Apollo acquired Pocus in March 2026. pocus.com now offers a waitlist for "Pocus + Apollo" rather than a demo or signup, and Pocus has told existing customers nothing changes in the platform for now. If you are evaluating product-led sales tooling today, start with our Pocus alternatives guide.
This page is kept as a record of how Pocus was packaged and priced, since teams still ask.
TL;DR: Pocus never published pricing, plans or contract terms, and new buyers are now offered a waitlist. Pocus began in product-led sales and by 2025 positioned itself as an AI prospecting platform combining product usage, intent and website identification. Teams that need a tool they can buy today, or cited account research from public sources, should evaluate the alternatives.
Pocus
Now part of Apollo
acquired Mar 2026 · waitlist
Salesmotion
From $85/mo
monthly contract · verified contacts included
Pocus has been acquired by Apollo and is waitlist-only. Salesmotion is an independent signal-based account intelligence platform with verified contacts and AI-drafted outreach, published pricing from $85/mo.
- 3 AI agents on every account: signals, research briefs, drafted outreach
- Live in an hour, monthly billing, no annual contract
- Verified contacts included; CRM integration on custom team & enterprise plans
Key Takeaways
- Pocus never published pricing, plans or contract terms. Before the acquisition you had to talk to sales for a quote; today pocus.com offers a waitlist.
- The platform was built for product-led growth companies, using product usage data to score accounts and prioritize sales outreach, and later added intent and person-level website identification.
- Pocus names customers such as Asana, Canva and LaunchDarkly, and reports that Asana fueled 76% of its outbound pipeline with the product.
- Pocus was strongest on first-party signals: product usage, intent and website visits. Teams whose deals turn on public business events such as earnings calls, leadership changes, M&A activity, and hiring trends should check coverage of those separately.
- Teams needing full-spectrum account intelligence should compare platforms that cover public business signals as well as product usage data.
- Alternatives with published pricing exist, including platforms with monthly plans that cover 1,000+ public sources.
What Pocus Does
Pocus is an AI-powered platform designed for product-led sales teams, now part of Apollo. It built a focused tool that sits at the intersection of product analytics and sales execution, and by 2025 described itself as an AI prospecting platform.
The core idea was straightforward: if your company has a free or self-serve product tier, Pocus ingested your product usage data and used AI to identify which free users or trial accounts were most likely to convert to paid. It then surfaced those accounts to sales reps with prioritized action lists.
Here's what the platform offered:
- Product usage signal tracking. Monitored how users interact with your product (feature adoption, usage frequency, team size growth) and flagged accounts showing buying intent.
- AI-powered scoring. Ranked accounts based on conversion likelihood so reps focus on the highest-potential opportunities.
- Sales rep prioritization. Created playbooks and action items for each rep, reducing the time spent deciding who to call next.
- CRM integration. Pushed prioritized accounts and actions back into the CRM.
- Intent and website identification. Added intent and person-level website identification in 2025.
For companies running a true PLG motion with significant self-serve volume, Pocus solved a real problem. The open question for most sales teams was coverage beyond first-party data.
“The moment we turned on Salesmotion, it became essential. No more hours on LinkedIn or Google to figure out who we're talking to. It's just there, served up to you, so it's always 'go time.'”
Adam Wainwright
Head of Revenue, Cacheflow
Pocus Pricing: What We Know
Pocus kept its pricing behind a sales conversation. There were no public pricing pages, no listed plans, and no self-serve signup. Today pocus.com/pricing shows no plans or prices, and the site's call to action is a waitlist.
Pricing Model
| Aspect | Details |
|---|---|
| Public Pricing | Never published |
| Free Plan | None listed |
| Trial | None listed; the site now offers a waitlist |
| Billing | Not published |
| Pricing Model | Not published |
What Drives the Price
Without published tiers, there is no way to verify what drove a Pocus quote. For any custom-quoted sales platform, these are the questions to ask:
- Number of seats. Whether pricing is per user, and what a seat costs.
