Industry Solutions
See how Analytic Partners increased pipeline by 40%. Partner promotions, practice launches, M&A advisory mandates, and thought leadership signals — ready in minutes.
Selling to management consulting firms is selling to the most discerning buyers in B2B. Partners at McKinsey, BCG, Bain, EY-Parthenon, Kearney, and Oliver Wyman evaluate vendors with extraordinary rigor — they advise Fortune 500 companies on vendor selection, so they expect nothing less from their own vendors. Sellers must demonstrate deep understanding of a firm's client base, practice focus, and competitive positioning before a conversation begins. Shallow account research is instantly recognized and dismissed.
The management consulting landscape is evolving rapidly. Strategy firms are expanding beyond advisory into implementation and execution, blurring the line with IT services. Private equity due diligence work is surging as PE deal flow creates demand for commercial and operational assessments. ESG and sustainability advisory is emerging as a major practice area. And AI strategy consulting — helping enterprises navigate the Gen AI revolution — has become the fastest-growing new practice area across top firms.
Consulting sales requires understanding the partner-driven decision-making model. When a senior partner is promoted or a new practice leader is hired, that signals a strategic priority shift and potential vendor evaluation. When a firm launches an AI strategy practice or wins a major PE due diligence mandate, downstream vendor needs emerge. These nuanced buying signals are invisible to generic sales tools.
Partner Promotions & Leadership Moves
New partner elections, managing director appointments, and practice leader hires that indicate strategic direction changes and new vendor evaluation windows
Practice Area Launches
New practice areas in AI strategy, sustainability, digital transformation, and PE advisory that require new tools, data, and technology partnerships
M&A Advisory Mandates
Due diligence engagements, commercial assessments, and strategic advisory mandates that signal PE deal flow and downstream technology needs
Office Openings & Geographic Expansion
New office launches, geographic market entries, and regional leadership appointments that indicate growth areas and new capabilities being built
Thought Leadership & Publication Signals
Major research publications, industry reports, and thought leadership pieces that signal where firms are investing intellectual capital
Client Win & Case Study Announcements
Published case studies, engagement announcements, and industry awards that reveal focus areas and successful delivery patterns
Analytic Partners' reps were spending two to three hours per account per week gathering intelligence from five to ten different sources. Coverage was limited to three to five accounts per week, while Commercial Operations was frequently pulled in to support with data collection — limiting time for higher-value work.
Salesmotion reduced research time from three hours to fifteen minutes per account, providing AI-generated talking points, automated earnings analysis, and a value pyramid linking strategy to persona pain points. The team increased qualified opportunities by 40% year over year and advanced a $1M+ Fortune 500 opportunity.
“We're no longer fishing. We know who the right customers are, and we can qualify them quickly. Salesmotion has had a direct impact on pipeline quality.”
Andrew Giordano
VP of Global Commercial Operations, Analytic Partners
Analytic Partners results
more qualified pipeline
Fortune 500 pipeline
less research time
Everything your reps need to research accounts, spot buying signals, and craft relevant outreach.
Monitor partner elections, managing director appointments, and practice leader hires at target consulting firms. Partner-level changes signal strategic shifts and open vendor evaluation windows that are critical selling moments.
Track when consulting firms launch new practices in AI strategy, sustainability, PE advisory, and other emerging areas. Practice launches create demand for new tools, data platforms, and technology partnerships.
Detect when firms win due diligence mandates, commercial assessments, and strategic advisory engagements. PE deal flow drives downstream demand for data, analytics, and technology supporting the diligence process.
Monitor when target firms publish major research reports, industry frameworks, and thought leadership that signals where they are investing intellectual capital and building practice depth.
Generate messaging that references specific practice investments, client focus areas, and strategic priorities at each firm. Demonstrate the depth of understanding that consulting partners expect from credible vendors.
Understand how target firms position themselves against competitors — strategy vs implementation, industry specialization, and geographic focus. See our signal-based selling guide for engaging consulting buyers effectively.
See how Salesmotion stacks up against manual research and generic CRM data for your industry.
| Feature | Manual Research | Generic CRM Data | Salesmotion |
|---|---|---|---|
| Management consulting intelligence | Tracking firm announcements, partner promotions, and industry publications manually | Basic firmographic data with no consulting industry context | Deep firm profiles including practice areas, partner moves, client focus, and strategic direction |
| Partner movement tracking | Monitoring LinkedIn, press releases, and firm websites individually | Basic job change alerts with no consulting-specific context | Automated alerts for partner elections, practice leader appointments, and managing director moves |
| Account research time | 2-3 hours per firm across multiple sources and publications | Surface-level data that consulting buyers dismiss instantly | Complete firm intelligence in 15 minutes with AI-generated talking points |
| Practice area visibility | Ad-hoc monitoring of firm websites and thought leadership | No coverage of practice launches or capability investments | Automated monitoring of practice launches, capability investments, and intellectual capital development |
| Outreach credibility | High quality when done, but limited to a few firms per week | Generic messaging that consulting partners reject immediately | AI-generated messaging anchored to each firm's practice focus, client priorities, and strategic investments |
Common questions about Salesmotion for Management Consulting
Consulting partners are the most discerning buyers in B2B. Salesmotion provides comprehensive account intelligence including practice areas, partner movements, client focus, and strategic priorities — enabling sellers to demonstrate the depth of understanding that earns meetings with partners at McKinsey, BCG, Bain, and other top firms.
Yes. Salesmotion monitors partner elections, managing director appointments, and new practice launches across target consulting firms. These events signal strategic shifts and vendor evaluation windows — the ideal moments to engage. Your team receives alerts with contextual talking points.
Management consulting firms (McKinsey, BCG, Bain) focus on strategy, advisory, and executive decision-making. IT services firms (Capgemini, Accenture, Cognizant) focus on technology delivery and managed services. Salesmotion provides intelligence tailored to each — partner dynamics for consulting, deal wins and practice capabilities for IT services.
Analytic Partners, a marketing analytics company that sells to consulting firms and their clients, increased qualified pipeline by 40% and reduced research time by 85% using Salesmotion. Their team now engages Fortune 500 accounts with intelligence gathered in minutes instead of hours.
Yes. In addition to management consulting, Salesmotion provides intelligence for selling to professional services and advisory firms (Deloitte Advisory, PwC, KPMG) and IT services companies (Capgemini, Cognizant, Infosys). Each page is tailored to the specific buying dynamics of that segment.
Private equity firms increasingly engage consulting firms for commercial due diligence, creating demand for data, analytics, and technology to support the diligence process. Salesmotion tracks when firms win advisory mandates and PE-related engagements, surfacing these as buying signals for vendors in the diligence ecosystem.
Have a question we didn't cover? Talk to our team
Book a personalized demo and see how real-time signals and AI research help management consulting teams close more deals.
Join the top-performing sales teams using Salesmotion to build more pipeline and close more deals.
Book a demo
