Industry Solutions
See how Guild Education saves 6+ hours per AE per week. CHRO moves, workforce planning signals, and employee experience investments — ready in minutes.
Selling HR technology requires understanding a buyer who is managing one of the most turbulent periods in the history of work. CHROs, VPs of People, and Heads of Talent Acquisition are simultaneously navigating remote work policies, skills shortages, AI-driven workforce transformation, and employee experience expectations that shift quarter to quarter. If your reps cannot connect their solution to these specific challenges, they lose to competitors who can.
HR tech buying decisions are driven by workforce signals that generic sales tools do not track: mass layoff announcements, return-to-office policy shifts, DEI program expansions, benefits overhauls, and HRIS platform migrations. These events create acute buying windows, but most reps learn about them too late — or not at all — because they are buried in press releases, earnings calls, and industry publications.
The HR tech market is also extraordinarily crowded. There are thousands of point solutions competing for the same HR budget. The only sustainable differentiation is relevance: showing a CHRO that you understand their organization's specific workforce challenges, not just their industry category. This requires account-level intelligence that goes far beyond job titles and company size.
CHRO & HR Leadership Changes
New CHRO, VP People, Head of Talent Acquisition, and Chief Diversity Officer appointments
Workforce Planning Announcements
Layoff disclosures, hiring freezes, return-to-office mandates, and workforce restructuring plans
Employee Experience Investments
Benefits overhaul announcements, DEI program expansions, mental health initiative launches, and EX platform investments
HRIS & HR Tech Stack Changes
Workday to SAP migrations, ATS platform changes, and HR analytics tool deployments
Workforce Transformation Signals
Upskilling program launches, AI readiness training initiatives, and corporate learning platform investments
Earnings Call Workforce Commentary
Executive commentary on talent retention challenges, labor cost management, and workforce productivity initiatives
Guild Education sells workforce development solutions to large enterprises with deal sizes exceeding $20M and sales cycles spanning up to 24 months. Their strategic account executives needed to continuously surface insights that connected Guild's offerings to evolving customer priorities — but manual research across earnings calls, press releases, and industry reports consumed hours per account each week.
Salesmotion automated the research burden, saving 30 minutes per account and over 6 hours per week per AE. The platform surfaces earnings call alerts, weekly account digests, and executive commentary, enabling reps to maintain meaningful engagement throughout multi-year sales cycles by always having a relevant, timely reason to reach out.
“It's not even just about saving time — it's about uncovering things we otherwise might not research. Salesmotion helps us connect Guild to what's already publicly important to the company.”
Derek Rosen
Director, Strategic Accounts, Guild Education
Guild Education results
saved per account
saved per AE per week
deal sizes supported
Everything your reps need to research accounts, spot buying signals, and craft relevant outreach.
Get instant alerts when target accounts appoint new CHROs, VPs of People, or Heads of Talent. New HR leadership is the strongest trigger for HR tech vendor evaluations and budget reallocation.
Track layoff announcements, hiring surges, return-to-office mandates, and restructuring plans that create immediate need for HR technology solutions across recruiting, retention, and employee engagement.
Monitor DEI program expansions, benefits overhauls, mental health investments, and EX platform deployments that signal active spending on people-focused technology.
Identify when target accounts are migrating HRIS platforms, changing ATS providers, or deploying new HR analytics tools — the moments when they are most receptive to evaluating complementary solutions.
Track upskilling programs, AI readiness initiatives, and corporate learning investments that align with your workforce development solutions — the same intelligence Guild Education uses to stay relevant.
Automatically extract workforce-related commentary from earnings calls — talent retention challenges, labor cost strategies, and productivity priorities that give reps executive-level talking points.
See how Salesmotion stacks up against manual research and generic CRM data for your industry.
| Feature | Manual Research | Generic CRM Data | Salesmotion |
|---|---|---|---|
| HR leadership tracking | Periodic LinkedIn checks for CHRO and VP People changes | Basic job change alerts without HR context | Real-time alerts for CHRO, VP People, and HR leadership moves with strategic context |
| Workforce planning signals | Scanning news for layoff and restructuring announcements | No workforce planning signal coverage | Automated monitoring of layoffs, hiring surges, RTO mandates, and workforce restructuring |
| HR tech stack visibility | Guessing based on job posts and conference mentions | Technographic data often outdated for HR systems | Real-time signals of HRIS migrations, ATS changes, and HR tool deployments |
| Account research per target | 30+ minutes per account, multiple times per week | Basic company data without workforce context | 30 minutes saved per account with comprehensive workforce intelligence |
| Long-cycle deal support | Reps lose track of HR priorities across 12-24 month cycles | Point-in-time data without ongoing monitoring | Continuous weekly digests and real-time alerts throughout multi-year sales cycles |
Common questions about Salesmotion for HR Tech
Salesmotion tracks the signals that drive HR tech buying: CHRO appointments, workforce restructuring, employee experience investments, and HRIS platform migrations. This gives reps the specific, timely intelligence they need to engage HR buyers with relevance rather than generic outreach.
Yes. Salesmotion provides context around leadership changes — not just that a new CHRO was appointed, but what strategic initiatives they are bringing, what their priorities are likely to be, and how this change fits into the company's broader workforce strategy.
Absolutely. HR tech enterprise deals can take 12-24 months. Salesmotion provides continuous intelligence through weekly digests and real-time alerts, so reps always have relevant reasons to reach out. Guild Education uses this approach to maintain engagement throughout multi-year sales cycles.
In a market with thousands of HR tech vendors, relevance is the only sustainable differentiation. Salesmotion enables reps to reference specific workforce challenges, executive commentary, and strategic initiatives in every interaction — demonstrating a level of understanding that generic outreach cannot match.
Yes. Salesmotion monitors workforce planning announcements including layoffs, hiring surges, and restructuring plans, as well as DEI program expansions, benefits overhauls, and employee experience investments. These signals are critical triggers for HR technology purchasing decisions.
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