Company Intelligence
ServiceNow is an enterprise cloud platform that automates IT service management, HR workflows, customer service, and security operations. The company has expanded into AI-powered workflow automation across every department.
Enterprise Software
Headquarters
Santa Clara, CA
Employees
~23,000
Revenue
$10.4B (FY2024)
Fiscal Year End
December 31
Founded
2003
Current leadership team based on public filings and announcements.
Bill McDermott
Chair & CEO
Gina Mastantuono
CFO
Chirantan 'CJ' Desai
President & COO
Paul Smith
President, Global Field Operations
Amit Zavery
President, Head of Product & Engineering
Chris Bedi
Chief Customer Officer
Key events and changes that sales teams should know about.
Q4 FY2024 subscription revenue grew 23% YoY to $2.87B, beating estimates. Full-year revenue surpassed $10B for the first time.
2025-01
Announced a $15B revenue target by 2026, driven by AI workflow expansion and platform adoption across non-IT departments.
2024-12
Expanded Now Assist (generative AI) across IT, HR, customer service, and creator workflows, with early enterprise adoption exceeding expectations.
2024-11
Increased hiring for AI/ML engineers and enterprise sales roles to support the push into new verticals and international markets.
2024-10
Won multiple large federal government contracts for IT modernization, strengthening its position in the public sector vertical.
2024-09
ServiceNow is one of the fastest-growing enterprise software companies and an aggressive technology buyer. With ~23,000 employees and a trajectory toward $15B+ in revenue, the company is scaling infrastructure, security, and internal tools rapidly. ServiceNow's calendar fiscal year (ending December 31) means Q4 budget decisions happen in October through December, creating a concentrated selling window. The company's premium brand positioning means they value quality vendors and are willing to pay for best-in-class solutions.
The company's AI-first strategy (Now Assist) is creating significant demand for supporting technologies -- vector databases, AI infrastructure, model training tools, data integration platforms, and security solutions. Vendors in these spaces should position their products as enabling ServiceNow's AI ambitions. The company's expansion beyond IT into HR, customer service, and industry-specific workflows also opens doors for vertical-specific data and tooling vendors.
Under Bill McDermott's leadership, ServiceNow has adopted an enterprise-grade sales culture with formal procurement processes, executive sponsorship requirements, and a strong preference for platform consolidation. Sales teams should expect multi-threaded buying committees and be prepared to demonstrate how their solution fits into ServiceNow's broader platform strategy rather than selling point solutions.
Key competitors based on market analysis and public filings.
ServiceNow's fiscal year ends on December 31, aligning with the calendar year. Q4 runs October through December, making this the peak period for budget allocation and year-end purchasing decisions.
ServiceNow reported approximately $10.4 billion in total revenue for fiscal year 2024, representing over 23% year-over-year growth. The company has set a public target of reaching $15 billion in revenue by 2026.
ServiceNow is headquartered in Santa Clara, California. The company also maintains significant offices in San Diego, Chicago, London, Amsterdam, and Hyderabad, India.
ServiceNow employs approximately 23,000 people as of early 2025. The company has been steadily growing headcount, particularly in engineering, AI research, and enterprise sales roles to support its ambitious growth targets.
Bill McDermott has been Chair and CEO of ServiceNow since 2019. Previously, he served as CEO of SAP for nearly a decade. Under his leadership, ServiceNow has more than tripled its revenue and become one of the most valuable enterprise software companies globally.
See leadership changes, strategic initiatives, earnings insights, and buying signals for ServiceNow — updated continuously.
