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Alternatives

Top 5 Warmly Alternatives in 2027

Warmly identifies website visitors and acts on intent in real time, with published plans (From $10,000/yr (annual or quarterly)); HubSpot agreed to acquire it in June 2026. These alternatives cover self-serve visitor identification or, with Salesmotion (from $85/mo on a monthly contract), buying signals at every account on your list.

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G24.8 rating on G2
Semir JahicBy Semir JahicCEO & Co-Founder, SalesmotionLast reviewed

Top picks at a glance

  1. #1

    Salesmotion

    Best for: Teams that need buying signals and outreach-ready intelligence on their whole target market, not just website visitors

  2. #2

    Factors.ai

    Best for: Marketing-led teams that want visitor identification plus attribution and ABM analytics

  3. #3

    RB2B

    Best for: US-focused teams that want person-level visitor identification at self-serve prices

At a glance

How Warmly Alternatives Compare

Side-by-side comparison of the key capabilities that matter most.

FeatureSalesmotionFactors.aiRB2BLeadfeeder6sense
Signal Types1,000+ business & market signal sourcesWebsite visits plus LinkedIn and G2 intent signalsPerson-level and company-level website visitsCompany-level website visits and intent signalsSignalverse intent and predictive modeling
Visitor IdentificationMonitors named accounts from public sources, no pixel neededCompanies, plus the person behind the activityPerson-level (US only); company-level (global)Company-level via its IP-to-company databaseWeb Deanonymization
Account IntelligenceAI-generated briefs from 1,000+ sourcesAccount scoring + marketing attributionHot Leads ICP filtering and email enrichment60M companies and 400M verified contacts with AI enrichmentRevvyAI account research; predictive modeling
Outreach DraftingAI drafts grounded in account researchAlerts, workflows and Scout AI agentsPushes leads to Slack, Teams, CRM and 50+ appsAutomated outreach, retargeting and B2B display adsAI Email Agents
Contact DataVerified contacts with account contextCRM contact updates using Apollo.ioNames, LinkedIn profiles and business emailsVerified emails and phones (Activate plan)111M+ verified business emails
Ease of SetupLive in minutesFree trial with a 2-minute setup5-minute setup with a site pixelFirst identified companies in 4 minutes, per LeadfeederDemo request; quoted configurations
Pricing$85/mo for individuals. Custom pricing for teams & enterprise.Free trial; Lite $199/mo, Basic $6K/yrFree (150 company-level IDs/mo); from $79/moFree Lite plan; Discover from €79/mo (annual)Custom, quote-only
Rating (G2)4.8/54.5/54.5/54.3/54.3/5

Why teams look beyond Warmly

Warmly built a strong position in website visitor identification: it de-anonymizes your site traffic, enriches identified companies with contact data, and immediately orchestrates a response, from AI chat on the page to Slack alerts for the right rep and automated email follow-up. It has since added a TAM Agent and signals beyond the website, including research intent, social activity, job changes and new hires. HubSpot agreed to acquire Warmly on 30 June 2026. Warmly says existing contracts, pricing, account teams and integrations remain unchanged.

So why do teams look for alternatives? Three reasons come up repeatedly. First, pricing: Warmly publishes annual pricing from $10,000/year for AI Web-Deanonymization, $20,000 for Inbound Chat and $30,000 for AI Inbound Autopilot. Billing is annual or quarterly; quarterly costs materially more ($4,875/quarter on the entry plan). That is a five-figure annual commitment before any add-ons. Second, coverage: match rates differ by tool and by traffic mix, so ask each vendor for a match rate on your own traffic before you sign. Third, motion: Warmly is built around acting on visitors and intent in real time, and some teams want to start from buying signals at accounts that have not visited yet.

The best Warmly alternatives in 2027 split into two camps: tools that do visitor identification at self-serve prices or with a different matching approach (Factors.ai, RB2B, Leadfeeder), and platforms that start from account intelligence across your entire market (Salesmotion, 6sense). The right choice depends on whether your pipeline problem is converting existing traffic or creating conversations with accounts that haven't visited yet.

