The sales intelligence market is projected to reach $8.19 billion by 2030, according to Mordor Intelligence. With that kind of growth comes an explosion of tools, and picking the right one often comes down to a question that's surprisingly hard to answer: what will this actually cost us?
Common Room is one of the more visible players in the product-led sales and signal aggregation space. But its pricing model, built around contact tiers and per-seat charges, can get complicated fast. This guide breaks down Common Room's pricing for 2026, what you get at each tier, where costs can escalate, and how it compares to alternatives.
TL;DR: Common Room starts at $1,000/month for 35,000 contacts and scales quickly as your database grows. Enterprise plans require custom quotes. The contact-based pricing model means costs rise with your data, not just your team size. For teams that want flat, predictable pricing, alternatives exist that offer full-team access with no per-seat or per-contact charges.
Common Room Pricing Plans in 2026
Common Room uses a tiered pricing structure based on three variables: the number of contacts you enrich, website IP enrichments, and user seats. Everything else is either gated behind a higher tier or available as a paid add-on.
Here is what each plan looks like:
Starter: $1,000/month ($12,000/year)
The Starter plan is designed for individual contributors or small teams just getting started with signal-based selling. You get:
- Up to 35,000 contacts
- 2 user seats
- Person360 identity resolution and waterfall enrichment
- Out-of-the-box signals: website activity, job changes, news, hiring trends
- Unlimited AI and automation workflows
- Scoring to prioritize contacts and accounts
- Select integrations and ticketed support
The 35,000-contact cap sounds generous, but mid-market B2B teams managing territories of 200+ accounts can burn through that allocation quickly once enrichment starts running across contacts, visitors, and signal matches.
Team: $2,500/month ($30,000/year)
The Team plan is built for growing sales organizations that need more contacts, deeper scoring, and the Prospector feature. You get:
- Up to 100,000 contacts
- 5 user seats
- Prospector for outbound identification
- Intelligent scoring upgrades
- Custom workflows and segments
- Unlimited alerts
- Ticketed support
At $30,000/year, this plan puts Common Room in the same price range as tools like ZoomInfo and 6sense, though the feature set is different. Common Room's strength is aggregating digital signals (community activity, product usage, website visits), while traditional sales intelligence platforms tend to offer broader contact databases.
Enterprise: Custom Pricing
Enterprise plans are quote-based and typically include:
- Up to 200,000 contacts
- 10 user seats
- Full Salesforce integration (this costs extra on lower tiers)
- Comprehensive integrations suite
- Dedicated support and onboarding
Based on publicly available data and user reports, Enterprise contracts typically land in the $50,000 to $80,000+ per year range depending on contact volume, add-ons, and integration requirements.
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What Common Room Includes (and What It Does Not)
Common Room's core value proposition is aggregating digital buying signals into a unified view. The platform pulls data from community forums, product usage, social channels, G2, GitHub, and website activity to help GTM teams identify who is showing interest.
Included across all plans:
- Signal detection from 50+ digital sources
- AI-powered workflows and automation
- Contact and account scoring
- Segment building and alerting
- RoomieAI for automated prospect research
Not included (or limited by tier):
- Salesforce integration is only standard on Enterprise. Starter and Team plans pay extra.
- Contact volume overages are billed separately. If your enrichment volume exceeds your plan's cap, expect overage charges.
- Real-world business signals like earnings call analysis, M&A activity, leadership changes, and strategic initiative tracking are not part of Common Room's core signal set. The platform focuses primarily on digital and community signals.
- Advanced CRM sync and custom objects require Enterprise.
This last point is worth considering carefully. If your sales team sells into large enterprises, the buying signals that matter most often happen outside digital channels: a new CRO is hired, a company announces a restructuring on their earnings call, or a competitor loses a major contract. Common Room does not track these signals natively.
“The moment we turned on Salesmotion, it became essential. No more hours on LinkedIn or Google to figure out who we're talking to. It's just there, served up to you, so it's always 'go time.'”
Adam Wainwright
Head of Revenue, Cacheflow
Hidden Costs and Pricing Gotchas
Contact-based pricing models create a specific set of challenges that are worth understanding before you sign.
Contact Volume Creep
Common Room enriches contacts automatically as signals fire. That means your contact count grows whether or not your sales team actively uses those contacts. A team running 500 target accounts could easily generate 50,000+ enriched contacts within a few months, pushing Starter plan customers into Team territory.
