Company Intelligence
Atlassian develops collaboration and productivity software for teams of all sizes. Its flagship products — Jira (project tracking), Confluence (knowledge management), Jira Service Management (ITSM), and Bitbucket (code repository) — are used by over 300,000 customers worldwide. Known for its product-led growth model with minimal direct sales, Atlassian has expanded through strategic acquisitions including Trello, Loom, and its AI assistant Rovo, positioning itself as a comprehensive platform for software development, IT operations, and business collaboration.
Enterprise Software
Headquarters
Sydney, Australia
Employees
~12,000
Revenue
~$4.4B (FY2025)
Fiscal Year End
June 30
Founded
2002
Current leadership team based on public filings and announcements.
Mike Cannon-Brookes
Co-Founder & CEO
Scott Farquhar
Co-Founder (stepped down as Co-CEO, 2024)
Joe Binz
Chief Financial Officer
Anu Bharadwaj
President
Key events and changes that sales teams should know about.
Officially ended support for Server products (February 2024 deadline passed), completing the cloud-first migration that moved tens of thousands of customers to Atlassian Cloud and Data Center.
2025-11
Launched Rovo, an AI-powered teammate that searches across all connected tools, answers questions, and automates workflows directly within Atlassian products.
2025-10
FY2025 Q1 revenue grew 20% YoY to $1.19B. Cloud revenue grew 31%, driven by seat expansion and premium/enterprise tier upgrades.
2025-10
Integrated Loom (acquired for $975M in 2023) across the Atlassian suite, adding async video messaging to Jira, Confluence, and Jira Service Management.
2025-09
Atlassian Intelligence (AI features across all cloud products) reached general availability, including AI-generated summaries, smart search, and natural language automation.
2025-08
Atlassian's 300,000+ customer base spans nearly every industry and company size — its product adoption signals reveal technology team growth and development velocity at target accounts.
The forced cloud migration (end of Server licenses) is driving significant buying decisions and creates a window where organizations are re-evaluating their entire collaboration stack.
Jira adoption is a leading indicator of engineering team scaling, while Confluence usage signals knowledge management maturity — both correlate with IT budget expansion.
Atlassian's product-led growth model means expansion signals (premium tier upgrades, new product adoption) indicate organic organizational commitment rather than top-down mandates.
Key competitors based on market analysis and public filings.
Atlassian builds collaboration and productivity software for teams. Its core products include Jira (project and issue tracking for software teams), Confluence (team knowledge base and wiki), Jira Service Management (IT service management), Bitbucket (Git code hosting), and newer additions like Trello (visual project management), Loom (async video), and Rovo (AI assistant).
Atlassian generates revenue primarily through subscription fees for its cloud platform and Data Center (self-managed) licenses. The company uses a product-led growth model — teams can start for free and upgrade as they grow. Revenue comes from per-user subscriptions across Free, Standard, Premium, and Enterprise tiers, with marketplace add-ons providing additional monetization.
Atlassian ended sales of new Server licenses in February 2021 and ended all Server support in February 2024. Customers were required to migrate to either Atlassian Cloud (hosted by Atlassian) or Data Center (self-managed, for large enterprises). This cloud-first strategy was a major driver of cloud revenue growth.
Atlassian competes with Monday.com and Asana (project management), Microsoft (Teams, Planner, Azure DevOps), ServiceNow (ITSM), and GitLab/GitHub (developer tools). However, Atlassian's breadth — spanning development, IT operations, and business collaboration — means it often competes with different vendors in different product categories.
See leadership changes, strategic initiatives, earnings insights, and buying signals for Atlassian — updated continuously.