What buyers tell us

We held 55 sales and customer calls between August and October 2026. In 22 of them the buyer wanted to be told what changed at their accounts instead of going to look.

“I'm looking more for surveillance on my accounts to pick up the stuff that I might miss.”
Regional sales manager, cybersecurity
“one of the things I'm always trying to figure out is the right timing”
Owner, sales consultancy
“I just feel like we have a lack of visibility into ... what accounts are actually hot”
Sales leader, healthcare technology

Why Trust This Guide?

Semir Jahic, CEO & Co-Founder of Salesmotion

I'm Semir Jahic, CEO of Salesmotion. Before founding an account intelligence platform, I spent years in enterprise sales at Salesforce and led revenue teams at Clari. My team and I have evaluated dozens of sales tools firsthand, including the website visitor identification category Warmly competes in. This guide is based on real experience and published pricing, not vendor marketing. We work with sales teams at companies like Analytic Partners, Frontify, and Cytel.

Semir Jahic — CEO & Co-Founder, Salesmotion

Detailed Breakdown

Best Warmly Alternatives

An in-depth look at each platform, including features, pricing, and limitations.

1

Salesmotion

Our Pick
G2: 4.8/5 (26 reviews)

Salesmotion is the Warmly alternative for teams whose real problem isn't converting website traffic but knowing which accounts to pursue before they ever visit. Warmly is built around acting on visitors and intent in real time; Salesmotion is built around public business events at every account on your list.

Instead of a tracking pixel, three AI agents monitor 50+ signal types across more than 1,000 public sources (funding rounds, leadership changes, earnings calls, hiring patterns, tech adoption) for every account you name, whether or not it has touched your website. The Research Agent writes cited briefs with personalized talking points, and the Outreach Agent drafts outreach grounded in that research, with verified contact data, and pushes it to lemlist.

The two fit together: Warmly handles the inbound moment with chat and visitor alerts, and Salesmotion gives reps a reason to reach out to the accounts that have not shown up yet. For teams that need to self-source pipeline rather than react to traffic, that is the higher-leverage motion.

Best for:Teams that need buying signals and outreach-ready intelligence on their whole target market, not just website visitors

Key Features

  • Cited AI account briefs from 1,000+ public sources
  • Real-time monitoring of leadership changes, funding, earnings, tech adoption, and hiring
  • AI-drafted outreach anchored to real account research, pushed to lemlist
  • Verified contact data with account context
  • Salesforce and HubSpot integration (included with Enterprise, on request on other plans)
  • REST API and MCP server for Claude, ChatGPT and other assistants

Limitations

  • Built for outbound and account research; Warmly is the stronger fit for website visitor de-anonymization
  • Pairs with a visitor-ID or chat tool when inbound traffic is your main channel
  • Starts at $85/month on a monthly contract
Pricing: $85/mo for individuals — flexible monthly billing. Custom pricing for teams and enterprise on request.
G24.8 rating on G2Book a demo
2

Factors.ai

G2: 4.5/5 (179 reviews)Visit site

Factors.ai describes itself as an AI ABM and attribution platform. It identifies the companies visiting your site and says it also identifies the person behind that activity, then layers on attribution (first touch, last touch and influenced) and intent signals from LinkedIn and G2. Scout, its AI copilot, works on your account data and is available inside ChatGPT, Claude and Gemini through Factors MCP.

Pricing is published. Every plan starts with a free trial, so you can check match rates on your own traffic first. Lite is $199 a month for up to 1,500 identified companies and 3 seats; Basic is $6K a year, Growth $20K a year and Enterprise from $30K a year, with LinkedIn and Google Ads audience sync on the top plan.

