Solutions

Automate Account Research in Minutes, Not Hours

Cytel cut research time by 50% and consolidated 5 tools into one. Give every rep the insights they need to sell smarter.

The Problem

The account research bottleneck

Your reps are spending 40% or more of their week on activities that have nothing to do with selling — and account research is one of the biggest culprits. Before every call, they're Googling company news, scanning LinkedIn for executive changes, reading 10-K filings, checking earnings transcripts, and scrolling through press releases. Even after all that work, they still miss critical context that could change how they position the conversation. The average enterprise rep spends 5-8 hours per week on research alone, and the output is inconsistent at best.

The problem isn't effort — it's tool sprawl. Reps have 5 or more tabs open at any given time: CRM, LinkedIn Sales Navigator, news aggregators, SEC filings, and whatever else their team has cobbled together. Each source has a piece of the picture, but nobody is synthesizing it. One rep might catch an earnings call mention of a new digital transformation initiative while another misses it entirely. There's no single source of truth, no consistency across the team, and no way for a manager to know whether reps are actually prepared.

This bottleneck has a compounding cost. Deals stall because reps can't articulate value in the buyer's language. First calls fall flat because reps ask questions the buyer has already answered publicly. And the reps who do invest in deep research burn out — because the workload isn't sustainable when you're managing 30, 50, or 100+ accounts. The teams that win are the ones that automate this work and give every rep the same depth of preparation that only the top performers achieve manually.

Old Way vs New Way

There's a better way to sell

See how Salesmotion replaces outdated workflows with real-time account intelligence.

FeatureThe Old WaySalesmotion
Research time per account60-90 minutes across multiple tools and tabsUnder 5 minutes with AI-generated account briefs from 1,000+ sources
Source coverageDepends on which tools the rep checks — usually 2-3 sourcesComprehensive: news, filings, earnings calls, job postings, tech stack, social, and more
Information freshnessStale by the time it's compiled — hours or days oldContinuously updated with real-time monitoring and automated alerts
Cross-source synthesisManual — reps copy-paste into docs and try to connect the dotsAI synthesizes insights across sources into one coherent account brief with talking points
Team consistencyVaries wildly — top reps prep well, most don't have timeEvery rep gets the same depth of research, ensuring consistent meeting quality across the team
How It Works

Get started in three steps

From setup to selling smarter — Salesmotion gets your team productive fast.

1

Connect your CRM

Import your accounts from Salesforce or HubSpot. Salesmotion maps each account and begins building intelligence profiles immediately — most teams are live within a day.

2

Salesmotion monitors your accounts

The platform continuously monitors 1,000+ sources across news, filings, earnings calls, job postings, tech adoption, and more. Every change is captured, synthesized, and tied back to your accounts.

3

Reps get one-click briefs

Before any call or meeting, reps open a one-click account brief with AI-generated talking points, strategic initiatives, leadership changes, and recent signals — replacing hours of manual research.

Customer Story
Cytel

How Cytel cut research time by 50% and consolidated 5 tools into one

50%
less research time
5 → 1
tool consolidation
30%
faster account planning
Cytel

All of the vendors that I've worked with, all of the onboarding that I have had to deal with, I will say, hands down, Salesmotion was the easiest that I have had.

Lyndsay Thomson

Lyndsay Thomson

Head of Sales Operations, Cytel

FAQ

Frequently asked questions

What sources does Salesmotion use for automated account research?

Salesmotion pulls from over 1,000 sources including company news, SEC filings, earnings call transcripts, job postings, technology adoption signals, press releases, social media, and more. The platform synthesizes all of this into a single account brief — so reps don't have to check each source individually. Learn more about our account intelligence approach.

How accurate is AI-generated account research compared to manual research?

Salesmotion's AI research is anchored to real, cited sources — not generated from a generic model. Every insight links back to its source, so reps can verify anything before using it in a conversation. Customers like Cytel report that the quality matches or exceeds what reps produced manually, at a fraction of the time.

How long does it take to set up Salesmotion?

Most teams are live within 1-3 days. Incredible Health went live in just 3 days. Setup involves connecting your CRM and importing your account list — Salesmotion handles the rest, building intelligence profiles automatically.

Does Salesmotion integrate with my CRM?

Yes. Salesmotion integrates natively with Salesforce and HubSpot. Account intelligence is accessible directly within your CRM workflow, and signals can be pushed to CRM fields and Slack channels. Analytic Partners embedded Salesmotion in Salesforce and called it one of the easiest rollouts they've done.

Can I customize what Salesmotion researches for my accounts?

Absolutely. You can configure which signal types matter most for your business, set up custom alert thresholds, and tailor AI-generated briefs to emphasize the insights most relevant to your industry and sales motion. Pricing starts at $85/mo for individuals and $990/mo for teams with unlimited users.

Have a question we didn't cover? Talk to our team

Give every rep AI superpowers to build more pipeline.

Account intelligence, live signals, and AI-driven outreach — so your team spends less time researching and more time closing.