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Comparison
Champify turns your customers' job changes into warm pipeline inside Salesforce. Salesmotion tracks 50+ signal types — news, earnings, hiring, funding — across 1,000+ sources and acts on them with AI agents. Here is how the two platforms differ and which one your team needs.
By Semir JahicCEO & Co-Founder, SalesmotionLast reviewed | Feature | Champify | Salesmotion |
|---|---|---|
| Primary Function | First-party relationship intelligence (job changes, closed-lost) | Deep account intelligence + research-backed outbound |
| Signal Types | Job changes + closed-lost re-engagement | 50+ (news, earnings, funding, hiring, leadership, strategy) |
| Data Source | Your CRM relationship history (first-party) | 1,000+ public sources (earnings calls, SEC filings, news) |
| AI Capabilities | Insider AI for nurture campaigns | Three AI agents: Signal, Research, Outreach → Salesloft/Outreach/Lemlist |
| CRM Requirement | Salesforce required | None — works standalone; Salesforce & HubSpot sync on enterprise plans |
| Pricing | From $2,000/mo published (annual contracts reported) | $85/mo for individuals. Custom pricing for teams & enterprise. (monthly available) |
| Time to Value | Onboarding with CS support | Plug and play — live in hours |
| Rating (G2) | 4.8/5 | 4.8/5 |
Champify is a first-party revenue intelligence platform built around one high-converting idea: your company's existing relationships are your warmest pipeline. It monitors when your customers, champions, and past evaluators change jobs, surfaces former buyers who have landed at new target accounts, and flags closed-lost opportunities that are ready for re-engagement.
Founded by Todd Busler (previously VP of Sales at Heap), Champify is deliberately Salesforce-native. Beyond job-change tracking it offers Insider AI for nurture campaigns, CRM hygiene features that flag departed contacts and surface executive new hires, and calendar sync that completes missing contacts and opportunity roles. It integrates with Outreach, Salesloft, Gong, Slack, Marketo, and LeanData, and is used by teams at S&P Global, Zuora, Quantum Metric, Jellyfish, Retool, and Affirm.
Champify's own data makes the case for the focus: past customers convert several times better than cold outbound, and a large share of new customers start as closed-lost opportunities. For enterprise teams with a big customer base on Salesforce, it is a well-built, purpose-specific tool.
Best for: Enterprise sales teams on Salesforce with a large customer base, where former-buyer job changes and closed-lost re-engagement are a proven pipeline source
G2 rating: 4.8/5
Pricing: Published pricing: Core from $2,000/month (15,000 contacts), Pro from $3,000/month (40,000 contacts), Enterprise from $6,000/month (150,000 contacts). Unlimited Salesforce users on all plans, with an ROI guarantee. Buyer reports indicate annual contracts are standard.
Salesmotion gives every rep three AI agents — a Signal Agent, Research Agent, and Outreach Agent — that work 24/7 across their entire territory. The platform monitors 1,000+ public sources — including full earnings call transcripts, SEC filings, clinical trials, job postings, podcasts, and news — to surface buying signals with full source context, generate research-backed account briefs, and write outbound messaging anchored to real intelligence.
Job changes are one signal. Salesmotion tracks 50+ — news, earnings, hiring, funding, leadership moves, strategic announcements — and acts on them: the Outreach Agent drafts messages based on deep research, not templates, and pushes them into Salesloft, Outreach, and Lemlist. Salesmotion also works when there is no signal: the Research Agent generates deep briefs on any account on demand, enabling research-based prospecting.
The platform is built for reps who need an easy tool to get up to speed — plug and play, live in hours, no CRM requirement. Monthly contracts start at $85/month with no annual lock-in, with custom pricing for teams and enterprise rollouts. Salesmotion does not mine your first-party relationship graph the way Champify does — it focuses entirely on public-source intelligence for sales reps.
Best for: B2B sales teams that need broad signal coverage, deep research-backed outbound, plug-and-play setup, and flexible monthly pricing
G2 rating: 4.8/5
Pricing: $85/mo for individuals — flexible monthly billing. Custom pricing for teams and enterprise on request.