Seat Limits Create Friction
Two seats on the Starter plan means only two people on your team can access the platform. For any organization with more than a couple of reps, this forces an upgrade or creates workarounds like shared logins, which defeat the purpose of personalized signal routing.
According to SaaStr, businesses now spend an average of $7,900 per employee annually on SaaS tools, a 27% increase over the last two years. Per-seat pricing amplifies this problem as teams grow.
Integration Costs
Salesforce integration on lower tiers is a paid add-on. For teams already invested in Salesforce as their CRM, this means paying extra for what many competitors include as standard. HubSpot integration is available across plans, but the depth of sync varies by tier.
Renewal Pricing
Common Room does offer renewal price cap language in contracts if your legal team requests it. This is worth negotiating upfront, since usage-based pricing models can lead to significant cost increases at renewal when your contact database has grown over 12 months.
Common Room Pricing Comparison
Here is how Common Room stacks up against alternatives in 2026:
| Feature | Common Room Starter | Common Room Team | Common Room Enterprise | Salesmotion |
|---|---|---|---|---|
| Annual cost | $12,000 | $30,000 | $50,000-$80,000+ | From $85/mo |
| Pricing model | Per-contact + per-seat | Per-contact + per-seat | Per-contact + per-seat | Account-based, unlimited users on team plans |
| User seats | 2 | 5 | 10 | Unlimited |
| Contact limits | 35,000 | 100,000 | 200,000 | None |
| Digital signals | Yes | Yes | Yes | Yes |
| Earnings/M&A signals | No | No | No | Yes |
| Leadership change tracking | Limited (job changes) | Limited (job changes) | Limited (job changes) | Yes (1,000+ sources) |
| Salesforce integration | Add-on | Add-on | Included | Included |
| G2 rating | 4.5/5 | 4.5/5 | 4.5/5 | 4.8/5 |
The biggest structural difference is the pricing model itself. Common Room charges based on how many contacts you track, which means costs scale with your data. Account-based pricing, by contrast, scales with the number of accounts you monitor — not with contacts enriched or reps on the team. Every user gets full access with no per-seat charges.
“We're no longer fishing. We know who the right customers are, and we can qualify them quickly. Salesmotion has had a direct impact on pipeline quality.”
Andrew Giordano
VP of Global Commercial Operations, Analytic Partners
Who Is Common Room Best For?
Common Room works well for a specific set of use cases:
Product-led growth companies that need to track community engagement, product signups, and open-source activity will find Common Room's signal aggregation valuable. If your pipeline starts with free users and community members, Common Room's digital signal focus aligns with that motion.
Teams with smaller contact volumes (under 35,000) can get meaningful value from the Starter plan at $12,000/year. If your GTM motion is focused on a defined set of accounts and you primarily care about digital buying signals, the price point is competitive.
Organizations already invested in community-led growth tools like Discord, Slack communities, GitHub, and Stack Overflow will appreciate Common Room's native integrations with these platforms.
Where Common Room Falls Short
Enterprise B2B sales teams that sell into Fortune 500 accounts need signals beyond digital activity. Earnings calls, strategic initiatives, executive changes, competitive moves, and funding rounds drive the timing of enterprise deals. Common Room's signal coverage stops at digital and community channels.
Cost-conscious teams that want predictable budgeting will struggle with contact-based pricing. The variable cost model means your annual spend is hard to forecast, especially during growth phases.
Large sales organizations that need more than 10 seats will face custom pricing negotiations and potentially steep costs per additional seat.
Alternatives to Common Room
If Common Room's pricing or feature set does not match your needs, here are the primary alternatives worth evaluating:
Pocus focuses on product-led sales with a strong scoring engine. Like Common Room, it emphasizes digital signals, but with deeper product usage analytics. Pricing is also contact-based.
6sense is an enterprise-grade intent data platform with anonymous visitor identification and predictive analytics. Pricing starts significantly higher than Common Room, typically $60,000+ per year for meaningful access.
UserGems specializes in job change tracking and champion identification. It is narrower in scope but very effective for one signal type. Pricing is contact-based.
