Industry Solutions
See how Analytic Partners increased pipeline by 40% and reduced research time by 85%. Marketing analytics-specific signals, research, and prospecting — ready in minutes.
Selling marketing analytics, measurement, and attribution solutions requires a level of customer understanding that most sales tools cannot deliver. Your buyers — CMOs, VPs of Marketing, and Heads of Analytics — expect sellers to understand their media mix challenges, budget pressures, and measurement gaps before the first conversation. Without that context, you are just another vendor pitching a dashboard.
The research burden in marketing analytics sales is extreme. A single account might require reviewing earnings call commentary on advertising spend, tracking CMO and agency changes, monitoring campaign strategy shifts across channels, and understanding which measurement methodologies the prospect currently uses. Reps routinely spend two to three hours per account trying to build this picture from fragmented sources.
This manual approach limits your team's coverage to a handful of accounts per week, while your total addressable market includes hundreds of potential buyers. Worse, when a Fortune 500 brand shows inbound interest, your team scrambles to assemble insights from multiple sources — losing valuable time in tight evaluation cycles where speed and credibility determine who gets the deal.
CMO & Marketing Leadership Changes
New CMO appointments, VP of Marketing hires, and agency-of-record shifts that trigger vendor reviews
Advertising Spend Signals
Earnings call commentary on media budget increases, channel mix shifts, and ROI measurement priorities
Agency & Vendor Changes
Agency reviews, media buying partner changes, and marketing technology vendor consolidation announcements
Campaign Strategy Shifts
Announcements of new brand campaigns, digital-first strategies, or retail media investments
Measurement & Attribution News
Privacy regulation responses, cookie deprecation strategy changes, and marketing mix modeling RFPs
Market Expansion Signals
New market entry announcements, DTC launches, and international expansion that increases measurement complexity
Analytic Partners' reps were spending two to three hours per account per week gathering information from five to ten different sources — LinkedIn, ZoomInfo, earnings reports, and news articles. This manual process limited coverage to three to five accounts per week per rep and frequently pulled Commercial Operations away from higher-value work.
Salesmotion centralized account intelligence into one platform, reducing research time from three hours to fifteen minutes per account — an 85% reduction. Reps now get AI-generated talking points, automated earnings call analysis, and a value pyramid linking company strategy to persona pain points, enabling them to walk into Fortune 500 conversations fully prepared.
“We're no longer fishing. We know who the right customers are, and we can qualify them quickly. Salesmotion has had a direct impact on pipeline quality.”
Andrew Giordano
VP of Global Commercial Operations, Analytic Partners
Analytic Partners results
more qualified pipeline
Fortune 500 pipeline
less research time
Everything your reps need to research accounts, spot buying signals, and craft relevant outreach.
Monitor marketing leadership priorities, campaign strategy shifts, and budget allocation signals at target accounts. Know what your prospects care about before you reach out.
Extract ad spend commentary from earnings calls, track media budget shifts, and identify accounts increasing investment in channels where your measurement solution adds the most value.
Get notified when target accounts change agencies, consolidate marketing vendors, or announce RFPs for measurement and analytics solutions — the moments that create buying opportunities.
Receive account-specific talking points that reference themes executives are actively discussing — strategic initiatives, market challenges, and budget priorities that make every outreach relevant.
Support complex enterprise selling with deep intelligence on large organizations including earnings analysis, stakeholder mapping, and strategic initiative tracking tailored to your value proposition.
Access an inverted value pyramid that connects a company's strategy down to specific persona pain points — helping reps move from generic pitches to consultative conversations in minutes.
See how Salesmotion stacks up against manual research and generic CRM data for your industry.
| Feature | Manual Research | Generic CRM Data | Salesmotion |
|---|---|---|---|
| Account research time | 2-3 hours per account across 5-10 sources | Basic firmographic data with no marketing context | Complete account brief with talking points in 15 minutes (85% faster) |
| Account coverage | 3-5 accounts per rep per week maximum | Data across accounts but without actionable insights | Full portfolio coverage with automated monitoring and weekly digests |
| Marketing-specific signals | Manually tracking ad spend, agency changes, and CMO moves | Generic intent data with no marketing context | Automated tracking of CMO priorities, agency shifts, and media budget changes |
| Earnings call analysis | Reading full transcripts and extracting marketing themes | No earnings call coverage | AI-generated summaries with marketing spend priorities and strategic themes |
| Fortune 500 readiness | Days of preparation for major account meetings | Surface-level data insufficient for enterprise conversations | Enterprise-grade intelligence that positions reps as trusted advisors from day one |
| Outreach personalization | High quality when done, but impossible to scale | Template-based messaging without industry relevance | AI-generated talking points anchored to each account's marketing challenges |
Common questions about Salesmotion for Marketing & Analytics
Salesmotion provides deep intelligence on large enterprise accounts including earnings call analysis, strategic initiative tracking, and stakeholder mapping. Analytic Partners used these insights to advance a $1M+ Fortune 500 opportunity by entering the conversation fully prepared with account-specific intelligence gathered in minutes instead of weeks.
Yes. Salesmotion monitors CMO appointments, agency-of-record changes, advertising spend commentary from earnings calls, campaign strategy shifts, and measurement vendor evaluations. These marketing-specific signals help your reps engage at the moments that matter most.
Analytic Partners reduced account research time from three hours to fifteen minutes — an 85% reduction. Their Business Development team now gets 80-90% of what they need from Salesmotion without opening any other tool. This efficiency gain translated into 40% more qualified opportunities year over year.
Salesmotion analyzes each target account's public statements, earnings calls, news mentions, and strategic initiatives, then generates two to three talking point themes that executives are actively discussing. Reps use these to anchor their outreach in what matters most to the buyer, rather than relying on generic templates.
Yes. For inbound, Salesmotion helps reps respond quickly to enterprise interest with pre-built account intelligence. For outbound, it identifies the right accounts to target, provides the signals that indicate buying readiness, and generates personalized messaging. Analytic Partners uses it for both motions.
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