Unify used to sell like an enterprise platform: quoted plans, annual commitments, a number you only saw after a call. It doesn't any more. The pricing page now lists a free forever plan, two self-serve seat prices, and a trial that doesn't ask for a card. If you last priced Unify from a rate card, that card is gone.
Unify has become the best-known name in warm outbound, with customers like Perplexity, Justworks, Pylon and Together AI. Here is what it costs in 2026, how the credits work, and where it fits next to an account research platform.
TL;DR: Unify GTM pricing starts at free forever for up to 3 seats, then Base at $20 per seat per month and Pro at $60 per seat per month, with a custom Business tier. Pro includes a 14-day free trial with no credit card required. Each paid seat includes a monthly credit allowance (800 on Base, 2,400 on Pro); email enrichment averages 1 credit per record and phone enrichment averages 4. Unify's entry point is now cheaper and more self-serve than most of the category, Salesmotion at $85/month included. The reason to compare them is what each is built for, not cost: Unify is built to turn a signal into an automated, sequenced send, while Salesmotion is built to turn a public business event into cited account research and a draft a rep reviews.
Unify turns intent signals into automated plays that enrich contacts and enroll them in AI-personalized sequences. Self-serve pricing starts free and runs to $60 per seat per month.
Unify vs Salesmotion at a Glance
| Unify | Salesmotion | |
|---|---|---|
| Starting price | Free forever (up to 3 seats) | $85/mo individual, self-serve |
| Paid self-serve | Base $20/seat/mo; Pro $60/seat/mo | $85/mo with no annual commitment |
| Free trial | 14 days on Pro, no credit card | Interactive demo |
| Consumption model | Credits included per seat, with one-time top-ups | Research uncapped; 200 contact credits/mo on Individual |
| Signal source | 100s of signals from 40+ data sources (web visits, job changes, funding, hiring, news, tech stack) | 1,000+ external public sources |
| Core capability | Automated warm outbound plays | Signals + deep account research + outreach drafting |
The two platforms solve different problems, and after Unify's repricing that difference is the whole comparison. Unify automates the play: a signal fires, contacts get enriched, and AI-personalized sequences go out from managed mailboxes. It draws on 100s of signals from 40+ data sources, from web visits and job changes to funding, hiring and news. Salesmotion runs the research side with three AI agents: a Signal Agent monitoring 1,000+ external sources for compelling events, a Research Agent that builds cited account briefs, and an Outreach Agent that drafts messages reps review and send. One optimizes for automated, sequenced sends; the other for informed conversations backed by cited research.
Key Takeaways
- Unify's free forever plan covers up to 3 seats, which makes it one of the cheapest ways to test warm outbound in the category.
- Base costs $20 per seat per month with 800 credits per seat, and Pro $60 per seat per month with 2,400. Business is quoted.
- Pro includes a 14-day free trial with no credit card required, so you can run a real play before paying anything.
- Each paid seat includes a monthly credit allowance. Email enrichment averages 1 credit per record and phone enrichment averages 4 (Unify notes rare cases up to 10 and 20), so a contact enriched with both averages 5.
- G2 reviewers rate Unify 4.7/5.
- The trade-off is what each tool is built for, not cost: Unify turns a signal into an automated, sequenced send; Salesmotion turns a public business event into cited account research. Compare account-based alternatives on output, not on entry price.
“Salesmotion helps you spot signals from prospect accounts, news items / job hiring alerts etc that indicate that now is a good time to reach out with a well-crafted message.”
Rob Douglas
Director of Sales, icit business intelligence
Unify GTM Pricing Plans Overview
Unify publishes its self-serve pricing at unifygtm.com/pricing, which is more transparent than most competitors in the category. Only the Business tier is quote-only. Here's the structure as of October 2026:
| Plan | Price | Seats | Credits | Trial |
|---|---|---|---|---|
| Free | $0 forever | Up to 3 | Limited | — |
| Base | $20/seat/mo | Per seat | 800/seat/mo | — |
| Pro | $60/seat/mo | Per seat | 2,400/seat/mo | 14 days, no credit card |
| Business | Custom | Custom | Custom pool | — |
Three things follow from that table.
