Solutions
Frontify saves 6 hours per AE per week. Cytel cut research time by 50%. Incredible Health went live in 3 days. See how your team can do the same.
The average B2B sales rep spends 5-8 hours per week on manual account research — Googling company news, reading LinkedIn profiles, scanning earnings transcripts, and combing through press releases. That's 250-400 hours per year, per rep, spent on an activity that doesn't directly generate revenue. For a 10-person team, that's 2,500-4,000 hours annually diverted from prospecting, building relationships, and closing deals. The research itself isn't optional — reps who skip it have worse conversations and lower win rates. But the way most teams do it today is fundamentally unsustainable.
The hidden cost goes beyond time. Manual research creates massive inconsistency across the team. Your top performers spend 90 minutes before every executive meeting and walk in with sharp, relevant talking points. Your mid-tier reps spend 20 minutes and show up with surface-level knowledge. New hires spend even less because they don't know where to look. This inconsistency means pipeline velocity, deal quality, and win rates vary wildly from rep to rep — and managers have no visibility into who is actually prepared. When research quality depends on individual effort, your team's ceiling is only as high as your best researcher.
Research time also has a direct impact on pipeline coverage. Every hour a rep spends researching is an hour they're not prospecting, following up, or moving deals forward. Teams that reclaim even 50% of their research time see meaningful improvements in pipeline generation and deal velocity. Guild Education saves 6+ hours per AE per week, freeing their strategic sellers to focus on the $20M+ deals that drive the business. Cacheflow reduced prep time by 60% and tripled deal sizes. The math is simple: less time researching means more time selling.
See how Salesmotion replaces outdated workflows with real-time account intelligence.
| Feature | The Old Way | Salesmotion |
|---|---|---|
| Time per account | 60-90 minutes of research across multiple tools | Under 5 minutes with AI-generated briefs covering 1,000+ sources |
| Weekly time saved | 0 hours — research is fully manual | 6+ hours per rep per week (based on Guild Education results) |
| Ramp time for new reps | Weeks to learn where and how to research effectively | Day one — new reps get the same quality briefs as tenured AEs immediately |
| Research quality consistency | Varies by rep — top performers prep well, most don't have time | Consistent across the entire team — every rep gets comprehensive, AI-synthesized intelligence |
| Scalability | Breaks down beyond 15-20 accounts — reps can't research 100+ accounts deeply | Scales to entire territories — Salesmotion monitors all accounts simultaneously with no additional rep effort |
From setup to selling smarter — Salesmotion gets your team productive fast.
Connect Salesforce, HubSpot, or upload a CSV. Salesmotion begins building intelligence profiles for every account in your book of business — most teams are live within 1-3 days.
The platform pulls from 1,000+ sources — news, filings, earnings calls, job postings, tech stack data, social signals — and synthesizes everything into structured account briefs with AI-generated talking points.
Before any call or meeting, reps open a one-click account brief with everything they need: strategic initiatives, leadership changes, competitive context, and personalized talking points. What used to take 90 minutes now takes 5.
“The moment we turned on Salesmotion, it became essential. No more hours on LinkedIn or Google to figure out who we're talking to. It's just there, served up to you, so it's always 'go time.'”
Adam Wainwright
Head of Revenue, Cacheflow
Results vary by team, but our customers consistently report significant time savings. Guild Education saves 6+ hours per AE per week. Cytel cut research time by 50%. Cacheflow reduced prep time by 60%. The exact savings depend on how much research your team currently does manually — teams with longer, more complex sales cycles tend to see the largest gains.
In most cases, it's better — because the AI covers more sources than any individual could check manually. Salesmotion synthesizes intelligence from 1,000+ sources including news, SEC filings, earnings calls, job postings, and technology signals. Every insight is cited and linked to its source so reps can verify anything. Analytic Partners reports that reps get 80-90% of what they need in 15 minutes.
Yes. You can configure which signal types and intelligence categories are emphasized in account briefs, set up custom alert thresholds, and tailor AI-generated talking points to your value proposition and sales methodology. Teams selling into regulated industries like life sciences and healthcare can focus on the signals most relevant to their buyers.
Start with time saved: multiply hours saved per rep per week by your team size and the fully loaded cost per hour. Then layer in pipeline impact — teams that reclaim research time consistently report higher pipeline generation, faster deal velocity, and improved win rates. Frontify achieved 4x self-sourced revenue and 42% faster sales velocity. Pricing starts at $85/mo for individuals and $990/mo for teams with unlimited users.
Most teams are live within 1-3 days. Incredible Health went live in 3 days and doubled their meetings booked. Setup involves connecting your CRM and importing your account list — Salesmotion handles everything else, building intelligence profiles automatically with no configuration required from your reps.
Have a question we didn't cover? Talk to our team
Account intelligence, live signals, and AI-driven outreach — so your team spends less time researching and more time closing.
