Industry Solutions
See how Analytic Partners increased pipeline by 40%. Practice expansion signals, leadership changes, and client win tracking — ready in minutes.
Selling to consulting firms and professional services organizations is uniquely challenging. These buyers are, by nature, experts at evaluating vendors and detecting superficial pitches. Partners and practice leaders expect sellers to demonstrate a sophisticated understanding of their client base, practice areas, and competitive positioning before any meaningful conversation can begin.
The consulting landscape is in constant flux. Firms are expanding into new practice areas, winning and losing major engagements, acquiring boutique specialists, and reorganizing leadership structures. These changes create buying opportunities — a firm launching an AI advisory practice needs new tools, a firm that just won a major transformation engagement needs resources — but tracking them manually across hundreds of firms is impractical.
Consulting sales also requires understanding the firm's clients, not just the firm itself. When a consulting firm lands a major financial services engagement, that signals potential need for specialized tools, data platforms, and technology partners. This multi-layered intelligence challenge goes far beyond what contact databases and intent tools can provide.
Practice Area Expansion
New practice launches in AI, ESG, digital transformation, and other emerging areas that require new tools and capabilities
Partner & Leadership Changes
New managing partners, practice leaders, and senior director appointments that signal strategic direction changes
Major Client Win Announcements
Published case studies, press releases about new client engagements, and RFP wins in specific industries
Acquisition & Merger Activity
Boutique firm acquisitions, strategic mergers, and market consolidation moves in professional services
Revenue & Growth Signals
Annual revenue reports, headcount growth, office expansion, and new market entry announcements
Technology Investment Signals
Proprietary platform launches, technology partnership announcements, and internal tool adoption
Analytic Partners' reps were spending two to three hours per account per week gathering intelligence from five to ten different sources. Coverage was limited to three to five accounts per week, while Commercial Operations was frequently pulled in to support with data collection — limiting time for higher-value work.
Salesmotion reduced research time from three hours to fifteen minutes per account, providing AI-generated talking points, automated earnings analysis, and a value pyramid linking strategy to persona pain points. The team increased qualified opportunities by 40% year over year and advanced a $1M+ Fortune 500 opportunity.
“We're no longer fishing. We know who the right customers are, and we can qualify them quickly. Salesmotion has had a direct impact on pipeline quality.”
Andrew Giordano
VP of Global Commercial Operations, Analytic Partners
Analytic Partners results
more qualified pipeline
Fortune 500 pipeline
less research time
Everything your reps need to research accounts, spot buying signals, and craft relevant outreach.
Track when consulting firms launch new practices, expand existing capabilities, or enter new market segments. These expansion moments create buying opportunities for tools, platforms, and services.
Monitor managing partner appointments, practice leader changes, and senior hire announcements that signal strategic direction shifts and new vendor evaluation cycles.
Identify when target firms win major engagements, publish case studies, or announce partnerships that indicate growing demand for supporting technology and data solutions.
Access comprehensive firm intelligence including practice areas, client industries, recent thought leadership, and competitive positioning — enabling credible, informed conversations.
Generate messaging that demonstrates understanding of a firm's practice focus, client challenges, and strategic priorities — the kind of intelligence that earns meetings with discerning consulting buyers.
Understand how target firms position themselves against competitors, which deals they are winning, and where they are investing — intelligence that helps you align your offering with their growth areas.
See how Salesmotion stacks up against manual research and generic CRM data for your industry.
| Feature | Manual Research | Generic CRM Data | Salesmotion |
|---|---|---|---|
| Consulting-specific intelligence | Tracking firm announcements, publications, and industry reports manually | Basic firmographic data with no professional services context | Deep firm profiles including practice areas, leadership, client engagements, and strategic direction |
| Practice expansion tracking | Ad-hoc monitoring of firm websites and press releases | No coverage of practice area or capability changes | Automated alerts for new practice launches and capability expansions |
| Account research time | 2-3 hours per firm across multiple sources | Surface-level data that lacks consulting industry depth | Complete firm intelligence in 15 minutes with AI-generated talking points |
| Client engagement visibility | Manually checking case studies and press releases | No visibility into consulting client relationships | Automated monitoring of client wins, partnerships, and engagement announcements |
| Outreach credibility | High quality when done, but limited to a few firms per week | Generic messaging that consulting buyers dismiss instantly | AI-generated messaging anchored to each firm's practice focus and strategic priorities |
Common questions about Salesmotion for Consulting
Consulting buyers are expert evaluators who expect vendors to understand their business deeply. Salesmotion provides firm-level intelligence including practice areas, leadership changes, client engagements, and strategic priorities — helping reps demonstrate genuine understanding from the first interaction.
Yes. Salesmotion monitors firm announcements, leadership hires, and market signals to detect when firms are launching new practices or expanding capabilities. These moments often create need for new tools, data platforms, and technology partnerships.
Salesmotion understands the unique dynamics of professional services — practice-based organization, partner-driven decision-making, and client-outcome focus. The platform surfaces intelligence about firm growth areas, leadership changes, and competitive positioning that generic sales tools miss entirely.
Analytic Partners, a marketing analytics company that sells to both consulting firms and their clients, increased qualified pipeline by 40% and reduced research time by 85% using Salesmotion. Their team now engages Fortune 500 accounts with intelligence gathered in minutes instead of hours.
Yes. Whether you are selling technology to consulting firms or partnering with them on client engagements, Salesmotion provides the intelligence you need to understand their priorities, track their growth areas, and engage decision-makers with relevant context.
Have a question we didn't cover? Talk to our team
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