- Data volume. Whether the number of product events and accounts tracked affects the price.
- Integrations. Whether connecting data sources, CRMs, and downstream tools carries additional fees.
- Contract length. Whether longer commitments unlock lower rates.
Why Pocus Did Not Publish Pricing
Pocus wasn't alone in this approach. Many enterprise sales software vendors quote per customer rather than publishing a rate card.
For buyers, this means two things: you'll need to invest time in a sales process before getting a number, and your negotiating position matters. Companies evaluating multiple vendors simultaneously tend to secure better rates.
Pocus vs. Alternatives: Pricing Comparison
Since Pocus never published pricing, the most useful comparison is against platforms that do. The table below contrasts Pocus with other tools in the sales intelligence and signal-based selling space.
| Platform | Annual Cost | Pricing Model | Signal Coverage | Best For |
|---|---|---|---|---|
| Pocus | Not published (waitlist only) | Not published | Product usage, intent, website identification | PLG companies with self-serve products |
| Salesmotion | From $85/mo | Account-based, unlimited users on team plans | 1,000+ sources (earnings, hiring, M&A, funding, news, product launches) | Any B2B sales team needing full account intelligence |
| Common Room | Essential $2,500/mo (billed annually) | Tiered: seats and contact caps | Community, product, intent and web signals | Teams that want buyer intelligence across first-party signals |
| 6sense | Custom, quote-only (Vendr median $62,220/yr) | Quote-only | Intent data, web deanonymization, predictive AI | Enterprise ABM teams |
| UserGems | Core $40,000/yr, Advanced $75,000/yr, Elite $150,000/yr | Credit tiers, unlimited users | 30+ signals incl. job changes, intent, M&A | Teams running outbound and ABM from CRM and buyer signals |
Published pricing makes this comparison possible before a sales call. Where a vendor quotes per customer, ask for the Year 2 price in writing.
Where Pocus Fit and Where It Did Not
Pocus served a specific niche well. That niche had boundaries, and they are worth understanding if you are choosing a replacement.
Signal Coverage
Pocus began in product-led sales and by 2025 positioned itself as an AI prospecting platform combining product usage, intent and website identification. Those are signals about how an account engages with you. If a target account's CEO just changed, if the company announced a new funding round, or if their latest earnings call revealed a strategic priority that aligns with your solution, that is a public business event, and it is the kind of signal Salesmotion is built to surface.
For enterprise and mid-market sales teams, buying signals extend far beyond product usage. Leadership changes, earnings calls, hiring patterns, technology adoption, regulatory filings, and competitive moves all indicate purchase intent. The more of them a platform covers, the less pipeline goes unseen.
PLG Roots
Pocus was built around a product-led growth motion. Teams that sell through outbound, events, partnerships, or traditional enterprise sales, without a self-serve product generating usage data, had less for the platform to work with.
This narrowed the fit. A tool built around one go-to-market approach limits your flexibility as your sales strategy evolves.
Pricing Opacity
The inability to see pricing before engaging in a sales process creates friction. Teams evaluating multiple platforms simultaneously lose time coordinating demos and waiting for custom quotes when they could be comparing published options side by side.
Account Research
Pocus was built for scoring and prioritizing. Salesmotion is built for the account research reps need to personalize outreach and build compelling business cases. Knowing that an account is "hot" based on product usage is valuable. Knowing why they're expanding, what their board is prioritizing, and which executives are championing the initiative is what closes deals.
For teams that need both signals and research depth, platforms focused on account intelligence offer a more complete solution.
Who Should Consider Pocus
Pocus was a strong fit for a specific profile:
- Pure PLG companies with substantial free or trial user bases that need to identify conversion-ready accounts.
- Product-led sales teams where reps primarily engage users who have already shown product interest.
- Organizations with clean product analytics infrastructure already feeding events into a data warehouse.