Best for:Marketing-led teams that want visitor identification plus attribution and ABM analytics

Key Features

  • Company identification with waterfall IP-to-company enrichment
  • Free trial on every plan; Lite covers up to 1,500 companies a month
  • Multi-touch attribution and ABM analytics
  • LinkedIn and G2 intent signals
  • Slack and Microsoft Teams alerts, workflows and CRM sync
  • Scout AI agents and Factors MCP for ChatGPT, Claude and Gemini

Limitations

  • Plans above Lite are priced per year, from $6K
  • Identified companies are capped by plan: 1,500, 3,000 or 8,000 a month
  • Built for ABM, ads and attribution; Salesmotion is built for account research and outbound signals
Pricing: Factors.ai publishes its pricing: a free trial, then Lite at $199 a month (up to 1,500 identified companies a month), Basic at $6K a year, Growth at $20K a year and Enterprise from $30K a year.
3

RB2B

G2: 4.5/5 (280+ reviews)Visit site

RB2B is the self-serve Warmly alternative for person-level visitor identification. It identifies the people and the companies visiting your site and gives you names, LinkedIn profiles and business email addresses, pushed to Slack, Microsoft Teams, your CRM or Clay. Its Hot Leads feature filters visitors by company size, revenue, seniority, department and geography and routes them to different integrations.

RB2B lists contact-level identification as US only and company-level identification as global. The free plan covers 150 company-level resolutions a month; person-level identification starts on Starter at $79 a month, and business emails and CRM integrations start on Pro, from $149 a month. That puts its entry price well below Warmly's published entry plan (From $10,000/yr (annual or quarterly)). Warmly adds AI chat and orchestration on top of identification.

Best for:US-focused teams that want person-level visitor identification at self-serve prices

Key Features

  • Person-level identification with names and LinkedIn profiles (US only)
  • Global company-level identification
  • Pushes leads to Slack, Microsoft Teams, Salesforce, HubSpot and Clay
  • Hot Leads ICP filtering and Hot Pages intent tagging
  • Free plan with 150 company-level resolutions a month
  • Monthly pricing from $79; 5-minute pixel setup

Limitations

  • Contact-level identification is US only
  • The free plan is company-level only; business emails and CRM integrations start on Pro
  • Built for identifying and routing site visitors; Warmly adds chat and orchestration, Salesmotion adds signals at accounts that have not visited
Pricing: RB2B publishes its pricing: a free plan with 150 company-level resolutions a month, Starter at $79 a month (300 resolutions, person-level), Pro from $149 a month and PRO+ from $199 a month.
4

Leadfeeder

G2: 4.3/5 (860 reviews)Visit site

Leadfeeder is the established company-level alternative to Warmly. Dealfront moved its whole platform under the Leadfeeder name on 24 March 2026, so the product now covers more than visitor identification: it says it identifies up to 45% of the companies visiting a website from its IP-to-company database, and gives sales teams access to 60M companies and 400M verified contacts. More than 15,000 companies use it.

Leadfeeder describes its data as collected to Europe's highest data privacy standards, which makes it a natural shortlist entry for teams selling into European markets, where RB2B's person-level identification is not offered. Paid plans add real-time account alerts, CRM sync, automated outreach and retargeting, B2B display campaigns and, from the Activate plan, verified emails and phones.

Best for:Teams with significant European traffic that want established company-level visitor identification with contact data

Key Features

  • Company-level identification from its IP-to-company database
  • Real-time account alerts, scoring and CRM sync
  • 60M companies and 400M verified contacts
  • B2B display campaigns and automated outreach and retargeting
  • Free Lite plan (up to 100 companies a month, 7 days of history, unlimited users)
  • Paid plans from €79 a month, billed annually, with a 14-day trial

Limitations

  • Identification is company-level; verified emails and phones start on the Activate plan
  • Price scales with the number of companies identified each month
  • The Scale plan is billed annually only
Pricing: Leadfeeder publishes its pricing in euros: a free Lite plan (up to 100 identified companies a month, 7 days of history), then Discover from €79, Activate from €369 and Scale from €599 a month on annual billing. Discover and Activate can also be paid monthly.
5

6sense

G2: 4.3/5Visit site

6sense is the enterprise alternative for organizations that want intent data across their entire addressable market. It is built on Signalverse, its own intent network, with predictive modeling on top, so it can flag accounts that are researching a category before they reach your site. It also includes Web Deanonymization for your own traffic.

