Industry Solutions
See how Frontify increased sales velocity by 42%, Cytel cut research time by 50%, and Incredible Health doubled meetings booked. Give your entire team the intelligence advantage.
As a VP of Sales or CRO, your success depends on the collective performance of your team — and right now, your reps are spending too much time on research and not enough time selling. Industry benchmarks show that sales reps spend less than 30% of their time actually talking to customers. The rest goes to research, administrative tasks, and preparation that could be automated.
You also face a consistency problem. Your best reps deliver exceptional customer conversations because they invest heavily in account research. But that approach does not scale across the team. Junior reps, new hires, and SDRs cannot match that research depth, creating wildly inconsistent customer experiences and unpredictable pipeline coverage. You need a way to give every rep enterprise-quality intelligence without requiring enterprise-level research skills.
Finally, you need visibility. Which accounts in your pipeline are showing buying signals? Where are deals at risk because a champion just left? Which reps are leveraging intelligence effectively and which are reverting to spray-and-pray? Traditional sales tools give you activity metrics, but not the intelligence foundation that makes those activities productive.
Team Productivity Indicators
Research time per rep, accounts covered per week, and outreach-to-meeting conversion rates across the team
Pipeline Signal Coverage
Real-time buying signals across the full pipeline — leadership changes, funding events, and strategic announcements
Champion & Stakeholder Movements
Key contacts leaving accounts, getting promoted, or moving to new organizations — deal risk and new opportunities
Competitive Intelligence
Competitor mentions, vendor evaluation cycles, and displacement signals across target accounts
Executive Engagement Opportunities
Earnings call commentary, strategic initiative announcements, and board-level changes that warrant executive-to-executive outreach
Forecast Risk Indicators
Organizational restructuring, leadership changes, and strategic shifts at accounts in your committed pipeline
Frontify's Head of Sales recognized that scaling the enterprise motion required more than talented individuals. There was no standardized source of truth for account knowledge, research methods varied by rep and region, and the team lacked a systematic way to capture and operationalize management intent across their target accounts.
Salesmotion became Frontify's intelligence foundation, standardizing how the entire team researched and engaged accounts. The result: 42% increase in sales velocity, 4x growth in self-sourced revenue, 35% higher win rates, and 31% shorter sales cycles. Managers also gained the ability to pressure-test deals in seconds using account intelligence.
Frontify results
self-sourced revenue
faster sales velocity
higher win rates
Everything your reps need to research accounts, spot buying signals, and craft relevant outreach.
Give every rep — from new SDRs to senior AEs — access to the same depth of account intelligence. Eliminate the performance gap between research-savvy reps and those who lack domain experience.
Monitor your entire pipeline for buying signals and risk indicators. See which deals have momentum (leadership changes, budget announcements) and which face headwinds (champion departures, restructuring).
Validate deal quality in seconds by pulling up account intelligence during pipeline reviews. Verify whether strategic initiatives, budget signals, and stakeholder engagement support the rep's forecast.
Dramatically reduce new hire ramp time. Salesmotion functions as both a research tool and a learning tool, helping new reps understand markets, accounts, and buyer priorities from day one.
Empower AEs to generate their own pipeline with signal-based prospecting and AI-generated outreach. Reduce dependence on marketing-generated leads and SDR-sourced meetings.
Improve the quality of customer conversations across your team. Reps who enter meetings with account intelligence have better discovery calls, more consultative discussions, and higher close rates.
See how Salesmotion stacks up against manual research and generic CRM data for your industry.
| Feature | Manual Research | Generic CRM Data | Salesmotion |
|---|---|---|---|
| Rep research time | 30-60 minutes per account — varies wildly by rep | Marginal time savings with basic data enrichment | 50-90% reduction in research time, consistent across all reps |
| Team consistency | Top reps research deeply, others do surface-level prep | Same shallow data available to everyone | Enterprise-quality intelligence accessible to every rep regardless of tenure |
| Sales velocity | Slow cycles due to inconsistent account knowledge | No measurable impact on velocity | 42% faster sales velocity (Frontify) through better-prepared conversations |
| New hire ramp time | 2-4 months for new reps to become productive | No meaningful impact on onboarding | New reps productive in days with AI briefs and domain learning built in |
| Pipeline visibility | Relies on rep-reported data and CRM updates | Activity metrics without signal context | Real-time signal monitoring across the pipeline with risk and opportunity indicators |
| Win rate improvement | Depends on individual rep preparation quality | No direct impact on win rates | 35% higher win rates (Frontify) from consistently better-prepared reps |
Common questions about Salesmotion for Sales Leaders
Salesmotion standardizes account intelligence across your entire team, ensuring every rep — regardless of tenure or domain expertise — enters conversations with the same depth of preparation. Frontify saw 42% faster sales velocity, 4x self-sourced revenue growth, and 35% higher win rates after deploying Salesmotion across their team.
Yes. New reps at Cytel used Salesmotion as both a research and learning tool, accelerating their onboarding significantly. The platform provides AI-generated account briefs, industry context, and suggested messaging that helps junior reps perform at a level that would normally take months of experience to achieve.
Sales leaders can pull up account intelligence during pipeline reviews to pressure-test deal quality in seconds. Frontify's Head of Sales highlighted this capability for validating whether strategic initiatives and stakeholder engagement support a rep's forecast — improving forecast accuracy and preventing deal slippage.
Salesmotion offers flexible account-based pricing starting at $85/month, scaling by accounts monitored rather than headcount, with unlimited users on team plans. Customers report 50-90% reductions in research time, 40-50% increases in meetings booked, and significant improvements in win rates and deal velocity. The platform typically pays for itself within the first month of deployment. See our pricing page for details.
Incredible Health went from signed contract to live platform in 3 days. Cacheflow realized full value within 24 hours. Most teams are up and running within a week, with no complex integration or change management required. The platform is designed for fast adoption across teams of any size.
Have a question we didn't cover? Talk to our team
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Account intelligence, live signals, and AI-driven outreach — so your team spends less time researching and more time closing.
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