50+ signal types and writes a cited brief on what changed and why it matters.
Choose Lusha if your main need is contact details: verified emails and direct dials for people you have already identified, starting on a free plan. Choose Salesmotion if reps have contacts but not a clear view of which accounts to work now or what to say. Teams that need both jobs done run both.
A Signal Agent, Research Agent, and Outreach Agent — working 24/7 so your team spends less time researching and more time closing.
