Industry Solutions
See how Cytel cut research time by 50% and consolidated 5 tools into one. Tool consolidation, data quality, and rep enablement — without adding operational overhead.
Sales Operations teams are the engine room of revenue organizations, responsible for tool selection, process optimization, data quality, and rep enablement. Yet the average enterprise sales stack now includes 10-15 tools, most of which create more complexity than value. Every new tool adds integration burden, data management overhead, and change management friction that falls squarely on Sales Ops.
The intelligence gap is particularly painful for Sales Ops leaders. Reps constantly request help researching accounts, assembling competitive intelligence, and preparing for meetings — tasks that pull Operations away from strategic initiatives. Meanwhile, the data flowing through the CRM is often stale, incomplete, or lacking the contextual intelligence reps actually need to advance deals.
Sales Ops also bears responsibility for onboarding and enabling new hires. In industries with complex selling motions, new reps need months to ramp — a period during which they are dependent on Sales Ops support for account research, territory understanding, and process guidance. Any tool that accelerates this ramp time directly reduces the operational burden.
Tool Consolidation Opportunities
Salesmotion replaces 3-5 research tools (LinkedIn Sales Navigator, ZoomInfo, Google Alerts, news monitoring, ChatGPT) with a single platform
Rep Productivity Metrics
Research time per account, accounts covered per week, and time-to-meeting-ready across the team
Data Quality Improvements
Real-time account intelligence that supplements static CRM data with current signals and strategic context
Onboarding Acceleration
New rep ramp time reduction through AI-powered account briefs and domain learning capabilities
CRM Integration Depth
Embedded Salesforce and HubSpot workflows that deliver intelligence where reps already work
ROI & Cost Efficiency
From $85/mo — flexible account-based pricing, unlimited users on team plans, enabling full team deployment without cost escalation
Cytel's Sales Operations team was spending significant time supporting reps with data collection and account research across five or more disconnected tools. The Head of Sales Operations needed to reduce the admin burden on her team while giving reps a centralized, easy-to-use source of account intelligence that did not require extensive training or change management.
Salesmotion consolidated five research tools into one platform and was described by Cytel's Head of Sales Operations as the easiest vendor onboarding she had ever experienced. The platform reduced admin time for Sales Ops to near-zero, cut rep research time by 50%, and required no formal training — reps adopted it independently within the first week.
“All of the vendors that I've worked with, all of the onboarding that I have had to deal with, I will say, hands down, Salesmotion was the easiest that I have had.”
Lyndsay Thomson
Head of Sales Operations, Cytel
Cytel results
less research time
tool consolidation
faster account planning
Everything your reps need to research accounts, spot buying signals, and craft relevant outreach.
Replace 3-5 separate research tools with one platform. Cytel consolidated LinkedIn, job boards, ClinicalTrials.gov, news monitoring, and public databases into Salesmotion — reducing vendor management overhead and subscription costs.
Salesmotion is designed for fast, low-friction adoption. Cytel's Head of Sales Operations called it the easiest onboarding of any vendor. No formal training required — reps adopt it independently within days.
Embed account intelligence directly into Salesforce and HubSpot. Intelligence flows into the tools reps already use, eliminating context switching and ensuring data is actionable without manual entry.
Reduce the operational burden of supporting reps with account research. Salesmotion provides AI-generated briefs, suggested messaging, and real-time signals that make reps self-sufficient.
Dramatically reduce new rep ramp time. Salesmotion functions as a research and learning tool that helps new hires understand accounts, industries, and buyer priorities without months of training.
Deploy across your entire team with flexible account-based pricing from $85/mo — not per-seat. Unlimited users on team plans. Scale adoption without cost escalation, making budget justification straightforward for Sales Ops leaders.
See how Salesmotion stacks up against manual research and generic CRM data for your industry.
| Feature | Manual Research | Generic CRM Data | Salesmotion |
|---|---|---|---|
| Tool consolidation | 5+ tools for research (LinkedIn, news, databases, ChatGPT) | Adds to tool count without replacing existing subscriptions | Replaces 3-5 research tools with one platform (Cytel: 5 to 1 consolidation) |
| Implementation effort | N/A — manual processes require no implementation but scale poorly | Weeks to months of setup, integration, and change management | Days to full deployment — easiest onboarding of any vendor (Cytel Sales Ops) |
| Ops team admin burden | High — Ops frequently pulled in for research support | Medium — requires ongoing data management and troubleshooting | Near-zero admin time for Sales Ops after initial setup |
| Rep adoption rate | N/A — reps already research manually | Low adoption due to complexity and learning curve | High adoption with no formal training — intuitive interface drives independent usage |
| Pricing model | Labor cost of 10-20+ hours per rep per week on research | Per-seat pricing that escalates as team grows | From $85/mo (account-based, unlimited users on team plans) |
| New hire ramp impact | 2-4 months with heavy Ops support | Marginal improvement in onboarding speed | Dramatically accelerated ramp — new reps productive in days, not months |
Common questions about Salesmotion for Sales Ops
Salesmotion consolidates account research, news monitoring, signal tracking, earnings analysis, and AI-generated outreach into a single sales intelligence platform. Cytel replaced five separate tools with Salesmotion, reducing vendor management overhead, subscription costs, and the integration complexity that Sales Ops teams manage.
Salesmotion is designed for minimal Sales Ops burden. Cytel's Head of Sales Operations described it as the easiest vendor onboarding she had experienced across all tools. Setup takes days, not months, and the platform requires near-zero ongoing admin. CRM integration with Salesforce and HubSpot is straightforward.
New hires use Salesmotion as both a research tool and a learning platform. AI-generated account briefs, industry context, and suggested messaging help new reps understand their territory and produce quality outreach from day one — dramatically reducing the time Sales Ops spends supporting new hire ramp.
Salesmotion offers flexible account-based pricing starting at $85/month, scaling by accounts monitored rather than headcount, with unlimited users on team plans. This means you can deploy it across your entire team without cost escalation as you hire, making budget planning predictable and ROI straightforward to calculate. View our pricing page for full details.
Before Salesmotion, reps frequently asked Sales Ops for help with account research, competitive intelligence, and meeting preparation. Salesmotion makes reps self-sufficient by providing one-click access to comprehensive account intelligence, AI-generated talking points, and real-time signals — freeing Sales Ops to focus on strategic initiatives.
Yes. Salesmotion provides enterprise-grade integrations with both Salesforce and HubSpot. Account intelligence is embedded directly into the CRM, and inbound leads are automatically enriched with full account briefs. Frontify specifically highlighted the Salesforce integration quality as a factor in their selection.
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Account intelligence, live signals, and AI-driven outreach — so your team spends less time researching and more time closing.
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