How Champify and Salesmotion stack up across key capabilities.
| Feature | Champify | Salesmotion |
|---|---|---|
| Job-Change Tracking | Core strength — first-party champion and customer tracking | Included as one of 50+ signal types |
| Closed-Lost Re-engagement | Yes — flags closed-lost opps ready to revisit | No — does not mine CRM opportunity history |
| Account Research Depth | Relationship context from your CRM | AI briefs synthesized from 1,000+ public sources |
| Signal Breadth | Job changes + new executive hires | News, earnings, funding, hiring, leadership, strategy, competitive |
| Outbound Messaging | Insider AI nurture campaigns; pushes to Outreach/Salesloft | Research-backed messaging → Salesloft, Outreach, Lemlist |
| Earnings Call Analysis | No | Full transcript analysis with executive quotes |
| Research Without a Signal | No — driven by relationship and job-change events | Deep briefs on any account on demand |
| CRM Hygiene | Yes — flags departed contacts, completes records, calendar sync | No — focused on intelligence, not CRM maintenance |
| CRM Support | Salesforce only | No CRM required; Salesforce & HubSpot sync (Enterprise plan) |
| Industry-Specific Sources | General — driven by your contact graph | ClinicalTrials.gov, SEC EDGAR, Seeking Alpha, and more |
| Contract Terms | Annual contracts reported by buyers | Monthly available — no annual lock-in |
| Setup | Salesforce integration + onboarding | Plug and play — live in hours |
Champify publishes its pricing: the Core plan starts at $2,000/month with 15,000 tracked contacts, Pro at $3,000/month with 40,000 contacts, and Enterprise at $6,000/month with 150,000 contacts. All plans include unlimited Salesforce users and an ROI guarantee, and costs scale with the size of the contact database you track. Buyer reports indicate annual contracts are standard.
Salesmotion offers flexible account-based pricing starting at $85/month for individuals on self-serve monthly contracts with no annual commitment, and custom team pricing with unlimited users on team plans. Pricing scales by accounts monitored, not per-seat or per-contact.
The pricing gap reflects different value propositions. Champify's ROI case is built on converting your existing relationship graph into pipeline — which assumes a customer base large enough to generate steady job-change volume. Salesmotion's case is built on research time savings and better-timed, better-informed outbound across every account in your territory, with or without a signal. See Salesmotion pricing for details.
We'd rather you pick the right tool than the wrong one. Salesmotion isn't for everyone — here's when another option on this page is the smarter call.
Salesmotion gives your reps the account intelligence they need to book more meetings and close bigger deals.
Salesmotion includes leadership and personnel changes as one of its 50+ signal types, surfaced from public sources like news and announcements. Champify's approach is different and deeper for its niche: it mines your own CRM to track specific people — your past customers, champions, and evaluators — as they move between companies, and automates the Salesforce workflow around those moves. If first-party champion tracking is your primary play, Champify is purpose-built for it.
Yes, and they complement each other well because they draw on different data. Champify mines your first-party relationship graph — past customers, closed-lost contacts, calendar data — for warm pipeline. Salesmotion monitors 1,000+ public sources for buying signals and generates research-backed account briefs and outbound. Some teams use Champify to know who to call and Salesmotion to know what to say and when across the rest of the territory.
No — Champify is Salesforce-native and requires Salesforce. Teams on HubSpot would need to sync data through Salesforce or choose a different tool. Salesmotion has no CRM requirement: it works standalone, with Salesforce and HubSpot sync available on enterprise plans. UserGems also supports HubSpot if champion tracking is your priority — see our UserGems vs Salesmotion comparison.
Champify publishes its pricing: plans start at $2,000/month (Core, 15,000 contacts) and scale to $6,000+/month for enterprise, with unlimited Salesforce users and an ROI guarantee. Salesmotion starts at $85/month for individuals on self-serve monthly contracts with no annual commitment, with custom team pricing (unlimited users on team plans). The two are priced for different jobs: Champify for mining a large customer base, Salesmotion for giving every rep research and outbound agents.
Salesmotion is stronger for account planning and call preparation. It synthesizes 1,000+ public sources into narrative briefs with earnings call analysis, strategic initiative tracking, and competitive intelligence — and generates outbound messaging from that research. Champify is stronger when the question is who do we already know at this account: it surfaces former customers, past evaluators, and warm relationships from your CRM history. See how Frontify uses Salesmotion for enterprise account planning.
A Signal Agent, Research Agent, and Outreach Agent — working 24/7 so your team spends less time researching and more time closing.