- Teams with large self-serve user volumes where manual review of product usage data isn't scalable.
If your company matches all four criteria, join the Pocus + Apollo waitlist and look at product-led alternatives in the meantime. If you're missing even one, a broader platform is the better starting point.
Alternatives Worth Evaluating
With Pocus on a waitlist, here are the alternatives that make the shortlist. For a full breakdown, see our Pocus alternatives guide or Pocus vs Salesmotion comparison.
Salesmotion
Salesmotion delivers account intelligence across 1,000+ public sources, including earnings calls, SEC filings, hiring data, funding announcements, leadership changes, and technology adoption signals. With flexible account-based pricing (from $85/month) and unlimited users on team plans, every rep on the team gets access to Deep Account Research, Signal-Based Selling, and Smart Prospecting capabilities.
Common Room
Common Room is a buyer intelligence platform that grew out of community signals and now spans enrichment, prospecting, intent, ads and AI research. Zoom completed its acquisition of Common Room in July 2026, and it is still sold under its own name. The entry tier is published: Essential at $2,500/month billed annually.
6sense
For enterprise ABM teams, 6sense offers intent data and predictive analytics at scale, with web deanonymization and account prioritization. 6sense does not publish list pricing. Vendr's marketplace data reports a median annual contract value of $62,220 across 386 purchases, with a range of $11,234–$176,511.
UserGems
UserGems started in job-change and champion tracking and is now an AI command center for outbound and ABM with 30+ native signals. If your best pipeline source is following past customers to their new companies, it remains a strong option. UserGems publishes three tiers priced per year: Core at $40,000/year, Advanced at $75,000/year and Elite at $150,000/year.
How to Evaluate Pocus Effectively
If you get access through the waitlist, or evaluate any custom-quoted alternative, use these steps to get the best outcome:
- Request a sandbox environment. Ask for hands-on access with your own product data, not a curated demo.
- Define your signal requirements first. List every signal type your reps currently use to prioritize accounts. Check whether the platform covers them or whether you'll need supplementary tools.
- Get the total cost. Ask explicitly about per-seat costs, data volume limits, integration fees, overage charges, and renewal pricing. Get the Year 2 price in writing.
- Benchmark against published pricing. Compare the quoted price to platforms that publish their rates. Signal-based selling platforms with published pricing set a clear benchmark.
- Check contract flexibility. Ask about monthly billing options, early termination clauses, and pilot programs. If annual commitment is the only option, negotiate a shorter initial term.
Frequently Asked Questions
How much does Pocus cost?
Pocus does not publish pricing, and never published plans or contract terms. Apollo acquired Pocus in March 2026, and pocus.com now offers a waitlist rather than a demo or signup.
Does Pocus offer a free plan or free trial?
Pocus never offered a free plan or self-serve trial that we could find; today the site offers a waitlist.
Is Pocus only for product-led growth companies?
It was built for them. Pocus began by ingesting product usage data to score and prioritize accounts, and by 2025 added intent and person-level website identification under an AI prospecting positioning. If your sales motion is primarily outbound, event-driven, or channel-based, other sales intelligence platforms may be a better fit.
How does Pocus compare to full account intelligence platforms?
Pocus focused on first-party signals for product-led companies: product usage, intent and website identification. Full account intelligence platforms like Salesmotion cover 1,000+ public sources, including earnings calls, leadership changes, funding events, hiring trends, and M&A activity, with published pricing from $85/month. Teams that need intelligence on public business events will find that approach a better match.
What integrations does Pocus support?
Pocus was designed to pull product usage data from your existing analytics stack and push prioritized actions back into your CRM. Confirm the current integration list with Pocus or Apollo before you plan around it.
Can Pocus replace a full sales intelligence platform?
For pure PLG teams, Pocus covered the product-signal-to-action workflow effectively. Salesmotion is built for a different job: cited account research and public business signals (earnings, filings, news). Check which of the two jobs your team needs covered before you choose a replacement.