For companies moving from website-intent tools into full ABM motions, 6sense adds advertising, AI email agents and account prioritization, and RevvyAI gives reps account research and meeting prep. It is sold as a combined marketing and sales platform, with pricing quoted per customer.

Best for:Enterprise ABM organizations that need predictive intent across their whole market plus advertising capabilities

Key Features

  • Signalverse intent data and predictive modeling
  • Web Deanonymization
  • Advertising and AI Email Agents
  • Account Prioritization and Sales Copilot
  • RevvyAI account research and meeting prep
  • MCP Server; buyer context in CRM, sales engagement and Chrome

Limitations

  • No published prices; every configuration is quoted
  • Credits unlock and export contact and company records; quantities are not published
  • Built as a combined marketing and sales platform, which suits teams with an ABM program
Pricing: 6sense does not publish list pricing; contracts are quoted per organization. Vendr's marketplace data reports a median annual contract value of $62,220 across 386 purchases, with a range of $11,234–$176,511.

Customer Story

How Analytic Partners increased pipeline 40% and accelerated Fortune 500 deals

40%

more qualified pipeline

$1M+

Fortune 500 pipeline

85%

less research time

“We're no longer fishing. We know who the right customers are, and we can qualify them quickly. Salesmotion has had a direct impact on pipeline quality.”

Andrew Giordano

Andrew Giordano

VP of Global Commercial Operations, Analytic Partners

Read the full case study

Founder's Take

“Warmly is genuinely good at what it does: catching target accounts the moment they land on your website and orchestrating a fast response. It has also added a TAM Agent and third-party signals such as research intent, job changes and new hires. Warmly is built around acting on visitors and intent in real time; Salesmotion is built around public business events at every account on your list. My view: website intent is one signal, not a strategy. The teams that win pair it with intelligence on what's happening at every target account (funding, leadership changes, earnings, hiring) so they can start conversations before a prospect ever lands on the site.”
Semir Jahic

Semir Jahic

CEO & Co-Founder, Salesmotion

Summary

Key Takeaways

  1. 1Warmly excels at real-time inbound orchestration: de-anonymizing site visitors and routing them to chat, Slack alerts and automated outreach. It publishes its pricing (From $10,000/yr (annual or quarterly)).
  2. 2HubSpot agreed to acquire Warmly on 30 June 2026. Warmly says existing contracts, pricing, account teams and integrations remain unchanged.
  3. 3Factors.ai pairs visitor identification with attribution and AI agents. It offers a free trial, then Lite at $199 a month for up to 1,500 identified companies, with annual plans from $6K a year.
  4. 4RB2B is the self-serve pick for person-level visitor identification: Starter is $79 a month for 300 resolutions, and the free plan covers 150 company-level resolutions a month. Person-level matching is US only; company-level is global.
  5. 5Leadfeeder, the name the whole Dealfront platform has used since March 2026, is the established company-level option, with a free Lite plan and paid plans from €79 a month billed annually.
  6. 66sense adds predictive intent across your whole market on its own intent network. 6sense does not publish list pricing; contracts are quoted per organization. Vendr's marketplace data reports a median annual contract value of $62,220 across 386 purchases, with a range of $11,234–$176,511.
  7. 7Salesmotion starts from the account list instead of the website: it monitors 50+ signal types across 1,000+ public sources at every account you name, writes cited briefs and drafts the outreach.
An honest take

Where Salesmotion isn't the right fit

We'd rather you pick the right tool than the wrong one. Salesmotion isn't for everyone — here's when another option on this page is the smarter call.