The Free Plan Is a Real Plan
Three seats, free, indefinitely, with limited credits. That is enough for a founder-led motion or a two-person SDR pod to try the platform without a purchase order. Most platforms in this category gate the equivalent behind a demo call.
Pricing Scales With Headcount, Not Commitment
Base and Pro are per-seat and billed monthly, which removes the usual procurement cycle. The flip side of per-seat pricing is the familiar one: the better your adoption, the bigger your bill. We've written before about why per-seat pricing punishes growing teams.
The Trial Removes the Last Excuse
Pro's 14-day trial does not ask for a card. If you want to know whether automated plays work for your motion, you can find out in two weeks for nothing — a materially better evaluation path than any of the quote-only platforms in this comparison.
The Credit System: What the Seat Price Includes
The seat price is not the whole picture. Unify meters data and AI actions in credits. Each paid seat includes a monthly credit allowance (800 on Base, 2,400 on Pro), and plays running automatically in the background draw it down.
Unify's published credit rates:
| Action | Credit Cost |
|---|---|
| B2B email enrichment | Averages 1 per record (rare cases up to 10) |
| Phone enrichment | Averages 4 per record (rare cases up to 20) |
A contact enriched with both email and phone averages 5 credits. That is the arithmetic to run before you scale a play: multiply your expected monthly enrichment volume by 5, not by 1.
Plays draw down the included credits as they match accounts; when the balance runs out, Unify pauses credit-consuming actions rather than charging, so the cost of a busy month is a stalled play or a top-up. Top-ups are one-time, do not auto-renew, and unused top-up credits carry over for up to 12 months. Someone on your team still ends up watching a credit balance.
Salesmotion's Global Feed surfaces earnings, hiring, role changes, and news signals across every monitored account. No credit meter runs in the background: monitoring 1,000+ sources is included in the flat price.
This is the sharper contrast with Salesmotion's model than price is. Salesmotion is $85/month for an individual on a self-serve monthly plan with no annual commitment, and custom team pricing with unlimited users on team plans. Research is uncapped; contact data draws on 200 contact credits a month on Individual. Signal monitoring across 50+ signal types, AI research briefs, and outreach drafting are all included, so more research costs nothing extra. Per seat, Unify Base is cheaper. Usage on Unify draws on a credit balance; research on Salesmotion does not.
“Automatic account profile detail I can use to manage my territory. Using Salesmotion AI to generate value statements per persona, account, etc. Using Salesmotion to give me a starting point based on new hires, or news alerts is critical.”
Adam Wainwright
Head of Revenue, Cacheflow
Is Unify GTM Worth It in 2026?
For a specific team profile, yes — and the free plan means you no longer have to take our word for it. If you run a product-led or high-velocity motion, want hands-off automated sequences from managed mailboxes, and have meaningful website traffic to work from, Unify is the most polished platform in warm outbound. The deliverability infrastructure is genuinely hard to replicate, and the play builder is the best in its category.
The honest caveats:
- The signals feed automation. Unify is built to turn a signal into an automated, sequenced send. If your motion depends on a rep understanding the account before reaching out, the signal is the start of the work, not the end.
- Research serves the play. Unify's research feeds automated plays. Salesmotion's research is a cited account brief built from earnings calls, filings and news. For enterprise sales, a triggered sequence without research behind it is still a cold email.
- Usage draws on credits. More matched accounts means faster credit drawdown. When the balance runs out, credit-consuming actions pause until you top up, so budgeting requires modeling play volume.
- Decide how much to automate. Unify offers both automated and human-in-the-loop sending; decide which you want for senior buyers.
Compare that with the outcomes teams get from research-led, signal-based selling. Frontify grew sales velocity 42% and grew self-sourced revenue 4x after putting account intelligence at the center of its outbound motion. Analytic Partners cut research time by 85% and grew qualified pipeline 40%. The lever in both cases wasn't more automated sends. It was reps walking into every conversation already informed.
A Salesmotion account brief condenses earnings commentary, executive quotes, people moves, and talking points into one view. This is the research depth behind each touch, not just a trigger for a sequence.
