Comparison
Pocus surfaces product-qualified leads from usage data. Salesmotion provides deep account intelligence from business sources. This guide compares these platforms for different B2B sales motions.
| Feature | Pocus | Salesmotion |
|---|---|---|
| Primary Function | Product-led sales + PQL conversion | Deep account intelligence + business signals |
| Signal Source | Internal product usage data | External sources (earnings, news, filings) |
| Core User | PLS reps + growth teams | Enterprise B2B sales reps + AEs |
| Data Approach | Product analytics + CRM + data warehouse | 1,000+ external sources synthesized |
| Pricing | Custom, ~$20,000-$40,000+/year | From $85/mo (account-based, unlimited users on team plans) |
| Best For | PLG/freemium conversion | Enterprise account-based selling |
Pocus is a product-led sales (PLS) platform that helps go-to-market teams identify and convert product-qualified leads (PQLs) into paying customers. The platform connects to product analytics, CRM, and data warehouse sources to surface accounts and users showing buying signals through their product behavior.
Pocus provides a unified workspace where sales reps can see product usage signals, firmographic data, and CRM context in one view. It includes AI-powered scoring to prioritize which free users or trial accounts are most likely to convert, and offers playbook automation to trigger the right outreach at the right time.
Pocus is designed for SaaS companies with a self-serve or freemium motion that need to identify the right moment to engage product users with a sales touch. It bridges the gap between product data and sales execution, helping reps focus on the users most likely to buy.
Best for: SaaS companies with PLG or freemium models that need to identify and convert product-qualified leads into paid customers
G2 rating: 4.6/5
Pricing: Custom pricing based on volume. Typically starts around $20,000-$40,000/year for growth-stage companies. Enterprise pricing varies. Contact sales for details.
Salesmotion is an account intelligence platform that provides B2B sales teams with deep, real-time intelligence about their target accounts. While PLS platforms like Pocus focus on internal product usage signals, Salesmotion focuses on external business intelligence — synthesizing over 1,000 sources including earnings calls, news, SEC filings, job postings, and patents into comprehensive account briefs.
The platform monitors target accounts for business-level buying signals: leadership changes, strategic initiative announcements, funding rounds, competitive displacement, M&A activity, and more. When a relevant signal fires, Salesmotion generates contextual talking points so reps can engage with highly relevant, personalized messaging.
Salesmotion serves enterprise B2B sales teams that sell into companies where understanding the buyer's strategic priorities — not their product usage — is what drives deals. Its Salesforce-native integration and flat pricing model make it accessible to the entire sales organization.
Best for: Enterprise B2B sales teams that need deep account intelligence from external business sources to drive more relevant conversations
G2 rating: 4.8/5
Pricing: From $85/mo — flexible account-based pricing, unlimited users on team plans
How Pocus and Salesmotion stack up across key capabilities.
| Feature | Pocus | Salesmotion |
|---|---|---|
| Product Usage Signals | Core feature — deep product behavior tracking | Not a focus — external business intelligence |
| PQL Scoring | AI-powered product-qualified lead scoring | Not applicable — different signal types |
| Account Research | Product + CRM context for accounts | Comprehensive briefs from 1,000+ sources |
| Earnings Insights | Not available | Full earnings call analysis with executive quotes |
| Talking Points | Product usage context for conversations | AI-generated from business events |
| Playbook Automation | PQL conversion playbooks | Signal-triggered alerts and talking points |
| CRM Integration | Salesforce, HubSpot | Salesforce-native with embedded views |
| Data Warehouse | Connects to Snowflake, BigQuery, etc. | Not applicable — self-contained intelligence |
Pocus pricing is custom and typically starts around $20,000-$40,000/year for growth-stage companies, with enterprise pricing varying based on data volume and integration complexity. The platform requires connections to product analytics and data warehouse infrastructure, which adds implementation costs.
Salesmotion offers flexible account-based pricing starting at $85/month, scaling by accounts monitored rather than headcount. There are no per-seat fees, no data integration costs, and no volume-based charges — with unlimited users on team plans. The platform is self-contained — it sources its own intelligence from 1,000+ external sources.
The pricing models reflect different use cases. Pocus is an investment in converting product-led pipeline, where ROI is measured by PQL-to-customer conversion rates. Salesmotion is an investment in sales productivity, where ROI is measured by research time saved, deal velocity, and win rates. Teams with a PLG motion may need Pocus; teams with an account-based selling motion need Salesmotion. See Pocus pricing and Salesmotion pricing.
“There's been a big focus on hyper personalization and relevance in our outbounding efforts. Salesmotion has been a key partner in hitting our significantly increased meeting targets. What stands out is how simple it is. Reps can log in and get valuable account insights within 30 seconds to a minute.”
Joe DeFrance
VP of Sales, Incredible Health
Salesmotion gives your reps the account intelligence they need to book more meetings and close bigger deals.
It depends on your go-to-market motion. If you have a freemium or self-serve product and need to convert product users into paying customers, Pocus is purpose-built for that use case. If your sales motion is account-based selling and your reps sell into enterprises based on business needs (not product usage), Salesmotion is the better fit.
No. Salesmotion focuses exclusively on external business intelligence — earnings calls, news, SEC filings, leadership changes, etc. It does not connect to product analytics or track product usage. For product signals, a platform like Pocus is specifically designed for that purpose.
If you have both a PLG motion and an enterprise sales motion, using both can make sense. Pocus identifies which product users are ready for sales engagement, while Salesmotion gives reps the deep account context needed for enterprise conversations. If you are purely PLG or purely enterprise, one tool may suffice.
Salesmotion is typically faster to implement — it goes live in days with Salesforce integration and no external data connections required. Pocus requires integration with your product analytics stack and potentially your data warehouse, which can take longer depending on your data infrastructure. Incredible Health went live with Salesmotion in three days.
Pocus monitors internal signals — product usage patterns, feature adoption, user behavior, and account activity within your product. Salesmotion monitors external buying signals — earnings calls, leadership changes, funding rounds, strategic initiatives, and competitive moves. The signals are complementary and serve different selling contexts.
Account intelligence, live signals, and AI-driven outreach — so your team spends less time researching and more time closing.
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