  • You need a built-in email sequencer or dialer. Salesmotion is account intelligence, not a sending tool — it's built to sit alongside Outreach, Salesloft, or Apollo, not replace them.
  • You're buying purely for raw contact volume. Dedicated data vendors like ZoomInfo and Apollo carry larger raw contact databases.
  • You want a free-forever tier. Salesmotion starts at $85/mo for individuals — there's no free plan.
  • Your motion is pure high-volume SMB outbound. The depth pays off most on considered, higher-ACV deals where understanding the account actually changes the conversation.

Ready to see a better way to sell?

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Salesmotion signal feed with filters showing buying signals across target accounts
Buying signals from 1,000+ sources across your whole account list — not just website visitors.
Salesmotion account summary showing AI-generated intelligence brief for a target account
AI account briefs turn signals into talking points and outreach-ready context.
FAQ

Frequently Asked Questions

What is the best Warmly alternative?

It depends on which half of Warmly you actually use. If you mainly want visitor identification, Factors.ai (free trial, then $199 a month), RB2B (person-level from $79 a month) and Leadfeeder (company-level, free Lite plan, paid from €79 a month billed annually) all publish self-serve prices. If you want the intelligence-and-outreach half, knowing which accounts to pursue and what to say, Salesmotion monitors 1,000+ public sources for buying signals across your entire market and drafts research-grounded outreach, no website visit required.

How much does Warmly cost?

Warmly publishes annual pricing from $10,000/year for AI Web-Deanonymization, $20,000 for Inbound Chat and $30,000 for AI Inbound Autopilot. Billing is annual or quarterly; quarterly costs materially more ($4,875/quarter on the entry plan). Quarterly billing on the other two plans is $6,500 and $9,750 per quarter, and add-ons such as the GTM Signals Package run another $10,000/year. By comparison, Salesmotion is $85/mo for individuals — flexible monthly billing. Custom pricing for teams and enterprise on request.

Is Warmly being acquired by HubSpot?

Yes, an agreement has been announced. Warmly said on 30 June 2026 that it has entered into an agreement to be acquired by HubSpot. Warmly says existing contracts, pricing, account teams, product experience and integrations remain unchanged for customers. Its published plans and pricing page are still live.

Can I use Warmly and Salesmotion together?

Yes, and for teams with heavy inbound traffic it is a sensible pairing. Warmly handles visitor de-anonymization and website chat. Salesmotion covers the accounts that have not visited: it reads 1,000+ public sources (funding, leadership changes, earnings, hiring) across every account on your list, writes cited briefs and drafts the outreach, so your pipeline does not depend on who happens to land on your site.

What is the cheapest Warmly alternative?

RB2B has the lowest published entry price for person-level identification: Starter is $79 a month for 300 resolutions, and its free plan covers 150 company-level resolutions a month. Leadfeeder's free Lite plan covers up to 100 identified companies a month, and Factors.ai's Lite plan is $199 a month after a free trial. All three start well below Warmly's published entry plan (From $10,000/yr (annual or quarterly)); Warmly adds AI chat and orchestration on top of identification. (Koala, formerly the go-to self-serve option in this category, shut down in September 2025 after Cursor acquired it.)

Is website visitor identification worth it?

It can be, with realistic expectations. Match rates differ by tool and by traffic mix: Leadfeeder says it identifies up to 45% of visiting companies, and RB2B lists 15-20% coverage on its entry plans. Ask each vendor for a match rate on your own traffic before you sign. Visitor identification also starts from accounts that have already found you. That's why many teams pair it with signal-based selling: monitoring external buying signals across the whole market so reps can start conversations before a prospect ever lands on the website.

Who are Warmly's main competitors?

The Warmly competitors and alternatives compared on this page are Salesmotion, Factors.ai, RB2B, Leadfeeder and 6sense. Each one is covered above with what it is best for, its published pricing and where it fits.

Need to make the case internally?The Salesmotion business case has the cost, the time math and named customer results on one page, with a short version you can paste into an email or a slide.Read the business case

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