Salesmotion takes a different approach entirely. Rather than focusing on digital signals alone, it monitors 1,000+ sources for real-world business events: earnings calls, M&A, funding, hiring patterns, leadership changes, strategic initiatives, and competitive moves. The platform combines deep account research with 24/7 signal monitoring and AI-generated outreach, all with flexible, account-based pricing starting at $85/month — scaling by accounts monitored, not headcount, with unlimited users on team plans. Teams like Analytic Partners have grown qualified pipeline by 40% using this approach.
Apollo offers a broader sales engagement platform with a large contact database. It competes more directly with ZoomInfo than with Common Room but is often considered as an alternative. See our full Apollo alternatives breakdown.
How to Evaluate Common Room's ROI
Before committing to Common Room, run through this evaluation framework:
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Count your contacts realistically. Estimate how many contacts your enrichment will generate across all target accounts over 12 months, not just how many you have today.
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Calculate the true seat cost. If you need 8 reps on the platform, you are looking at Enterprise pricing. Divide the total contract by your headcount to get the real per-person cost.
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Map your signal needs. List the top 10 buying signals that drive your deals. If more than half are real-world business events (earnings, leadership changes, funding, strategic initiatives), Common Room's digital-first signal set may leave gaps.
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Factor in integration costs. If Salesforce is your CRM and you are not on Enterprise, add the integration cost to your base plan price.
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Model the 3-year cost. Contact-based pricing compounds as your database grows. A $12,000 Year 1 cost on Starter can easily become $30,000+ by Year 2 if your contact volume scales.
Key Takeaways
- Common Room offers three pricing tiers starting at $1,000/month ($12,000/year) for the Starter plan, $2,500/month ($30,000/year) for Team, and custom pricing for Enterprise.
- Pricing scales on three dimensions: contacts enriched, website IP enrichments, and user seats. This makes costs hard to predict as your usage grows.
- Common Room excels at aggregating digital and community signals but does not track real-world business events like earnings calls, M&A activity, or strategic initiatives.
- Salesforce integration is a paid add-on on Starter and Team plans. Budget for this separately if Salesforce is your CRM.
- For teams that need flat, predictable pricing with no per-seat or per-contact limits, flat per-organization alternatives offer full-team access at a fraction of the cost, with broader signal coverage across 1,000+ sources.
- Evaluate Common Room's ROI by modeling your realistic contact volume over 12-24 months, not just today's count. Contact-based pricing compounds faster than most teams expect.
Frequently Asked Questions
How much does Common Room cost per year?
Common Room's annual cost ranges from $12,000/year (Starter) to $30,000/year (Team) to $50,000-$80,000+ (Enterprise). The final price depends on how many contacts you enrich, your seat count, and any add-ons like Salesforce integration. Contact-based pricing means your actual spend often exceeds the listed starting price as your database grows.
Does Common Room offer a free trial?
Yes, Common Room offers a free trial so teams can test the platform before committing to a paid plan. The trial gives you access to core features including signal detection, contact enrichment, and workflow automation. However, the trial is time-limited, so plan to evaluate during a period when you can dedicate attention to setting up integrations and testing signal quality.
What is the difference between Common Room and traditional sales intelligence tools?
Common Room focuses on digital and community signals: website visits, product usage, G2 reviews, GitHub activity, and social engagement. Traditional sales intelligence tools like ZoomInfo and Apollo focus more on contact databases and firmographic data. Platforms that cover both digital and real-world business signals (like earnings calls, M&A, and leadership changes) offer broader coverage for enterprise selling. The right choice depends on whether your deals are driven primarily by digital behavior or by strategic business events.
Is Common Room worth it for enterprise sales teams?
It depends on your sales motion. If your pipeline originates from product-led growth, community engagement, or inbound digital signals, Common Room provides strong value. If your team sells into large enterprises where deal timing depends on business events like earnings commentary, executive changes, or competitive shifts, you may need a platform with broader signal coverage. Enterprise B2B teams often find that digital signals alone do not capture the full picture of account readiness.
How does Common Room's contact-based pricing compare to flat-rate pricing?
Contact-based pricing ties your cost to the size of your database. As you add more target accounts and enrich more contacts, your bill grows. Flat-rate pricing (like the per-organization model some competitors use) keeps costs fixed regardless of how many contacts or users you have. For fast-growing teams, flat-rate models offer more predictable budgeting and eliminate the need to monitor usage thresholds. According to SaaStr's 2025 analysis, businesses are increasingly pushing back on usage-based SaaS pricing as costs have risen 27% over two years.