Salesmotion's Take
Unify deserves its reputation, and the repricing was the right call. A free tier and a $20 seat make it easy to say yes to. That also means the interesting question is no longer what it costs. It's what you want the tool to do with a signal. Unify is built to turn it into an automated, sequenced send, which is exactly right when volume and speed are the job. In an enterprise territory, the reason to call this quarter is usually a business event: a new CFO, a restructuring on the earnings call, a hiring surge in the team you sell to. The rep needs to understand it before reaching out. That's the layer we built Salesmotion around: 1,000+ external sources, cited research, and outreach drafting, with the rep making the final call. If your pipeline problem is turning signals into sends at volume, buy Unify. If it's knowing the account well enough to earn the meeting, that's a different tool.
Semir Jahic
CEO & Co-Founder, Salesmotion
Unify Competitors and Alternatives to Consider
It's worth pricing the rest of the category, if only to see how unusual Unify's transparency now is. The warm-outbound space is also consolidating fast: Koala, one of Unify's closest competitors, was acquired by Cursor and shut down in 2025 (our Koala alternatives guide covers the migration options). That makes vendor diligence part of the pricing decision.
- Salesmotion ($85/mo individual, self-serve monthly; custom team pricing with unlimited users on team plans) runs the signal-to-conversation motion from outside-in: Signal Agent, Research Agent, and Outreach Agent, with reps in control of what goes out. Our full guide to the best Unify alternatives breaks down where it replaces Unify and where it doesn't.
- Clay (free tier; Launch $185/mo, Growth $495/mo) is the build-your-own option with 150+ data providers. Its pricing is usage-based: the bill tracks enrichment volume.
- Common Room (Essential $2,500/mo billed annually; no free tier on its pricing page), now owned by Zoom, is a buyer intelligence platform that grew out of community signals and now spans enrichment, prospecting, intent, ads and AI research. See our Common Room pricing breakdown and the best Common Room alternatives for that side of the category.
- UserGems and Champify both started from job changes and champion movement. UserGems publishes Core at $40,000/year, Advanced at $75,000/year and Elite at $150,000/year. We've compared UserGems pricing and the leading Champify alternatives if champion tracking is your priority.
- Apollo.io (free plan; Basic $49, Professional $79, Organization $119 per user/mo on annual billing) covers the budget end with a contact database plus built-in sequencing.
The pattern across the category: the platforms with published, self-serve pricing (Unify, Clay, Apollo, Salesmotion) meter usage in some form, while the ones priced per year (Common Room, UserGems) charge more upfront for predictability. Decide which risk you'd rather hold.
Frequently Asked Questions
How much does Unify GTM cost?
Unify publishes self-serve pricing: a free forever plan for up to 3 seats, Base at $20 per seat per month, Pro at $60 per seat per month, and a custom Business tier. Each paid seat includes a monthly credit allowance (800 credits on Base, 2,400 on Pro) for enrichment and AI actions. Top-ups are one-time, and unused top-up credits carry over for up to 12 months.
How do Unify credits work?
Credits are Unify's internal currency for data and actions. Email enrichment averages 1 credit per record and phone enrichment averages 4 (Unify notes rare cases up to 10 and 20), so a contact enriched with both averages 5. Plays consume credits automatically as they match accounts; when the balance runs out, credit-consuming actions pause rather than charge.
Does Unify have a free trial or free plan?
Both. Unify offers a free forever plan for up to 3 seats, and the Pro plan includes a 14-day free trial that does not require a credit card. That is a more open evaluation path than most platforms in the category, several of which gate everything behind a demo call.
Is Unify GTM worth it?
Unify is worth it for teams that want automated outbound at volume, and with a free plan and a no-card trial, the cost of finding out is close to zero. Its managed mailbox infrastructure and play builder lead the category, reflected in a 4.7/5 G2 rating. It's a weaker fit for teams that need a cited account brief behind every touch, and for teams that want every message reviewed by a rep by default.
What are the best Unify alternatives?
The best alternative depends on what you're optimizing for. Salesmotion is the strongest pick for teams that need cited account research behind each buying signal and rep-reviewed outreach, a complement to Unify as often as a replacement. Clay suits teams that want maximum workflow flexibility, UserGems and Champify are strongest on job changes and champion movement, Common Room covers buyer intelligence that grew out of community signals, and Apollo is the budget all-in-one. Our Unify alternatives guide compares all five in detail.
