Comparison
Common Room surfaces buying signals from digital communities and product usage. Salesmotion provides deep account intelligence from business sources. Here is how they compare for different sales motions.
| Feature | Common Room | Salesmotion |
|---|---|---|
| Primary Function | Community + product signal aggregation | Deep account intelligence + business signals |
| Signal Sources | Slack, Discord, GitHub, LinkedIn, product usage | Earnings, news, SEC filings, patents, job postings |
| Core User | PLG/DevRel teams + GTM | Enterprise B2B sales reps + AEs |
| Best Signal Type | Digital community engagement | Business events (earnings, leadership, strategy) |
| Pricing | Free tier; paid ~$20,000-$50,000+/year | From $85/mo (account-based, unlimited users on team plans) |
| Best For | Product-led and developer-focused GTM | Enterprise account intelligence and selling |
Common Room is a signal-based selling platform that aggregates buying signals from digital communities, product usage, social media, and other online channels. Originally built for community-led growth, Common Room has evolved into a broader signal intelligence platform for go-to-market teams.
The platform connects to sources like Slack communities, Discord servers, GitHub repositories, Stack Overflow, LinkedIn, Twitter/X, and product analytics tools to identify individuals and companies showing buying intent. It maps these signals to accounts, enriches them with contact data, and surfaces prioritized leads for sales teams.
Common Room is popular with product-led growth (PLG) companies and developer-focused organizations that need to identify buying signals from community engagement, open-source contributions, and social activity. Its strength is in aggregating digital body language from channels that traditional intent providers do not monitor.
Best for: PLG and developer-focused companies that need to identify buying signals from communities, social channels, and product usage
G2 rating: 4.5/5
Pricing: Free plan available for small teams. Team plan and Enterprise plan with custom pricing. Paid plans typically start around $20,000-$50,000+/year for mid-market. Contact sales for pricing.
Salesmotion is an account intelligence platform that monitors over 1,000 sources to deliver comprehensive, real-time intelligence about B2B target accounts. While signal platforms like Common Room focus on digital community and product usage signals, Salesmotion focuses on business-level signals — earnings calls, strategic initiatives, leadership changes, funding rounds, competitive moves, and more.
The platform synthesizes these diverse sources into ready-to-use account briefs that help reps prepare for conversations in minutes. When a buying signal fires, Salesmotion generates contextual talking points so reps know exactly why an account is worth reaching out to and what to discuss.
Salesmotion is designed for enterprise B2B sales teams selling into mid-market and enterprise accounts where deep company understanding drives deal velocity. Its Salesforce-native integration embeds intelligence directly into seller workflows, and its flat pricing covers the entire organization.
Best for: Enterprise B2B sales teams that need deep account intelligence from business signals — earnings, leadership, strategy, competitive moves — with AI-generated talking points
G2 rating: 4.8/5
Pricing: From $85/mo — flexible account-based pricing, unlimited users on team plans
How Common Room and Salesmotion stack up across key capabilities.
| Feature | Common Room | Salesmotion |
|---|---|---|
| Community Signals | Deep integration with Slack, Discord, GitHub | Not a focus — business-level signals |
| Product Usage Signals | Integrates with product analytics tools | Not a focus — external business signals |
| Account Research | Account profiles from digital activity | Comprehensive briefs from 1,000+ sources |
| Earnings Insights | Not available | Full earnings call analysis with executive quotes |
| Talking Points | Not available | AI-generated from real business events |
| Contact Enrichment | Built-in email and phone enrichment | Not a contact enrichment tool |
| CRM Integration | Salesforce, HubSpot | Salesforce-native with embedded views |
| Person-Level Scoring | Intent scoring from digital engagement | Account-level signal monitoring |
Common Room offers a free plan for small teams with limited features. Paid plans (Team and Enterprise) require custom pricing and typically start around $20,000-$50,000/year for mid-market deployments. Enterprise pricing can be significantly higher depending on the number of data sources connected and accounts tracked.
Salesmotion offers flexible account-based pricing starting at $85/month, scaling by accounts monitored rather than headcount. There are no per-seat fees, no data source connection charges, and no volume-based pricing. The entire sales team gets full access with unlimited users on team plans.
The right investment depends on your go-to-market motion. Common Room delivers the most value for PLG companies with active communities where digital engagement signals predict buying intent. Salesmotion delivers the most value for enterprise B2B teams where deep business intelligence drives deal velocity and win rates.
Salesmotion gives your reps the account intelligence they need to book more meetings and close bigger deals.
Salesmotion is purpose-built for enterprise sales. It provides the deep account intelligence — earnings insights, leadership changes, competitive dynamics — that enterprise AEs need to prepare for high-stakes conversations. Common Room is better suited for product-led and community-driven sales motions where digital engagement signals are the primary indicators of buying intent.
Common Room builds account profiles from digital activity signals, but it does not synthesize 1,000+ business sources into comprehensive account briefs. It does not analyze earnings calls, track strategic initiatives, or generate business-context talking points. The types of intelligence are fundamentally different — community signals vs. business intelligence.
It depends on your sales motion. If you have a PLG component and sell to enterprises, using both makes sense — Common Room to identify engaged accounts from product/community signals, and Salesmotion to give reps the deep business context for converting those accounts. If your motion is purely enterprise outbound, Salesmotion alone may suffice.
Salesmotion is Salesforce-native, embedding account intelligence directly into account and opportunity views within Salesforce. Common Room integrates with Salesforce to sync signals and contacts, but the experience is more about pushing data into Salesforce rather than embedding natively within the seller's existing workflow.
Common Room monitors digital engagement signals — community posts, GitHub activity, social mentions, product usage patterns. Salesmotion monitors business signals — earnings calls, leadership changes, funding rounds, strategic initiatives, competitive displacement, M&A. The right choice depends on which signal type is more predictive for your buyers.
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