Industry Solutions
Ad spend shifts, content strategy pivots, and media buying pattern signals — the intelligence media sellers need, delivered in minutes.
Selling advertising, media technology, and content solutions requires understanding an industry in constant disruption. Streaming wars, privacy regulations, AI-generated content, and shifting ad budgets create a volatile landscape where yesterday's intelligence is already outdated. Your prospects — VPs of Media, CMOs, Heads of Content Strategy — are making real-time allocation decisions, and sellers who cannot keep pace with their changing priorities get ignored.
Media buyers are notoriously well-informed and time-constrained. They expect vendors to understand their audience demographics, content strategy, competitive positioning, and advertising performance before the conversation begins. Building this picture for a single account requires reviewing quarterly earnings commentary on ad revenue, tracking content strategy announcements, monitoring agency relationship changes, and understanding competitive dynamics — a process that can take hours per prospect.
The media industry's complexity also means that one-size-fits-all sales tools fail completely. A broadcast network, a digital publisher, a streaming platform, and a retail media network all buy differently, prioritize differently, and respond to different signals. Your sales team needs intelligence that adapts to the specific media sub-segment of each target account.
Advertising Spend & Budget Shifts
Earnings call commentary on ad revenue trends, programmatic budget increases, and channel allocation changes
Content Strategy Pivots
New content vertical launches, streaming strategy changes, and original content investment announcements
Media Buying Pattern Changes
Agency-of-record switches, programmatic platform migrations, and retail media network investments
Media Executive Moves
New VP Media, Chief Content Officer, Head of Ad Sales, and SVP Digital appointments
Privacy & Measurement Shifts
First-party data strategy announcements, measurement methodology changes, and privacy compliance responses
M&A & Partnership Activity
Media company acquisitions, content licensing deals, and technology partnership announcements
Analytic Partners' sales team was spending two to three hours per account piecing together intelligence from five to ten different sources. Reps needed to understand each prospect's media spending patterns, measurement challenges, and strategic priorities — but the manual research process limited them to three to five accounts per week.
Salesmotion centralized media-relevant intelligence into one platform, reducing research time by 85%. AI-generated talking points surfaced the two to three themes executives were actively discussing — ad spend changes, measurement methodology shifts, and strategic initiatives — enabling reps to start real conversations faster and advance Fortune 500 deals.
“We're no longer fishing. We know who the right customers are, and we can qualify them quickly. Salesmotion has had a direct impact on pipeline quality.”
Andrew Giordano
VP of Global Commercial Operations, Analytic Partners
Analytic Partners results
more qualified pipeline
Fortune 500 pipeline
less research time
Everything your reps need to research accounts, spot buying signals, and craft relevant outreach.
Extract advertising revenue trends, budget allocation changes, and media investment commentary from quarterly earnings calls. Know where your prospects are increasing or cutting spend.
Track content vertical launches, streaming investments, and original programming announcements that signal shifting priorities and new budget allocations at target media companies.
Monitor agency relationship changes, programmatic platform shifts, and retail media investments that create windows for new vendor engagement and solution conversations.
Get notified when target accounts appoint new VP Media, Head of Ad Sales, or Chief Content Officers. Leadership changes in media often trigger immediate vendor reviews.
Track first-party data strategies, measurement methodology changes, and privacy regulation responses that drive investment in new analytics and measurement solutions.
Generate personalized messaging anchored to each prospect's specific ad spend trends, content strategy, and competitive positioning — the kind of intelligence media buyers expect.
See how Salesmotion stacks up against manual research and generic CRM data for your industry.
| Feature | Manual Research | Generic CRM Data | Salesmotion |
|---|---|---|---|
| Ad spend intelligence | Reading earnings transcripts and industry reports manually | No coverage of advertising budget or revenue signals | AI-extracted ad revenue trends and budget allocation changes from earnings calls |
| Content strategy tracking | Monitoring trade press and company announcements ad-hoc | No content strategy signal coverage | Automated alerts for content launches, streaming investments, and strategy pivots |
| Media executive changes | Periodic LinkedIn monitoring for media leadership | Basic job change alerts without media industry context | Real-time alerts for VP Media, Head of Ad Sales, and CCO appointments |
| Account research time | 2-3 hours per media company across trade press and filings | Basic company data without media industry depth | 85% reduction in research time with media-specific account intelligence |
| Outreach relevance | Deep but limited to 3-5 accounts per week | Generic messaging that media buyers ignore | AI-generated talking points referencing active executive themes and industry dynamics |
Common questions about Salesmotion for Media
Salesmotion tracks the signals that drive media buying decisions: advertising budget shifts, content strategy changes, agency relationships, and executive appointments. Reps get AI-generated talking points that reference the specific themes media executives are discussing, enabling more credible and relevant conversations.
Yes. Salesmotion automatically analyzes quarterly earnings calls to extract advertising revenue commentary, budget allocation changes, and media investment priorities. This intelligence is distilled into talking points reps can use in outreach and meetings.
Yes. Salesmotion provides account-level intelligence that adapts to each target's media sub-segment — broadcast networks, digital publishers, streaming platforms, and retail media networks all get intelligence relevant to their specific business model and priorities.
The media industry moves rapidly with real-time budget decisions and constant strategy pivots. Salesmotion provides continuous monitoring and real-time alerts so your team engages when signals are fresh — not days or weeks after an agency change or content strategy shift.
Analytic Partners, a marketing analytics company that sells into media buyers, increased qualified pipeline by 40% and reduced research time by 85%. Their team advanced a $1M+ Fortune 500 media opportunity by leveraging Salesmotion's intelligence to enter conversations fully prepared.
Have a question we didn't cover? Talk to our team
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